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B2B Marke) NG: - Amine El Ouadghiri - Ilyas Assab - Mohamed Yassine Amsiguine - Kenza Rhliouch
B2B Marke) NG: - Amine El Ouadghiri - Ilyas Assab - Mohamed Yassine Amsiguine - Kenza Rhliouch
B2B Marke) NG: - Amine El Ouadghiri - Ilyas Assab - Mohamed Yassine Amsiguine - Kenza Rhliouch
By :
• Amine el Ouadghiri
• Ilyas Assab
• Mohamed Yassine amsiguine
• Kenza Rhliouch
1. Introduction:
During our research, we identified a growing need for footwear that blends
fashion with health benefits. Employees and professionals often face discomfort
footwear.
Idea Generation: Recognizing the need for stylish yet comfortable work shoes,
we envisioned a line of Nike sneakers that not only exude coolness but also offer
medical benefits.
trends led to the identification of features. The sneakers have the potential to
4. Arch Support: Include arch support for enhanced comfort, especially during
5. Trendy Aesthetics: Ensure the sneakers align with current fashion trends for
a stylish appeal.
Requirements Gathering: Based on the research, the sneakers should offer:
emphasizing not only athletic performance but also the fusion of fashion and function.
The company's diversified product range includes performance footwear, apparel, and
accessories.
shoes, basketball sneakers, and lifestyle footwear. The proposed line of Nike sneakers
Nike caters to a diverse customer base in Morocco, ranging from athletes and fitness
enthusiasts to professionals seeking stylish and comfortable footwear for daily wear.
The proposed sneakers target professionals looking for a blend of fashion and health
The target market for the innovative Nike sneakers includes professionals in various
industries:
- Healthcare: Doctors, nurses, and healthcare workers who require comfortable shoes
footwear.
work shoes.
The introduction of a line of Nike sneakers aims to revolutionize the work footwear
beyond the traditional concept of work shoes, addressing the common issues of
One of the key advantages of these Nike sneakers lies in their ability to offer both a
trendy appearance and features that promote foot health. Employees can now enjoy the
comfort of a cool, stylish sneaker while ensuring optimal foot support during work
hours. The ergonomic design, shock absorption technology, and breathable materials
The target audience for these Nike sneakers is diverse, spanning across various
professionals can all benefit from the fusion of style and comfort that these sneakers
provide. The customization options in terms of design, sizes, and width ensure that
individuals can find the perfect fit for their unique preferences and requirements.
In conclusion, the introduction of Nike sneakers that merge fashion with medical
Analyzing the innovative Nike sneakers, we can utilize key frameworks such as
SWOT analysis, Porter's Five Forces, and the Marketing Mix to assess their potential
5.1.1. Strengths:
- Unique Value Proposition: The sneakers offer a unique combination of style and
- Established Brand: Nike's strong brand presence enhances the perceived value of the
sneakers.
- Customization: The availability of various design options and sizes caters to diverse
customer preferences.
5.1.2. Weaknesses:
- Higher Price Point: The integration of advanced features may result in a higher price,
- Learning Curve: Users may need time to adapt to the ergonomic features, leading to a
- Growing Health Awareness: The increasing focus on health and wellness creates an
- Fashionable Workwear Trend: The rising trend of fashionable work attire opens up a
5.1.4. Threats:
footwear.
Low - Entering the market with a similar combination of style and medical benefits
Moderate - While buyers seek stylish and comfortable work shoes, they also have
Moderate - Suppliers providing advanced materials and technologies may have some
Moderate - Alternative work footwear options exist, but the unique combination of
style and medical benefits makes the Nike sneakers less replaceable.
5.2.5. Intensity of Competitive Rivalry:
High - The market for innovative work footwear is competitive, with brands vying for
5.3.1. Product:
The Nike sneakers offer a blend of style and medical benefits, featuring ergonomic
5.3.2. Price:
The pricing strategy should consider the value proposition, market competition,and
price point due to their advanced features, Nike could explore offering different
5.3.3. Place:
businesses. Partnering with medical supply distributors, corporate suppliers, and online
platforms can enhance the reach of these innovative sneakers. Collaborations with
5.3.4. Promotion:
The marketing efforts should highlight the unique selling proposition of the Nike
sneakers. Campaigns could emphasize the stylish yet ergonomic design, featuring
In conclusion, the integrated analysis using SWOT, Porter's Five Forces, and the
and opportunities for Nike's innovative work sneakers in the B2B market.
Pairing the sneakers with additional services, such as workshops on foot health and
Adjusting the pricing based on the specific outcomes the sneakers deliver, such as
reduced foot fatigue or improved posture, can align the cost with the perceived value
for businesses.
Introducing a monitoring system or app that helps users track their foot health and
provides suggestions for optimal usage can enhance the overall service attached to the
product.
Providing businesses with data insights on employee wellness, foot health, and usage
patterns can create an ongoing relationship and demonstrate the long-term benefits of
the sneakers.
6.5. Use-Oriented Servitization Strategies:
Create add-on modules for specific industries, such as slip-resistant soles for
hospitality or anti-static features for healthcare, addressing the unique needs of each
sector.
Provide training sessions for businesses on the benefits of ergonomic footwear and
how to maximize the advantages of the Nike sneakers. Tailor support services to each
requirements.
Establish a community forum where businesses can share their experiences, best
practices, and suggestions for optimizing the use of Nike sneakers. Foster a sense of
7.1.1. Demographics:
employees, and those with roles in sales, marketing, operations, and logistics.
Focus on small and medium-sized businesses (SMBs) with 10-500 employees, startups
Appeal to individuals comfortable using smartphones and technology, as they are more
7.1.6. Values:
7.2.1. Positioning:
Emphasize the unique selling proposition as the perfect blend of style and medical
benefits for professionals. The brand message could be "Step into Comfort, Stride in
Focus marketing efforts on SMBs, startups, and franchises, tailoring campaigns based
- Content marketing: Create engaging content on blogs and social media platforms
- Social media advertising: Utilize targeted ads on platforms like LinkedIn, Instagram,
- SEO: Optimize online content to ensure the Nike sneakers appear in relevant search
results.
- Influencer marketing: Partner with professionals in targeted industries to promote the
sneakers.
- Tiered pricing: Offer different pricing tiers to cater to businesses of various sizes.
early adoption.
- Continuous innovation: Keep the product relevant with regular updates and
- Track key metrics such as sales, customer satisfaction, and engagement rates to
- Utilize data analytics to understand user behavior and preferences for informed
decision-making.
8. Conclusion:
Morocco and the innovative proposal for Nike's work sneakers, this report concludes
with a strategic vision for enhancing workplace comfort and style. By addressing real-
Our journey into the potential of ergonomic work sneakers, strengthened by Nike's
footwear experience. From enhancing health and well-being to fostering style and
comfort, Nike's proposed sneakers stand as a trailblazing solution that sets new
innovation, we're prepared to pave the way for a brighter, more comfortable