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ASSIGNMENT

NAME : RAMAKRISHNAN K

DEGREE : MBA

SEMESTER :3

BATCH : 2022-2024

SUBJECT CODE AND TITLE : 21BA622T

STRATEGIC INVESTMENT& FINANCIAL DECISIONS

TOPIC : EXIDE INDUSTRIES

SUBMITTED TO : DR. J. NAVENA

NESAKUMARI

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 VELAMMAL ENGINEERING COLLEGE (AUTONOMOUS), Chennai 600066

ASSIGNMENT RUBRIC

SUBJECT CODE &NAME: 21BA6207T, INTEGRATED MARKETING COMMUNICATON

REG NO: 40 NAME OF THE STUDENT:

RAMAKRISHNAN K
FACULTY NAME: DR. J. NAVENA
SUBMISSION DATE: 15-11-2023

Weightage Distinguishe Proficient/good Basic/Fair Non-

Parameters (100) d/ Excellent Performance/ TOTAL
90% 75% Poor MARKS
100%
0%
1. Overview of 20%
Organization
All the information
related to Organization
should be given
2. Products 15%
Organization
Structure

3. Investment Strategy 25%

of Asian Paints

4. Growth and Success 10%

of the Company

20%
5. Conclusion

5. Writing Skills / 10%

Professional
Presentation
Includes overall
composition, grammar,
structure, spelling and
punctuation .These errors
include spelling,
grammar, word usage,
capitalization, spelling,
paragraphing, word use.

TOTAL MARKS

NAME OF THE FACULTY SIGNATURE

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 TABLE OF CONTENTS

S.NO CONTENTS

1. ABOUT THE COMPANY

2. EXIDE INDUSTRIES VISION AND MISSION

3. EXIDE INDUSTRIES PRODUCTS

4. FINANCIAL STATEMENTS

5. EXIDE INDUSTRIES PERFORMANCE IN STOCK

MARKET
6. EXIDE INDUSTRIES INVESTMENTS

7. COMPETITIVE ANALYSIS

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CONCLUSION

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ABOUT THE COMPANY:

Asian Points Limited is an Indian worldwide paint organization headquartered in Mumbai, Maharashtra.
Organizations take part in the matter of assembling, selling and disseminating items that give hues, coatings,
home stylistic theme, washing fittings andrelated administrations. Asian Payments is India's biggest and Asia's
third biggest painting partnership. By 2015, it had an extensive piece of the overall industry of 54.1%in the
Indian shading industry. Asian Paints Burger International is a holding organization.

HISTORY:

The Company was incorporated as a private limited company under the name of Asian Oil and Paint
Company Pvt. Ltd. It was converted into a public limited company in 1973. The Company manufacture a wide
range of surface coatings catering to different end-uses. It also manufactures vinyl pyridine latex used in the
manufacture of rubber tyres

The company expanded its products range, developed its own technology, set up a distribution
network penetrating in smaller towns and ploughed back a large part of earnings into creation of new facilities.

EARLY HISTORY:
The company was started in a garage in Gaiwadi, Girgaon, Mumbai by four friends Champaklal
Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil. They all belong to Jain families, and founded
the company in February 1942. During World War II and the Quit India Movement of 1942, a temporary ban
on paint imports left only foreign companies and Shalimar Paints in the market. Asian Paints took up the
market and reported an annual turnover of ₹23 crore in 1952 but with only 2% PBT margin. By 1967, it
became the leading paints manufacturer in the country.

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COMPANY POLICY:

Asian Paints is built on high traditional values and are committed to our engineering Industry to
provide the best of tool and special steels and technical services from our partners across the globe. Our
service to our customers is unconditional and complete. Our commitment to quality is uncompromising.

RECENT:

Asian Paints SmartCare Range of waterproofing products offers assured solutions to all
waterproofing problems and provides consumers with leakage-free homes.

• The SmartCare Damp Proof provides a warranty of 8 years.

• SmartCare Damp Proof Ultra and
• SmartCare Bathroom waterproofing membrane provide a warranty of 10 years.

In the paints category, Ultima Protek and Ultima Protek Duralife exterior paints come with a first-of-a-
kind 10 years and 15 years performance warranty respectively.

Further, we have a host of products with the durability of more than 5 years such asApex *Advanced
Dust Proof,

*Apex Dust Proof,

*Apex Shyne Dust Proof,*Aspira,
*SmartCare Damp Proof

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VISION:
Asian Paints will be responsive to customer requirements consonant with its core
competence and profitability. Asian Paints will provide total customer satisfaction by giving the
customer the right product, at the right price, at the righttime.

MISSION:
Obviously a clear goal for the future, Asian Paints is one of the best five extravagant covering
organizations on the planet by expanding its skill in rising markets. All the while, theassociation means
to assemble long haul an incentive in modern covering business through collusions with set up global
partners.

