LE MINH PHAT

STRATEGIC PARTNERSHIP

 Dec 1998  

 https://www.linkedin.co  HCM City

m/in/*************

Fully dedicated to digital marketing where data driven decisions are embraced the most. As i
render myself both skillfull and passionate, i believe i will thrive on this industry even further, as i
currently am.

WORK EXPERIENCE

Dec 2023 SKILLS

-  Adpia VietNam
Mar 2024
Business Development (Publisher/Affiliate)
Language
- Search, build and manage Publisher network
(KOLs/KOCs, influencers), community of - English: Intermediate.
collaborators to develop Adpia's affiliate - Vietnamese: Native.
marketing system .
- Research and analyze competitors to come up Productivity
with a business development strategy. MS Word, Excel, Powerpoint, Outlook,...
- Promote and guide publishers to sell with the
aim of increasing revenue for each Publisher in
Soft Skills
charge and total revenue for the entire Publisher
list according to set KPIs. - Coordination
- Coordinate with the Sales Merchant (Brand) - Project management.
team to promote maximum efficiency for each - Researching & Analyzing.
campaign.
- Perform other tasks as requested by the team Domains
leader. - Market Research.
- Social Media.
Oct 2022
-  Innity Limited Company - Digital Marketing.
Oct 2023
Strategic Partnership Executive

- Follow up the day-to-day reports to ensure

KPIs of the projects. CERTIFICATIONS
- Search, build and manage the inhouse
publishers network (websites, newspapers)
maintain and develop relationships with 2020
publishers. TOEIC Certificate with score 645.
- Research competitors to find opportunities
with new clients.
 - Working with Premium Publisher ( Tuoitre,
2019
Thanhnien, VNE, Admicro, Adtima) and
IC3 Digital Literacy Certification.
Publishers through Adnetwork.
- Manage company's social account, fanpage.
- Collaborate with internal departments to
deliver fully integrated campaigns.
- Make proposal, budget allocation for the
project.
- Send booking campaign and make payments
for Publisher/Partner every month.
- Prepare quotes for PR Articles, Adnetwork,
Programmatic and Media Partner.
- Export the code tag and send it to Publisher,
monitor and guide Publisher through the
process of attaching the code to the website.
- Negotiate and discuss with
partners/Publishers about policies, contracts
- Make monthly payment and acceptance
invoices.

Mar 2021
-  Edelman Vietnam
May
2021 Data Analyst Intern
- Search / Filter out the necessary data,
informations from reports - articles on social
networks ( Facebook, Google ) for the project
needs, combine with Planner team to create
proposals for Clients (Brands)
- Implement assigned requests from team
Leader.

Sep 2020
-  GCOMM Market Research Company
Feb 2021
Data Production
- Participate in collecting data from survey
participants ( through questionnaires).
- Process raw data, synthesize to the company
system and make descriptive statistics for
project reports ( by Excel, PowerPoint) then
working with the Research Team to find user's
insights and present it to Client.
- Contribute ideas to improve company
software.

EDUCATION

2016
-  University of Economics Ho Chi Minh City
2020
Bachelor's Degree
- GPA: 3/4.
- Majored in Business Statistics.
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