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Strictly Confidential
Candidate Briefing Document
Position: Senior Public Relations Account Executive / Junior Public Relations Account Manager
Client: BCM Public Relations (https://bcmpublicrelations.com)
Prepared by: Ab Hamid, Managing Partner, Events and Media Talent
Date: November 2022

This document contains strictly confidential information. In accepting this document you are undertaking not to
disclose either the whole document or any part of the information contained herein. To be clear, this includes any
discussion of our client in connection with this assignment. The content of this document is based on information
disclosed by the client and data published on its website.

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CONTENTS

Company Overview.................................................................................................................................. 3
Company Culture and Activities................................................................................................................4
Role and Candidate Profile.......................................................................................................................6
Salary and Benefits.................................................................................................................................. 7
Important Note.......................................................................................................................................... 7

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Company Overview
For 40 years BCM has exclusively practised B2B public relations, working in close partnership with our clients to
deliver results-driven solutions to any communication challenge.

Sector expertise

Having gathered a vast network of international writers and media contacts and sector specific experience, we
are able to build enviable reputations for industry leaders.

Our specialist knowledge of your sector means we can immediately focus our effort on the analysis, strategies,
content and engagement that raises your profile and grows your brand.

We have the technical expertise and communications experience to reach and interact with your audience in a
language they understand.

Media expertise

For BCM, public relations has always been enhanced through the creative use of available media.

That’s why we pioneered digital media relations through social media, video storytelling, podcasting and online
newsrooms to ensure our clients stay ahead of the game.

Our diverse skill-set aligns new media with traditional B2B public relations strategies. Whether it’s media and
crisis training, core messaging or technical writing, our dynamic team will evaluate and utilise the most effective
channels for optimal return on investment.

With an established network that reaches the key media in our sectors, we will get your message seen by
industry stakeholders and influencers.

We work in close cooperation with our clients to prioritise efforts, identify efficiencies, advise on local factors and
implement strategies that make the maximum impact for your budget.

Globally coordinated

Our global communications experience is vast and diverse, from launching local ventures in Saudi Arabia,
Nigeria and Kazakhstan, establishing brands in Asia and Eastern Europe, to maintaining consistent brand
profiles and lead generation in North American and European markets.

We coordinate global campaigns from our UK headquarters, supported by regional expertise in Malaysia, USA
and the UAE. Our global network is formed by over 50 associates. Their sector experience and local knowledge
ensures we deliver effective local PR and event management.

This provides our clients with a flexible, effective global public relations capability, with a single agency point of
contact and management for cost effective and coordinated worldwide communications.

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Company Culture and Activities
Company Culture

BCM was founded 40 years ago and our principles of offering a fun and supportive company culture have always
been at the forefront of how we work.

 We work as a team, value everyone’s contribution and are inclusive in decision making.
 We are committed to supporting people develop their career within BCM.
 We are committed to maintaining a healthy work-life balance for all of our employees.
 We are an equal opportunities employer.

Company Activities

BCM offers a wide range of PR and communications services to clients across the globe operating in range of
industry sectors including Aerospace, Energy, IT, Manufacturing and Transport.

Our services include Crisis Communications, Corporate Communications, Content Creation, Event PR, Media
Relations, Media Training, SEO Public Relations and Social Media Strategy.

Crisis Communications

Reacting quickly and effectively to crisis situations is crucial in order to maintain and protect your business
relationships and reputation. Rely on us to work 24/7, guiding and supporting you through the crisis period and
beyond, helping you to regularly engage with your stakeholders and keep media updated.

Corporate Communications

Corporate communication is the “voice” of your company, whether communicating with internal or external
audiences. The foundations of good corporate communications are laid by taking a consistent, credible and
considered approach.

Content Creation

PR professionals know all about content creation – it has been the bread and butter of our industry for years. The
channels for distributing content grow and diversify year on year, but the basic rules still apply – understand the
audience, find out what they are interested in and create original material that informs, entertains or engages.

Event PR

We secure maximum return for your attendance at third party events, working closely with the organisers to
identify opportunities, – whether through interviews, sponsorship or publicity – it’s what we do.

Media Relations

Building positive relationships with media by providing them with timely, newsworthy topics that are relevant to
their readers or viewers is a core service we offer our clients. We plan and execute on-going media relations
campaigns, monitor pick up and provide coverage reports.

Media Training

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We run our own media training courses. Courses cater for one-on-one training and for small and large groups.
The courses are tailored to the experience level of participants, with interview scenarios based on topics relevant
to your sector.

SEO Public Relations

With so much information now appearing online, it’s crucial that people can access your material quickly and
easily. We can help increase your visibility and ranking by using our SEO public relations expertise to deliver
greater market reach.

Social Media Strategy and Execution

Social media can transform the way people perceive your business. We help you to use social media to reach
the right audiences, strengthen key relationships and drive conversation.

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Role and Candidate Profile
Experienced PR Senior Account Executive / PR Junior Account Manager

Location: India – working from home

Contract: Permanent
Hours: Full-time (UK hours)
Position: PR Senior Account Executive / PR Junior Account Manager (depending on experience)
Salary: INR 6-10 Lakh per annum, depending on experience

The role would be ideal for an individual who has had 3 years+ experience in B2B PR and would be able to take
on the responsibility of ensure the statement of work is completed for their clients.

The job involves working as part of the team to deliver international PR campaigns for a range of clients including
research and execution of social media, market and competitor research, reporting, and interfacing with
journalists.

As part of a well-respected specialist consultancy, you will be expected to have direct responsibility to manage
the day-to-day process of identifying, researching, and producing news stories liaising with both the client and
the media.

This position is an ideal opportunity for an ambitious PR professional who has had 3 years’ experience to further
their PR career and to work as part of a friendly and highly motivated team.

Essential:

Fluency in English
Excellent organisational, communication and interpersonal skills
Detail conscious and ability to multitask
Self-motivated team player with a positive 'can-do' attitude
3 years PR experience in B2B

Desirable:

Educated to degree level in Marketing, PR, or a business related subject

Knowledge of Cision PR system

Your job responsibilities will include:

Ensure that the client statement of work is delivered as specified in the contract
Prepare, maintain & update media lists via Cision platform
Ensure social media and analytics for clients is maintained appropriately where applicable – blogs, twitter etc
Be the main point of contact day to day for clients and the media, often via telephone and email
Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for
opportunities for clients
Take a pro-active role with line manager to develop client proposals and implement the PR activity
Attending and where appropriate initiating client meetings
Ensure client reports are delivered accurately and on time
Researching, writing and distributing press releases to targeted media
Promoting news stories and features to the media, known as 'selling in'
Collating, analysing and evaluating media coverage
Assisting with event management, including press conferences and promotional events
Attending events as required

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Salary and Benefits
Salary

 INR 6-10 Lack per annum, depending on experience

Benefits

 TBC at interview

Important Note
Appointment will be made either as Senior PR Account Executive or Junior PR Account Manager depending on
candidate’s PR and comms experience and industry sector knowledge. The starting salary will also reflect this.
Plus, some of the duties and responsibilities listed above may also be amended accordingly.

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