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MACALI-OG Entrep Chpt. 3 and 4
MACALI-OG Entrep Chpt. 3 and 4
Macalib-og
COURSE: BSCE 3
ENTREP
CHAPTER 3
1. Make a description of your “problem with worth solving” using the data you
gathered.
Our entrepreneurship venture faces a persistent challenge with customer
churn, hindering long-term sustainability. Analysis of customer daa reveals
increasing churn rates, necessitating improved onboarding and proactive
customer support initiatives.
2. Based on the standpoint of the users, from various solutions using design
thinking to your identified. Fill out the template below.
IDEA # DESCRIPTION OF THE IDEA
1.Human-centricity and This is about providing solutions to problems that
empathy focuses on human needs and user response.
2. Collaboration The purpose of design thinking is to form a pond of
perspectives and ideas
3.Ideation Ideation is a core design thinking principle at the same
time a step in design thinking process.
4.Experimentation and Ideas are turned into prototypes.
Iteration
5.A bias towards Action Design thinking is an applied and practical solution-
based method that is more focus on action rather than
on discussion.
1. What is a good design to Ms. Indra Nooyi? Do you agree with her? Explain your
side.
For Ms. Nooyi, a well-designed product is one you fall in love with. Or you
hate. It may be polarizing, but it has to provoke a real reaction. Ideally, it’s
a product you want to engage within the future, rather than just “Yeah, I
bought it, and I ate it”.
I agree because good design refers to the creation of products, or
experiences that effectively meet the needs and desires of customers
while also aligning with the goals and values of the business.
2. How does Ms. Indra Nooyi describe women when they eat their snacks? So, how
was the findings here put into use by Pepsi on a stacked chip it introduced in the
market?
When men finish a snack bag, they pour what’s left into their mouths.
Women don’t do that. And they worry about how much the product may
stain they won’t rub it on a chair, which a lot of guys do.
3. Based from the experience of Pepsi, is design thinking really important? Why?
Yes, design thinking is crucial for companies like Pepsi. It helps them
understand consumer needs deeply, innovate effectively, and create
products. Additionally, design thinking enables Pepsi to stay innovative
and competitive in a rapidly changing market by fostering creativity and
problem-solving skills within the organization.
ENTREPRENEURSHIP QUIZ 3
ENTREPRENUER QUIZ 4