ML0004

Career & Innovative Enterprise for the Future World

Pitch Deck
(A Guide)

42 Nanyang Avenue
Student Services Centre,
Level 1, Singapore 639518
ML0004
Career & Innovative Enterprise for the Future World

Team Info: Class and Team Number

Selected Problem Statement

Tagline

42 Nanyang Avenue
Student Services Centre,
Level 1, Singapore 639518
ML0004
Career & Innovative Enterprise for the Future World

Executive Summary

Snapshot concise summary of your business idea

Contain a substantial ‘hook’ or interest to draw attention
• What are the issues underlying the problem?
• What is your bold and innovative solution?
• What is the value proposition? Why is it better than any
other solutions?
• Who is your target customer?
• What is the size of your potential market?

42 Nanyang Avenue
Student Services Centre,
Level 1, Singapore 639518
 ML0004
Career & Innovative Enterprise for the Future World

Problem Identification & Analysis

What is the problem? How big is the problem? Who is affected?
E.g. Ishopchangi currently has a 12hr lead time for order fulfilment.
It is unable to serve customers that need to make purchases on a more urgent
or impulsive basis.
- missed opportunity in potential sales of XX%.

12hr lead time – heavily dependent on the staff operation of multiple vendors
What is the basis of your claim? (Primary or Secondary research)
E.g. Studies show that XX% of passengers make purchases in the transit zone
X out of 10 passengers interviewed say they will make last min purchases
whenever possible

42 Nanyang Avenue
Student Services Centre,
Level 1, Singapore 639518
 ML0004
Career & Innovative Enterprise for the Future World

Target Customer Segment / Market Size and Potential

Which customer segment/s face this problem? How big is the market? What are
their needs / wants / desire? Illustrate customer journey
E.g. X no. of passengers depart from Changi every day.
X% of them need/desire to buy duty-free / Singapore brands before departing.

In their customer journey, they experience certain pains.

Pain 1 –
Pain2 –
They desire
Gain 1 –
What is the basis of your claim? (Primary or Secondary research)

42 Nanyang Avenue
Student Services Centre,
Level 1, Singapore 639518
 ML0004
Career & Innovative Enterprise for the Future World

Case Studies / Competitor Analysis (If relevant)

What have you learnt from them?

What are their strengths that you have adopted into your solution?

What are their weakness that you have improved upon in your solution?

42 Nanyang Avenue
Student Services Centre,
Level 1, Singapore 639518
 ML0004
Career & Innovative Enterprise for the Future World

Value Proposition
What is the solution? What are the features (pain relievers / gain creators) in
your solution? How does it address customers’ needs/wants/desire?
E.g. Self-collection Locker Station
Feature 1 – Pain 1

Feature 2 – Pain 2

Feature 3 – Pain 3
. .
. .
Feature X – Gain X

42 Nanyang Avenue
Student Services Centre,
Level 1, Singapore 639518
 ML0004
Career & Innovative Enterprise for the Future World

Solution Design (each feature can take 1 slide or more)

Feature 1
Prototype illustration / Implementation details

Feature 2
Prototype illustration / Implementation details Improved Customer
Journey?
Feature 3
Prototype illustration / Implementation details

Feature X
Prototype illustration / Implementation details
 ML0004
Career & Innovative Enterprise for the Future World

Financial Viability
Is the solution financially viable or sustainable?
Will cover 2 aspects specific to implementing your solution shown below. This does not entail a financial
analysis of the company’s profit and loss, costs of business operations (for the whole company) and annual
turnover.

Cost of Implementation Projected Outcome

You only need to present ballpark estimated figures based on credible research data.
Assumptions made must be reasonable.
Do not attempt to inflate your figures just to make your project look more promising.

42 Nanyang Avenue
Student Services Centre,
Level 1, Singapore 639518
ML0004
Career & Innovative Enterprise for the Future World
Has your Team Answered these Questions
In Your Pitch?
▪ -How does your solution solve the problem?
▪ -Have you addressed your customers’ needs?
▪ -What is your unique selling proposition compared with
others?
▪ -What are the key features of your solution?
▪ -How does your solution create value?

❑ Try to foresee and predict a few potential questions and

formulate some answers
❑ Appoint one or two team members as the Devil’s advocate
to ask challenging questions and practice answering them
❑ Ask panel to repeat questions if you did not understand the
question
❑ Be honest in your answers. Don’t “smoke” it