Historical Background

Al-Baik is a well-known fast food chain based in Saudia Arabia,

known for its mouthwatering fried chicken and wide-range fast-
food offerings. Was founded in 1974 by Shakour AbuGhazalah
in Jeddah, Saudia Arabia .The company initiated as a small
restauraunt but quickly attained popularity because of its
extraordinary blend seasonings and taste in its fried chicken
cooking method. Over time, Al-Baik extended its reach, opening
several outlets across Saudia Arabia. It has achieved massive
following not only in Saudia Arabia but also through the Middle
East, with a recognition for outstanding and remarkable
customer service.
Al-Baik mainly focuses on providing fast-food items, with its
leading product being fried chicken. Despite the menu also
includes a mix of other items such as seafood, burgers,
beverages and fries. The business model focuses around
offering budget-friendly, delicious and accessible food options
to customers, serving to solo dwellers and family units. As it
functions on a franchise model, with each branch managing the
same norms of quality and service. The company centers on
using fresh ingredients and maintaining hygiene in its kitchen. It
also has a strong supply chain to ensure a reliable availability
of products and ingredients over all its outlets. In terms of its
business strategy, it focuses on persistent innovation in its food
selections while adhering to its recipes that have enthralled the
audience of customers. The company also allocates resources to
marketing and promotional campaigns to maintain its brand
identity and fascinate new customers. As its mission statement is
“Be zealous about serving customers with great tasting, safe,
high quality food that they and their families can always trust”
And their goal is; Our goal is to be ranked the number one Quick Service Restaurant in
worldwide while maintaining the great deliciousness & quality in our food that is our trademark.