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Communications Media Geographies-108-144
Communications Media Geographies-108-144
Geography
Space, Recognition, and the
Dialectic of Mediatization
André Jansson
I have argued that the ongoing paradigmatic shift from everyday environ-
ments dominated by singular mass media technologies to integrated transme-
dia environments should be understood as alterations within these
regimes—that is, in terms of how dependences come about and what they
mean. “Transmedia” refers to a condition where one particular platform or
content can be reached through a plethora of interconnected (and increasingly
portable) devices, which means that dependences are reinforced within and in
relation to the system as a whole rather than linked to any particular device.
For example, whereas everyday life during the mass media era was largely
organized (temporally and spatially) around and thus more or less dependent
on the schedules and temporal rhythms set up by the broadcasting and news-
paper industries (largely in accordance with the habits of majority popula-
tions), the coming of the transmedia age means that people become
increasingly dependent on abstract technological systems and “upgradings,”
and thus software industries and network providers, in order to enjoy the
liberties of unlimited access (see, e.g., Evans, 2011).
In the present chapter I want to expand on this basic understanding of
mediatization and its ongoing transformations, but approach them from a
somewhat different angle. This time I do not use Lefebvre’s triadic model of
social space as the leading theme. Instead, I construct a critical diagnosis of
the ethical implications of the mediatization of spatial production. This diag-
nosis is based principally upon recognition theory, primarily influenced by
the work of Axel Honneth. Recognition is here taken as a precondition for
individual growth and autonomy, and thus liberation, whose realization may
be nurtured by various forms of mediation, while also being restrained by
escalating media dependence on different levels.
the political field at large, adapt their strategies to the “logics” of media (e.g.
Strömbäck, 2008; Asp, 2014). As Hjarvard (2008a, 2008b, 2013) argues, the
media can thus be understood as an institution that, in modern times, has
evolved into a relatively autonomous societal apparatus, which a range of
other fields of institutionalized activity must adapt to. These ideas are
acquainted with Pierre Bourdieu’s (2005) thinking around the relations
between the political field, the social field, and the journalistic field, as well
as Couldry’s (2003a, 2014) elaborations of the media as an overarching and
increasingly prominent field of “meta-capital.” The social-constructivist
perspective, on the contrary, contests the very notion of “logics” and applies
a more open-ended view, where a plethora of media, and thus mediations,
influence the social construction of lifeworlds. The social embeddedness of
media implies that there are mutual processes of shaping, or molding (Hepp,
2012), taking place between “the media” and “the social” (see also
Christensen and Jansson, 2015).
Both perspectives have their problems. The institutionalist perspective can
be criticized for being too reductionist in its view of how mediatization
evolves and where it is located. Since it mainly focuses on “logics” and
processes pertaining to the dominant media institutions in society (such as
news media and various sectors of commercial entertainment), the institu-
tionalist perspective tends to overlook the manifold appearances that media-
tization may take, especially at the level of everyday life. The
social-constructivist perspective instead runs the risk of establishing a notion
of mediatization that is too all encompassing, referring in a vague sense to all
kinds of difference that the media might make to social life and people’s
understandings of the world. By extension, the social-constructivist concep-
tualization may lose its critical potential, since there is no guidance as to what
kinds of media-related changes are not to be seen as part of mediatization (see
also Deacon and Stanyer, 2014). Such a critical potential remains in the insti-
tutional perspective, to the extent the researcher manages to define the domi-
nant media logics that are invoked onto other realms of society, and thus
specify how various relations of mutual dependence and adaptation are put
into place.
As Lundby (2014) points out, the conflict between these perspectives has
gradually arrived at some kind of resolution, at least in the sense that there is
now a mutual awareness of the possibility of approaching mediatization on
two different epistemological levels. At the same time, as the field expands,
there also emerge new approaches that cannot be easily subsumed under any
of these two labels. Neither of these developments has to be problematic as
long as there is agreement on a few basic principles of what mediatization
means. As of today, these principles seem to converge around the understand-
ing of mediatization as a historical movement of structural transformation
conditioned by altered forms of mediation. Couldry and Hepp (2013: 197)
state that movements of mediatization “reflect how the overall consequences
Critical Communication Geography╇ ╇ 101
processes they tell us different things about what mediatization might mean.
