Basic Business Plan Format

Cover Page
Table of Contents
Executive Summary
Chapter I Industry and Competitive Analysis
Industry Structure and Performance
Industry Outlook
Competitors
Chapter 2 Business Description
Chapter 3 Production/Operations Plan
Technical Description of Product
Production Process
Tool, Machineries and Equipment
Raw Materials and Supplies
Time and Motion Study
Plant Capacity
Plant Layout
Labor Requirements
Overall Cost
Chapter 4 Marketing Plan
Target Market
Product Positioning
Market Size
Market Study
Marketing Strategy

Product including Packaging

 Place
Price
Promotion
Chapter 5 Management Plan
Form of Ownership
Organizational Structure
Job Description and Specifications

Chapter 6 Financial Plan

Sales Projection
Expense Forecast
Income Statement
Cash Flow Statement
Balance Sheet
Chapter 7 Socio-Economic Impact
Cultural Relevance
Government Involvement
Environment Impact
Economy and Society Contribution

Appendices
Filled-out Survey Questionnaire
Graphs
Photos
Sample Flyers / Packaging
Sources