NAME: SEDERO, IVON

COURSE: BSCE 3

ENTREP

CHAPTER 3

DISCOVERING THE ENTREPRENEUR

1. Make a description of your “problem with worth solving” using the data you
gathered.

- Our entrepreneurship venture is plagued by consumer attrition, which threatens

its long-term viability. Customer data analysis demonstrates rising attrition rates,
highlighting the need for stronger onboarding and proactive customer care
programs.

2. Based on the standpoint of the users, from various solutions using design
thinking to your identified. Fill out the template below.

IDEA # DESCRIPTION OF THE IDEA

1.Human-centricity and This is about providing solutions to problems that
empathy focuses on human needs and user response.
2. Collaboration The purpose of design thinking is to form a pond of
perspectives and ideas
3.Ideation Ideation is a core design thinking principle at the same
time a step in design thinking process.
4.Experimentation and Ideas are turned into prototypes.
Iteration
5.A bias towards Action Design thinking is an applied and practical solution-
based method that is more focus on action rather than
on discussion.

CRITICAL THINKING QUESTIONS

1. What is a good design to Ms. Indra Nooyi? Do you agree with her? Explain your
side.
- Ms. Nooyi believes that a well-designed product is one that you will fall in love
with. Or you despise. It may be divisive, but it must elicit a genuine reaction.
Ideally, it's a product with which you wish to interact in the future, rather than
simply "Yeah, I bought it, and I ate it".
-
 - I agree because good design refers to the creation of products or experiences
that effectively suit the requirements and desires of customers while also
being consistent with the company's aims and values.

2. How does Ms. Indra Nooyi describe women when they eat their snacks? So, how
was the findings here put into use by Pepsi on a stacked chip it introduced in the
market?
- When males finish a snack bag, they pour what remains into their mouths.
Women do not do that. And they are concerned about how much the
substance would stain, so they will not rub it on a chair, as many men do.

3. Based from the experience of Pepsi, is design thinking really important? Why?
Yes, design thinking is crucial for companies like Pepsi. It helps them
understand consumer needs deeply, innovate effectively, and create
products. Additionally, design thinking enables Pepsi to stay innovative
and competitive in a rapidly changing market by fostering creativity and
problem-solving skills within the organization.

ENTREPRENEURSHIP QUIZ 3

1. Which one of these is a constant process of trying to find innovative solutions to

problems through deep understanding and empathy of the target user?
Answer: A. design thinking
2. Which three of these are the steps in storytelling in design thinking process?
Answer: C. Solution Implementation
D. Solution Framing
E. Problem Framing
3. State two forms of thinking are involved in the process of Double Diamond.
A. Divergent Thinking-solves problem by proposing multiple possible
solutions to identify the one that is best.
B. Convergent Thinking- concentrates on finding the single best solution to
a problem
4. Explain the meaning of pilot experiment.
A. Pilot Experiment is a small scale preliminary study conducted before
the main experiment.
B. Pilot Experiment its purpose is to test the feasibility, reliability, and
effectiveness of the experimental design, producer and measurements.
5. Which four of these are some dimensions for observational purposes based from
the perspective of Spradley?
A. Space
 B. Actor
c. Activity
D. Object
6. Which two of these are the drivers of innovations?
A. People, B. Technology
7. State two things that define brainstorming.
A. Brainstorming is a free flow ideas participants are encourage to
generate a multitude of ideas without judgment or criticism.
B. Collaboration- it involves group interaction and building upon each
other’s ideas to enhance creativity and problem solving.
8. List five types of open-ended questions according to Michael J. Marquardt.
Explorative- tries to compel opening out new viewpoints and disclosing
other areas.
Affective- this way of questioning could make known people’s feelings
around something.
Reflective- this manner of asking question boosts further explanation.
Probing- this means of asking questions calls for a deeper analysis.
Analytical- this kind of question that searches for the origins of a problem
9. State two numerous ideation techniques.
A. Brainstorming, B. Mind Mapping
10. Which one of these will show a product will work and look like?
E. Prototype
 CHAPTER 4

DISCOVERING THE ENTREPREENEUR IN ME 4

DIRECTION: Using the identified “problem worth solving” in Discovering

the entrepreneurship in Me-Chapter2, fill out the template of the Lean Canvas
below.

PROBLEM SOLUTION UNIQUE UNFAIR CUSTOMER

VALUE ADVANTAGE SEGMENT
- Eco-friendly PROPOSITION - Brand loyalty
products - Differentiation and customer - Eco-
- Clean Energy and brand trust conscious
SUSTAINA Technologies identity - Access to consumers
BILITY - Sustainable - Market conscious - Socially
Fashion Opportunity consumers Responsible
Brands and Niche - Corporate
KEY METRIC markets CHANNELS Clients
- Innovation - Product - Government
- Carbon and creativity Innovation agencies and
Footprint - Access to - Supply chain NGO’S
-Energy capital and management - Education
Efficiency investment - Business and
- Biodiversity - Talent model design awareness
Conservation attraction and
retention
 COST STRUCTURE REVENUE STREAMS

Initial Investment in Product Sales

Sustainable Practices Service Fees
Research and Subscription Models
development Licensing and Royalties
Certifications and Consulting and Advisory
compliance Services
Supply chain Grant and Funding
management Events and Workshops
Training and Education Collaborations and partnerships
Marketing and Branding Advertising and Sponsorships
Waste Management and
Recycling
Long-Term Maintenance
and Upkeep.

Critical Thinking Questions

1. How would you explain the business model canvas of AirBnB? Please see
the canvas.
Air BnB’s model disrupts the traditional hospitality industry by levering
technology to create a decentralized network of accommodations
providing value to both travelers and hosts while generating revenue
through commissions and fees.
2. What makes the AirBnB differentiated? How does the company reflect its
uniqueness in its value proposition? Explain.
Air BnB’s differentiation lies in its ability to offer unique personalized and
authentic accommodation experiences that go beyond traditional hotels,
couple with a strong sense of community and trust. This combination has
fueled AirBnB’s rapid growth and popularity among travelers workwide.
3. Is there any suggestion/s that you wanted to recommend to AirBnB at this
point to sustain its business? Detail it.
Here are some suggestions for Air BnB to sustain its business, localized
marketing campaigns, Improved customer support, Partnership and
collaborations, and data security and privacy.

ENTREPRENUER QUIZ 4
1. Which two of these considered types of partnerships?
A. Strategic Alliances, B. Competition
2. Sate two participating parties in a franchise.
A. Franchisor
B. Franchise
3. Which one of these is the up gradation of the old-style brick-and-mortar business
model?
E. E-Commerce
4. State three business models that are used traditionally.
A. Manufacturer
B. Distributor
C. Retailer
5. Which three of these is not part of the Lean Canvass model?
Key activities
key resources
Key Partners
6. Describe two channel types
a. Direct Channels
b. Indirect Channels
7. State the four types of customer pains.
A. Productivity Pains
B. Support Pains
C. Financial Pains
D. Process Pains
8. Sate five types of customer segments
a. Mass
b. Niche
c. segmented
d. diversified
e. multi-sided platform
9. State two things that must fit in to create the value proposition canvas.
a. functional Value
b. Emotional value
10. Which one of these is about reaching out to the customers to sell to them and
delivering the items to them?
b. Marketing