11/29/23

Greatness
Starts Here

PROPRIETARY AND CONFIDENTIAL

© FranklinCovey Co. All rights reserved.

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We are the most trusted

leadership company in
We help organizations
the world. achieve results that require
collective behavior change.

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 CURRENT
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UNDERCURRENT
SURFACE
CURRENT

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UNDERCURRENT
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E FISH
DISCOVER WATER LAST
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PEOPLE
DISCOVER TRUST LAST
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There is one thing

that when you have
it.. society, markets,
relationships thrive.

But when not

present can ruin,
bankrupt or destroy.
© FranklinCovey Co. All rights reserved. PROPRIETARY AND CONFIDENTIAL

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There is one thing that is common to every

individual, relationship, team, family,
organization, nation, economy, and
civilization throughout the world—one
thing which, if removed, will destroy the
most powerful government, the most
successful business, the most thriving
economy, the most influential leadership,
the greatest friendship, the strongest
character, the deepest love.
― Stephen M.R. Covey

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MYTH REALITY
• Trust is a soft, nice to • Trust is a hard-edged
have social virtue. economic driver.

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MYTH REALITY
• Trust is a soft, nice to • Trust is a hard-edged
have social virtue. economic driver.
• Trust is SLOW. • Nothing is as FAST
as the Speed of Trust.

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Building a Culture of Trust Low trust High trust

• Employee manual • THICK • THIN
• Processes • LONG • SHORT
• Signatories • MANY • FEW
• Relationships • SHALLOW • DEEP
• Attrition (resignation) • HIGH • LOW
• Motivation • WEAK • STRONG
• Work • SLOW • FAST

Which product is being delivered

already, making money?

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MYTH REALITY
• Trust is a soft, nice to • Trust is a hard-edged
have social virtue. economic driver.
• Trust is SLOW. • Nothing is as FAST
as the Speed of Trust.
• Trusting people is • Not trusting is a
too risky greater risk.
• Trust cannot be • Trust can be taught
taught or learned. and learned.

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HIGH Think about a person you work with

who you have a HIGH TRUST
TRUST relationship with.
• What is it like to work with them?
• What is it like to communicate with
them?
• How fast do you get things done?
• What kind of results do you
achieve.

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Think about a person you work with

who you have a LOW TRUST
relationship with.
• What is it like to work with them?
• What is it like to communicate with
them?
LOW • How fast do you get things done?
• What kind of results do you
TRUST achieve.

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Is the difference between these two work relationships

small and negligible, or is it a huge difference?

INCREMENTAL EXPONENTIAL

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Big ideas we will establish today

BUSINESS TRUST, A CRITICAL TRUST IS A

CASE FOR LEADERSHIP LEARNABLE
TRUST COMPETENCY SKILL
Trust affect our business Trust is the new currency Trust can be taught,
– it has financial of the global economy learned, and restored.
consequences

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Big id

BUSINESS
CASE FOR
TRUST
Trust affect our business
– it has financial
consequences

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TRUST

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GOVERNMENT ORGANIZATION

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ORGANIZATION

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What it’s like to work for ABC

organization. Remember, you
represent every individual at
every level in your new
organization.

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ORGANIZATION

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What it’s like to work for XYZ

organization. Remember, you
represent every individual at
every level in your new
organization.

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In groups of 3-4,
what it is like to work
in your respective
organizations?
Describe the results
you get.

(3 MINUTE STANDING EXERCISE)

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We set up a behavioral description of

two organizations, but we didn’t
mention anything about trust
• Trust, or the lack of it, was a key
indicator of results.
• Trust is an outcome of how people
speak and behave; it is not just a
feeling.
• Trust is a hidden variable that affects
everything.

