Professional Documents
Culture Documents
100 Reasons To Love The Future
100 Reasons To Love The Future
R e aso n s
to l o v e
the
fut u r e
Fo r e s i g ht Report
A
2024 AX
FOREWORD
Life may be
As we say at AXA, life may be full of risks, but
the future shouldn’t be one of them.
Everyone should have the right to be hopeful
full of risks,
about the future. And we are acting concretely
for it.
By identifying and anticipating new risks,
shouldn’t be
In a world of escalating risks, our societies and
economies cannot afford to become paralyzed
by uncertainty. We are all living through a
deep transformation. Far better to embrace it
Everyone
reshape the future of protection. Yet, I feel
confident that our industry has the necessary
expertise and the right people to better un-
derstand and tackle these risks. Of course, we
should have
About the AXA FORESIGHT Team don’t have all the answers yet. But there are
good reasons to be proactive and optimistic
Insurance is built on future potential events. Its success is based on understanding too.
and anticipating them through the best possible vision of tomorrow. This is the role
That sense of optimism runs through all the
the right to be
of the AXA Foresight team: providing a lens into possible futures by identifying emer-
ging trends for the years ahead to better navigate uncertain times. Examining long- “100 reasons to love the future” that you can
3
term transformations and their related challenges aims at identifying the ways in read in this report. These stories show some
which our societies may be affected in the future and what role insurance might play of the extraordinary advances we can expect
hopeful about
in a fast-changing world. when different fields come together, be it
science, technology, society, nature and art,
powered by a collective confidence to build a
the future.
more positive vision of the future. Women and
young people will emerge as agents of change.
Businesses also have a unique opportunity
to make a difference in areas such as climate
change, diversity, and mind health.
Knowledge sharing is the best antidote to the
crisis of trust we are experiencing. These re-
markable visions of tomorrow bring to life our
sincere belief at AXA that by working together,
by anticipating risks, by sharing knowledge,
we can better protect people, and look at the
future with confidence.
Ulrike Decoene What are your own reasons to love the future?
AXA Group Chief Communication, I hope you will find inspiration in the following
Brand & Sustainability pages.
Contents
the future holds!
41
42 5
44
Youth perspectives Doughnut Miho Janvier, physicist Interview with Artist Rocio Mia Enderby, Trust in the power of
“Studying the Sun reconfirms Berenguer 33
on the future of Economics: the special nature of Earth” 21
Forward for collective foresight 48
companies 8 there’s hope ON “Becoming Human”
Liverpool FC Women
the Doughnut! 13 Charting new ways by Lauren Ducrey – Poet, player “Why I love Cyber security
Jasmine Manet, co-founder of Speaker & AI designer 34 the future” 42 a remedy, not a
Youth Forever: “Young people to restore our
are ready to own the future!” 10 The Emerging precious ocean 22 poison! 52
The power of sound, Nathalie
Enterprise: Birocheau, CEO of Ircam
Sibylle Duhautois:
10 models to reinvent Leaving a smaller Amplify 36 “By imagining the Autism without
the organizations in 14 footprint on your way future, women help borders 57
2050 out by Changeist 28 The Foresight make it fairer for all.” 44
Playlist: 25 catchy
Rose-May Lucotte,
co-founder of ChangeNow
When “100 Reasons To Love reasons to listen &
18 The Future” meets GenAI 30 love the future 38
“What we need today is new
narratives that give hope”
Youth
Knowing that early diagnosis** significantly impacts
prognosis and quality of life, particularly within the first
five years of the illness.
new generation
6
7
8
9
10
11
12
13
4 students from Paris-Dauphine
that teaches
14
15
16 University share how they envision
17
18 the future of organizations.
19
20
21
the past
22
23
24
25
26
27
28
29
2 generation.”
30
31
32
33 Louise-Apsara Lassailly nuine awareness of the need to inte- panies. Their promises of flexibility and
34
35 grate considerations of the common personalized learning lead me to be-
36
37
good and social utility into the purpo- lieve in a world where both employer
38 ses of organizations. In February 2024, and employee jointly benefit from the
39
40 more than 8,000 companies in over 90 impending learning revolution.”
5
41
42
countries carry the B Corp label, cer-
43 tifying their commitment to work for
44 Emilie Nguon
45 the benefit of all, across a wide range
Franck Courchamp,
46
of issues. This involvement of organi-
47 9
48 zations suggests a hopeful prospect Ecologist and Research Director at the CNRS Institute AXA Chair in Invasion
49 “My excitement for the future stems
50 of evolution, transforming them from Biology at the University of Paris-Saclay
51 from anticipating the transformative
agents of planetary destruction to po-
impact Gen Z will have on organiza
6.
52
53 tential allies in its regeneration.”
54 tional structures and workforce dy “It’s the current generation, the 15 to 25-year-olds,
55
4
56 namics. My diverse interactions with which is probably, for the first time in humanity, the one
57 global youth have revealed a shared
58
59 energy to foster unity. As 30% of the
Thomas Pilaz that has access to all the knowledge. In our pockets, with
60
61 global population – and projected to “My reason to love the future is our smartphones. The current generation is therefore very
62
63
constitute 25% of the workforce by knowing that there are new organi- aware, informed, and engaged. It’s a generation that takes
64 2025 – Gen Z’s impact is vital. We, as zational models matching my expec-
65
future consumers and employees, will tations regarding work! In my first action, that takes the lead in front of a political class and
66
67
68
shape business models, workforces, internship, my colleagues had been a society that has put them in a difficult situation and
69 and organizational structures through with the company for 15 years. That’s doesn’t act. It’s the new generation that teaches the past
70
a profound cultural transition echoing 15 years of sitting at the same desk,
71
72 Gen Z’s commitment to diversity, in- riding the same elevator, and heading generation. And it fills me with hope.”
73
74 clusivity, and responsibility.” to the same cafeteria. This pattern
75
“I envision a future where lifelong lear- used to scare me, but as I’ve grown,
3
76
77 ning - this second school that extends I’ve come to understand the value of
78
79 Claire Jaouen the first throughout life - has taken on long-term commitment to a company: Anne Boring, Assistant Professor of Economics at Erasmus University
80
81 an increasingly prominent role in our stability, opportunities for growth, and (Rotterdam) and Head of the Women in Business Chair at Sciences Po Paris,
82 lives. Tomorrow, work will no longer learning… How can I acquire these be- supported by AXA
83
84 be defined by a fixed skill set but by a nefits while exploring various career
7.
