CRM Manager

Job Overview

The CRM Manager (Customer Relationship Management) is responsible for the creation and
development of the CRM strategy using a creative approach to secure and manage target audiences
whilst delivering outstanding campaigns. a CRM Manager ensures a stream of high quality leads
through online and email marketing, to drive acquisitions, increase conversion, improve retention
and customer loyalty.

Duties and Responsibilities

- Planning, managing and delivering CRM strategy

- Building collaborative relationships with all marketing teams to gain a great understanding of
customer base through insight, segmentation and data analysis

- Management of data, resolving any issues that arise during the implementation of CRM campaigns

- Analysis and reporting on campaigns effectiveness in terms of traffic, acquisition, conversion,

retention and revenue

- Identifying areas for improvement and making recommendations

- Working closely with the Head of Digital Implementation to manage the CRM budget

Skills / Attributes Required

- Previous experience in CRM / data marketing / email marketing

- First-hand experience of the development and implementation of a successful CRM strategy with
back-end system knowledge

- Excellent planning, analytical skills and project management

- Knowledge and understanding of data and production processes

- Great communications skills, written and verbal

- Foresight to anticipate issues, set priorities and proactively develop strong relationships both
internally and externally

- Ability to be creative and use their initiative to develop new ideas