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Harvard Business Review: Neuroscience of Trust

Compared with people at low-trust companies,
people at high-trust companies report:

less higher more less

stress productivity engagement burnout

fewer more energy more satisfaction

Paul Zak, HBR, 2017
sick days at work with their lives

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Trust always affects two measurable

outcomes: speed and cost.
--Stephen M.R. Covey
The Speed of Trust: The One Thing that Changes
Everything

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(INDIVIDUAL)

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(INDIVIDUAL)

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(INDIVIDUAL)

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5-minute Pair or Table Sharing

EFFECT OF TRUST TAXES
(your answer in #3)

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Big ideas we will establish today

BUSINESS TRUST, A CRITICAL TRUST IS A

CASE FOR LEADERSHIP LEARNABLE
TRUST COMPETENCY SKILL
Trust affect our business Trust is the new currency Trust can be taught,
– it has financial of the global economy learned, and restored.
consequences

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Big

TRUST, A CRITICAL BUS

LEADERSHIP CAS
COMPETENCY TRU
Trust is the new currency Trust
of the global economy – it ha
conse

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“Trust is equal parts character and competence...

You can look at any leadership failure, and it's
always a failure of one or the other.”

--Stephen M.R. Covey

The Speed of Trust: The One Thing that Changes Everything

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Who would you trust?

Who would trust you?

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WITNESS
Credibility
• Integrity
• Intent
• Capability
• Results

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The 4 Cores of Credibility

1. INTEGRITY – Congruency in
values, beliefs, and behavior.
Doing what you say you would
do. Humility and courage. Deep
honesty.

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The 4 Cores of Credibility

2. INTENT – Genuine concern and
caring for others. Seeking mutual
benefit. Acting in the best of
interests of everyone.

Fundamental motive or agenda.

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The 4 Cores of Credibility

Talents
3. CAPABILITIES – The capacities
we have to produce and Attitudes
accomplish TASKS:
Skills

Knowledge

Style

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The 4 Cores of Credibility

4. RESULTS – Our track record – past,
present, and anticipated. Getting the
right things done while avoiding Trust
Taxes and repairing Trust Dividends.

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Big ideas we will establish today

BUSINESS TRUST AS A TRUST IS A

CASE FOR LEADERSHIP LEARNABLE
TRUST COMPETENCY SKILL
Trust affect our business Trust is the new currency Trust can be taught,
– it has financial of the global economy learned, and restored.
consequences

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Big

TRUST IS A BUSIN
LEARNABLE CASE F
SKILL TRUST
Trust can be taught, Trust affe
learned, and restored. – it has f
consequ

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The 13 Behaviors of High-Trust Leaders

CHARACTER
1. Talk Straight
HINDI PALIGOY-LIGOY, ‘WAG KIMKIMIN
2. Demonstrate Respect
PANTAY-PANTAY NA RESPETO
3. Create Transparency
PAGLILINAW NA WALANG TINATAGO
4. Right Wrongs
TINATAMA ANG MALI
5. Show Loyalty
MAGPAKITA NG KATAPATAN SA LAHAT

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The 13 Behaviors of High-Trust Leaders

COMPETENCE
6. Deliver Results
MAGPAKITA NG NAGAWA O RESULTA
7. Get Better
GUMALING SA GAWAIN OR KAALAMAN
8. Confront Reality
HARAPIN ANG KATOTOHANAN O
PROBLEMA, ‘WAG ITAGO
9. Clarify Expectations
LINAWIN ANG LAYUNIN
10. Practice Accountability
GAWING KAUGALIAN NA MAY
PANANAGUTAN –”WAG MAMBINTANG
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The 13 Behaviors of High-Trust Leaders

CHARACTER AND COMPETENCE

11. Listen First

MAKINIG BAGO TUMUGON O MAGUTOS

12. Keep Commitments

TUPARIN ANG PANGAKO

13. Extend Trust

PALAWAKIN ANG PAGTITIWALA

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Building a High Trust Culture

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QUESTION IS..
What kind of
culture do we
want to achieve?
LOW TRUST CULTURE
HIGH TRUST CULTURE

© FranklinCovey Co. All rights reserved. PROPRIETARY AND CONFIDENTIAL

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What is Culture?