85
86 certain sensitivity for which one must paths?”
87
88
continually train. School, university, “One of the main reasons why I’m optimistic about the fu-
89 and business will merge into a single ture is that I see every day in my work at universities and higher
90
learning entity. The student and the
91
92 worker will become one; eternal lear-
education in general more and more students but also resear-
93
94 ners. The future of work will be cha- chers really being involved and engaged in trying to make mea-
95 “Mission-driven companies are in- ningful impact and to create change. I think that more and more
96 racterized by the development of new
creasingly gaining prominence on the
97
98 international stage. They reflect a ge-
training technologies within all com- people are really interested in making this world a better place.”
99
100
LEADERS
1
2
3
8. 9. 13.
4
YOUNG
5
6
7 Young people Young people are Young people are
8 provide a looking glass, motivated by impact ready to take a stand
OF TOMORROW
9
10 not stereotypes Previous generations, including Environmental transformation is
11
12 Let’s start with what Gen Z isn’t. millennials and Gen Y, were characte- absolutely on the agenda of many
13 There’s a lot of misconceptions rised as needing a quest for meaning. young people, whose futures will be
14 Who am I? Why am I here? Gen Z are most impacted by global warming.
15 around 20-somethings. People say
we have commitment issues. We’re more fixated on leaving their mark. Our generation is also passionate on
16
17 risk averse. We’ve lost touch with rea- We strive to be useful. I do therefore subjects such as peace, education for By United Nations
18 lity when it comes to money. We are I am. all and politics.
19
20 lazy. In my experience, young people
21 want to work. We get involved in
Spotlight on 6 young change-makers who are leading
22 Rather than see young people as efforts to combat the world’s most pressing issues
23 Jasmine Manet is an entrepre- strange, I believe that youth acts as NGOs and professional organizations.
24
Often, this activity unfolds online, and whose leadership is catalyzing the achievement
14. Young people
25 neur who is committed to her gene- a looking glass for society. We show
26
27 ration. She is the co-founder of Youth what’s new and what’s coming next. rather than in traditional institutions. of the Sustainable Development Goals.
28 Forever, an NGO that works hand in The changes we bring as Gen Z will Our collective energy bodes well for
29
30 hand with companies and public happen to everybody else in time. tackling the challenges of the future. can inspire an
31
32
33
institutions to empower and enable
members of Gen Z to lead the trans-
Youth is a trendsetter, not a threat. intergenerational future 16. Varaidzo (Vee) Kativhu • INSTAGRAM @veekativhu
34 All these generational labels can
35 formation into a better tomorrow. Education activist and founder of Empowered by Vee. Vee em-
prove a source of division rather than
36
She gives 8 reasons to feel optimistic powers underrepresented students through social media and has
37 opportunity. If we could combine the
38 about the next wave. received recognition for her work, aiming to address the issue of
39 energy of all ages, then we would
40 130 million girls out of school.
41 generate a powerful force for good.
42 We would be better equipped to navi-
43
44
45
gate what comes next. Businesses, in
particular, need to find ways to build
17. Jamal Hill • INSTAGRAM @swimuphill
46 11
47 dialogue and deconstruct generatio- Paralympic Medalist and Disability Rights Advocate, founder of
48
49 nal biases. Swim Up Hill Foundation. He uses his platform to provide swimmi-
50 ng education and inspiration to millions, including young people
51
52 with disabilities.
53
54
55
56
57
18. Richa Gupta • LINKEDIN-IN @richashivangigupta
58
59 Education innovator and social entrepreneur, co-founder of Labhya
60
61 Foundation. Richa leads a nonprofit that provides essential skills to
62 over 2.4 million underprivileged children in India.
63
64
Doughnut
on the
Corporate
GI that our species does
CA
a social floor, L not overshoot the
to ensure that boundaries that protect
CE
ILI
nobody is left SOC Earth’s life-supporting Insuring the
NG
IAL systems, such as cli-
behind in essential circular economy
mate change, pollution,
needs such as
FL
biodiversity loss etc. to support the
OOR
food, water,
impact
energy, education, Doughnut.
social equity etc; Learn more in
this whitepaper!
AXA collaborated with Swiss Re, Ikano,
Ingka Groups, and BCG to delve into
the complexities and possibilities
of the expanding recycling sector.
Highlighting the pivotal role of
Through responsible practices, companies can be part recycling in the circular economy, the
of the regenerative dynamics and contribute positively Between these two sets of boundaries lies the sweet cake where humanity paper underscores existing limitations
can find a happy medium that suits both our needs and those of the planet. To in insurability while advocating
to communities and ecosystems, fostering sustainability for enhanced risk management and
exist within the doughnut, we need to move away from last century’s economic
and long-term prosperity. thinking with its obsession with GDP. Doughnut Economics provides a way of collaborative efforts.
thinking to bring about the regenerative and distributive dynamics that this Swiss Re Institute - What goes around comes
century calls for. around: Insuring the circular economy (2023)
of reinvention
16
17
18
19
20
21
22
23
24 In response to the pressing challenges of climate change, crises, and technological upheavals, The Emerging En-
25 terprise project embarked on a groundbreaking journey to envision the future of corporations and their operations. IV V VI
26 Collaborating with over 40 businesses, a trade union, researchers, and other stakeholders, the project employed
27
28
a unique blend of foresight and imagination. Through workshops and the creative input of science fiction writers,
29 participants crafted 12 scenarios depicting companies in 2050. These narratives serve as catalysts for reflection,
30 offering insights into the evolving nature of enterprises and their potential roles amidst change.
31
32
33
34 DISCOVER 10 MODELS panies are built around a specific Manager manages them on behalf
35
36 (OR REASONS) TO purpose that’s considered to be of of their communities.
37 public interest. The best measure
38 EMBRACE THE FUTURE. of success for a Corp B is to have
39
40
VIII The Societor
41
fulfilled its purpose, to the point
42 I The Marketrix that its existence is no longer In 2050, the traditional mechanisms
43
44 necessary. of society have broken down.
