Read, Think, and Share!

PEC124
MEDIA LITERACY BEED/ BSE/ UE
THE REALITY
Our children live in a world of powerful 24/7
media. There has been a drastic increase in the
amount of time children and youth are spending
with media over the last decade. Children ages 8 to
18 now spend an average of 7 hours and 38
minutes per day with entertainment media outside
of school, according to recent research.
MASS MEDIA
Mass media refers to a
diverse array of media
technologies that reach a
large audience via mass
communication.
MASS MEDIA
Mass media are tools for the
transfer of information,
concepts, and ideas to both
general and specific
audiences.
LASSWELL AND WRIGHT’S
FUNCTIONS OF MASS MEDIA
Surveillance of the Environment:
An important function of the media
is to keep up a surveillance of all
the happenings in the world and
provide information to the human
society.
LASSWELL AND WRIGHT’S
FUNCTIONS OF MASS MEDIA
Correlation of parts of Society:
This function relates to how the
media’s selection of certain news
and its interpretation affects how
society understands and responds
to it.
LASSWELL AND WRIGHT’S
FUNCTIONS OF MASS MEDIA
Cultural Transmission: This refers to the
ability of the media to teach the various
norms, rules and values that exist in a
society and ensure its transfer from one
generation to the next.
LASSWELL AND WRIGHT’S
FUNCTIONS OF MASS MEDIA
Entertainment: This popular function of
the mass media refers to the ability of
the media to help relax people and
create a means of escape from the stress
of everyday life. The entertainment
function of mass media has both positive
and negative effects.
TYPES OF MASS MEDIA
Have you ever wondered how the latest
news and information was communicated
in the past? Before there was the
Internet, television, or the radio, there
was the newspaper. The newspaper
was the original platform for mass
media.
MEDIA LITERACY
Media literacy is the ability to:
✓ access the media
✓ understand and critically evaluate media content
✓ create communications / produce messages

Media literacy cares about how people comprehend, interpret ,

analyze and compose media messages.
MEDIA LITERACY
Children and youth especially adolescents are exposed to a large
amount of media messages for entertainment through television,
internet, music, movies and videogames. Therefore, media literacy
plays a role in the socialization when children and youth are
exposed to these messages.
Entertainment leads to socialization
There is a need to understand the media work and citizens
should know the political, ideological, economic and cultural
dimensions of media.
MEDIA LITERACY

Media Literacy is the ability

to access, analyze, evaluate
and create media in a
variety of forms.
ACTIVITY: WHAT MESSAGE DO YOU GET FROM THE
MEDIA MATERIAL?

HTTPS://WWW.YOUTUBE.COM/WATCH?V=UOHFQRAHY
WK
MEDIA LITERACY EDUCATION
It is the educational
field dedicated to
teaching the skills
associated with media
literacy.
VISUAL LITERACY
It is the ability to interpret,
negotiate, and make meaning
from information presented in
the form of an image
VISUAL LITERACY
It is the ability to read,
write and create visual
images.
WAYS TO INTEGRATE MEDIA LITERACY
IN THE CLASSROOM

Teach students to
evaluate media.
WAYS TO INTEGRATE MEDIA LITERACY
IN THE CLASSROOM

Show students where to find

digital resources and
databases.
WAYS TO INTEGRATE MEDIA LITERACY
IN THE CLASSROOM

Examine the “truth” in

advertisements.
WAYS TO INTEGRATE MEDIA LITERACY
IN THE CLASSROOM

Have students
create media.
APPLICATION: TASK 4
Analyze the message of the media form
that will be presented. Decide whether
you agree or disagree with the message
of the image, then provide a strong
support.
APPLICATION
The message of the ______ is
_________________.
I agree/disagree with its
message because
_____________________.