Business Notes

1. Psychological
2. Sociocultural
3. Economic
4. Government

Burger king ad
To show how the burger doesn’t contain artificial preservatives.

A target market is a group of people that have been identified as the most likely potential customers for
a product because of their shared characteristics such as age, income, and lifestyle.
Dividing a total market into particular groups who share one or more common characteristics is known as
‘market segmentation’.
demographic — age, gender, occupation, education, religion, family size, ethnicity
geographic — urban, suburban, rural, regional
psychographic — lifestyle, socioeconomic group, motives, personality, consumer opinions and interests
behavioral — regular user, first-time user, brand loyalty, benefits sought, usage rate.

The target demographic age at smiggle is 6-11 years old.

Marketing is a total system of interactive activities designed to plan, price, promote and distribute
products to present to potential customers.

The product that I have chosen is a phone. A phone allows me to call and text people, read the news and
look at social media. It has volume and an off button. You get the ability to communicate with
people across the world in the comfort of your home. The target market for a phone is for all ages.
Apples brands itself as the best, a company that is dependent on people being willing to pay of their
expensive products.

4PS

The competition of Nintendo is selling its products across the world including in English-speaking
countries. I won't require a sales team because it can be purchased online or delivered to stores
 across the world. The target market is 14–25-year Olds who spend most of their time playing games
inside. Their shopping habits are buying a console every time a new one is released. They are able to
find out about products like this from social media and online advertising.

Dominos ad

The advertisement was stuck to the walls inside the stores. I find that the low prices in big writing and in
the red make it really stand out. I think that to improve they would need to remove some of the
writing to give it less complexity.

This ad was posted on YouTube and throughout stores in Australia. Burgers and pizza are just a combo
that most people never thought of, so in that sense; they catch people's attention.
Public relations

Pr manages perceptions as to maintain goodwill and mutal understanding between a business and the
public.

A pr pro helps porty the brand’s repuation idea product position or accomplishments in a positive light.

Positive pr - Ikea-stay home

Negative pr - Social medias gave her a lot of bad attention for it because she was Christan and posed in a
bikini with words on it. Many people came out and said that they were very offended.