V2 VD100 Module2

VD100
INTRODUCTION TO
VISUAL DESIGN
SCHOOL OF INFORMATION TECHNOLOGY

MOTIVATION FOR TODAY
VD100
“Develop success from failures.

Discouragement and failure are
two of the surest stepping
stones to success.”
CONTENT
VD100
LAYOUT AND COMPOSITION

PRINCIPLES OF DESIGN
The Design Space

VD100
• One of the fundamental skills that you’ll need to

master.
• The building blocks of design
• Establish hierarchy
• Allows the viewer to be guided around your design.
• Makes the design functional and pleasing.

VD100
WHY IS LAYOUT AND COMPOSITION IMPORTANT?
HOME FARM
BUSINESS

VD100
HOUSE STORE FARM

VD100
Without a thoughtful, well-

composed layout, your work would
basically fall apart.

VD100
5 BASIC PRINCIPLES
• PROXIMITY
• WHITE SPACE
• ALIGNMENT
• CONTRAST
• REPITITION

VD100
5 BASIC PRINCIPLES
PROXIMITY
Proximity is the principle that refers to the placement of
elements in relation to each other within a design.
Proximity is all about using visual space to
show relationships in your content.
Make sure that related items are
grouped together so that your design is
easier to understand.

VD100
5 BASIC PRINCIPLES
PROXIMITY
Engel Babiera
Graphic Designer
+639234567890
december2me@gmail.com
www.mywebsite.com

VD100
5 BASIC PRINCIPLES
PROXIMITY
Engel Babiera
Graphic Designer
+639234567890
www.mywebsite.com

VD100
5 BASIC PRINCIPLES
PROXIMITY
Engel Babiera
Graphic Designer
+639234567890
www.mywebsite.com

VD100
5 BASIC PRINCIPLES
WHITE SPACE
Also means as negative space.
Spaces between your contents,

between lines, and outer margins.
White space helps you define and
separate different sections; it gives your
content room to breathe.

VD100
5 BASIC PRINCIPLES
WHITE SPACE
YOUR LOGO
HERE
A POKEMON COMPANY
Catching Pokémon
since 2004
1231 GLORIA STREET
VENICE, ITALY
09234567890
randommail@gmail.com
VD100
5 BASIC PRINCIPLES
YOUR LOGO
WHITE SPACE
HERE
A POKEMON COMPANY
Catching Pokémon
since 2004
1231 GLORIA STREET
VENICE, ITALY
09234567890
VD100
5 BASIC PRINCIPLES
YOUR LOGO
WHITE SPACE
HERE
A POKEMON COMPANY
Space between contents Catching Pokémon

since 2004
Space between lines 1231 GLORIA STREET
VENICE, ITALY
Outer margins 09234567890
VD100
5 BASIC PRINCIPLES
YOUR LOGO
WHITE SPACE
HERE
A POKEMON COMPANY
Catching Pokémon
since 2004
1231 GLORIA STREET
VENICE, ITALY
09234567890
VD100
5 BASIC PRINCIPLES
ALIGNMENT
This is the arrangement of various elements/objects in relation
to the various borders or edges of the allowable area(canvas).
It refers to the arrangement of elements in a design in relation
to each other.
When aligning objects/ elements , it is important to be
consistent.

VD100
5 BASIC PRINCIPLES
ALIGNMENT
HEADER
• CONTACT
• EMAIL
• LOCATION
VD100
5 BASIC PRINCIPLES
ALIGNMENT
HEADER
• CONTACT
• EMAIL
• LOCATION
VD100
5 BASIC PRINCIPLES
ALIGNMENT
CHECK
PULSE
CALL
911
FIRST
AID

VD100
5 BASIC PRINCIPLES
ALIGNMENT
CHECK CALL FIRST

PULSE 911 AID

VD100
5 BASIC PRINCIPLES
ALIGNMENT
CHECK CALL FIRST

PULSE 911 AID

VD100
5 BASIC PRINCIPLES
ALIGNMENT
CHECK CALL FIRST

PULSE 911 AID

VD100
5 BASIC PRINCIPLES
ALIGNMENT
CHECK CALL FIRST

PULSE 911 AID

VD100
5 BASIC PRINCIPLES
ALIGNMENT
Types of Alignment
Left Alignment Right Alignment Center Alignment Justified Alignment

VD100
5 BASIC PRINCIPLES
Simply means that one item is different

from another.
Contrast causes the eye to be drawn to a
particular area.
Contrast can guide the viewer’s eye to a focal
point, highlight important information and
add variety, or even drama, to a design.
VD100
5 BASIC PRINCIPLES
Contrast refers to the arrangement

of different elements in a design to
create visual interest and
hierarchy. It is the difference
between two or more elements in a
design, such as color, size, shape,
texture, or style.

