PORTER’S FIVE FORCES ANALYSIS

Threat of New Entry

-Economies of scale

-Cost advantages

-Specialist knowledge

-Technology Protection

Supplier Power Buyer Power

Competitive -Size of received goods

-Size of suppliers Rivalry -Number of customers

-Number of suppliers -Service differences

-Number of competitors -Ability to substitute
-Uniqueness of service
-Difference in quality
-Cost of changing -Cost of transformation
-Switching cost
services
-Customer loyalty

Threat of Substitution

-Similar performances
-Cost of transformation services
-Cost of change
-Substitute performance