45 A Marketrix is dedicated to Societors enable human groups
46 extending the definition of what is to form societies on their own 15
47
considered a commodity. It firmly V The Reactivator VII VIII
48 terms: defining criteria and signs of
49
50 believes that price is the best pos- In 2050, the operations and supply belonging, adopting shared rules, 33. Daniel Kaplan’s
sible indicator of the value a society reason to love
51
52 chains of many companies are re- creating their own history, culture,
53 places on things. gularly disrupted by lack of energy and institutions, and even develo-
54
55 or water, heatwaves, pandemics, ping their own economy.
the future. Co-founder
of the Plurality University
56
57 II The Private Public Service and geopolitical or financial crises.
58 A Reactivator is a company that IX The Guild
59 A Private Public Service is the com-
60 has transformed these dysfunctions
61 mercial provision of an “essential” Similar to the mediaeval merchant
62 into its business model.
63 service which was previously pro- companies, the Guilds of 2050 pro-
64 vided by a public institution. These vide professionals with in-demand
65
companies have emerged either as VI The ZombInc
66 skills (IT specialists, marketers,
67
68 a result of the withdrawal of public A ZombInc is a company whose construction craftsmen, mainte-
69 bodies, an explicit demand for activity clearly no longer corres- nance specialists, crisis managers
70
71 “disruption”. ponds to the needs and constraints etc) with a stable or even lifelong
72 “At first glance, it’s hard to love
73 of the times, but which neverthe- job.
a future where climate change IX X
74
75 III The Enterpocene less continues to operate – both
is likely to make life harder for
76 out of self-interest and because X The Automated
77 While they do not set out to change most of us. However, times of
many other ZombIncs have a
78
79 the world, they strive to avoid Autonomous Organization crisis are also times of reinven-
vested interest in each others’
80
81
its degradation with a ‘cause no
survival. (AA0) tion. I’m inspired by the will, the
82 harm’ mentality. Their day-to-day energy and the inventiveness
83
objective is to reconcile business An AA0 is a company that relies on of young people and artists
84
85 goals with social and ecological VII The Commons Manager digital technologies, in particular in imagining, and sometimes
86
87 imperatives. artificial intelligence, cryptography, experimenting, alternative and
In 2050, the increasing scarcity of
88 and blockchain, to automate better worlds. Through them,
89 essential resources such as water,
90 virtually all tasks. Its end goal is to I can love a more open, diverse
91 IV The Corp B energy, and land for agriculture
have zero human employee.
92 is prompting a growing number future – a future that is not
93 Named after the B Corp enterprises given, but constantly built and
94 of communities to manage them
95 that flourished in the early decades Discover more on the Emerging Enterprise rebuilt.”
96 as “Commons.” The Commons on www.plurality-university.org
97 of the 20th Century, Corp B com-
98
99
100
to create a
12
13 vity at work is well established. In experience at least one work-re- gible benefits of protecting the mind
14
fact, an estimated 12 billion wor- lated psychological issue, such as health of their employees, both from
15
16 king days at a cost of US$ 1 tril- excessive tiredness, loss of energy, an individual and business perspec-
17
18 lion are lost every year globally trouble sleeping, feelings of wor- tive.
19 thlessness and eating disorders.
sustainable future
20 to depression and anxiety alone, Employers are signing up to
21 according to the World Health Or- Nearly a quarter of employees (23%)
frameworks and reporting systems
22
ganization*. Up to 4% of GDP is have taken sick leave over the last 12
23 that provide guidance and practi-
24
forfeited due to mind ill-health. months, citing their mind health as
25 cal tools for supporting employees.
26 the cause. This figure rises to more
Organizations are adapting their
27
*World Health Organization – WHO guidelines than a third (38%) among young
28 culture to encourage open conver-
29 on mental health at work (2022) workers. 2 out of every 10 employees
30 sations around mind health, backed
31 said they experienced a burnout in
by awareness-raising sessions and
32
the past 12 months and a quarter
are boosting the
33 training to reduce stigma and bust
34 have needed emergency time off
35 common myths.
to recuperate during their careers.
36
37 Skills development is especially re-
38 **2024 AXA’s Mind Health report «Mind your levant for managers, who are often
39
health in the workplace»
40 the first to recognize the early signs
34.Companies
41
42 of anxiety and depression among
43
44 team members. With the right trai-
Creating a world that meets the
45 ning, they can then take measures
46 needs of both humanity and the
47 to reduce stress and signpost people
48 planet will require a green transition 17
to expert support. Changing work
mind health
49
in step with digital transformation,
50 programs and promoting a work-
51 according to the European
52 life balance with flexible hours can
53 Commission. Strong education and
54 all help to boost the mind health of
training systems that provide the
employees
55 employees.
56 appropriate technical and soft skills
57
58 By helping their people to flourish, will be crucial for the viability of
59
60
companies improve performance these transitions.
61 and also retention, as mind health
62 For instance, reducing the STEM
63 support is increasingly valued by
gender gap, essential for both green
64 employees as a reason to stay. Pro-
65 and digital technologies, might
66 gressive companies are taking steps
67 potentially lead to an improvement
68 to break down stigma and barriers to
of EU GDP by up to EUR 820 billion
of their
reconfirms
response. Through my work, I hope to
improve space weather predictions for
the future.”
the special
One of Miho’s personal reasons
to love the future is that
she works on the ESA/NASA Solar
nature
Orbiter project, which
is the closest humankind
has ever been to the Sun,
of Earth
less than one third of
the Sun-Earth distance, with
powerful telescopes on board.
“Understanding our Sun goes beyond our
own solar system. The knowledge we gain
about how the Sun affects the Earth and
the other planets of the solar system
helps us understand the interactions
between planets orbiting other star
systems. We now have the capability to 21
explore the atmospheres of these planets
and assess whether they could harbor
life.”
All this talk about distant planets and
life elsewhere in the universe may give
the impression that Miho’s real reason
to love the future is the prospect of
travelling to these faraway places.
Environment
“On the contrary,” she says. “I hope,
Miho Janvier is a physicist at the European I truly hope that the knowledge we gain
Space Agency, who believes humanity about the universe will make us univer-
can get closer to the future by reading sally conscious about how our planet is
the signs written in the stars. Actually, the best place we could ever live on,
just one star, in particular. As a and how we need to protect it. This is
solar storm chaser, Miho studies the our home: our Earth is our past, our
& science
star that we cannot seen in the night present, and our future too.”
sky. The unique star that gives us life
here on Earth. The Sun.
BIELSKYTE
18 and choice.
