Guru Cool - PRD

Problem Statement
Design an asynchronous educational course within the upskilling space that
achieves high completion rates and impactful learning outcomes.

Objective
Design and implement engaging features within the asynchronous educational
course to

1. Increase user motivation - Perceived Value / expectation setting

2. Foster community interaction / peer-learning / case-studies / hackathon /

leaderboard

3. Facilitate learning assistance

Survey Form:

Self paced courses Survey

A self-paced course is a course that you purchase on Udemy,
Coursera etc., which allows learners to progress through the
material at their own speed, without fixed schedules or
https://docs.google.com/forms/d/1D9GZfFS3FX3EH6aHcu
FcmUIvktYLAP0SpGr55sSld9Q/edit?ts=65e01ab5#responses

Market research

Detailed view - click here

Guru Cool - PRD 1

 Problems in the ed-tech industry
Unable to maintain credibility for courses.

No proper structure for live courses as promised during counselling call.

Inefficiency to manage students and Teaching Assistance team.

Problems with recorded courses - Upgrad:

The Avg tenure of course is between 8-13 months which act as a low
motivational point for most of the users pursuing course as they may or may
not have sufficient time to complete the course.

Perceived value < True value

Perceived value

Councellors set the expectation that the course will turn out as a
Eureka moment

Assessment on the skills that I am learning

Job guarantee focus

Guru Cool - PRD 2

 high scholarship on first come first base leading to create FOMO.

True value

High discount and anytime seat

Less value addition and low depth content

No course engagement by the buddy or teaching assistors as

promised.

PROGRAM FEE - Approx

₹1.8 - 4 Lakhs

Competitive Analysis
PLATFORM COST PROS CONS

You can most

Some courses are
courses for free,
Individual courses archived, meaning
including ones in
are usually free to you can still access
longer programs
audit for a limited them but can't earn
(great for testing out
edX amount of time; a certificate;
a longer certificate
certificates and Charges one lump
program before
longer programs sum for courses
committing to it);
vary in price. instead of a
financial assistance
subscription fee
is available

Individual courses
are usually free to
Many programs No financial
audit; certificates
charge a monthly assistance for
and longer programs
fee, so the faster Coursera
vary in price. You
you finish, the more MasterTracks; you
can also sign up for
Coursera money you save; can only audit one-
an annual Coursera
financial assistance off courses (you will
Plus subscription
available; offers have to pay for ones
($399) and get
some free that are part of a
access to 90% of
certification courses Specialization)
Coursera's
offerings.

Guru Cool - PRD 3

 Short video classes
broken down into
digestible segments;
A LinkedIn Learning Less interactive; no
certifications go
subscription is way to submit
right on your
$19.99/month homework
LinkedIn Learning LinkedIn profile;
(annually) or assignments or
LinkedIn
$29.99/month reinforce what
occasionally makes
(month-to-month). you've learned
popular career
courses free for a
limited time

Easy to use on
mobile; offers a
You can pay a one-
huge range of
time fee per course Less interactive;
course offerings;
or subscribe to a harder to reinforce
popular bootcamps
Udemy Personal or test what you've
Udemy are updated
Plan for learned; not all
frequently so you're
$29.99/month for courses come with
working with the
unlimited access to certificates
latest information;
all Udemy courses
frequent sales on
courses

User Persona
Persona 1 - Aisha: Persona 2 - Raj: Persona 3 - Simran:

1. Objective: 1. Objective: 1. Objective: Deepen

Kickstart career Advance expertise in digital
after college with career marketing for
relevant skills. through career growth.
upskilling in
2. Challenges: 2. Challenges:
tech.
Uncertain career Balancing job and
path, navigating 2. Challenges: personal
job market as a Limited time, commitments,
fresher. fear of finding relevant
outdated content.
3. Preferences:
skills,
Structured 3. Preferences:
overwhelmed
learning, Asynchronous
by course
mentorship, entry- learning, industry
options.
level courses. expert-led
3. Preferences: courses,
4. Values: Practical
Self-paced networking
application, job
learning, opportunities.
placement
hands-on
assistance.

Guru Cool - PRD 4

 5. Background: 20- projects, 4. Values:
year-old college real-world Applicability,
graduate eager to relevance. content quality
enter the assurance.
4. Values:
workforce.
Practical 5. Location &
exercises, Occupation: 32-
community year-old Marketing
engagement Manager in Pune
for support. at a consumer
goods company.
5. Location &
Occupation:
25-year-old
software
developer in
Bangalore at
Infosys.