VD100
5 BASIC PRINCIPLES
CAUTION
ROAD WORK
AHEAD

VD100
5 BASIC PRINCIPLES
For this example , we can
see that the visual interest
is the ‘caution’ sign due to
the size difference of the
elements
CAUTION
ROAD WORK
AHEAD

VD100
5 BASIC PRINCIPLES
CAUTION
ROAD WORK
AHEAD

VD100
5 BASIC PRINCIPLES
If we want to
change/redirect the visual
interest into other
elements, we may add
some color to emphasize
CAUTION the visual interest
In this case, we filled the

‘CAUTION’ text
background with color
ROAD WORK orange to show contrast in
AHEAD colors.

VD100
5 BASIC PRINCIPLES
CONTRAST
Types of Contrast
Color Contrast - difference in color between different elements in a design,

such as the background and foreground, or between two or more graphic
elements.
Size contrast - This is the difference in size between different elements in a

design. By using different sizes, designers can create a visual hierarchy and
draw the viewer's attention to specific areas of the design.

VD100
5 BASIC PRINCIPLES
CONTRAST
Types of Contrast
Shape contrast - This is the difference in shape between different elements

in a design. Using contrasting shapes can create visual interest and make
the design stand out.
Texture contrast - This is the difference in texture between different

elements in a design. Using contrasting textures can create depth and visual
interest.

VD100
5 BASIC PRINCIPLES
CONTRAST
Types of Contrast : Color Contrast

VD100
5 BASIC PRINCIPLES
CONTRAST
Types of Contrast : Size Contrast

VD100
5 BASIC PRINCIPLES
CONTRAST
Types of Contrast : Shape Contrast

VD100
5 BASIC PRINCIPLES
CONTRAST
Types of Contrast : Texture Contrast

VD100
5 BASIC PRINCIPLES
REPITITION
This involves the repeating of visual elements such as colors, shapes, lines,
textures, patterns, or typography.
It creates a sense of unity and cohesiveness in a design, drawing the
viewer's attention to specific elements and establishing a visual rhythm.
Repetition can be used to create a sense of consistency throughout a design,
making it easier for the viewer to navigate and understand the content.
It can also be used to emphasize certain elements or to create a visual
hierarchy, guiding the viewer's eye through the design.

VD100
5 BASIC PRINCIPLES
REPITITION

VD100
5 BASIC PRINCIPLES
REPITITION
repetitions

VD100
5 BASIC PRINCIPLES
REPITITION

Font size Contrast to
establish heirarchy
Diagonal lines
created direction

BACKTRACK & ANALYZE
VD100
Now that you have determined the 5 basic principles, take a look at your
previous activity.
Did you apply all of these principles correctly?

Are you missing some principles within your design?
Note possible weakness in your design so that the next design will be better.

VD100
The Design Space
Design space refers to the area where a design is created, and it includes
everything from the physical environment to the tools and software used to
create the design.

VD100
The Design Space

Physical Space
This refers to the physical environment
where the design is being created. The
physical space should be comfortable
and conducive to creativity. It should be
well-lit, quiet, and free from distractions.
Having a comfortable chair and desk, as
well as access to natural light and fresh
air, can also help.
VD100
The Design Space

Tools
In graphic design, the tools you use
to create your designs are important.
This includes software like Adobe
Creative Suite, as well as hardware
like a graphics tablet or a high-
quality monitor. It's important to use
tools that are reliable and
comfortable to use.

