1.

Introduction
1.1. Overview of G Kitchen
The G Kitchen clean meat brand is the outcome of 17 years of hard work creating a food
chain that offers three groups of foods and follows the 3F (Feed-Farm-Food) closed
approach: Fresh food; Food is available; Prepared foods branded G. The People's
Committee of Long An province awarded investment license number: 25/GP-LA to
GreenFeed Vietnam Joint Stock Company, formerly known as GreenFeed Vietnam
Company Limited, on August 26, 2003. The company formally changed its mode of
business on February 1, 2009, and adopted the name GreenFeed Vietnam Joint Stock
Company. With ten plants spread across Vietnam, Cambodia, Myanmar, and Laos,
Greenfeed can now produce more than two million tons of goods annually. These
products are marketed through a network of more than 3,000 distributors and direct buy
fire farms.

To provide mouthwatering, sincere goods to assist in completing the meals of millions of

Vietnamese families. Managing the source and quality of goods from breeds, animal
feed, barns, slaughtering and processing methods, and preservation is always given
priority in G Kitchen's continual development process to satisfy market demands. This
ensures that each product that is sold to customers is of the highest caliber.

In Ho Chi Minh City, Hanoi, and the surrounding provinces, G Kitchen can be found at
over 24,000 places of sale. These include a network of over 30 G Kitchen Clean Meat
outlets, grocery stores, convenience stores, and food stores with prestigious brands
including Emart, Lotte, Aeon,... Both the official G Kitchen website and the G Kitchen
app allow customers to place online orders for home delivery.
1.2. Background of the report
Nowadays, most Vietnamese users have made utilizing internet services and shopping
their habits. Selling food, particularly fresh food, via e-commerce platforms in large cities
offers mixed-business consumers a number of advantages. The brand saves money on
operations, labor, and real estate while accessing future distribution channels and current
client sources. Users need help locating goods and services that satisfy their
requirements: demand, and prompt fulfillment.
G Kitchen has e-commerce tactics to continue marketing and offering customers 3F Plus
items as well as cold foods based on client demands. G Kitchen provides scrumptious,
safe, and simple next-generation foods via its website and building app.
5. Marketing plan for the country/region
G Kitchen Clean Meat outlets have established in several districts of Ho Chi Minh City.
As far as population and level of urbanization are concerned, Ho Chi Minh City is the
biggest city in Vietnam. This demonstrates the sizeable commodity consumption market
in the Ho Chi Minh City region, which presents prospects for G Kitchen to sell and
conveniently get their products. to grow and build a business given the city's handy
central location. Simple and speedy delivery of high-quality cold items to clients
Furthermore, G Kitchen has established a vast distribution network encompassing over
30,000 locations throughout 55 provinces and cities. This enables G Kitchen to satisfy the
growing demands of its clientele.
5.1. Key product/service decisions
Major product selections in the Ho Chi Minh region have been made with the goal of
satisfying customer convenience needs while also meeting market demand for more clean
products.
Having been in the food retail business for more than 20 years, G-Kitchen is well-known
for its fresh and hygienic food offerings. The company uses a closed process from food
preparation to distribution to deliver items that are not only hygienic but also meet all
safety and traceability regulations at every turn. It can be said that over a long period of
time, G-Kitchen has gained and kept a particular place in the hearts of food sector
customers. G Kitchen constantly places a high priority on regulating the origin and
quality of goods from breeds, barns, slaughtering, analyzing, and preservation procedures
to ensure the quality of each product reaches customers as part of its ongoing evolution to
satisfy market demands.
3F Plus G Kitchen has introduced more than 100 healthy, tasty, diversified, and easy
goods for customers in the concept of "Nurturing good things, accompanying growth"
and completing the healthy food chain.
G Kitchen goods are available in approximately 30,000 retail locations in 55 provinces
and cities; 95 G Kitchen Clean Meat outlets have opened in Ho Chi Minh City, Dong
Nai, and Binh Duong; and 6,000 points of sale in supermarkets and convenience stores.
Distribute seasonal product channels to 600 points of sale...
A "hot trend" of late has also been the increasing emergence of online and home delivery
