1.

BACKGROUND
1.1 Background of Nike
Nike, Inc. (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered
near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and
a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.

The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil
Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the
Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro,
Nike+, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7 and
subsidiaries including Air Jordan and Converse (brand). Nike also owned Bauer Hockey from 1995 to
2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manufacturing
sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors
many high-profile athletes and sports teams around the world, with the highly recognized trademarks of
"Just Do It" and the Swoosh logo.

As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32
billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand
was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States
corporations by total revenue.

1.2 The product

Nike roshe one black shoes model

The Nike Roshe One Black is a popular sneaker known for its simplicity, comfort, and versatility. Here's an
analysis of its key aspects:

 Design

The Roshe One Black features a minimalist design with a sleek silhouette. It typically has a
breathable mesh upper with synthetic overlays for support. The all-black colorway gives it a clean
and understated look, making it easy to pair with various outfits.

 Comfort
 Nike designed the Roshe One with comfort in mind. It usually includes a cushioned Phylon midsole
that offers lightweight support and a plush feel underfoot. The shoe's soft lining and padded collar
enhance comfort, making it suitable for everyday wear and light activities.

 Versatility

One of the standout features of the Roshe One Black is its versatility. It transitions seamlessly from
casual outings to light workouts or even as a daily shoe for activities like running errands or walking.
The black colorway adds to its versatility by making it easy to match with different clothing styles.

 Durability:

While the Roshe One is primarily designed for casual wear, it still offers decent durability. The
combination of materials used in its construction ensures that it can withstand regular use, though it
may not be as rugged as some performance-focused sneakers.

Overall, the Nike Roshe One Black is a stylish and comfortable sneaker that appeals to those seeking a
versatile option for everyday wear. Its simple yet effective design, coupled with Nike's reputation for
quality, has solidified its place as a staple in many sneaker rotations.

1.3 Average australian ages suitable for the product

Pie chart and bar graph of average age of australian users in 2020

Analysis of Female Users of Nike Roshe Black Product in Australia

The Nike Roshe Black product has a particular appeal to female users in Australia, and analyzing
the data below will help us understand the age distribution of this user group:

1. Most Common Age Group (30-39 years old):

Number of users: 3,807,020

This age group stands out as the most prominent, showing stability and a significant proportion of
female users of the Nike Roshe Black product in Australia. This may reflect the popularity of the product
among mature women with stable incomes who are interested in fashion and style.

2. Next Age Groups (20-29 years old and 40-49 years old):

- 20-29 years old: 3,457,625 users

- 40-49 years old: 3,325,841 users

Both of these age groups also have a considerable number of users, indicating the diversity in the ages of
women interested in the Nike Roshe Black product. The 20-29 age group may consist of students or
young professionals, while the 40-49 age group may include women with families and stable careers.

3. Lowest Age Groups (90-99 years old and Over 100 years old):

- 90-99 years old: 208,538 users

- Over 100 years old: 6,180 users

These figures show that there is a small but significant number of female users in the older age groups
using the Nike Roshe Black product. This may reflect a trend towards increased attention to health and
style among older age groups.

Summary:

The Nike Roshe Black product attracts a diverse range of female users in Australia, from young to
mature and elderly age groups. The diversity in the age groups of users indicates that this product has
influence and appeal not only to a specific demographic but also as a popular choice for various age
groups within the female community in Australia.