VD100
Software

ACTIVITY Part1
MOBILE PHOTOGRAPHY
VD100
If you already have knowledge/experience in basic
composition and photography, you may skip this part
• First watch this tips and tricks about photography and
composition.
1. https://www.youtube.com/watch?v=nKM3jkEOpuE
2. https://www.youtube.com/watch?v=A6jlDjFynEY&list=PLclLiWWb7DS9
YhbhRZQg5I11PUctFhqd-
3. https://www.youtube.com/watch?v=g36J52qChvE&list=PLclLiWWb7DS
9YhbhRZQg5I11PUctFhqd-&index=2
4. https://www.youtube.com/watch?v=YFS5Du3Gyzk&list=PLclLiWWb7D
S9YhbhRZQg5I11PUctFhqd-&index=4
5. https://www.youtube.com/watch?v=28tK4XFIQqo&list=PLclLiWWb7DS
9YhbhRZQg5I11PUctFhqd-&index=7
6. https://www.youtube.com/watch?v=4Sm3DRx1xJU&list=PLclLiWWb7D
S9YhbhRZQg5I11PUctFhqd-&index=8
ACTIVITY Part2
MOBILE PHOTOGRAPHY
VD100
Now that you have a brief knowledge about composition ,follow the
instructions below.
• Form a group with 5 members.
• Each group must compile 20 photos taken with your mobile phones.
• Compile the images in a PowerPoint presentation stating the story(description),
and analysis behind each photos
• Post-process is allowed.
• You will present and explain your presentations next meeting.
• This activity will be scored by a grading rubric.
• Rubric link:
https://docs.google.com/spreadsheets/d/1_DPV3Xy6i309r6o0cbTFTgpZOcEnkT7r
/edit#gid=1168084507

Example :
Title here*** + Date Taken + Location
Description**
This picture was taken at blah
blah blah, I took this photo
bcause blah blah
We can see that I used this
type of grid to compose my
photograph. As you can see my
photograph is dived into some
parts which contains the sky ,
the subject etc.
*This is just an example

description, be creative, look for
inspirations and examples,
experiment and apply the tips
and tricks you have learned.
How are the principles used in
your photograph explain.
The image above are just an example of how grids are used in each photograph.
Please include only 1 image per page.
VD100
QUESTIONS?

END

V2 VD100 Module2

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

V2 VD100 Module2

Uploaded by

Copyright:

Available Formats

VD100

SCHOOL OF INFORMATION TECHNOLOGY

“Develop success from failures.

LAYOUT AND COMPOSITION

SCHOOL OF INFORMATION TECHNOLOGY

• One of the fundamental skills that you’ll need to

SCHOOL OF INFORMATION TECHNOLOGY

WHY IS LAYOUT AND COMPOSITION IMPORTANT?

SCHOOL OF INFORMATION TECHNOLOGY

WHY IS LAYOUT AND COMPOSITION IMPORTANT?

HOUSE STORE FARM

SCHOOL OF INFORMATION TECHNOLOGY

WHY IS LAYOUT AND COMPOSITION IMPORTANT?

Without a thoughtful, well-

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

Spaces between your contents,

SCHOOL OF INFORMATION TECHNOLOGY

1231 GLORIA STREET

Space between contents Catching Pokémon

Outer margins 09234567890

1231 GLORIA STREET

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

CHECK CALL FIRST

SCHOOL OF INFORMATION TECHNOLOGY

CHECK CALL FIRST

SCHOOL OF INFORMATION TECHNOLOGY

CHECK CALL FIRST

SCHOOL OF INFORMATION TECHNOLOGY

CHECK CALL FIRST

SCHOOL OF INFORMATION TECHNOLOGY

Left Alignment Right Alignment Center Alignment Justified Alignment

SCHOOL OF INFORMATION TECHNOLOGY

Simply means that one item is different

Contrast refers to the arrangement

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

CAUTION the visual interest

In this case, we filled the

SCHOOL OF INFORMATION TECHNOLOGY

Color Contrast - difference in color between different elements in a design,

Size contrast - This is the difference in size between different elements in a

SCHOOL OF INFORMATION TECHNOLOGY

Shape contrast - This is the difference in shape between different elements

Texture contrast - This is the difference in texture between different

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

SCHOOL OF INFORMATION TECHNOLOGY

Did you apply all of these principles correctly?