MENA’S MARKET

INVENTORY

We Create Retail New

WHERE? WHY?

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STRATEGIC RETAILERS retailer’s profile retailer’s profile retailer’s profile retailer’s profile

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MARKETS/RETAILER’S SUPPLIERS MARKETS (TOP-5) MARKETS (#6-10)
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Egypt • Libya •Saudi
Arabia •UAE • Qatar •
Kuwait • Bahrain • Oman •
Lebanon
We Create Retail New
METHODOLOGY

Variables

Product-market’s potential
evaluation process

MARKET PROFILE:
§ macroeconomic indicators
§ retail indicators
§ politic environment

COMPETITOR’S PROFILE:
§ who is the owner?
§ product assortment
§ service assortment
§ top-5 real clients (name, format,
realized projects description)

RETAILER’S PROFILE:
§ who is the owner?
§ current retail formats
§ volume of sales, Y-o-Y growth
§ number of stores, Y-o-Y growth
§ average sales square by current
retail formats
§ the market share
§ strategic plans

Stages of working processes

web-surfing & subscribed sources
results of search

HR for proceed
marketing department, SM, BDM
BACKGROUND:
macroeconomic indicators
MENA’S MARKET PRIOROITIES CURRENT STATUS
The weighted
Inhabitants, FDI**, Index of Economic
Country GRDI, 2017 average customs Economic Type IEF*, 2018
2018, mln 2018 Freedom, points, 2018
duty, 2018
Lebanon - 6,1 5,1 3,8 51,1 (-2,1%) Mostly unfree
UAE 59,4 10,4 0,5 4,8 77,6 (0%) Mostly free
Kuwait - 4,6 0 4,3 60,8 (-1,4%) Moderately free
Egypt - 97 2,7 7,1 52,5 (-0,9%) Mostly unfree
Qatar - 2,7 -1,1 4,2 72,6 (0%) Mostly free
Bahrain - 1,5 4 7,8 66,4 (-1,3%) Moderately free
Saudi Arabia 53,6 33,2 3,3 4,8 60,7 (+1,1%) Moderately free
Oman - 4,3 8 7,1 61 (0%) Moderately free
Libya - 6,6 0 0 0 Not ranked

*Rule of Law (property rights, government integrity, judicial effectiveness)

Government Size (government spending, tax burden, fiscal health)
Regulatory Efficiency (business freedom, labor freedom, monetary freedom)
Open Markets (trade freedom, investment freedom, financial freedom)
** new investment inflows less disinvestment in the reporting economy from foreign investors, and is divided by GDP
 Modern Retail GNI per capita GDP growth
Country Share growth, growth (annual %), Average Rank
2018/2017 2018/2017 2018
Saudi
Arabia 1,007 1,078 1,022 1,035 2
UAE 1,006 1,058 1,017 1,027 4
Egypt 1,012 0,921 1,053 0,995 9
Kuwait 1,006 1,059 1,017 1,028 3
Qatar 1,009 1,044 1,022 1,025 5
Lebanon 1,005 1,025 1,002 1,011 8
Oman 1,007 1,046 1,021 1,025 6
Bahrain 1,005 1,034 1,018 1,019 7
Libya 1,017 1,188 1,179 1,128 1
GNI per capita, GNI per capita,
GDP growth GDP growth
Modern Retail Modern Retail Modern Retail Atlas method Atlas method GDP growth
Country (annual %), (annual %),
Share, 2017 Share, 2018 Share, 2019 (current US$), (current US$), (annual %), 2019
2017 2018
2017 2018
Saudi Arabia 72,6 73,1 73,5 19990 21 540 -0,7 2,2 1,8
United Arab
Emirates 89,1 89,6 90,1 38770 41 010 0,8 1,7 2,8
Egypt 43,2 43,7 44,1 3040 2 800 4,2 5,3 5,5
Kuwait 77,9 78,4 78,9 31810 33 690 -3,5 1,7 2,5
Qatar 78,8 79,5 79,9 58610 61 190 1,6 2,2 2,6
Lebanon 75,1 75,5 75,9 7500 7 690 0,6 0,2 1,3
Oman 68,7 69,2 69,8 14450 15 110 -0,9 2,1 1,1
Bahrain 77,8 78,2 78,5 21180 21 890 3,8 1,8 1,8
Libya 59,8 60,8 61,6 5330 6 330 26,7 17,9 4,3
MENA’S MARKET PRIOROITIES CURRENT STATUS
The weighted
Inhabitants, FDI**, average Index of Economic Economic Type IEF*,
Country 2018/2017 GRDI, 2017
2018, mln 2018 customs duty, Freedom, points, 2018 2018
2018
Lebanon 8 - 6,1 5,1 3,8 51,1 (-2,1%) Mostly unfree
UAE 4 59,4 10,4 0,5 4,8 77,6 (0%) Mostly free
Kuwait 3 - 4,6 0 4,3 60,8 (-1,4%) Moderately free
Egypt 9 - 97 2,7 7,1 52,5 (-0,9%) Mostly unfree
Qatar 5 - 2,7 -1,1 4,2 72,6 (0%) Mostly free
Bahrain 7 - 1,5 4 7,8 66,4 (-1,3%) Moderately free
Saudi
2 53,6 33,2 3,3 4,8 60,7 (+1,1%) Moderately free
Arabia
Oman 6 - 4,3 8 7,1 61 (0%) Moderately free
Libya 1 - 6,6 0 0 0 Not ranked

