PURPOSIVE COMMUNICATION

WHAT IS COMMUNICATION?
● Textbook definition
- Communication comes from the Latin word communicares,meaning to share or to
make ideas common.
- process of exchanging ideas,views and emotions of the participants.

● Modern Definition
- exchange of thoughts, feelings, expressions and observations among people.
- It is the transmission of messages :
● verbally (using words)
● non-verbally (using body language),
● visually (using pictures or signs)
● electronically (using social media, mobile phones or video phones).

● Wikipedia
- from Latin commūnicāre, meaning "to share"
- exchange between two or more participants in order to convey or receive the intended
meanings through a shared system of signs and semiotic rules.

Components Meaning of the Component

of Communication
Process

Source ● objects which encode message data

and transmit the information, or the
encoder.
 Message ● statement conveyed from one person
or group to another

Channel ● the medium through which you send a

message to another person

Receiver ● the one who receives the message or

the decoder.

Feedback ● It is the response of the receiver.

Environment ● A place where the communication

takes place.

Context ● It is the topic or the main idea.

Interference/Barrier ● the one that interfere the

communication.

● Silence is a form of a NEGATIVE FEEDBACK

THE ROLES OF THE SENDER, THE RECEIVER, THE MESSAGE, THE FEEDBACK

● The Sender
- speaker who conveys the message, oral or written.
- The goal of the sender is to not only to send the message but also to make sure
the message is used in a communication.

● The Receiver
- one who listens and decodes the convened message.

- The receiver should filter the message based in his/her knowledge and
experiences.

● The Message
- The information, ideas or even feelings to be transmitted in the communication
process.
- The message should be clear, courteous and concise.

● The Feedback
- the verbal or non-verbal response of the receiver.
- The feedback should promote goodness and not a constructive criticism.

FUNCTIONS OF COMMUNICATION
- to inform, to persuade.
TYPES OF COMMUNICATION ACCORDING TO STYLE
1. Formal Communication
- employs formal language delivered orally or in written forms lectures, public
talks/speeches, research and project proposals, reports and business letters.
- Its main objectives are to inform, to entertain, and to persuade.

2. Informal Communication
- does not employ formal language.
- It involves personal and ordinary conversations with friends, family members, or
acquaintances about anything.
9 C’s

1. Clear
- speak clearly
- simple word
- avoid double meaning
2. Concrete
- completeness
- there's a evidence of proof
3. Courteous
- respect
4. Correct
- grammar
- incorrect grammar lead to misinterpretation of message
5. Considerate
- the background of audience
- learn to adjust
6. Creative
- creativeness when you speak
- word choice
7. Concise
- be specific
- direct to the point
8. Culture Sensitive
- respect every culture
- be open-minded
9. Captivating
- be creative if you want to be captivated
- getting the attention of the listener

FORMS OF COMMUNICATION

1. Verbal
- use of words or language
2. Non-Verbal
- sign communication, gestures, facial expressions, silence, purely actions
3. Visual
- use of images, pictures and other symbols
4. Intrapersonal
- communicating within ourselves
5. Interpersonal
- communicating with other people
6. Extended/Electronics
 - anything about technology
7. Written
2 types of written
● Hand Written
● Printed
8. Organizational
- happening within a organization

9. Mass Communication
- more than hundred audiences
3 types of MassCom
● Spoken/Oral
● Written
● Media
10. Academic
- anything that includes academic
- we do in our school

FORMS OF NON-VERBAL COMMUNICATION

1. Kinesics
- language of movements of our hands
2. Proxemics
- study how space is used in human interactions
3. Chronemics
- language of time
4. Haptic/Haptics
- language of touch
5. Olfactic
- language of smell
6. Artefactual
- language of object
7. Physical Appearance
- language of looks
8. Paralinguistic
- language of speaking voice
9. Metalinguistic
- language of language

NON-VERBAL PARALINGUISTIC ELEMENTS

1. Voice quality –refers to the pleasant or unpleasant a person’s voice sounds.
2. Pitch – is the highness or lowness of the tone.
3. Tempo – refers on how slow or fast one speaks.
4. Volume – points to the force of the voice or how loud or soft it goes.
5. Juncture – is the pauses or breaks applied between thought units or at the end of
utterances.

