Project Title Introduction to Business Management

4pm Wednesday 24th April 2024

Deadline

Submission Online WORD.doc submission via Turn-It-In (Refer to Aula for submission link)
Method

Project Staff Mei Han

Fundamentals of Business Level 4 / Sem 1 (Jan 2024)

Module Title Level / Semester
Management Practice

BSM22014 Credit / 20 Credits / 100%

Module Code
Weighting

Module Leader Mei Han Date of Issue

Project cover image

Project Brief

You are required to carry out a case study analysis which informs the business’s strategy management. You are expected to
apply your learning from this module to critically analyse and evaluate the business’s external and internal environment, synthesise
the outcomes, and make recommendations for the business’s future strategic management.
The task must be carried out by each student individually and independently.
Firstly, choose a business or brand for your case study task from below list:

• IKEA
• ZARA
• Nike
• Netflix
• Disney
• Saatchi and Saatchi
• Royal Opera House
• Royal Shakespeare Company
• Airbnb

BSc (Hons) Business Management / Ravensbourne University London 2023/2024

1
 • The British Red Cross
• AstraZeneca

Please choose a business for which you are able to collect sufficient high-quality information from credible sources.

Secondly, write a case study report on your chosen business or brand. Your case study report should follow the following structure
(The percentage number for each section indicates the word count suggested for that section).

BSM assignment cover sheet

• The form is MANDATORY, must be filled in and signed

Content table

• List of headings of each section with the corresponding page number

• Word count (from Introduction section to Recommendations section ONLY)

Introduction [5% - 10%]

• Briefly introduce the company’s key business scope and activities

• Identify the company’s strategic direction
• Describe what will be discussed in this report
External environment analysis [15% - 25%]

• Macro environment analysis (use PESTLE framework)

• Micro environment analysis (use Porter’s Five Forces framework)
• Other useful analytical approaches
Internal environment analysis [15% - 25%]

• Business culture
• Key resources and capabilities (Use Resource Based View)
• Choose one framework from this list - Boston Matrix, Ansoff’s matrix, and Blue Ocean Strategy
• Business competitive advantage (Use VRIO framework)
• Other useful analytical approaches

Conclusions and Recommendations [20 - 25%]

• Conclusions need to be drawn from the key points made in previous sections
• Use SWOT analysis to summarise
• Recommendations need to be based on conclusions and SWOT analysis
• Think about what the business should continue to do, and/or stop doing, and/or start doing
Reference list

• Following Harvard Referencing format

Essential Reading List

Please refer to the reading list provided for each module session.

Other useful information

• The writing needs to use Times New Roman font (size 12) and be double spaced.
• Images (pictures, diagrams, tables, etc.) can be used where appropriate but sources must be properly
referenced.
• Wordcount requirement is 2,500 words (+-10%, excluding cover page, images and reference list).
• Harvard Referencing for in-text citations and reference list is required.
BSc (Hons) Business Management / Ravensbourne University London 2023/2024
2
 • The work must be submitted in MS Word format via the TurnitIn link on Aula.
• The work should be pre-scanned for potential plagiarism including AI use via Turnitin software, prior to final
submission on Aula.
• It is mandatory that the declaration on the BSM assessment cover sheet is filled in and signed is included in
the work to be submitted.

Student will receive feedback and assessment within 20 working days of submission.

Assessment Students who miss the deadline or fail this project may be required to complete a retrieval project
and tutor which demonstrates that the learning outcomes have been achieved. Students should be aware that
feedback date retrieval submissions are capped at a bare pass grade, unless the extenuating circumstances panel
uphold an evidenced application. The deadline for retrieval submissions will be determined at an
Assessment Board.

Module Learning Outcomes

LO1 Explain and apply current theories and practices of Business Administration

LO2 Explore Case studies and experiment with finding creative solutions to practical business cases

LO3 Evaluate with the fundamental theories of Management and apply to current Business Cases

Evaluate and apply key management tools, techniques and concepts and create innovative
LO4
action plans for business

Assessment Criteria

Explore • Cognitive
Research and • Creative
Analysis • Professional
• Emotional, Social and Physical
• Cultural
• Enterprise and Entrepreneurial
• Digital
• Ravensbourne Return

Create • Cognitive
Experimentation • Creative
• Professional
• Emotional, Social and Physical
• Cultural
• Enterprise and Entrepreneurial
• Digital
• Ravensbourne Return

Create • Cognitive
Technical • Creative
Competence • Professional

BSc (Hons) Business Management / Ravensbourne University London 2023/2024

3
 • Emotional, Social and Physical
• Cultural
• Enterprise and Entrepreneurial
• Digital
• Ravensbourne Return

Integrate • Cognitive
Professional • Creative
Development • Professional
• Emotional, Social and Physical
• Cultural
• Enterprise and Entrepreneurial
• Digital
• Ravensbourne Return

Assessment methods and tasks

Please refer to rubric for marking criteria.

Assessment tasks Weighting (%)

• An induvial and independent task - A case study 100% (Holistic)

analysis which informs the business’s strategy
management

BSc (Hons) Business Management / Ravensbourne University London 2023/2024

4