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Bata Search Ads Summit Pradhananga
Bata Search Ads Summit Pradhananga
Plan
Presented by:
Summit Pradhananga
0. Presentation Overview
Tasks:
1. Ad groups
Content
2. Keyword research
3. Ad copies
4. Budget Forecast
2
Overview
3
0 Overview
Project Objective: develop a comprehensive campaign that drives relevant traffic to the brand's website.
Brand: Bata Shoes – Category Promotion (Women sneakers & Formal Men’s shoes)
4
0 Tasks
5
Task
6
01 Ad Group
Organization
Account
Bata Level
BATAShoes- Ad
Webtraffic-
Clicks
Campaign
Men’s formal
Women Ad Group
Sneaker Level
shoes
Studio Shoes
Keywords,
Keywords, Ad Keywords, Ad
text, Landing text, Landing ad text
page page level 7
Task
8
02 Keyword Research
Initial campaign setting
Campaign
Campaign Name Campaign Objective Campaign Location Total Audience Segment Affinity
Metric
BATAShoes-Webtraffic-Clicks Web traffic Search Clicks Andhra Pradesh 18,700,000 Sports Fitness
Assam 11,800,000 Running Enthusiasts
Bihar 33,400,000 Shoppers
Chandigarh 7,190,000 Shopping Enthusiasts
• Campaign objective is Website Delhi 32,500,000 Lifestyles
Goa 1,560,000 Fashionistas
Traffic, hence Metric is set for Clicks Gujarat 29,700,000 Beauty & wellness
Haryana 22,400,000 Travel Buffs
• Based on stores availability, locations Himachal
5,700,000 Children's Apparel
are selected (total 446 M) Pradesh
Apparals & Accessories -
Jammu Kashmir 5,430,000
shoes
Jharkhand 8,610,000 Athletic Shoes
• Audience segment set based on Kerala 19,300,000 Activewear
behavior & relativity Madhya
32,300,000 Formal Shoes
Pradesh
Maharashtra 62,700,000 Website Visitors (BATA)
• Included retargeting audience as well Punjab 17,200,000 All Visitors (Google Ads)
Rajasthan 28,600,000
Telangana 33,000,000
Uttar Pradesh 73,200,000
West Bengal 3,370,000 9
02 Keyword Research
14
Task
15
03 Ad Copies
Formal shoes for men Step into success and sophistication with Bata's exquisite range of leather formal shoes.
Find formal shoes near you Bata brings you a wide range of formal men's shoes available in different price range
Latest leather shoes for men Unbeatable End-Of-Season Deals At Bata! Up To 70% Off
Best leather shoes Redefine your formal style with quality leather shoes at incredible prices
17
03 Ad Copies
Ad Groups Headlines Descriptions
Bata Shoes Bata end of season sale - upto 70% off
Exclusive Deals Upto 70% Off Bata shoes offer style, comfort & quality. Shop online today
Bata brings you a wide range of sneakers for women, available in different colors &
Step into Style: Women Shoes
sizes
Comfort Shoes for Women Bata has the right pair of sneakers for You. Check out the collection
Women Find Your Perfect Fit Bata Online Store | Trendy Shoes for Women
Sneaker Women's Elegant Casual Shoes
Classic Chic: White Shoes
Studio Shop Online Now
Shoes Classic Chic: White Shoes
Trendy Casual Shoes
Power Ladies Shoes - Shop Now!
Casual Women's Footwear
White Wonders: White Sneakers
Buy Sneakers Online for Women
Stylish Ladies Shoes
Quality & Trendy Ladies Shoes 18
Shop New Arrivals
03 Ad Copies
Task
20
04 Budget Calculation
Maximize Clicks
Bid Strategy
Duration
Overall Clicks
Budget
1.7 lacs; Overall Impressions
2.2k daily 1M
Based on shortlisted keywords, the clicks, budget, CPC has been
forecasted using Google Keyword Planner Forecast Tool 21
04 Budget Calculation
Location based
estimation
04 Notes
2.5 months 120k • If in first 15 days, if we don’t see our campaign traffic as
expected, we will optimize the campaign by running ads to
result in absolute top by changing few keywords to phrase from
broad match type. With result on absolute top, there is also
high chance of driving traffic to our website
Budget
1.7 lacs; Overall Impressions
2.2k daily 1M
THANK. YOU
For further queries, email to
summitpradhananga@gmail.com