PRINCIPLES OF EFFECTIVE WRITTEN COMMUNICATION:

THE 7CS

“Writing is important for sending our thoughts and feelings. One must have a skill, it is like
talking to someone suing a simple paper and pen.” (Dr. Seuss)

1. Write your message clearly.

2. Be concise, write not too long and not too short.
3. Be concrete, use supporting ideas such as evidences when writing.
4. Avoid grammatical errors. Practice correctness in writing
5. Make logical messages, use coherent ideas.
6. Complete your message.
7. Be friendly and courteous.

ETHICAL CONSIDERATIONS IN COMMUNICATION

Ethical Communication is guided by the following:

1. Establish a Value System for the organization’s welfare.

2. Complete and accurate information.
3. Disclosing vital information.
4. Sincerity in telling the truth in work, no corruption and lies.
5. Diplomatic strategies while in work instead of making force behavior.

SLM 2 : LESSON 4

SOCIAL MEDIA AND COMMUNICATION

Social Media - websites and applications that enable users to create and share content or
to participate in social networking.

Netizens is a term for group of people users of social

media.
DOS AND DON’TS IN USING SOCIAL MEDIA
1. Secure a password for yourself – do not share, add a security question features.
2. Avoid too much public posting that can cause cybercrimes against you.
3. Use own profile photos and identity.
4. Use controlled post.
5. Add friends you know or known by your friend.
6. Read terms and conditions before creating an account
7. Use one account with interconnection privileges.

E-MAIL (ELECTRONIC MAIL)

Electronic Mails- commonly used term as E-mails are technology tools used to send files
such as large scale files of documents and purposeful transactions.
This is used in formal settings like Job Application, bills payments and Business Communication
purposes.

VLOGGING

Video Blogs/ Vlogs – in the same rate is like TV hosting where you are the host of your own
video clip, these are video clips with concepts and ideas that are uploaded in social
media like YouTube, Facebook, Instagram, and others.
Show video during the discussion.
Blogging in a YouTube Channel – Creating a YouTube account and channel creates
opportunities for creative people by posting blogs/vlogs.
COMMON BLOG CONTENTS SINCE 2014

Websites. Websites are useful internet tools for giving specified information about a topic.

The Search Engines.

The search engines are internet websites which feeds information
directories from compilation of websites.

POWERPOINT PRESENTATION- AID FOR ACADEMIC REPORTING

Power Point- presenting ideas thru Academically, Business and other areas.
This Microsoft feature allows the user in creating a presentation using applications of
presentation such as slides and projection.
GUIDELINES IN CREATING POWERPOINT PRESENTATION

1. Check the overhead projectors compatibility to your laptop, check the HDMI or
manual socket if fits.
2. Create your title slide perfectly.
3. Use ideal font text visible to the eyes. Arial narrow is considered as standard.
4. Type only the details, use bullets. Do not copy paste the whole thing.
5. Insert pictures (can be a background or inserted).
6. Insert audio or video only in one slide. The audio or video file should be copy paste
also along the PP file.
7. Create a cover page (sometimes, you can use it for certificates or posters).
8. Customize navigation and transition.
9. Upload it in social media such as slide share or just save in own inbox.
10. Use scanned photos for realistic reports.
11. Use citation: name of author, book name, websites, publishers and year.
12. One idea per slide.
13. Use contrast – dark background if lighted rooms and light background for darker
rooms.
14. One design for the whole presentation (formal or informal).
15. Do not do over animations. Stick to two or three.

CYBER CRIME LAW [REPUBLIC ACT NO. 10175]

Enacted on September 12, 2012.

An act defining cybercrime, providing for the prevention, investigation, suppression

and the imposition of penalties therefor and for other purposes.

FACTS ABOUT CYBER CRIME LAW OF THE PHILIPPINES

1. Act known as the ―Cybercrime Prevention Act of 2012‖.

2. Providing an environment conducive to the development, acceleration, and
rational application and exploitation of information and communications
technology (ICT).
3. To attain free, easy, and intelligible access to exchange and/or delivery of
information.
4. The need to protect and safeguard the integrity of computer, computer and
communications systems, networks, and databases, and the confidentiality,
integrity, and availability of information and data stored therein, from all forms of
misuse, abuse, and illegal access by making punishable under the law such
conduct or conducts.
5. Cyber refers to a computer or a computer network, the electronic medium in
which online communication takes place.
6. Interception refers to listening to, recording, monitoring or surveillance of the
content of communications, including procuring of the content of data.