The notion of extension can be traced to McLuhan’s (1964) ideas of media as
means of expanding or extending human senses and capacities (even though
Schulz also stresses that mediatization is different from the techno-determin-
ism associated with the Toronto School). This means that extension primarily
points to the general capacity of media technologies to liberate human beings
from certain bonds, such as spatial and territorial restraints, rather than to
broader social transformations. The process of extension, I argue, is thus to
be understood in terms of mediation rather than mediatization (see also
Hjarvard, 2008a); mediatization occurs only to the extent that social life in
different ways becomes dependent on, and adapted to, the prevalence of
mediated extensions.
This is precisely what is reflected by Schulz’s concept of accommodation,
which potentially points to a dialectical process of adjustment between two
counterparts, where media (technologies and/or institutions) constitute one
side. When Schulz (2004: 89) talks about accommodation he mainly refers
to the institutionalist understanding of the term, using the example of how
“political actors adapt to the rules of the media system trying to increase their
publicity and at the same time accepting a loss of autonomy.” In the political
context, which has been thoroughly researched by a number of scholars (see
Esser and Strömbäck, 2014), we can, thus, identify a type of exchange,
where the growing prevalence of media invokes a state of transactional
dependence. Such relationships are easy to pinpoint in institutional settings
and in relation to social fields where there exist more or less clear-cut goals
and rules. But they also exist within everyday lifeworlds. Whereas the
“currency” of everyday transactions is somewhat difficult to define, the
process of accommodation follows the same basic principle—that is, a
certain “loss of autonomy” is accepted as part of the exchange. This might
mean, for instance, that individuals give up a certain part of their privacy,
complying with commercial systems of surveillance, in order to enhance
their opportunities for social interaction and communion online (Christensen
and Jansson, 2015).
Whereas accommodation involves a moment of transaction or negotiation,
the process of substitution points to a more direct form of functional depend-
ence. Substitution means that a certain type of activity, which was not medi-
ated before, becomes dependent on processes of mediation to the extent that
social actors are virtually forced to appropriate certain media and/or must
learn how to use or interact with certain systems in order to accomplish their
goals. One of the most obvious examples is the expansion of online banking
services, replacing similar services at bank offices, which has made it increas-
ingly problematic for citizens to do without private media technologies to
carry out their transactions. Similarly, in their book Code/Space: Software
and Everyday Life Kitchin and Dodge (2011) demonstrate how the very
constitution of many modern spaces with(in) which people are accustomed to
Critical Communication Geography╇ ╇ 103
Immanent Critique
If we bring this discussion back to the question of institutional versus social-
constructivist approaches to mediatization, we can see how a dialectical
understanding can contribute to both camps. On the one hand, it becomes
obvious that the institutionalist perspective (as we know it) is not sufficient
for grasping the full complexity of mediatization, not even within institu-
tional settings. There is clearly a need for reflecting on how institutionalist
analyses could incorporate problems related to ritual dependence. At the
same time, however, institutionalist analyses dealing with transactional and
functional dependences may hold sufficient validity inasmuch as they
concentrate on areas marked by relatively formalized rules. On the other
Critical Communication Geography╇ ╇ 105
hold the capacity to reshape these conditions. For instance, by introducing the
term “mobile privatization,” Raymond Williams (1974) eloquently showed
how ritualized uses of broadcasting technologies underpinned the interplay
between a home-centered suburban way of life and new forms of daily (auto)
mobility patterns.
In more recent years these sociospatial conditions, in turn, have been
contested through the advent of the internet, mobile media devices, and a
plethora of transmedial communication platforms. More and more people,
especially younger audiences, reorient their media habits away from mass-
mediated output towards interactive platforms, notably what we call “social
media,” that circulate not only contents emanating from major media outlets,
but also narrowcast and partly user-generated flows. The very architecture of
these expanding platforms, epitomized by successful brands such as
Facebook, Instagram, LinkedIn, and Twitter, enables and demands continu-
ous involvement and updates. They also normalize sociospatial conditions
that differ from those implied by Honneth’s discussions (which is, of course,
partly due to the rapidness of media development) and have not yet been
discussed in relation to recognition theory at large.5 At the same time it is
obvious that the current stage of mediatization at a more foundational level,
and to an accentuated degree, still feeds from the psychosocial needs and
desires that characterize the individualization process, and thus contributes to
the prolongation of organized self-realization.