19
20 It criticizes both doomerism and
21
22 Founder of PROTOPIA FUTURES techno-solutionism, advocating for
23 solutions rooted in social, cultural,
24
25 and political change rather than
26
27 technological fixes alone. Protopia
28
29
Futures prioritizes the voices
30 of marginalized communities and
31
32 promotes a shift towards a rege-
33
34 nerative paradigm, emphasizing
35
36 interconnectedness and life-centric
37
38
design for sustainable human
39 thriving. Here are (some of) her
40 reasons to love the future.
41
42
45. Transitioning
62
43. Pandemic
63 future.
64
65
44. Inclusive
83 towards a symbiotic relationship with health and community building. Em-
84
85 nature. phasizing bodily awareness fosters
86 pleasure, joy, and fulfillment. These
87
88 Disregarded life forms like yeasts, fun- adaptations beyond changes aim to decrease the dama-
89 gi, lichen, and bacteria are now reco- physical disabilities ging effects of extractive economies,
90
91 gnized for their roles in regenerative leading to increased global wellbeing,
92
93 urbanism and architecture. Adaptations for disabilities and neuro- population health, and social satisfac-
94 divergence expand beyond traditional tion.
95
96 wheelchair, blind, and deaf access in
97
98
public spaces, led by innovators with
99
100
46.
2
3
4
5
6
7
scientific progress,
28
29
30
31
32
33
48. Leaving
4
5
6 Considering current Western standards for funeral
7
8 and burials may not be a happy topic, but it’s a reality
9 all around us. Bear with us here. Presently, somewhere
10
11 between 55 and 60 million people worldwide leave this
12
13 life each year. In places such as Western Europe and the
14 US, the norm for a funeral is either a traditional burial
a Smaller
15
16 with embalming and costly coffin, or increasingly, crema-
17
18 tion. That’s a lot of energy expended on the way out — si-
19 milar to the way many of us spend our lives, using heat,
20
21 chemicals and manufactured materials to address our
22
23 needs.
24
25
According to data from the funeral industry and various
Footprint
26
27
28 environmental advocacy groups, in the United States for
29 example, around 1.5 million tons of concrete are used
30
31 for burial vaults, as well as around 100,000 tons of steel.
32
33 Both of these are carbon intensive in their production.
34 Throw in embalming, which uses 4.3 million gallons of
35
36 chemicals, and caskets, which use 20 million board feet
on Your
37
38 of hardwood, some of it rainforest wood and we need a
39 lot of the here and now to go on to the Great Beyond. Oh,
40
41 and these materials (and ourselves) leach chemicals and
42
43 metals like iron, copper, lead, zinc, and cobalt into the
44 soil and groundwater over time, according to the Green
45
46 Burial Council. The alternative, cremation, releases 535
47
pounds of carbon each time.
48 29
Way Out
49
50
51
A green burial, by contrast, involves burial in simple
52 cardboard or particleboard box, or fabric shroud in a
53
54 legally designated natural burial area. Unlike a carbon
55
56
intensive traditional burial, the GBC estimates a green
57 burial sequesters around 25 pounds of carbon, provides
58
59 nitrogen, phosphorus, and potassium to the soil, and also
60
61
sequesters additional greenhouse gases.
62
63
64 At the moment, green burials account for about 5% to 10%
65
66
of burials in the US, and similar numbers are estimated
67 for Europe. Now, imagine increasing that number ano-
O
73
74 rage to produce the materials needed, that additional 10%
75
76
shift in practices would save 8.4 million tons of concrete,
77 ne way to love the future is to leave a smaller and 561,000 tons of steel. Additionally, taking cremations
78
79 physical and environmental footprint in that out of the picture, and adding in those carbon savings, an
80 future as we exist in the present. We should additional 10% shift would enable a savings of almost 93
81
82 aspire to become a resource rather than oc- million tons of carbon emission over the next 50 years.
83
84 cupying somatic space, using carbon-inten- Doubling or trebling the amount of green burial practices
85 sive materials, and re-entering the environment in less could double or treble the emissions savings.
86
87 than Earth-friendly ways. This approach is precisely what
88
89 the green funeral movement has been working toward How we are treated at the end of life is obviously a perso-
90 on a person-by-person basis over recent decades and the nal choice. More and more people are choosing different-
91
92 sustainable practices of this movement have been expan- ly — a shift in focus to become part of living systems and
93
94 ding as laws change, technologies improve, practices be- not a continuation of personal consumption of resources.
95 come more acceptable and more people wish to depart It may be strange to think about, but a green burial may
96
97 this world in an environmentally-positive, or at least neu- be an under-considered — but powerful — way to love the
98
99 tral, way. future.
100
description as
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5 Midjourney Bot BOT
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a prompt to /imagine
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“100 Reasons
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a new visual
in Midjourney
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meets GenAI
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Why have you turned from dystopias
to utopias?
In my early work, I worked on dystopias without
knowing it. I’m an adult now, I’m more responsible,
so I should propose the world I would like to live in.
Criticizing something is always easier than proposing
something new. Reacting out of fear is always easier than
acting out of desire and hope. So, I created my first uto-
pia on the future of politics. I imagined a G5 – like the G8
or the G20 – but instead of the major economic powers, I
brought together the world’s major living powers: mine-
ral, plant, animal, human and machine kingdoms. They
organized a planetary meeting to discuss and debate the
future of life on earth.
Art
We believe in the power of art to inspire and enrich
What attracts you to the future?
54.
1
2
3
humanity, as shown by extensive research[1] a set of shared safety protocols for advanced
4
5
and acknowledged by top AI labs.[2] As stated AI design and development that are rigorously
6
7 in the widely-endorsed Asilomar AI Principles, audited and overseen by independent outside
8
9 Advanced AI could represent a profound experts. These protocols should ensure that
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12
change in the history of life on Earth, and systems adhering to them are safe beyond
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14
should be planned for and managed with com- a reasonable doubt.[4] This does not mean a
15
16 mensurate care and resources. Unfortunately, pause on AI development in general, merely
17
18 this level of planning and management is not a stepping back from the dangerous race to
19
20 happening, even though recent months have ever-larger unpredictable black-box models
21
22
23
seen AI labs locked in an out-of-control race to with emergent capabilities.
24
develop and deploy ever more powerful digi-
25
26
AI research and development should be refo-
27 tal minds that no one – not even their creators
28 cused on making today’s powerful, state-of-the-
29 – can understand, predict, or reliably control.
56 and iconic
6
7
8
9
10
11
12
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14
artworks
15
16
17
18 Steamboat Willie
19
20
(1928)
21 Walt Disney
22
23
55.