© FranklinCovey Co. All rights reserved. PROPRIETARY AND CONFIDENTIAL

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Culture is
The collective behavior of your people.
The nature of their relationships
The spoken and unspoken values & norms
The shared and common language they speak
The systems operating at work

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REMEMBER THE
FISH IN WATER??
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“A culture can be
built consciously or
evolve inadvertently.”
—Clayton Christensen,
Innovator’s Dilemma

© FranklinCovey Co. All rights reserved. PROPRIETARY AND CONFIDENTIAL

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Too many
organizations
leave building
their culture to
chance.

© FranklinCovey Co. All rights reserved. PROPRIETARY AND CONFIDENTIAL

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Low trust causes friction, whether it is caused

by unethical behavior or by ethical but
incompetent behavior..
Low trust creates hidden agendas, politics,
interpersonal conflict, interdepartmental
rivalries, win-lose thinking, defensive and
protective communication—all of which
reduce the speed of trust.
--Stephen M.R. Covey
The Speed of Trust: The One Thing that Changes Everything

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HIGH TRUST CULTURES

are designed
INTENTIONALLY…

and leaders lead it!

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Intentional Organizational
High Trust Culture
Establish credibility using
the 13 behaviors to:
• Build Trust where there is none.
• Restore Trust where it is broken.
• Extend Trust where it is low.

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Market trust is the reputation you have

built within the next circle, including your
customers, and vendors.
Market trust is like riding the high tide that
lifts all the boats up or the low tide that
gets boats stuck.
Your logo will incite trust or distrust based
on how you cultivate your brand.

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Stand up, pick a partner, and choose a brand you trust.

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If obvious and applicable:

Which of the 4 Cores of
Credibility (INTEGRITY, INTENT,
CAPABILITY, RESULT) do they
apply?
Which of the 13 Behaviors do
they apply?
What was the impact of their
credibility and behavior?

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Pick another partner…

Which Government agencies

and departments do you trust?

Which Government agencies

and departments trusts you?

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If obvious and applicable:

Which of the 4 Cores of
Credibility (INTEGRITY, INTENT,
CAPABILITY, RESULT) do they
apply?
Which of the 13 Behaviors do
they apply?
What was the impact of their
credibility and behavior?

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Top 10 government agencies with

the highest trust ratings in Q3 2023
1. Department of Science and 6. Department of Social Welfare and
Technology (DOST) 63% Development (DSWD) 55%
2. Technical Education and Skills 7. Department of Labor and Employment
Development Authority (TESDA) 62% (DOLE) 54%
3. Bangko Sentral ng Pilipinas (BSP) 8. Department of Education (DepEd) 52%
60% 9. Department of Tourism (DOT) 51%
4. Commission on Higher Education 10. Armed Forces of the Philippines
(CHED) 59% (AFP) 50%
5. Department of Health (DOH) 56%

These trust ratings are based on a survey conducted by Pulse Asia Research, Inc., in September 2023.
The survey was conducted among 1,200 respondents nationwide.

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Remember the
UNDERCURRENT?
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2022 Edelman Trust Barometer

The Cycle of Distrust

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Philippines’ Trust Paradox

PHILIPPINES CORRUPTION
PERCEPTION INDEX

LOW TRUST HIGH TRUST

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DISINFORMATION

ARTIFICIAL
INTELIGENCE

POLITICAL
AMBITION
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Your Free Guide for Scan to Download

Today’s Session the Guide

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You can’t talk yourself

out of a problem you
behaved yourself into.

--Stephen Covey
The 7 Habits of Highly Effective People

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Having seen how trust

affects us, our relationships,
our organizations, markets and
society, let’s begin today to
behave in a manner that earns
trust, builds trust, restores
trust, and extends trust.
Our people deserve it, we
deserve it as a people.

Christine S. Javier
Architect for Change and Transformation

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www.franklincovey.ph

Christine S. Javier
christine.javier@franklincovey.ph
Linkedin: CSJavier

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