Assessments

Week Date LU Topic/theme Navigator resources/ tools Asynchronous/VL activities (ICE, formative &
summative)
Week 19/2 LU Theme 1: Cunningham, N. 2024. Brand https://howbrandsarebuilt.com/david-aakers-brand-
1 1 Brand image, brand Management: A Southern vision-model-and-how-it-works-part-one/
identity and brand African perspective. Chapter 2 https://howbrandsarebuilt.com/david-aakers-brand-
positioning vision-model-and-how-it-works-part-two/
Learning Outputs 1-6

Week 26/2 LU Theme 2: https://creately.com/blog/ https://www.smartinsights.com/goal-setting-evaluation/

2 1 Crafting the Brand strategy-and-planning/what-is-a- goals-kpis/define-smart-marketing-objectives/
Strategy situation-analysis/
Learning Outputs 7-10 http://frog-dog.com/know-your-
audience-market-segmentation-
and-customer-targeting/
Week 4/3 LU Theme 3: Cunningham, N. 2024. Brand https://www.prophet.com/blog/aakeronbrands/156- .
3 1 Brand Equity Management: A Southern what-is-brand-equity-and-why-is-it-valuable
Learning Outputs 11-19 African perspective. Chapter 4 & https://www.marketing91.com/aaker-brand-equity-
Chapter 5 model/

Week 11/3 LU Theme 4: https:// https://unglobalcompact.org/take-action/purpose-driven-

4 1 Building purposeful and www.makerandmoxie.com/ marketing
sustainable brands blog/purpose-driven-brand https://www.mightybytes.com/blog/aligning-un-
& Learning Outputs 20-21 https://www.qualtrics.com/uk/ sustainable-development-goals/
experience-management/
Theme 1: brand/brand-purpose/
LU Managing Brand
2 Architecture https:// https://www.econstor.eu/bitstream/
Learning Outputs 1-9 www.ignytebrands.com/brand- 10419/206083/1/23311975.2018.1483465.pdf
architecture-creating-clarity-
from-chaos/

Week 18/3 Public Holiday Thurs 21

 Assessments
Week Date LU Topic/theme Navigator resources/ tools Asynchronous/VL activities (ICE, formative &
summative)
5 LU Theme 2: https://careerfoundry.com/en/ https://blog.hubspot.com/service/customer-journey-map
2 Innovative brand blog/ux-design/design-thinking-
building through Design process/ https://www.revechat.com/blog/customer-touchpoints/
Thinking
Learning Outputs 10-11
25/3 Assessment Week
Week 1/4 Public Holiday Mon 1
6
LU Theme 1: Cunningham, N. 2024. Brand https://www.superside.com/blog/brand-audit
3 Brand Contact Planning Management: A Southern https://www.revechat.com/blog/customer-touchpoints/
Learning Outputs 1-5 African perspective. Chapter 7
http://brandtouchpointmatrix.com/

Week 8/4 LU Theme 1: https://www.superside.com/ https://prophet.com/2013/01/122-five-steps-to-getting-

7 3 Brand Contact Planning blog/brand-audit brand-touchpoints-right/
Learning Outputs 6-9

Week 15/4 LU Theme 2: Cunningham, N. 2024. Brand https://www.alertsoftware.com/blog/why-your-

8 3 Internal branding and Management: A Southern organization-needs-internal-branding
internal contact points African perspective. Chapter 12 https://www.prophet.com/2014/10/214-build-your-
brand-from-the-inside-out/
Learning Outputs 10-12

Week 22/4 LU Theme 2: https://www.envision- https://blog.hubspot.com/sales/how-to-start-a-business

9 3 Internal branding and creative.com/blog/full-service-
internal contact points vs-specialized-agencies/

Learning Outputs 13-14

29/4 Assessment Week
 Assessments
Week Date LU Topic/theme Navigator resources/ tools Asynchronous/VL activities (ICE, formative &
summative)
6/5 Assessment Week
Week 13/5 LU Theme 1: Cunningham, N. 2024. Brand
10 4 Branding in the South Management: A Southern
African context African perspective Pretoria.
Chapter 9 & 10
Learning Outputs 1-3

Week 20/5 LU Theme 2: Cunningham, N. 2024. Brand https://www.askattest.com/blog/articles/market-trend-

11 4 Leveraging trends Management: A Southern analysis
to develop brand African perspective Pretoria.
strategies Chapter 9 https://blog.hubspot.com/marketing/marketing-trends

Learning Outputs 4-5

Week 27/5 LU Theme 3:
12 4 Working in the https:// https://www.envision-creative.com/blog/full-service-vs-
South African branding www.thebalancecareers.com/the- specialized-agencies/
environment structure-of-an-advertising-
agency-38911 https://www.gyfted.me/how-to-change-careers/brand-
Learning Outputs 6-8 manager/south-africa

3/6 Catch Up Week

10/6 Exam
17/6 Exam