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so easily reachable
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39
At the heart
40
41
for anyone
42
43
of our world,
44
45
46
47
48 there exists an uncharted domain, 37
49
50 where time flows between the
51
52
distant shores of the past and the yet-
53 unknown future.
54
Raoul Dufy
55 Have you ever felt as though you (1877 - 1953)
56 were embarking on a journey through
57 The Visit of the
58 space and time, all while remaining English Squadron to
59 Le Havre, 1925
60 perfectly still? It’s a sensation that
61
62 transcends the boundaries of our
63 physical reality, a phenomenon made
64
65 possible by the profound power of FRANCOIS HOUSTE
66 fictionist at Plan.Net France
67 sound. and author of Mikrodystopies
68
The Circus
69 Think of those moments when a fa- (1928)
70
miliar melody stirred something deep transformation. We’re entering an Charlie Chaplin
71 “In January 2024, the first Mickey Mouse
72 within you, carrying you on a wave era of cross-modal, polysensorial
73 cartoon entered the public domain, as well
of emotion to distant memories and experiences, where sound becomes a
74 as Charlie Chaplin’s The Circus movie, Raoul
75
unexplored feelings. Music has this medium for innovation and creativity, a language—it’s a tool for transfor-
76 Dufy’s artwork and early Cole Porter’s songs.
77 incredible ability to transport us, to bridging the gap between the physical mation, a catalyst for progress, and a
78 More and more creators are sharing their
elevate our spirits, and to connect us and the digital. beacon of hope in an ever-changing
79
80
Cole Porter art online – texts, paintings, music – using
81 to the very essence of our humanity. In a world facing daunting challenges world. And with optimism as my (1891-1964)
Creative Commons license, building the
82
- inequality, climate change, techno- guide, I am determined to make a largest public library the humanity has
83 But what makes sound so impactful, difference, one sound at a time.
84
85 so profound in its ability to shape logical disruption - sound emerges ever known with an estimated 2.5 billion
86
our perceptions and experiences? as a beacon of hope. It brings people CC-licensed open works available online
87
88 It’s because sound has become more together, engages our primal instincts, in 2022. Challenges are numerous to main-
89
90 than just a means of communication— and spreads happiness in the face of tain such a dynamic: artists must be able
91
it’s a gateway to a world of inclusivity, uncertainty. Soundscapes: journeying beyond to live from their art, and their rights have
92
93 emotion, and connection. the unreachable through sound to be guaranteed facing the growing usage
I am driven by a desire to harness
94
www.fragmentsofextinction.org/ on generative AI. We undoubtedly face
95
In our rapidly evolving world, the the power of sound, technology, and
96 listen-to-ecosystems/ a bright and creative future.”
97 landscape of sound is undergoing a innovation to create positive change
98
99 in the world. For me, sound is not just
100
10 %
However, a stark reality persists: women face significant hurdles in accessing
the financial support needed to turn their entrepreneurial visions into reality.
SISTA, a collective of female entrepreneurs and investors, stands at the
forefront of a movement aimed at dismantling barriers and fostering of the total number
gender equality in the startup ecosystem. Founded in December 2018, SISTA of startups created
champions the cause of women-led businesses by advocating for increased
7 %
investment and support. Looking ahead, SISTA has set ambitious goals: to
finance 25% of startups founded or co-founded by women by 2025, increasing
to 30% by 2030, and ultimately reaching 50% by 2050. These targets reflect not 41
only a commitment to gender parity but also a recognition of the transforma-
tive power of female leadership in shaping the digital economy of the future. of the total number of
fundraising rounds completed
2 %
of the total amount
raised by startups
4X
100% female teams raise
LESS
Women
Illustration: Mathilde Vigneau - INSTAGRAM @la__vignette
83.
48 best I can be and make sure I can put 43
49 rience and know-how each day. Not
50 a smile on her face.
51 just to develop on the pitch but to
52
53
make me a more rounded individual. My 13-year-old brother has also just
54 started playing football and coming
55 For me personally, it’s my first sea-
to my games – he loves it. I tell him
WHY I LOVE
56
57 son in the Women’s Super League
to stick with it, it might be hard so-
58 so it’s about trying to get as many
59 metimes but if you put in the work
60 minutes on the pitch as I can and
then the results over time will all be
THE FUTURE
61
leaving everything out there for
62
worth it.
63 this football club. Representing my
64 Forward Mia Enderby signed
65 country at youth level is also so- My other little brother and sister
66 for Liverpool FC Women mething that has given me an im- love coming too. It’s so special for
67
68 in July 2023 after leaving Women’s football continues on an mense amount of pride. me to think they’re walking up those
69
70 Sheffield United where she upward trajectory. Incredible strides
Matt Beard has been great as a ma-
steps, being drawn in by the big
71
72 won the Young Player of the have been made in recent years to green pitch and willing me to do
nager and as a person - I honestly
73 help remove participation barriers well. I just want to be a role mo-
74
75
Year award in 2021-22. After for young girls, who now have more
love the guy so much. He cares just
del to them.
76 putting pen to paper with the as much about the human being as
77 female role models than ever to look
their performances when we cross More so than ever, the little
78 Reds, she said: “It’s like up and aspire to, as well as those in
79 the white line. girl that I once was, can look
80 a dream come true. Ever since the men’s game.
81 to the future and say with
I was young I’ve wanted to He knows that sometimes I want
82 A lot of that is owing to the success conviction “that could be me”.
83 everything to happen in the here and
84 play in the Women’s Super of the Lionesses – the England wo-
now. I can get frustrated on the pitch,
85
League.” men’s national football team. More
86 but he’ll put his arm around me, tell
87 tickets are being sold, we’re not only
88 me when I’m doing well or give me
89 playing at men’s stadiums but, in
the technical detail on how to fine-
90 some cases, selling them out enti-
91 tune aspects of my game too. Having
92 rely. That can only be beneficial for
93 a manager like that is important.
94 everyone through from grassroots to
95
96
the elite levels.
97 Official Global Training Partner
98
99
100
0 ’s
197
1
84. By imagining
2
3
4
5
6
g
din
7
Elis
oul-
a
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Chi
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15
icia ce f the
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16
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17
e m h s x d art
18 ath hic o- a ee
ding rent lif uired to lack, p ilding.