ASIAN PAINTS PRODUCTS:

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Financial Statements
Financial statements are written records that convey the business activities and the financial performance of a
company. Financial statements are often audited by government agencies, accountants, firms, etc. to ensure
accuracy and for tax, financing, or investing purposes. For-profit primary financial statements include the
balance sheet, income statement, statement of cash flow, and statement of changes in equity. Nonprofit
entities use a similar but different set of financial statements.

Understanding Financial Statements

Investors and financial analysts rely on financial data to analyze the performance of a company and make
predictions about the future direction of the company's stock price. One of the most important resources of
reliable and audited financial data is the annual report, which contains the firm's financial statements.

The financial statements are used by investors, market analysts, and creditors to evaluate a company's
financial health and earnings potential. The three major financial statement reports are the balance sheet,
income statement, and statement of cash flows.

Balance Sheet
The balance sheet provides an overview of a company's assets, liabilities, and shareholders' equity as a
snapshot in time. The date at the top of the balance sheet tells you when the snapshot was taken, which is
generally the end of the reporting period. Below is a breakdown of the items in a balance sheet.

Assets

• Cash and cash equivalents are liquid assets, which may include Treasury bills and certificates of
deposit.
• Accounts receivables are the amount of money owed to the company by its customers for the sale of
its product and service.
• Inventory is the goods a company has on hand, which are intended to be sold as a course of business.
Inventory may include finished goods, work in progress that is not yet finished, or raw materials on
hand that have yet to be worked.
• Prepaid expenses are costs that have been paid in advance of when they are due. These expenses are
recorded as an asset because their value of them has not yet been recognized; should the benefit not be
recognized, the company would theoretically be due a refund.
• Property, plant, and equipment are capital assets owned by a company for its long-term benefit. This
includes buildings used for manufacturing or heavy machinery used for processing raw materials.

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Liabilities

• Accounts payable are the bills due as part of the normal course of operations of a business. This
includes utility bills, rent invoices, and obligations to buy raw materials.
• Wages payable are payments due to staff for time worked.
• Notes payable are recorded debt instruments that record official debt agreements including the
payment schedule and amount.
• Dividends payable are dividends that have been declared to be awarded to shareholders but have not
yet been paid.
• Long-term debt can include a variety of obligations including sinking bond funds, mortgages, or other
loans that are due in their entirety in longer than one year. Note that the short-term portion of this debt
is recorded as a current liability.

Shareholders' Equity

• Shareholders' equity is a company's total assets minus its total liabilities. Shareholders' equity (also
known as stockholders' equity) represents the amount of money that would be returned to shareholders
if all of the assets were liquidated and all of the company's debt was paid off.
• Retained earnings are part of shareholders' equity and are the amount of net earnings that were not
paid to shareholders as dividends.

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Cash Flow Statement
The cash flow statement (CFS) measures how well a company generates cash to pay its debt obligations, fund
its operating expenses, and fund investments. The cash flow statement complements the balance
sheet and income statement.

The CFS allows investors to understand how a company's operations are running, where its money is coming
from, and how money is being spent. The CFS also provides insight as to whether a company is on a solid
financial footing.

There is no formula, per se, for calculating a cash flow statement. Instead, it contains three sections that
report cash flow for the various activities for which a company uses its cash. Those three components of the
CFS are listed below.

Operating Activities
The operating activities on the CFS include any sources and uses of cash from running the business and
selling its products or services. Cash from operations includes any changes made in cash accounts receivable,
depreciation, inventory, and accounts payable. These transactions also include wages, income tax payments,
interest payments, rent, and cash receipts from the sale of a product or service.

Investing Activities
Investing activities include any sources and uses of cash from a company's investments in the long-term
future of the company. A purchase or sale of an asset, loans made to vendors or received from customers, or
any payments related to a merger or acquisition is included in this category.

Also, purchases of fixed assets such as property, plant, and equipment (PPE) are included in this section. In
short, changes in equipment, assets, or investments relate to cash from investing.

Financing Activities
Cash from financing activities includes the sources of cash from investors or banks, as well as the uses of
cash paid to shareholders. Financing activities include debt issuance, equity issuance, stock repurchases,
loans, dividends paid, and repayments of debt.

The cash flow statement reconciles the income statement with the balance sheet in three major business
activities.

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Profit and loss (P&L) statement

Profit and loss (P&L) statement refers to a financial statement that summarizes the revenues, costs, and
expenses incurred during a specified period, usually a quarter or fiscal year. These records provide
information about a company’s ability or inability to generate profit by increasing revenue, reducing costs, or
both. P&L statements are often presented on a cash or accrual basis. Company managers and investors use
P&L statements to analyze the financial health of a company.

