Professional Documents
Culture Documents
Assessment
Assessment
Assessment
Weighting 25%
Feedback 'Written feedback will be available within three weeks of the due date' on LMS
Purpose
Task details
You are to conduct an analysis of a real-life social media advertisement. Use IMC theory to
critically evaluate a social media advertisement from the clothing industry and make
recommendations. Any type of clothing is acceptable.
Instructions
In your report , you are required to cover the following:
· Select an informational model (CPM or HEM)to analyse your advt. Justify your choice of
model for this advt.
· Identify the primary objectives of the ad? Is it aimed at promoting brand awareness,
driving sales, changing attitudes or creating engagement etc. ?
· Create a persona of a typical customer who would be targeted by the chosen advt.
Include demographic information, interests, and preferences etc. Present this information in a
table format for clarity, using bullet points where necessary.
· Select appropriate social media evaluation methods to the analyse the effectiveness of
the advt. against the identified objectives. Use your judgement in the analysis.
· Create a new advt. that addresses the identified shortcomings or areas for improvement in
the selected advt. and explain how this better meets the original objectives. Explain how the new
ad aligns with the primary objective and incorporates elements that resonate with the target
persona. Include a one-page visual of the new ad in the appendices.
REPORT STRUCTURE/TEMPLATE:
7. References*
8. Appendices*
a. A 1 page visual image of the original advt. (use print screen) and URL.
c. Other information
*Note the introduction, references and appendices are not included in the word count.
Further information
Appendices: Attach a visual of the original advt. and include the URL. Include the visual of the
new advt. on a separate page, ensuring it is clear, visually appealing, and directly addresses the
objectives outlined in the assignment. Other relevant appendices may be included.
References: use APA 7. See Academic Referencing Tool - Expert help guides at La Trobe
University (libguides.com) https://latrobe.libguides.com/referencing-tool Include a list of
references citing relevant academic literature, articles, and any other sources used in the
assignment.
Students should reference at least two academic references in the report, and at least three other
references. Academic references an be accessed through Google Scholar with the LTU library
selected for access. Other references can be sourced from company websites or annual reports.
La Trobe University Library Databases: IBIS World, Marketline Advantage, WARC (World
Advertising Research Centre), Emerald Insight and many more.
Assessment criteria
name
student no.
subject
assignment title
word count
class day and time