Levis.

com Test

Duncan Moehring

2/9/23

U.S. Department of Health & Human Services - 200

1
Independence Avenue, S.W. - Washington, D.C. 20201
 Introduction
Levis.com serves as a website for both the promotion and sales of Levi’s
clothing products.

A usability test is intended to determine the extent an interface facilitates a

user’s ability to complete routine tasks. Typically the test is conducted with a
group of potential users either in a usability lab, remotely (using e-meeting
software and telephone connection), or on-site with portable equipment.
Users are asked to complete a series of routine tasks. Sessions are recorded
and analyzed to identify potential areas for improvement to the web site.

Executive Summary
Usability test was conducted by me and took place at my house. It was done
for an assignment. There was 1 participant, and it took about 10 minutes.

Methodology
Sessions
Participant was recruited by me at home. Participant was given each task by
word and was timed for each.

After each task, I asked the participant to rate the interface on a 5-point
Scale with measures ranging from Very Easy to Very Difficult. Post-task
scenario subjective measures included (see Attachment B):
 How difficult was it to find the information from the homepage?
 How difficult was if to decide?
 How difficult was it to predict where you needed to go?

After the last task was completed, I asked the participant to rate the website
overall by using a 5-point scale (Very difficult/unsatisfied to Very
easy/satisfied) for four subjective measures including:
 Overall, how easy was it to use the website?
 How satisfied were you with the navigation process?
 How satisfied were you with the checkout process?
 How satisfied were you with the website design?

In addition, I asked the participants the following overall website questions:

 What the participant liked most.
 What the participant liked least.
 Recommendations for improvement.

Participants
Participant was my dad.
Age: 60

U.S. Department of Health & Human Services - 200

2
Independence Avenue, S.W. - Washington, D.C. 20201
 Gender: Male
Occupation: Insurance
Hours online: 40 hours
Browsing Behavior:
Have they visited this website before and if/so have them tell you about their
experience (why they were on the website). Has not visited.
Favorite Websites: Facebook Google Weather Channel

Evaluation Tasks/Scenarios
I created the task scenarios.

 Task 1 required participant to add 511 men’s jeans to cart without

using search bar. Stopping after item was added.
 Task 2 required participant to check out. Stopping before completing
payment.

Results
Task Completion Success Rate
Both tasks were completed successfully.

Task Completion Rates

Task
Participant Task 1
2

1 √ √

Success 1 1

Completion
100% 100%
Rates

Task Ratings
After the completion of each task, participants rated the ease or difficult of
completing the task for three factors:
 How difficult was it to find the information from the homepage?
 How difficult was if to decide?
 How difficult was it to predict where you needed to go?

The 5-point rating scale ranged from 1 (Very Easy) to 5 (Very Difficult). Agree
ratings are the agree and strongly agree ratings combined with a mean
agreement rating of > 4.0 considered as the user agrees that the information
was difficult to find, that they could keep track of their location and predict
the section to find the information.

Difficulty in navigating Information

Task 1- 1
Task 2- 2

U.S. Department of Health & Human Services - 200

3
Independence Avenue, S.W. - Washington, D.C. 20201
 Making a decision
Task 1- 3
Task 2- 1

Predicting Information Section

Task 1- 2
Task 2- 1

Test 1 – Mean Task Ratings & Percent Agree

Difficulty Decision Predict
Task Overall
Navigation Section Section
1 – Find Jeans 1 3 2 2

2 – Checkout 2 1 1 1.3

*Percent Agree (%) = Agree & Strongly Agree Responses combined

Time on Task
I used the stopwatch on my phone to record the time on task for each
participant.

Task 1 required participant to add 511 men’s jeans to cart without using
search bar. Stopping after item was added.
Task 2 required participant to check out. Stopping before completing
payment.

Time on Task
P1
Task 1 65

Task 2 130

Overall Metrics
Overall Ratings
After task session completion, participant rated the site for four overall
measures. These measures include:
 Website was easy to use.
 Satisfaction with navigation of website
 Satisfaction with checkout process
 Satisfaction with website design

See table below.

Post-Task Overall Questionnaire

U.S. Department of Health & Human Services - 200

4
Independence Avenue, S.W. - Washington, D.C. 20201
 Very Difficult Very
Easy/
Difficult / Neutral Easy/
Satisfied
/Unsatisified Unsatisified Satisfied
Website
was easy to √
use
Satisfaction
with
√
navigation
of website
Satisfaction
with
√
checkout
process
Satisfaction
with
√
website
design

4.6.2 Likes, Dislikes, Participant Recommendations

Upon completion of the tasks, participant provided feedback for what they
liked most and least about the website, and recommendations for improving
the website.

Liked Most
The following comments capture what the participants liked most:
The participant liked how easy it was to use the website.

Liked Least
The following comments capture what the participants liked the least:
The participant did not like the prices.

Recommendations for Improvement

The participant didn’t have any recommendations, but he did note that he
probably wouldn’t use the website again.

Conclusion
Participant found website easy to use but wouldn’t use again. Further testing
would be required to come to solid conclusions.

U.S. Department of Health & Human Services - 200

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Independence Avenue, S.W. - Washington, D.C. 20201