Pitch Deck

A LOW COST, INNOVATIVE LIQUID WASTE

(GREYWATER) REDUCING WATER ATTACHMENT -
“HALFWASH”

Akshay Singh
13 December, 2023
Contact:9112250977
Email:akshaysingh3412@gmail.com
CONTENT

Introduction
Problem Statement
Solution
Benefits
Market Opportunity
Comparison
Market Validation
Go-to-Market Strategy
Fund Use
INTRODUCTION

Hi. I am Akshay Singh. A Green Warrior working in the field of Solid Waste Management since 5
Years with technologies of Composting, Biogas and Plastic to Granules

Qualification - M. Tech Biotechnology (Integrated)

Domains: Solid Waste Management, Liquid Waste Management, Circular Economy
Organizational Experience- Saahas, Swach, Tahaan, Climate Collective
PROBLEM STATEMENT

An average Indian household currently uses at least 20 to 30 litres of water per day
for hand washing dishes.

This causes several food residues like grease, oil, gravy, ketchup accumulate and
settle on the dishes more and later become difficult to wash with ease and sometimes
require HIGH amounts of liquid/solid soap thus increasing the amount of tap water
consumed and the quantity of pollutants that are added to it.
SOLUTION?
SOLUTION

Halfwash is a sink attached compact and integrated mechanical attachment that

facilitates easy soaking and scrubbing and integrates seamlessly as an attachment
with all kinds of kitchen setups

and can solve the various problems of dishwashing in an environmentally friendly

way.
SOLUTION/PRODUCT CONCEPT

Halfwash is a sink attached compact and integrated mechanical attachment that

facilitates easy soaking and scrubbing and integrates seamlessly as an attachment
with all kinds of kitchen setups

and can solve the various problems of dishwashing in an environmentally friendly

way.
BENEFITS

The novelty of Halfwash lies in the following points:

·Since it is attached directly to the kitchen and adds a layer of effective soaking, it will
reduce greywater generation.

·Since it will be a retrofitting, it will require no major infrastructure modification.

·Since the dimensions do not exceed a 3 litre holding capacity it will be highly space
efficient.

·The device will use by 30-40% quantity of daily average water usage for dishwashing and
hence significantly reduce greywater generation.
MARKET OPPORTUNITY

The India Dishwashers Market size was valued at USD 55.98 Million in 2022 and the total
India Dishwashers Market revenue is expected to grow at a CAGR of 10.8 % from 2023 to
2029, reaching nearly USD 114.76 Million.

This gives an insight on the awaited opportunity to disrupt the dishwashing industry with
a new convenience product.
COMPARISON (WITH EXISTING SOLUTIONS)

The only solution that currently exists in the market to reduce effort and save the
water used in kitchen sinks are dishwashers. Here’s how Halfwash may provide
comparable benefits :

·The average water consumption of a dishwasher is 37 to 56 liters for general

dishwashers and 11 to 22 liters for highly energy efficient dishwashers. Halfwash can
reduce this consumption by 30 to 40% and thus solve a huge water problem.

·The space of a dishwasher is consumed by racks, fold down tines, cutlery baskets
and dividers and will totally consumes between 25 to 35 sq. ft of area or 12 to 16 cubic
feet.

·Electricity consumption in a dishwasher is high and can vary based on load size,
cycle selection, drying process.
MARKET VALIDATION

This will be based on trials and rentals to 100 households in 3 months and by the end
we will have a fully comprehensive report for the same.
GO-TO-MARKET STRATEGY

Steps:

1. Objective:
The goal is to release product for pilots in 6 months
Timeline: 3 months to Gather analysis, feedback and review to optimise product
further.

2. Target Audience, and Positioning:

Design Communication strategy for Target Audience
GO-TO-MARKET STRATEGY(CONTD...)

Steps:

3. Launch on Channels:
Online Platforms: Leverage digital channels, including social media, content
marketing, and search engine optimization (SEO).
Partnerships: Establish partnerships with technology influencers, remote work
consultants, and industry associations.
Direct Sales: Employ a direct sales team for enterprise-level engagements and
personalized demos.
GO-TO-MARKET STRATEGY(CONTD...)

Steps:

4. Marketing and Awareness:

Content Marketing: Develop blog posts, whitepapers, and case studies
highlighting the benefits of remote work and the role of "TeamSync."
Social Media Campaigns: Run targeted social media ads and campaigns on
platforms such as LinkedIn, Twitter, and Facebook.
Webinars and Events: Host webinars and participate in virtual events to showcase
the software and engage with the target audience.
GO-TO-MARKET STRATEGY(CONTD...)

Steps:

5. Sales Strategy:
Inside Sales Team: Use an inside sales team for lead generation, follow-ups, and
product demonstrations.
Free Trial: Offer a limited-time free trial or demo at a no-profit no-loss to
encourage user adoption
FUND USE

Budget for the Incubation Year

1. Equipment 110000
2. Manpower 430000
3. Consumables 75000
4. Rental/Others 120000
5. Travel 60000
6. Outsourcing 200000
7. IP 240000
8. Contingency 110000

TOTAL (Rs.) 1345000