apps for shopping. To provide customers with an online buying experience, G Kitchen
has started initiatives to modernize the website system. Also, "kitchen lovers" might pick
G Kitchen, a store that combines both fresh and processed items, to have affordable
delivery charges while placing orders from several locations. Even more alluring, you
may save money by receiving a lot of coupons, discount codes, etc.
5.2. Specific e-commerce strategies
5.2.1. Website of G Kitchen
G Kitchen has created its official website to offer details about its offerings, initiatives,
and customer service. Through the website, clients may browse groups of goods, place
orders, and get further information about G Kitchen.
In addition to the increased demand brought on by the epidemic season, G Kitchen
decided to work with CMC Telecom via the CMC CDN (CMC CDN is a Content
Delivery Network service that allows customers swiftly, securely, and effectively deliver
resources such as photos, videos, websites, and apps) solution to guarantee smooth
operation and service for the present high volume of sales and prevent the website from
becoming overwhelmed. By assisting G Kitchen in reducing delay, or the time it takes for
a website to load, CMC CDN allows the website system to maintain stability during
spikes in load. As a result, G Kitchen consumers now spend much less time making
purchases while enjoying a better user experience, which improves customer retention
and fosters goodwill. Furthermore, CDN maximizes SEO assistance for G Kitchen's
website by helping it rank better in Google search results. G Kitchen will then be able to
outperform its rivals in the market.
5.2.2. The G Kitchen app
G Kitchen has created mobile application that consumers can simply use anytime,
anywhere, and make online purchases through the growth of mobile marketing. An
application that offers clients quick payment options and comprehensive information
about items and promotions
5.2.3. Online campaigns for advertising
The 2021 Tet advertising campaign "G - Kitchen - LESS but not less, sharing MORE is
great" has garnered a lot of cooperation from several influencers to help spread the word.
G Kitchen can quickly and efficiently offer its products and services to consumers. As a
result, customer attractiveness and interest are increased. Customers will have a favorable
opinion of G Kitchen's internet advertising campaign, including relevant messages
delivered via photos, videos, and creative material. Through competitions and challenges,
many influencers engage in, this may also inspire customers to experience and connect
with G Kitchen's social networking sites. Finally, by promoting items to customers in an
appealing and compelling manner, G Kitchen may pique customers' attention and
increase their purchase demands.
5.2.4. Social media development
To enable customers to swiftly learn about promotional programs, G Kitchen routinely
posts updates and announcements on its social networking sites. On social networking
sites, they produce original postings and engage the public in conversation by posting
videos and narratives. To boost consumer awareness and trust, G Kitchen frequently
offers customers limited-time coupons, discount codes, and sales hunting hours that are
valid for a variety of particular items through G Kitchen's distribution channels. Posts that
alert viewers to alluring discounts might also help consumers save money on their
purchases. Solutions, marketing tools, and a passionate support team have made it
possible for sellers to efficiently improve contact, draw in clients, and encourage sales.
5.2.5. Integrate with more e-commerce platform
 Presently, G-Kitchen has collaborated with online retailers including Shopee, Lazada,
Tiki, and others to reach a wider audience and boost sales.
A status report on the market Over forty properties are listed for sale via G Kitchen's e-
commerce site. G kitchen market research study on e-commerce platforms Shopee,
Lazada, and Tiki for merchants from August 2022 to July 2023. Below are specific data
from metric, (2023):
33.7% of output and 50.8% of total sales are accounted for by Tiki.
64.4% of output and 47.6% of overall sales are attributed to Shopee.
1.9% of output and 1.6% of overall sales are attributed to Lazada.

An Mai. (2020). Thịt sạch, lành ngon từ chuỗi khép kín 3F Plus an toàn cho người tiêu dùng.
Anh Thư. (2021). CMC CDN hóa giải “tắc nghẽn” mùa dịch cho khách hàng của G Kitchen.
Huyền Trang. (2023). Cùng nuôi heo, bán thịt sạch như heo ăn chuối, heo ăn chay,
Meatdeli... GreenFeed của ông Lý Anh Dũng lãi hơn 1 tỷ mỗi ngày trong cơn bĩ cực của
ngành.
metric. (2023). G kitchen - Báo cáo xu hướng thị trường sàn TMĐT.
T.D.V. (2022). Hành trình 1.000 ngày gắn bó của G Kitchen với người tiêu dùng Việt.