Interview

You might also like

Download as xlsx, pdf, or txt
Download as xlsx, pdf, or txt
You are on page 1of 21

Name Role

BPB Publications Social Media Associate

ACS marketing
UpRIVER amazon adv associate

rekonversation acclient conection


mygst associate dg

girl power talk digital

gocomet content marketing intern


green lobby marketing & media

madinfluencer infl intern

posterity dM
tech2globe DM intern
responsibilities CTC

Develop and implement an effective social media strategy aligned with organization’s
goals.
 Identify target audience and create content strategies to engage and attract them.
 Conduct research on industry trends and competitors to stay up-to-date.
 Engage in author marketing/promotional activities
 Supporting sales promotions through festive campaigns and discounts across all
sales platforms
 Identifying potential markets and methods to increase our brand reach
 Working towards growing social media followers organically - (LinkedIn. Facebook,
Instagram & Twitter)
 Improving engagement on LinkedIn. Facebook, Instagram & Twitter
 Managing blogs & activities on Quora, Reddit, Medium & Dev.to INR 3.5 – 4 LPA

Experience in all stages of the Business Development process


• Sales analysis and Prospecting.
• Marketing Research
• Research prospects in targeted markets, and clients
• Procurement through networks, negotiations and deliberations.
• Analyse data
• Compile and analyse statistical data collected through current and old methods.
• After Sales Service
• Collaborate with the sales team to ensure requirements and After sales services are
met
• Client Acquisition
• Making daily sales records and managing client’s portfolio. Up to 20K (as per
ACoS.
• Reporting to strategic clients and aiding Account Managers on a weekly basis with
updates, plans recommendations, and insights.
• Drive new ideas and processes to improve the performance of campaigns, including
account structure, bidding, ad copy, and keyword development.
• Continuously track changes and enhancements happening at the marketplaces to be
able
to offer superior, knowledge-based solutions to the clients. Should be fully aware of new
features, techniques etc. introduced by the marketplaces.
• Prepare and present business plans and deliver results to the clients.
• Lead the appraisal process for the staff and ensure team motivation.
Understanding the client and their business from a holistic and strategic perspective.
• End-to-end advertising management on marketplaces, ensuring scale and at minimum
ACoS.
• Reporting to strategic clients and aiding Account Managers on a weekly basis with
updates, plans recommendations, and insights.
• Drive new ideas and processes to improve the performance of campaigns, including
account structure, bidding, ad copy, and keyword development.
• Continuously track changes and enhancements happening at the marketplaces to be
able
to offer superior, knowledge-based solutions to the clients. Should be fully aware of new
features, techniques etc. introduced by the marketplaces.
• Prepare and present business plans and deliver results to the clients.
• Lead the appraisal process for the staff and ensure team motivation.
Understanding the client and their business from a holistic and strategic perspective.
• End-to-end advertising management on marketplaces, ensuring scale and at minimum
ACoS.
• Reporting to strategic clients and aiding Account Managers on a weekly basis with
updates, plans recommendations, and insights.
• Drive new ideas and processes to improve the performance of campaigns, including
account structure, bidding, ad copy, and keyword development.
• Continuously track changes and enhancements happening at the marketplaces to be
able
to offer superior, knowledge-based solutions to the clients. Should be fully aware of new
features, techniques etc. introduced by the marketplaces.
• Prepare and present business plans and deliver results to the clients.
• Lead the appraisal process for the staff and ensure team motivation. 3.6

Corporate Relationship Building: Cultivate partnerships for career opportunities, fostering


collaborations.
 Industry Expert Engagement: Propose expert participation, enhancing the learning
experience.
 Academic Institution Collaboration: Establish associations for pilot testing, validating
program effectiveness.
 Trainee Engagement: Engage, address queries, and maintain supportive relationships
with trainees.
 Email Correspondence: Conduct effective email communication for proposals and
relationship maintenance.
 Dashboard Management: Maintain dashboards for tracking and analyzing client
relations
progress.
 Frequent Calling: Make calls for ongoing engagement and personalized communication.
 Chat Platform Activity: Actively participate in chats, ensuring prompt responses for real-
time communication 8lpa-14
Manage company's online presence to engage with prospects and existing customers.
• Plan and create content for digital marketing, including content for LinkedIn, Facebook,
and instagram.
• Plan and execute Social-Media & Digital Marketing campaigns across various channels
and locations.
• Expertise in implementing and running google ads campaign and Facebook ads
campaign.
• Plan and execute product marketing campaigns for specific products of the company.
• Plan and set up SEO campaigns for the company. Take direct responsibility for inbound
lead generation.
• Experience with google ads campaigns & Facebook campaigns. 4lpa-7