My point here is that whereas the success of social media platforms (and
here I am talking about dominant commercial corporations such as the ones
just mentioned) stems from their promises of providing a solution to the
widespread “recognition deficit” and accompanying anxiety that characterize
individualized societies, they have, in fact, given rise to an everyday culture
of interveillance, which is largely based on simulated forms of recognition
and where new spaces of self-realization are inseparable from overarching
structures of mediated surveillance (see also Jansson, 2012, 2014b;
Christensen and Jansson, 2015). This absorption of identity-defining commu-
nication practices into what we, in line with Kitchin and Dodge’s (2011)
reasoning, may call “code/space” is one of the most pervasive dialectical
articulations of mediatization today, involving new forms of dependences at
functional, transactional, and ritual levels.
Interveillance is different from surveillance precisely in the sense that it
does not build on or establish any clear-cut hierarchical power relationships
where one part systematically watches over and collates information about
another part. Interveillance refers to a ritualized mode of observing and
evaluating the symbolic actions of one’s peers and venturing into relation-
ships of reciprocal information disclosure as part of self-management. This
means, as Marwick (2012: 378) suggests, that interveillance “assumes the
power differentials evident in everyday interactions.”6 At the same time, the
industrial logic of dominant social media, which is ultimately an economic
Critical Communication Geography╇ ╇ 111
logic of profit-making (van Dijck, 2012; van Dijck and Poell, 2013), is built
around the automatic aggregation of communicative acts of self-confirma-
tion, which contributes not only to the individual’s creation of an observable
and manageable “second self,” but also to the commercial recreation of an
algorithmic space of targetable data-doubles (see, e.g., Striphas, 2015;
Trottier, 2011; Trottier and Lyon, 2012).
These processes establish a set of sociospatial relations that reinforce
media dependence in three different ways. First, interveillance implies that
the individual is actively seeking out recognition from his or her peers, which
can take the form of various symbolic acts (“likes,” comments, tags, etc.).
Without dismissing the possibility that social media also function as media-
tors of broader relations of pure recognition, the architecture of these spaces
and the interface through which they unfold tend to sustain open-ended
processes of simulation where the distinction between connectivity (involv-
ing any kind of techno-mediated linkages) and social proximity (or connect-
edness) is collapsed (cf. van Dijck and Poell, 2013). Whereas the system
measures how many connections different users have and how many confirm-
ative acts certain posts generate, it is devoid of the dialogical character that
marks processes of recognition and makes it possible for each actor to herme-
neutically assess and build trust in the intentionality and practical relevance
of other communicators’ affirmations. On the contrary, in social media there
is no proximity, but continuous uncertainty as to what intentions and what
level of involvement may hide behind the digital interface. The promoted
way of securing a sense of positive recognition is, instead, to gain attention
from a greater number of peers, striving for “popularity” (ibid.). While this is
in line with the industrial logics of producing measurable consumer segments,
it also means that users expose themselves to the risk of gaining no or too
little attention and furthering a spiral of narcissism. Nunes (2013: 10) refers
to this process as the escalating “obscenity of visibility,” through which the
“materialization of lived events into its image as ‘status update’… transforms
identity into an aggregation of data.” In sum, the quest for recognition and
autonomy becomes a matter of “surface-acting” (Hochschild, 1983) that may
result in further anxieties while making interveillance a ritualized part of
everyday life and certain media devices and platforms ritually indispensable.
Second, as we have already seen, the basically horizontal processes of
interveillance are structurally integrated within commercially governed
processes of automated surveillance. This means that each user has to
subscribe to those statements of terms that allow the service provider to
aggregate, store, and analyze data flows in order to build consumer segments
for targeted online advertising. Whereas this means that social media, at one
level of analysis, occupy the same symbolically orienting function as the
mass media, being indirectly part of shaping social processes of recognition
and self-making, they are, at another level, revolutionizing these sociospatial
relations by turning individual media consumers into agents of their own
112╇╇André Jansson
2005). Hospitality is about giving both time and space to the stranger who
suddenly stands on the threshold, rather than securing the border through
which he or she is (re)produced as an Other (Dikeç, 2002: 244).
