Binge Drinking In

Underage College Kids

(B-DUCKS)

Madison Huff, Miranda Fritz, Thea

Blue, Lianna Wilkes, Jackson Bryant
 Health Condition

Alcohol misuse in underage college students

- Alcohol misuse vs. binge drinking

- 13.4 million people (ages 12-20) report having consumed 1 alcoholic beverage at
least once in their life (13% admit to binge drinking)
- Healthy people 2030 aiming to reduce amount of people under 21 years of age
who engage in binge drinking by 3%
- 18.4% of Columbia residents report binge drinking, and 13.1% report binge drinking
aged 12-20.
 Alcohol Misuse vs. Binge Drinking
Alcohol misuse: “Excessive drinking includes heavy
For women, drinking, binge drinking or both” (CDC)
● more than 1 drink per day on average “Alcohol misuse is a pattern of drinking
For men, that results in harm to one’s health,
● more than 2 drinks per day on average interpersonal relationships or ability to
work” (CDC)
Binge drinking:

For women, “Alcohol misuse can result in a number

of adverse health and social
● 4 or more drinks during a single occasion
consequences.” (CDC)
For men,

● 5 or more drinks during a single occasion

 Primary Target Population/Setting

- Target binge drinking behavior of undergraduate students at

USC
- 34.4% of population aged 12-20 have been exposed to alcohol
before the legal age
- “If drinking were a national sport, USC would probably be #1”
- 40% of 115 students hospitalized for alcohol/drug-related used had
final drinks at a five points bar
Key Stakeholders and Relationship with Program
Planners

- University of South carolina

- Petition to add new course and monitor through surveys

- Guest speakers for the course

- Aid in changing mindset among undergraduate students

- Local businesses
- Limiting the sale of alcohol who use falsified forms of identification
 Epidemiological Assessment

Possible behaviors that Possible environmental Biological and other

contribute to health factors that contribute to factors that contribute to
problem health problem health problem

1) Binge drinking 1) Participation in greek 1) Gender

2) Starting drinking at organization 2) Race
an early age 2) Campuses near a 3) Dopamine receptor
high density of
alcohol outlets
3) Context transitions
4) Presence of peers
 Education and Ecological Assessment

Factor Type Factor

Predisposing 1) Lack of knowledge of what
constitutes one drink
2) Lack of knowledge of what binge
drinking is

Enabling 1) Easy access to alcohol vendors on

campus
2) Lack of strict ID policies at select
establishments

Reinforcing 1) Peer support and approval/sense of

belonging
2) Pop culture
 Mission Goals
B-DUCKS, Binge Drinking in Underage College Kids, is a health promotion course of action

to create a healthier and safer student population within the USC community by reducing

alcohol misuse.

● Reduce the prevalence of binge drinking behavior in underage students at the University of

South Carolina.

● Increase awareness about outcomes and consequences of alcohol misuse.

● Promote responsible drinking behavior and safety at the University of South Carolina.
 Objectives
- Process objective:
- By August 1, 2025, the project team will have developed a curriculum for a course that
students can take to address underage binge drinking on the University of South Carolina
campus.
- Learning objective:
- By the end of 2025, 90% of participants will report what constitutes binge drinking by
receiving a B or higher in course
- By the end of 2025, 75% of participants will report at least three risk factors that contribute
to alcohol misuse.
- Behavioral objectives:
- By the end of the program, 63% of USC students participating in the class will report limiting
their drinking to less than four beverages consumed in an evening
- After participating in the course, 60% of students with fake identifications will report ceasing
to use it to illegally obtain alcohol after being taught the dangers and the laws.
Theory of
Planned
Behavior
 Implementation plan

● Distribution of funds for course to begin

○ Provided Grant

● Proper training of staff members

● Guest speakers
● Interviews for the future program supervisor
○ Professor in Arnold School of Public Health

● Accessibility to ALL students

○ Registration will be on a first come, first serve basis

● Pilot testing
○ First year utilizing three teachers each instructing two course sections over a six week half semester
period.
 Year 1 Calendar
Year 1 Tasks Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Stakeholder X X X X X X X X