Planning and executing all of the digital marketing, including SEO/ SEM, marketing
database, email, social media, and display advertising campaigns.
 Designing, building, and maintaining our social media presence.
 Measuring and reporting performance of all digital marketing campaigns, and
assessing against goals (ROI and KPIs)
 Identifying trends and insights and optimizing spend and performance based on the
insights.
 Brainstorming new and creative growth strategies.
 Planning, executing, and measuring experiments and conversion tests.
 Collaborating with internal teams to create landing pages and optimizing the user
experience.
 Utilizing the strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touchpoints.
 Working on instrument conversion points and optimizing user funnels.
 Collaborating with agencies and other vendor partners.
 Evaluating emerging technologies and providing thought leadership and perspective
for adoption where appropriate. 2.5lppa-3.5

Conduct thorough research on industry-related subjects and competitors to craft original


thought leadership content.
• Publish blogs with SEO optimization to attract pertinent traffic.
• Assume responsibility for email campaigns directed at current clients and promising
prospects.
• Utilize CRM and analytical tools to derive business insights (HubSpot, Google Analytics,
Search Console, etc.)
• Aid in coordinating tasks and fostering collaboration between departments.
• Enhance the quantity of leads generated through digital marketing endeavors (email
campaigns, blogs, product launches, social media marketing, etc.)
• Amplify website traffic and optimize crucial metrics using digital marketing strategies. 15k (6 months) ct
Content Creation in video form (Instagram & YouTube)
• Must be aware about the latest social media trends, platforms and processes to grow in
the digital ecosystem.
• Candidate must be confident in front of the camera with exceptional communication
skills and conduct video interviews for youtube if required.
• Knowledge of Graphic designing, Video editing etc. is a plus.
• Market research
• Content writing and preparation of presentations and media copies. 2lpa-4

Develop, maintain, and execute influencer marketing strategies.


• Identify and build relationships with prominent influencers and leaders.
• Develop content ideas and write and curate content.
• Research relevant industry experts, competitors, target audience, and users. 10k

Develop and execute digital marketing campaigns across various platforms including
social media, search engines, email marketing, and display advertising.
• Optimize website content, landing pages, and social media profiles for maximum
visibility
and engagement.
• Monitor and analyse website and campaign performance using digital analytics tools
such
as Google Search Console, Google Analytics etc.
• Stay up-to-date with the latest trends and best practices in digital marketing and
recommend innovative strategies to enhance our online presence and improve page
ranking for designated keywords.
• Manage, Plan, Strategize and optimize paid advertising campaigns such as Google
AdWords and social media ads.
• Skilled in Google Website Optimizer - Content Development , Google Ads · Facebook
Ads
· Search Engine Optimization (SEO)
• Collaborate with cross-functional teams including content creators, designers, and
developers to ensure cohesive and impactful digital marketing initiatives.
• Measure and report on the effectiveness of digital marketing efforts, providing insights
and
recommendations for improvement.
• Be able to develop collaterals end-to-end using Canva. Knowledge and working of
Adobe
Illustrator, Corel Draw etc. will be an added advantage.
• Handle content development and management and be able to leverage advanced
writing
tools to fit the briefs of content requirements.
• Must have handled B2B PR or Marketing Campaigns. 10k-15k for 6 months
Learn how to create and manage social media accounts on platforms like Facebook,
Twitter, Instagram, LinkedIn, etc.
 Understand how to create engaging content tailored to each platform.
 Familiarize yourself with social media analytics to track performance.
 Develop skills in creating various types of content, including blog posts, graphics,
videos, and infographics.
 Understand basic principles of SEO (Search Engine Optimization) for content.
 Learn how to create and manage email campaigns.
 Understand email marketing tools and analytics.
 Gain a basic understanding of SEO principles to improve website visibility of search
engines.
 Learn about keyword research, on-page optimization, and backlinking.
 Familiarize yourself with Google Analytics to track website traffic and user behavior.
 Understand how to interpret data and make informed decisions based on analytics.
 Learn the basics of paid advertising on platforms like Google Ads or social media.
 Understand how to create and optimize ad campaigns.
 Develop skills in analyzing and interpreting data to measure the success of
marketing campaigns. INR 7k-10k
Loaction Work Type Website (organic monthly traffi

3 North end Road, Civil Lines, Delhi 110054 wfo 4k(mst traffic fron ccc books)

New Delhi, Delhi NCR 1k


619
Sector 41, Gurgaon 890

410

romote 764,252
Sector 1, Noida, Uttar Pradesh 363

15k for 6 months


Noida Sector, 62 3533
Remark social media website trafic

inst- 2k (grapically not very plasent, quality of reels low) fb- 6k (regular posting) yt- 701, link- 8k

social media link not working


3706, linkdin 16k

link 5k, not having insta account as well as website


insta-765( not regular content, no face reels)

80.6k , link- 14k, youtube- 18k

not very much presence in fb &link- 55k, fb


fb 775,

social media links not working

more human content means reels


insta- 213, link- 6k
we can include meme marketing
3313 insta, 16k link
k (regular posting) yt- 701, link- 8k

You might also like