Ecommerce

Conversion
Template

Learn More About Ecommerce Marketing

Check out our overview of inbound for ecommerce.

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 How to Use This Template:
This "Sample" sheet is an example of what your planning an
tracking template might look like when complete. For all site
where you know your traffic, add to cart, and repurchase metr
include them in their corresponding cells.

If you don't have access to these numbers, simply mark the c

with an N/A.

On the "Template" tab, once your information is filled out in r

1-9, your site-specific conversion rates will populate in the tab
below. You'll also notice the graphs for Total Revenue and To
Units Sold will be created for a visual idea of your sales.

Be sure to save each time frame in this workbook and label t

time frame, then duplicate the tab and fill in the metrics for ev
new time frame to see changes over time.
ce Marketing
for ecommerce.
 Template:
of what your planning and
hen complete. For all sites
art, and repurchase metrics,
esponding cells.

mbers, simply mark the cell

A.

rmation is filled out in rows

s will populate in the tables
or Total Revenue and Total
isual idea of your sales.

his workbook and label the

fill in the metrics for every
nges over time.
Date Range: May 2025
[Product Name] Traffic Add to Cart Clicks Successful Checkouts Repurchase
Company Site 1,000,000 40,000 20,000 15,000
Walmart.com N/A N/A 70,000 N/A
Google Shopping N/A N/A 10,000 N/A
Amazon 500,000 300,000 50,000 20,000
[Other Vendor] 20,000 800 400 80
[Other Vendor] 8,000 5,000 3,000 1,000
Total 1,528,000 345,800 153,400 36,080

Company Site Walmart.com

Traffic > Add to Cart 4.0% Traffic > Add to Cart N/A
Traffic > Checkout 2.0% Traffic > Checkout N/A
Traffic > Repurchase 1.5% Traffic > Repurchase N/A
Add to Cart > Checkout 50.0% Add to Cart > Checkout N/A
Revenue Per Unit $20.00 Revenue Per Unit $12.50

Google Shopping Amazon

Traffic > Add to Cart N/A Traffic > Add to Cart 60.0%
Traffic > Checkout N/A Traffic > Checkout 10.0%
Traffic > Repurchase N/A Traffic > Repurchase 4.0%
Add to Cart > Checkout N/A Add to Cart > Checkout 16.7%
Revenue Per Unit $13.64 Revenue Per Unit $8.89

[Other Vendor] [Other Vendor]

Traffic > Add to Cart 4.0% Traffic > Add to Cart 62.5%
Traffic > Checkout 2.0% Traffic > Checkout 37.5%
Traffic > Repurchase 0.4% Traffic > Repurchase 12.5%
Add to Cart > Checkout 60.0% Add to Cart > Checkout 60.0%
Revenue Per Unit $8.00 Revenue Per Unit $10.00

Total Revenue Per Unit

Traffic > Add to Cart 22.6% Company Site $20.00
Traffic > Checkout 10.0% Walmart.com $12.50
Traffic > Repurchase 2.4% Google Shopping $13.64
Add to Cart > Checkout 44.4% Amazon $8.89
Revenue Per Unit $12.35 [Other Vendor] $8.00
[Other Vendor] $10.00
Total Revenue Total Units Sold
$500,000.00 25,000
$1,000,000.00 80,000
$1,500,000.00 110,000
$800,000.00 90,000
$40,000.00 5,000
$50,000.00 5,000
$3,890,000.00 315,000

Revenue Per Unit

$25.00

$20.00

Company Site Walmart.com Google Shopping

$15.00
Amazon [Other Vendor] [Other Vendor]

$10.00

$5.00

$0.00 Company Site Walmart.com Google Shopping Amazon [Other Vendor] [Other Vendor]
Company Site Walmart.com Google Shopping
Amazon [Other Vendor] [Other Vendor]
Date Range: [Insert Date]
[Product Name] Traffic Add to Cart Clicks Successful Checkouts
Company Site
[Vendor #1]
[Vendor #2]
[Vendor #3]
[Vendor #4]
[Vendor #5]
Total - - -

Company Site [Vendor #1]

Traffic > Add to Cart #DIV/0! Traffic > Add to Cart
Traffic > Checkout #DIV/0! Traffic > Checkout
Traffic > Repurchase #DIV/0! Traffic > Repurchase
Add to Cart > Checkout #DIV/0! Add to Cart > Checkout
Revenue Per Unit #DIV/0! Revenue Per Unit

[Vendor #2] [Vendor #3]

Traffic > Add to Cart #DIV/0! Traffic > Add to Cart
Traffic > Checkout #DIV/0! Traffic > Checkout
Traffic > Repurchase #DIV/0! Traffic > Repurchase
Add to Cart > Checkout #DIV/0! Add to Cart > Checkout
Revenue Per Unit #DIV/0! Revenue Per Unit

[Vendor #4] [Vendor #5]

Traffic > Add to Cart #DIV/0! Traffic > Add to Cart
Traffic > Checkout #DIV/0! Traffic > Checkout
Traffic > Repurchase #DIV/0! Traffic > Repurchase
Add to Cart > Checkout #DIV/0! Add to Cart > Checkout
Revenue Per Unit #DIV/0! Revenue Per Unit
Total Revenue Per Unit
Traffic > Add to Cart #DIV/0! Company Site
Traffic > Checkout #DIV/0! Vendor #1
Traffic > Repurchase #DIV/0! Vendor #2
Add to Cart > Checkout #DIV/0! Vendor #3
Revenue Per Unit #DIV/0! Vendor #4
Vendor #5
Repurchase Total Revenue Total Units Sold

Note: Remember to duplicate this sheet

each time you want to make edits, mark the
date range in Row 1, and keep them for
your records.

- $0.00 -

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

#DIV/0! Revenue Per Unit

#DIV/0!
#DIV/0!
#DIV/0! Company Site [Vendor #1] [Vendor #2]
[Vendor #3] [Vendor #4] [Vendor #5]
#DIV/0!

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0! Company Site [Vendor #1] [Vendor #2]
#DIV/0! [Vendor #3] [Vendor #4] [Vendor #5]
#DIV/0!
#DIV/0!
Revenue Per Unit