MEDIA PLAN

CLIENT : BJ HOME DATE : 20 January 2023

PRODUCT : BJ HOME REVISION :
MEDIA : Digital ALT :
CAMPAIGN : BJ Home BSD - Promo American Standard JOB NO : BJP.230001/D02
PERIOD : 23-31 January 2023
TA : MF 30-50. BSD, Kota Tangerang, Tangerang Selatan, Jakarta, Bintaro, Ciputat, Karawaci, Gading Serpong, Pamulang
Home Decor, Sanitary, Shower, Closet, Property, Granit, Keramik, Toilet, Plumbing, Painting, Interior, Eksterior, Renovasi, Furniture.

Primary metrics Cost Per Est Cost Per

Publisher Channel Ads Material Creative Spec Buying Method Period Booked Unit Est. Impressions Est Reach Frequency Est.Clicks Est. CTR Total Cost Rp.
KPI Unit Reach
Programatic Ads

Feed ; 1080x1080 &

Story : 1080x1920
BJ Home BSD - 23-31 January
Meta Facebook & Instagram (recommended video max 15s) CPM Reach Rp 3,000 833,333 1,666,667 833,333 RP6,000 2.0 667 0.04% IDR 5,000,000
Promo American 2022
Text : 125 char
Standard
Headline : 40 char

Total IDR 5,000,000

TOTAL Media Nett IDR 5,000,000
Prepared By : Checked By : Approved By: Approved By: Media Matrix ASF 15% IDR 750,000
Est Reach 833,333 Sub Total IDR 5,750,000
Est Impressions 1,666,667 VAT (11%) IDR 632,500
Est Clicks 667 GRAND TOTAL IDR 6,382,500

(input BJ Home (input BJ Home

Aghel Prabandono Freddy Lygiana Natalia Norita
Name) Name)

Notes:
*This media plan is created by PT. Daniswara Amanah Cipta
*Details of Payment:
Bank Name : PT. Bank Mizuho Indonesia Bank Name : BCA Indonesia
Account Name : PT. Daniswara Amanah Cipta Account Name : PT. Daniswara Amanah Cipta
Account Number : 1.) 322446-0151 (IDR) Account Number : 3190201472 (IDR)
: 2.) 322446-0201 (USD)