19
t i n e m ciela C n of m al n ’s
20 en ra
“Arg omist G he crea mize gl t the
tio ob diffe h is req n ofte eace bu omen
21
i h ic t m e f p at w o ns
o n t t a w a o h s i
As a historian and independent researcher, Sibylle Duhautois has ec on ld op o th d de- th eld sure t iscus
22
d s l l s fi
k e u
wor that wo tributio th coul he
n sk i e en gd f the
23
th
24 researched how studying the future can bring forward new issues
s i s u t l a r ly in ked to durin orld o
l
de urce d the So ecting n wor eard he w lace
25
and ideas to influence the future in a beneficial way. Her work has
She s are h build t etter p res-
26
f p o
27
charted the rise of interest in futurology, and especially the role of reso tries o still res sisted ng e b .”
28 n
cou while t. She i rioritiz i-
n i voi ink an eate a greater of men
c d
r
women in proactively searching for the secrets of tomorrow.
r t h c v e s e
29
nita
p v to to a o
30
By championing their foresight, she is continuing in their footsteps. velo onmen ce of p all indi ng re – en h to th
ir n futu e wom , equal
/ U env mporta eds” o aximiz try.”
f i
31
esco
r s
whe ibilitie
32
i e n
33
the basic n than m ch cou
Un “ r a o n s
s
the s, rathe P of e
34
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35
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0
36
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38 the
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39
40
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41
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44
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45
-
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46
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47 te
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48
“Th n to ta an all w ternat dom.
e
49
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50
Pea
i n
51 ciat ies was men I nd Fre tion
o a a
stud the W Peace associ hich
52
53
o n : o r t h i s w
54 ti f , in g
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Lea rly as 1 nferen hat bui d futu
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57
A e
nize lain disa ing s
orga ists exp ges of a onvinc -maker
58
59
t iv a o f c i o n
60
ac im y is r
61
itive r wa dec clea for
62 pos a bette on and of a nu e rest d
i r t
was ic opin up fea i n
63
ing ze
64
l nali
65 p u b
stir r i n g
h e grow titutio ties
t s eigh
66
than e.” hat s in ht
67
r u nd t ures wa ies and foresig d
futu o
‘I f t t f n
“I love the future because
68
al fu n
eve on o tar a
glob g the s creati o, Uni tions.
69
70
in c a
dur ugh the y Unes rganiz ight it’s connected to the past.
71
72 o s d
73 thro rams b ational rst fore stoppe
g n fi t t
o
pr r inte ted it r s s. I oj c
e Studying the history of future
74
75
e e a r ly 70 r, a “Pr itar,
76
eace o t h
sco
c r
the
e a
e ye
a
at U
n
77
W ar, p nation st Une ram in e sam reated ich wa s’
s
studies is fascinating.
o
Cold at n mo
78
o g t t h s c w h o n
the ved th lve the ture p r u a t e t i
79
g 74 b e” w titu d Na
80
81 r i n i e
“Du ists bel could s of the ussing
o f u in 19 e futur nal ins Unite future n
h o e e a
It allows us to understand
82 iv y
act mpan roblem ry, dis r inter
s c - on t ternati d as th that th ssed at m,
83
84 o r c o n t p n t ra a l fo p e,
l i n d e
an regar he id d disc oment e a u u how imagining positive
orta e co s vit xam e n k . T a n m n g
imp e. On th ues wa n. For e showed th n d d
aine nflict
i
85
k ta udie ted scenarios can contribute
s thin to be st l level g that co coexis ls
86
87 alon -term is peratio ios that ould a e e
88 o
long nal co scenar ment c newly had nation e clear l futur or mod ss
89
90 t i o d
na creat disarm develo
e a p r m
inte t beca is glo nario o exp s b a s re to making them happen.”
i t h c e t i
91
e y i c to t r
bu ns fo ating s a w s a y r h
t
92 t h
ato m
urce
s
ies.” es fo
visio that cre ture wa ferenc
Sibylle Duhautois,
93
how se reso countr e
a
rele lonized and t the fu and pr historian & independent researcher
94
95
o b o u u e s
dec a l
96
’s va re.
one ed futu
97
98
r
99
100
sha
85.
I am also sure that the current
conflicts will lead to something
better down the line – after all,
conflict has the function of clearing
a disagreement, opening the way
for something new. Just as there is
post-conflict trauma, there is also
post-conflict growth.
47
Culture
worth living – we are already moving away
from a society of having towards a society
of being.
& society
In a world where we embrace living together,
inclusion and diversity in culture and society
better than our
predecessors,
not just increasing length of life but health
of life. There are so many promising innovations
when it comes to Alzheimer’s, cancer and other
become vital. Fueling with optimism and unity, diseases.
towards a horizon enriched by our differences.
Photos: Andreas O. Loff
89
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“The inclusion of autistic individuals has significantly
34 Daria Krivonos, CEO of the Copenhagen improved through healthcare professional training, public
35
36 Institute for Futures Studies policies, and school integration. Over 30 years, SDJ has
37 refined its support with internal assessment teams,
38
39 a research department, and reliable healthcare partners.
40
We emphasize inclusion at all levels, from preschool to the
41
42
43
“The future is a story we tell each other, not a given,”
says Daria Krivonos, CEO of the Copenhagen Institute for
“Amidst growing dystopian workplace. Ve have extended our efforts beyond borders
to Morocco, Senegal, and Mauritania. Knowledge sharing
44
45 Futures Studies, which helps people and organizations to narratives, this global movement is crucial, and our fight against autism is universal,
46 ‘use the future’ for the betterment of society.
47
48 “If you compare the current situation to the past, we’ll offers hope, illustrating that our transcending color, religion, or borders.
49
49
always prefer the current situation.”
50
51 tomorrows are not deterministic.
52 Initiatives that prioritize future generations through
53
54 innovative governance demonstrate the power of collective By empowering youth with foresight
55 foresight – and provide a source of real optimism, says
56
57 Daria. For example, Wales has appointed a Future Gene- as a discipline, we equip them with
58
59
60
rations Commissioner whose job is to help public bodies
and those who make policy to think about the long-term
agency to reimagine and reshape
61
62
63
impact of their decisions on e.g., robotics, AI and longer our world, battling the poverty
64 lifespans.
65
66 In Finland, the government has identified the need to
of imagination and ensuring a And our commitment in Africa stems from years of
experience. Too many tragedies have compelled us to
narrative of hope and possibility for
67
68 develop anticipatory innovation governance (AIG), which take action. The association welcomes children from all
69
embraces radical uncertainty and complexity, and adopts countries, whose mothers, often alone, leave their homes,
all,” said Daria.