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How Profit and Loss (P&L) Statements Work
The P&L statement is one of three financial statements that every public company issues on a quarterly and
annual basis, along with the balance sheet and the cash flow statement. It is often the most popular and
common financial statement in a business plan, as it shows how much profit or loss was generated by a
business.1

P&L statements are also referred to as a(n):

• Statement of profit and loss

• Statement of operations
• Statement of financial results or income
• Earnings statement
• Expense statement
• Income statement

The P&L or income statement, like the cash flow statement, shows changes in accounts over a set period of
time. The balance sheet, on the other hand, is a snapshot, showing what the company owns and owes at a
single moment. It is important to compare the income statement with the cash flow statement since, under
the accrual method of accounting, a company can log revenues and expenses before cash changes hands.

This document follows a general form as seen in the example below. It begins with an entry for
revenue, known as the top line, and subtracts the costs of doing business, including the cost of goods sold,
operating expenses, tax expenses, and interest expenses. The difference, known as the bottom line, is net
income, also referred to as profit or earnings.

Comparing P&L Statements

It is important to compare income statements from different accounting periods. The reason behind this is that
any changes in revenues, operating costs, research and development (R&D) spending, and net earnings over
time are more meaningful than the numbers themselves. For example, a company’s revenues may grow on a
steady basis, but its expenses might grow at a much faster rate.

Comparing one company’s P&L statement with another in the same industry that is similar in size can further
help investors evaluate the financial well-being of a company. For example, doing so might reveal that one
company is more efficient at managing expenses and has better growth potential than the other.

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ASIAN PAINTS PERFORMANCE IN STOCK MARKET

Here are the details about the stock performance of Asian Paints:

• Price: The current price of Asian Paints Ltd. is ₹3061.11.

• Price Change: The price has changed by -₹10.3 which is a change of -0.3354%1.
• Market Cap: The market capitalization of Asian Paints Ltd. is approximately ₹2,945,563 crores1.
• P/E Ratio: The Price to Earnings ratio is 63.461.
• Dividend Yield Percent: The dividend yield percent is 0.84%1.
• 52 Week High/Low: The 52-week high and low for the stock are ₹3566.9 and ₹2686.15 respectively1.

In terms of performance, the stock of Asian Paints has rallied nearly 32% in the past year2. This can be
attributed to the reopening of the economy from Covid related restrictions, pick-up in real estate demand, the
release of pent-up demand, and lower crude oil prices (in the first two quarters of 2021)2.

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ASIAN PAINTS INVESTMENTS

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ASIAN PAINTS SHAREHOLDING PATTERNS

Competitive Analysis

Asian Paints is the market leader, with currently over almost 30% market share. Its biggest competitors are-
Berger Paints, Kansai Nerolac, Indigo Paints, Akzo Nobel, Sirca Paints and Shalimar Paints. Asian Paints’
competitive advantage is its distribution strength.
Its product portfolio, comprising the exhaustive list of painting needs, is also a competitive advantage along
with its visibility and geographical reach.

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 • The company’s stand-out feature is its range of exclusive signature stores providing consumers with
expert assistance from trained professionals offering customized furnishing and decoration solutions.
Many such measures are taken by the company to reduce the influence of painters over the customers’
choice of brands, in a novel way over the years.
• Prospective customers can even directly call the company’s helpline to check out the product offerings
and get a direct quote.

But ultimately, these advantages are imitable. What the company needs to do for long-term leadership, is
generate more demand by way of intermediaries.
• In the paint business, intermediaries like painters, contractors, designers, decorators, etc have a high
influence over consumers’ purchase decisions.
• Asian Paints could use these intermediaries to their benefit, by either utilizing them as a marketing arm
to promote their products as spokespersons directly to the end-user.
• Or, the company could sideline intermediaries and open up a service arm, cutting costs for consumers
via bundling services and thus, increasing demand via value addition

CONCLUSION:

As we wrap up our colorful journey through the realm of Asian Paints’ financial prowess, we can’t help but
applaud the sheer creativity they’ve brought to the online palette. Just as their paints transform ordinary walls
into captivating canvases, their digital marketing strategies have injected life and vibrancy into the digital
landscape.
It’s as if their team wields keyboards and screens with the finesse of expert painters, crafting engaging
narratives and captivating visuals that leave an indelible mark.
In a world where algorithms and analytics often dictate the course of marketing, Asian Paints stands out as a
reminder that true success comes from connecting with people on a human level. Behind the scenes of metrics
and data lies a team that understands the essence of storytelling.

With each post, tweet, and campaign, they’ve managed to evoke emotions, inspire action, and create a
community that feels like a brushstroke of belongingness.
So, whether you’re swiping through your feed or contemplating a color change for your living room,
remember that behind the virtual curtain, Asian Paints’ strategies are at play – blending creativity, strategy,
and innovation to craft an experience that’s both relatable and remarkable.

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