Where can we find such spaces (or, more precisely, time-spaces) of hospi-
tality? How can they emerge and be kept open? To what extent are they
conditioned by our new media of communication? Much has been said and
written about these issues, especially within the areas of urban studies and
critical geography (see, e.g., Dikeç, 2009; Soja, 2010; Harvey, 2012), but also
in research on media, migration, and morality (see, e.g., Morley, 2000;
Silverstone, 2007; Georgiou, 2013). During recent years the discussions have
often been framed within the broader discourse of cosmopolitanism, cosmo-
politanization, and cosmopolitan culture (see, e.g., Beck, 2004/6; Delanty,
2009; Papastergiadis, 2012). My aim here is neither to provide a comprehen-
sive overview of potential answers to these questions, which would generate
a wide range of political questions concerning sociospatial planning and
governance, nor to venture into the rather heated debates surrounding cosmo-
politanism and its relevance as an ethical stance or epistemology. Rather, I
want to extract just one point from these discussions, which stands out as
particularly important in relation to the proposed theory of recognition and
hospitality. This point concerns spatial practice and takes Dikeç’s argument
one step further while at the same time leading us back to Honneth and the
dialectical view of mediatization.
Recognition, as Honneth suggests, cannot rely on merely symbolic activi-
ties or surface-acting, but should be anchored in concrete and consequential
practices, which then also involves a certain moment of risk. The same thing,
consequently, regards hospitality. To actively open spaces to other people
(literally or in cultural and emotional terms) is to initiate a process whose
outcome is uncertain, and where each identity is potentially contested
(Iveson, 2006: 77; Silverstone, 2007). Derrida refers to this as the “double
law” of hospitality: “to calculate the risks, yes, but without closing the door
on the incalculable, that is, on the future and the foreigner” (Derrida, 2005:
6). The opening of spaces is thus to be regarded as a spatial practice, in
Lefebvre’s (1974/91) sense of the term, that leads not only to the sharing of
space in mutual recognition, but also to the production of space. Hospitality
invites people to work practically upon space; the guest who is invited into
somebody’s home does not leave that space totally unaffected, but contrib-
utes to its production, if not materially so in the sense that the home-place is
(re)produced (at best) as a hospitable space to which those who live there can
attribute a certain positive value.
Seen from the other side of the process, and as pointed out in the litera-
ture on urban justice and governance (Lefebvre, 1968/93; Sandercock,
2000, 2003; Amin, 2002, 2012; Iveson, 2006; Dikeç, 2009; Harvey, 2012),
the concrete and collaborative production of space holds great potential to
sustain mutual recognition among those involved. The city, understood as a
Critical Communication Geography╇ ╇ 117
�
pluralized space where “strangeness” is a condition potentially shared by
everybody, provides enhanced opportunities for such interactions to occur
(Iveson, 2006). Still, it may require substantial political governance for
actually bringing about those micro-publics where strangers are forced to
engage collaboratively in shared interests and “where dialogue and prosaic
negotiations are compulsory” (Sandercock, 2003: 94). Using examples from
various (trans)local projects of urban regeneration and development,
Sandercock (2000, 2003) states that these processes become particularly
valuable as part of the solution to xenophobia in that they recognize the
need for “a language and a process of emotional involvement, of embodi-
ment, of allowing the whole person to be present in negotiations and delib-
erations” (Sandercock, 2000: 26). In a related account, Amin (2002)
describes “micro-publics of banal transgression” as spaces where people of
different backgrounds come together, solve problems, and create things. For
example, he maintains that “Colleges of Further Education, usually located
out of the residential areas which dominate the lives of the young people,
are a critical liminal or threshold space between the habituation of home,
school and neighbourhood on the one hand, and that of work, family, class
and cultural group on the other hand” (ibid.: 14, italics added). Even the
very materialities of space (locational properties, infrastructures, boundary
arrangements, signage, etc.) work as unconscious mediators of cultural and
moral value (Amin, 2012), thus making the cosmopolitan quest for open
spaces and collaborative spatial practices an even more critical and forward-
looking challenge.
In the city, these objects are aligned and made to count through all
manner of intermediaries such as rhythms of delivery or commuting,
traffic-flow systems, integrated transport and logistics systems, internet
protocols, rituals of civic and public conduct, family routines, and
cultures of workplace or neighbourhood. (Ibid.)
also those that pull people closer together within enclaves of like-minded
(Jansson, 2013, 2014b).
Molz (2007, 2014), for instance, makes an interesting case in her study of
how the reputation systems of mobile online platforms such as Couch Surfing
affect the practices of global travelers. On the one hand, these services enable
travelers to get in touch with other people across the world in order to find
accommodation and travel in a secure, yet affordable way. On the other hand,
their very logic is based on the expectation of exchange, which contradicts the
fundamental idea of hospitality and reproduces a social space of like-minded
people for whom only certain types of difference can be given space and time.