70
71 a prospective and proactive stance towards them. families, and friends to find themselves in France in
72
73
74
precarious and dangerous situations to save their autistic
75 children. Our ambition is to help African countries address
76
77 Daria welcomed the United Nations’ 8 Common Principles on Future Generations: autism and end these unnecessary displacements. Raising
78
79
awareness, training, establishing diagnostic centers, and
80 Promote a vision for future generations based on human rights and equity sharing our tools are our priorities. The first Autism Expo
81
82 Pursue fairness between present and future generations in Africa was a success. We are preparing the second
83
84
edition in Morocco in April 2025, with the inauguration
85 Recognize and foster an interconnected world of a 2,500 m2 center dedicated to autism close to
86
87 Think, plan and act with future generations in mind infrastructure, hospitals, and schools.”
88
89 Ensure meaningful representation of future generations and their interests
90
91
Foster open science, data and knowledge for the future Stéphane Benhamou
92
93 (Founder & General Manager
94 Foster a future-oriented organizational culture and capabilities of Silence des Justes)
95
96
Strengthen inclusive partnerships and global cooperation
& Daoud Tatou (in charge of Interna-
97
98 tional Relations at Silence des Justes)
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without losing
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48 51
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in connection,
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2 REASONS TO
7
to make cyber
8
9
10
11
momentum
55 the capacity to manage them.”
56
57
58 The Cyber Campus is a project
59 “In the future, global connectivity will support us in esta-
60 initiated by the President of the
61 blishing a diverse and inclusive global community. With
62 French Republic to bring together
the narrowing digital divide, people all over the world will
63 the main national and international
64 be able to connect, exchange and collaborate. Between
65 players in the field of cybersecurity.
66 2015 and 2023, we saw a massive rise of people in the least
67 The campus hosts companies (large
developed countries with access to internet, from 7 % to
68 groups, SMEs), public services,
69 36 %*. More and more people are gaining access to the
70 training organizations, researchers
71 digital world. This will not only redefine our (geographic)
72 and associations on the same site,
horizons, but will also boost our understanding of each
73 uniting the cybersecurity community
74 other and multiply our power to solve emerging and future
75 and developing synergies between
76 challenges. It will help us create a world truly working to-
77 these different players. To date, more
gether for good. By building and living global connectivity
78 than 160 members, from a wide
79 through increasing internet and device access and establi-
80 range of sectors, have taken their
81 shing and embracing exchange formats globally, we can
82 place on the campus.
83
create a positive global tomorrow for and with everyone.”
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“The Campus attracts talented people from
89
90
91
all walks of life,” added Yann. “I’m relieved Annina Lux
Senior Manager
92
93 to see the gradual disappearance of the Head of Strategic Foresight
94 Capgemini Invent Germany
95
96
stereotypical hoodie-wearing geek, which
deprived us of a whole diversity of profiles.”
97
98 *United Nations: Wired for Good: Digital Connectivity for a Sustainable Future
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Life
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Centric
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95 . Building Bridges:
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Design
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Singapore’s journey
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D
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47 igital has intensified as a dri- is why digital inclusion is a critical We have worked with science fiction User-centered design focused
48
ving force over the past decade. policy outcome to ensure that people authors to build challenging specu- on individuals as users, whereas 55
49
50
While the economic dividends are empowered to participate in di- lative futures in a technology-centric human centered design consi-
51
52 have been significant, rapid digital gital communities, benefit from ser- Singapore. Methods such as these dered individual human needs. 1. Land As A Co-designer: 4. Recognising Origins:
53
innovation and deployment have vice delivery and improve their lives complement policy design so that Offering a shift from the focus on
54
55 individual human needs, Huma- Honour the living world and anchor Immerse ourselves in local design
reinforced existing social vulnerabili- through digital. new vulnerabilities are identified be-
56
nity-centered design recognised all design within it, not merely “on histories, integrating Indigenous
57 ties. Fortunately, conversations about fore they arrive in full force.
58 Singapore has adopted a whole-of-go- the influence of community top” of it. Embrace the symbiotic knowledge and ancestral wisdom
59 using digital for social betterment
60 vernment, multi-stakeholder ap- In a world where there is no set play- on human well-being. Finally, relationship with the ecosystem, into the futuring and foresight
have become more pervasive. There
61 proach to implement policy inter- book to govern in a digital age, Sin- Life-centered design ushered in considering it as an active participant practice.
62 are significant opportunities for go-
63 ventions. Policy design has also been gapore will continue to explore these the recognition that all life forms in the design process.
64 vernments, businesses, and citizens
participatory, given the complex na- approaches to ensure people remain are interconnected and crucial
65
66
to co-create a digitally inclusive so-
ture of digital inclusion. Government at the heart of technology. for human thriving. The latter
5. Centering the Periphery:
67
68
ciety where no one is left behind.
agencies work with people and pri- direction has inspired a more
2. Regenerative Co-creation: Prioritise the voices and perspectives
69
70 Digital tools have already opened new vate sector players to promote digital regenerative design approach. Design solutions that emulate and of previously marginalised African
71 pathways for digital inclusion hither- literacy, provide upskilling opportu- honour nature’s circular processes, narratives.
72
to impossible. For example, Chat GPT nities for better job prospects, and to African Life Centric Design
73 fostering restoration, nourishment
74
has been used to bridge the commu- design safe online spaces. (ALCD) merges Life-centered
and renewal. Incorporate intergene-
75
76 nications gap between those who are design principles with African
rational exchange, drawing wisdom 6. Design as Ritual:
77 Policy interventions tend to play creation philosophies and
78 neurodiverse and neurotypical. Artifi- from generations past, and building Design valued as a sacred, mindful
79 catch up with change. Given the knowledge. Unlike other ‘futu-
80 cial Intelligence (AI) has enabled cus- for the generations to come. process connected to larger systems
fast-evolving digital landscape, fore- risms’, ALCD envisions futures
81 tomised learning for students there- and narratives of human need for
82 sight is extremely important to antici- from the realities of Africans on
83 by reducing the equity gap. Assistive creative expression and spiritual
84 pate new threats and opportunities in the continent, not external per- 3. Communal
85 technologies have enabled persons belonging.
digital inclusion. ceptions. These futures are built
86 with disabilities to participate pro- Interdependence:
87
ductively in the workforce. on lived experiences, socio-cultu-
88 At MCI, scenarios have been helpful
89 ral practices, local understanding, Recognise how every individual 7. Adaptive Resilience:
90 to explore the intersections between
Yet not everyone might have access and aspirations. Ultimately, ALCD impacts and contributes uniquely to
91 AI, culture, and society, to reveal Written by: Sharmini Johnson, Design for flexibility and adaptability
92 to these benefits. Furthermore, as positions African perspectives the community, rooting the design
93 unexpected outcomes. For example, Lead Strategist (Futures)/Smart in the face of change. Instead of
94 the use of digital tools becomes more as central to futures design, process in tangible communal needs
95
the Futures team has explored the Nation Strategy Office; committing to a static approach,
ubiquitous, the inclusion gap could with Africans leading the design and broader human aspirations.