Meetings
Hire / Train x x

Supervisor and

Educators
Community x x

Outreach
Pilot Test x x

Program
Modify program x x

from the Pilot

Test
Begin using X X X X X

modified

program
Evaluation X X X X X X X X X X X X
 Year 2 Calendar
Year 2 Tasks Jan Feb Mar April May June July Aug Sept Oct Nov Dec

Stakeholder X X X X

meetings
Tabling to X X x X
showcase
knowledge

Continue using X X X X X X X X x X

modified

program
Evaluation X X X X X X X X X X X X

Review Program X X X

Data

Create Program X X

Data Report

Disseminate X

Data Report
 Marketing plan

● Promotion of course during new student orientation

○ Substitution for U101

● Incentives to register
○ Gift cards

● Tabling around campus

○ Pass out flyers and pamphlets
○ Alcohol-simulation demonstrations

● Social media promotion

 Evaluation Plan
Objective/Level of Evaluation Key Indicator (Measure) When Data Collected and How
Collected

Process:

- Curriculum development completed by Fully developed curriculum and course Formative -

August 1, 2025. structure ready for sign-up. Meeting minutes, project timeline, drafts
of lesson plans, and course materials.

- Stakeholder committee formed by May Committee formed, with defined Formative -

1, 2024. purpose and goals. Committee meeting minutes,
stakeholder sign-up sheets.

Impact (Learning):

- 90% of participants report what 90% of students receive a B or higher in Summative-

constitutes binge drinking by the end of the course. Pre/Post Test, course grades.
2025.
 Evaluation Plan Continued
Behavioral Objectives:

-63% of USC students report Self-reported changes in drinking Summative -

limiting their drinking to less than behavior. Surveys administered before and
four beverages by the end of the after the course.
class.

- 60% of students with fake IDs Self-reported cessation of fake ID Summative -

report ceasing to use them after use. Surveys administered before and
the course. after the course.

Outcome Objectives:

- From program start to 2 years 1% decrease in underage alcohol Summative -

after completion, USC underage misuse based on existing data Survey pre/post course,
alcohol misuse decreases by 1%. from USC health department USC health department records.
records.
 How our program will make a difference? Why
should it be funded?

● Will help to reduce the rate of college students that binge drink
● Will increase education and awareness towards the effects and
consequences of alcohol misuse
● Should be funded to keep college campuses safe and prevent
alcohol-related incidents from
References
Addiction Center. (2023, September 6). Alcoholism causes and risk factors.

https://www.addictioncenter.com/alcohol/alcoholism-causes-risk-factors/#:~:text=Individuals%20in%20their%20early%20to,who%20start%20drinking%20before%2015

Brief Overview Mental Health and Alcohol & Marijuana Use. (2017). PowerPoint presentation. University of South Carolina.

https://sc.edu/about/offices_and_divisions/substance_abuse_prevention_and_education/documents/ccc_slides_nov_2017.pdf

Brown-Rice, K., & Furr, S. (2015). Differences in college greek members’ binge drinking behaviors: A dry/wet house comparison. The Professional Counselor, 5(3), 354-364.

https://doi.org/10.15241/kbr.5.3.354

Carpenter, R. W., Treloar Padovano, H., Emery, N. N., & Miranda, R. (2019). Rate of alcohol consumption in the daily life of adolescents and emerging adults. Psychopharmacology,

236(11), 3111–3124. https://doi.org/10.1007/s00213-019-05262-8

Chung, T., Creswell, K. G., Bachrach, R., Clark, D. B., & Martin, C. S. (2018). Adolescent binge drinking. Alcohol Research: Current Reviews, 39(1), 5–15.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6104966/

Crude percent of binge drinking among adults aged >=18 years in 2021 [Interactive map]. (2021). PolicyMap (based on data from CDC Places). Retrieved September 25, 2023.