User Pain Points

1. Lack of motivation due to length of course.

2. Lack of interaction (Peer learning, virtual and real)

3. Lack of hands-on experience

4. No customer support

Proposed Solutions

📌 To address above pain points we proposed below solutions which we have

divided based on impact

High Priority Solutions: Medium Priority Low Priority Solutions:

Solutions:
1. Gamified 1. Hands-On
Engagement: 1. Concise Learning Experience
Formats: Integration:
Solution:
Introduce Solution: Offer Solution:
gamification shorter, Incorporate
elements like concise practical
leaderboards, learning elements like
badges, and formats such case studies,

Guru Cool - PRD 5

 credits to as podcasts assignments,
motivate and shorts to and
users, cater to users hackathons
coupled with with time to provide a
incentivization constraints. hands-on
through Ensure diverse learning
collaborative content lengths experience.
challenges for varied
2. Cost
and preferences.
Accessibility:
hackathons.
2. Clear Expectation
Solution:
2. Peer-Centric Setting:
Evaluate
Learning:
Solution: cost
Solution: Improve course structures
Facilitate peer descriptions and explore
learning and and marketing financial
virtual strategies to assistance
interaction align options or
through a expectations scholarships
dedicated with content. to increase
community Introduce a course
platform. selection accessibility.
Implement a criteria process
3. Immersive User
ChatGPT- based on user
Experience:
driven virtual responses for
assistant for clearer Solution:
personalised enrolment Implement
support. expectations. immersive
features like
3. Personalised
3D learning
Learning
and role-
Experience:
based
Solution: simulations
Implement Gan for a
AI for captivating
personalisation, user
creating a experience.
repository for
user-generated
content, and
incorporating
real-life case

Guru Cool - PRD 6

 studies for
relevance.

Feature set
→ Leaderboard, Badges, Credits, Collaborative Challenges, Hackathons
→ Community Platform, ChatGPT-driven Virtual Assistant, Peer Learning Features.
→ Podcasts, Shorts, Summaries, Key Concepts, Teasers.
→ Improved Course Descriptions, Marketing Strategies, Selection Criteria Process.
→ Gan AI Model, User Repository, Real-life Case Studies.
→ Case Studies, Assignments, Hackathons.
→ Cost Evaluation, Financial Assistance Options, Scholarships.
→ 3D Learning, Role-based Simulations, Enhanced User Interface.

User Flow

Roadmap

Guru Cool - PRD 7

 Success Metrics
⭐ North star: AVG course completion rate
Productivity game to help user to upskill
Business Metrics:
Enrollment/Subscription per
week/month/year: This metric
measures the number of new
enrollments or subscriptions your
course platform receives over a
specific period, such as weekly,
monthly, or yearly. It helps track the
growth and popularity of your
courses over time.
Number of Course Purchases per
Month (Overall): This metric counts
the total number of courses
purchased by customers within a
month. It helps track the volume of
sales and can indicate trends in
course popularity or demand.
DAU (Daily Active Users): DAU
measures the number of unique
Guru Cool - PRD
Product Metrics:
Average Session Time: This metric
measures the average amount of
time a user spends within a single
session on your course platform. It
indicates how engaged users are
during their visit.
Average Time on Page: This metric
calculates the average amount of
time users spend on each page of
your course content. It helps you
understand how engaging and
valuable your content is to users.
Video Session Rate: This metric
tracks the percentage of users who
engage with video content within
your course. It shows how many
users are consuming video
materials, which are often crucial
8
 users who engage with your course
platform on a daily basis. It shows
how many users are actively using
your platform each day.
MAU (Monthly Active Users): MAU
measures the number of unique
users who engage with your course
platform within a month. It provides
insight into the overall user
engagement and retention on your
platform over a longer period.
Dropout Rate: Dropout rate
calculates the percentage of users
who start but do not complete a
course. It helps identify potential
issues with course content, user
experience, or engagement
strategies.
Customer Satisfaction Score:
Customer satisfaction score is a
metric used to measure how
satisfied customers are with your
course platform or specific courses.
It is usually collected through
surveys or feedback forms and
helps you understand areas for
improvement.
Referral Rate: Referral rate
measures the percentage of
customers who refer others to your
course platform. A high referral rate
indicates satisfied customers who
are willing to recommend your
platform to others, which can help
drive organic growth.
NPS (Net Promoter Score): NPS is a
measure of customer loyalty and
satisfaction based on the likelihood
of customers to recommend your
course platform to others. It is
Guru Cool - PRD
for delivering complex concepts
effectively.
Bounce Rate: Bounce rate
measures the percentage of users
who visit only one page of your
course platform and then leave
without further interaction. A high
bounce rate may indicate that users
are not finding what they are
looking for or that the page content
is not engaging.
Course Completion Rate: This
metric calculates the percentage of
users who successfully complete
the entire course. It indicates the
effectiveness of your course
content, structure, and engagement
strategies in keeping users
motivated to finish.
Retention Rate: Retention rate
measures the percentage of users
who continue to engage with your
course over time. It shows how well
your course is able to retain users'
interest and keep them coming
back for more content.
Session Duration: This metric
measures the duration of each
user's session on your course
platform. It provides insights into
how long users are spending on
your platform and can help identify
trends in user behavior.
Engagement Rate with Features
(AI/Virtual Assistant, Chatbot,
Community): This metric tracks
how often users interact with
specific features within your course
platform, such as AI or virtual
9
 calculated through a survey where assistant functionalities, chatbots,
customers rate their likelihood to or community forums.
recommend on a scale from 0 to 10.
Customers are then categorized as
promoters (9-10), passives (7-8), or
detractors (0-6). The NPS is
calculated by subtracting the
percentage of detractors from the
percentage of promoters. NPS
provides insights into overall
customer sentiment and can help
identify areas for improvement.

Edge cases
It is an existing system

Web application. No Android/iOS application.

User has already signed up

There is no issue with the lead generation flow

The sales cycle has been completed

The user is starting with one of the async courses

Guru Cool - PRD 10