96 trade-offs between AI-algorithm de- Ministry of Communications and focus on continuous iteration and
widen if there are no deliberate inter- process.
97 cision-making and policy objectives. Information Singapore learning in light of emerging realities.
98 ventions to uplift the have-nots. This
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the future
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navigating futures
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has transformative
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potential to foster
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By Victoria Mulligan Aotearoa New Zealand Futures Network
social inclusion.
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Christine Kavazanjian,
39 Futures Literacy Practitioner
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41 and Designer at UNESCO
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46 While futures thinking may be novel UNESCO’s participatory methodology, implemented
47
48 to the global north, for indigenous via Futures Literacy Laboratories (FLL), applies systems 57
49
50 cultures such as Mãori it is merely a thinking and trends analysis to support individuals and
51 new way of talking about something institutions question the status quo and our assumptions
52
53 they’ve been doing for millenia. about the future, toward collaborative innovation. But
54
55 why an emphasis on the future when we so urgently need
56
57 to focus on the present? If we don’t plan, prepare, and
58
59 In Aotearoa New Zealand, matauranga Mãori (in- A Te Korekoreka approach to futures advocates develop our skills to adapt to the uncertainty the future
60 digenous science and knowledge) is highlighted for a meaningful shift toward frameworks that holds, we risk facing more profound consequences than
61
62 in projects like Tokona te Raki’s* Te Korekoreka** align with the unique context of Aotearoa New those we confront today. This can also lead to empower-
63
64 - a practical guide for future making that Zealand. By honoring and applying knowledge ment and resilience, as opposed to fear and despair. As
65 integrates the past and the present to support passed down by their tipuna/ancestors, Mãori we navigate through challenging times of rapid change,
66
67 a course of action shifting from ones’ current can create futures that resonate more deeply futures literacy and foresight offer a catalyst for social
68
69 reality to a better one. As Tangata Tiriti (someone with their identity and values. change.
70
71
whose immigrant ancestors became New Zealan- UNESCO has implemented over 115 FLL on various topics
72 ders as signatories of the Treaty of Waitangi), I’m Te Korekoreka is less about change and more as one way of not merely responding to the challenges of
73
74 excited and hopeful about the potential projects about a respectful, measured evolution towards the present but actively preparing for the uncertainties
75
76
like this have to create meaningful progress. futures where Mãori wisdom has become a of tomorrow. By leveraging the power of futures thinking
77 cornerstone of how we live, work, and relate to toward future action, we can achieve better futures for
78
79 The Te Korekoreka model emphasises that the one another and the environment. This vision humanity.
concept of future-making is embedded in Mãori offers a profound promise of progress, rooted in
sing this guid
80
Lu
81
82 tradition through a long-standing practice of the knowledge and practices that have sustained L e.
83 F
84 adaptation and foresight. Appropriately for a Mãori across generations. It’s a hopeful, deli- n
Design your o s?
w
85 race of master navigators, it acknowledges the berate step toward a future where the richness u
86
Curio
87 courage required to navigate new beginnings, of Mãori heritage shapes an inclusive, thriving
88
89 whether in personal journeys, career paths, or Aotearoa.
90 community transformations. Further, it suggests
91
that movement towards a desired future must be Futures Literacy Laboratory
Playbook
92
93
94 powered by multi-generational wisdom. *https://www.maorifutures.co.nz/
g a lab
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100
“100+ Reasons
The Youth Edition @Paris-Dauphine University
to invent with students the future of organizations.
How it started
In December 2022, the AXA Foresight team organized
the first event in Paris. Held especially for the first
UNESCO’s World Futures Day, it brought together
Then it was picked up by entities all around the world.
international experts to discuss their (many) reasons
to look at the future from an optimistic perspective. In France,
In the UK, an event and publication
at a leadership event titled centered around the
“The Future Starts with You” program’s themes.
100 leaders shared their 59
excitement about the future
with 100 reasons.
In Italy,
top 100 leaders gather for
a day of workshops and
discussions with Copenhague
Institute speakers on shaping
the future.
51 It is grounded in objectively verifiable elements such as facts, data, expert/report insight, etc.
52
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GUIDANCE FOR TOMORROW
65 What will be the next steps for this reason in the close future?
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Bibliography
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AXA - MIND HEALTH REPORT UNITED NATIONS SUSTAINABLE DEVELOPMENT GROUP
82 “Mind your health in the workplace” (2024) Wired for Good: Digital Connectivity for a Sustainable Future (2023)
83 DOUGHNUT ECONOMICS ACTION LAB WORLD HEALTH ORGANIZATION
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Principles & Guidelines Mental health of adolescents (2021)
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86 Rafael Ramirez, EUROPEAN COMMISSION WHO guidelines on mental health at work (2022)
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Director of the Oxford Scenarios Strategic Foresight Report 2023 UNESCO
89 Programme and Professor of Practice PLURALITY UNIVERSITY Futures literacy laboratory playbook: an essentials guide for co-designing
90 The Emerging Enterprise – 10 archetypes of corporations of 2050 (2024) a lab to explore how and why we anticipate (2023)
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92 SWISS RE INSTITUTE
93 What goes around comes around: Insuring the circular economy (2023)
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97 This report is conducted by the AXA Foresight Team: Olivier Desbiey, Emilie Nguon with contribution from Sharlene Zhu.
98 Design, Artwork & Text Edition: bearideas
99 Photo credits: Getty Images, Unsplash, Mathilde Vigneau, Andreas O. Loff, Le Silence des Justes, MidJourney, ChatGPT, DALL-E
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