Dalbec, M. (2021, April 23). College binge drinking rates continue to decline in 2016. Responsibility.org. https://www.responsibility.org/college-binge-drinking-rates-continue-decline/
References
Daprile, L. (2018a, October 8). Five points sent the most drunk USC students to the hospital. The State.
https://www.thestate.com/news/local/education/article219661640.html

Daprile, L. (2018b, October 29). Drunk USC students are overloading the ER and causing mayhem at a Columbia Hospital. The Greenville News.
https://www.greenvilleonline.com/story/news/2018/10/29/drunk-university-south-carolina-students-causing-mayhem-hospital/1804563002/

[SCDIO] South Carolina Department of Insurance (n.d.) Distracted driving

https://www.doi.sc.gov/884/Distracted-Driving

Larsen, H., & Wiers, R. W. (2016). Risk factors for adolescent drinking: An introduction. Alcoholism:Clinical and Experimental Research, 40(4), 653–656.
https://doi.org/10.1111/acer.13029

Martinez, J. A., Rutledge, P. C., & Sher, K. J. (2007). Fake ID ownership and heavy drinking in underage college students: Prospective findings. Psychology of
Addictive Behaviors, 21(2), 226-232. https://doi.org/10.1037/0893-164X.21.2.226

Mayo Clinic. (2022, May 18). Alcohol use disorder - Symptoms and causes.
https://www.mayoclinic.org/diseases-conditions/alcohol-use-disorder/symptoms-causes/syc-20369243

Mental Health Foundation. (2022, February 16). Alcohol and mental health.
https://www.mentalhealth.org.uk/explore-mental-health/a-z-topics/alcohol-and-mental
References
Morrison, C. N., Byrnes, H. F., Miller, B. A., Wiehe, S. E., Ponicki, W. R., & Wiebe, D. J. (2019). Exposure to alcohol outlets, alcohol access, and alcohol consumption among adolescents. Drug and
Alcohol Dependence, 205, 1-20. https://doi.org10.1016/j.drugalcdep.2019.107622.

[MADD] Mothers Against Drunk Driving (2022, May 27). 2020 SC drunk driving fatality numbers released
https://madd.org/south-carolina/2020-sc-drunk-driving-fatality-numbers-released/#:~:tex=South%20Carolina%20also%20had%20a,that%20is%2023rd%20in%20population.

National Institute on Alcohol Abuse and Alcoholism (2023a). Underage drinking in the United States (ages 12 to 20). U.S. Department of Health and Human Services, National Institutes of Health.
https://www.niaaa.nih.gov/alcohols-effects-health/alcohol-topics/alcohol-facts-and-statistics/underage-drinking-united-states-ages-12-20

National Institute on Alcohol Abuse and Alcoholism (2023b, April). Understanding alcohol use disorder. U.S. Department of Health and Human Services, National Institutes of Health.
https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/understanding-alcohol-use-disorder

Office of Access and Opportunity (n.d.). Demographics. University of South Carolina. https://sc.edu/about/offices_and_divisions/access_and_opportunity/diversity_data/demographics/index.php

[OASH] Office of Disease Prevention and Health Promotion (2020). Reduce the proportion of people under 21 years who engaged in binge drinking in the past month. Healthy People 2030.
https://health.gov/healthypeople/objectives-and-data/browse-objectives/drug-and-alcohol-use/reduce-proportion-people-under-21-years-who-engaged-binge-drinking-past-month-su-09

Ortelli, O. A., & Martinetti, M. P. (2021). The behavioral economics of alcohol demand in Greek‐affiliated college students. Alcoholism: Clinical and Experimental Research, 45(11), 2322–2334.
https://doi.org/10.1111/acer.14704

Rachel N. Lipari, Ph.D., Struther L. Van Horn, M.A., Arthur Hughes, M.S. and Matthew Williams, Ph.D (2017). Underage binge drinking varies within and across states. Substance Abuse and Mental
Health Services Administration. https://www.ncbi.nlm.nih.gov/books/NBK453171/

Stanford Medicine Children's Health (n.d.). College students and the dangers of binge drinking.
https://www.stanfordchildrens.org/en/topic/default?id=the-dangers-of-binge-drinking-1-1924#:~:text=College%20students%20binge%2Ddrink%20at,risky%20behaviors%20without%20par
ents%20around.

U.S. News. (n.d.). University of South Carolina https://www.usnews.com/best-colleges/university-of-south-carolina-3448