Concrete examples like this articulate the spatial ambiguities of mediatiza-
tion, to which the ethical principles of hospitality and recognition may not
always be easily applied, but which nonetheless require attention and contin-
uous debate if we are to take seriously the vision of a cosmopolitan society.
As given by the last part of my statement, the ambiguous ways in which
mediatization unfolds must also be related to overarching ideologies in society.
In this chapter I have explored how altered dependences of mediatization both
respond to and legitimize the ideological imperatives of “organized self-reali-
zation.” This structure of social conventions and expectations can be seen as an
expression of the dominant direction that the individualization meta-process
takes in contemporary capitalist society. Transmedia in general, and what we
call social media in particular, reproduce this ideology at the most mundane
level of everyday practice, influencing the self-making processes of people in,
basically, all stages of life. Mediated affirmations of one’s own self-making
project, as well as comparisons with the projects of others (that is, people
within one’s peer group), can be sought out more or less regardless of time and
place, contributing to media spaces of steadily escalating flows of lifestyle
simulations. As argued by, for example, Turkle (2011) and Hillis (2009), we
need to critically assess whether people’s everyday normalization of such
simulations are subtly altering the constitution of subjects and subjectivity, and,
if so, in what ways. Does it mean, for instance, that close or otherwise challeng-
ing relations with “real people” —relations that go beyond the mutual “liking”
among peers—are increasingly felt to be problematic and time consuming?
These reflections also suggest that an important research area for critical
communication geography (which I have not discussed in this chapter)
concerns the mythological, even metaphysical, constructs through which
media are normalized as part of common culture and, in the last instance,
taken as functional requirements for a “decent life.” What are the social and
cultural tropes in relation to which ordinary people judge the necessity of
media? In what ways have such tropes altered over time, and what are their
spatial implications? These questions call for historicizing perspectives that
take a closer look at the mythologies of mediatization during different eras
and in different contexts. There are some pioneering studies, notably Marvin
(1987) and Spigel (1992), which have applied similar approaches to how
124╇╇André Jansson
Notes
↜渕1↜渕In the dissertation I used the term “mediazation,” adopted from Thompson’s
(1995) book The Media and Modernity, in the search for an English word for the
Swedish “medialisering.”
↜渕 2↜渕 A few exceptions can be identified, most evidently Andreas Hepp’s (2009, 2013)
work on “cultural thickenings” and “communicative figurations,” which is,
however, not explicitly designed as a critical approach.
↜渕 3↜渕 This chapter is part of the ongoing project Cosmopolitanism from the Margins:
Mediations of Expressivity, Social Space and Cultural Citizenship, funded by the
Swedish Research Council (2012–16). The author wants to thank his colleagues
Karin Fast and Johan Lindell at Karlstad University for valuable comments on
earlier drafts of this chapter.
Critical Communication Geography╇ ╇ 125
↜渕 4↜渕 It should be noted that numerous other thinkers have presented similar diagnoses
during recent decades (e.g. Giddens, 1991; Boltanski and Chiapello, 1999/2007;
Beck and Beck-Gernsheim, 2002).
↜渕 5↜渕 In a recent volume entitled Recognition Theory as Social Research (O’Neill and
Smith, 2012), for example, in spite of the broad scope of the book none of the 11
chapters addresses the pervasive role of media in shaping contemporary relations
of recognition within a variety of spheres. On the whole, recognition theory attains
a strong political and social philosophical bias (see also Bankovsky and Le Goff,
2012) and has, thus far, generated surprisingly little attention in, for example,
media and communication studies. The most significant work so far that has
brought together questions of recognition and mediation is Boltanski’s (1996/9)
seminal work on Distant Suffering. This work deals chiefly with spectatorship,
however, and is linked to questions of pity and self-justification in the age of mass
mediated humanitarian spectacles.
↜渕6↜渕Marwick (2012) uses the term “social surveillance” in her discussions of
horizontal online peer-to-peer monitoring. As I have discussed elsewhere
(Jansson, 2014b, 2015), social surveillance, as well as Andrejevic’s (2005) term
“lateral surveillance,” refer to largely overlapping practices as those denoted by
interveillance. However, the introduction of interveillance as a complementary
concept makes it easier to maintain the analytical sharpness of surveillance.
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