*Rule of Law (property rights, government integrity, judicial effectiveness)

Government Size (government spending, tax burden, fiscal health)
Regulatory Efficiency (business freedom, labor freedom, monetary freedom)
Open Markets (trade freedom, investment freedom, financial freedom)
** new investment inflows less disinvestment in the reporting economy from foreign investors, and is divided by GDP
BACKGROUND:
retail indicators
MENA’S MARKET PRIOROITIES CURRENT STATUS
Quick facts about ME clients Trends in formats, sales Recommendations for new
Country Rank Macroeconomic summary ME client’s development recommendation Strategic recommendation
market leaders trends growth, CAGR 2018-2023, %* communications

Department store – 26,2

12-years cold war. Poor and small population. Unstable market. It will be better to build
Beauty specialists – 25,4
No growth in sales The highest rank because of big numbers in Something will grow. Everyone waiting for sales through the dealers. But it can be
Libya 1 and stores numbers.
No clients
GDP growth. But it’s un normal, not stabile
Home specialists – 23,8
Supermarkets & neighborhood
big players, but politic risks is high.
-
problem with payments delay. Maybe will
situation more safe to use aggregator business-model
stores – 23,5
The introduction of Value Added Tax at the
beginning of 2018 in addition to other
measures such as an increase in dependent
fees for expatriates, resulted in a higher cost
of living for the latter group in the country.
Furthermore, moving away from the oil-
1 client with based economy also impacted the social
Negative growth in negative sales support system for some locals. However, Convenience – 17,3
sales and no active growth and with Saudization in effect, Saudi Arabians Hypermarkets – 11,6 Stabile market. We can build direct sales. It’s
Saudi growth in stores growth in store were encouraged to be part of the workforce, Supermarkets & neighborhood
Retail will grow, but it will cost-minded.
New product zones, SIS, new concepts a big, interesting and competitive market. It
2 numbers. Just deep numbers, but with retail being one of the key markets for stores – 6,9
Should develop branded retail, service for
can be smart solutions, unique product zones
Arabia diversified companies it’s big and employment. The government’s decision to Home specialist – 6,7
female consumers (discounter soft)
for retailers.
has a growth diversified allow 100% FDI in retail and wholesale Cash & carry – 6,6
businesses will provide further impetus to the
industry. The initiative will not only facilitate
the entry of large multinational retail and
wholesale companies but also bring about
best practices, technological advancement,
enhance customer experience and create new
jobs.
OPEC+ oil output cuts in the first half of 2019 Stabile market, but small (+4,2% for next 4
are expected to keep growth subdued at 1.6% years). Market will transform to the local
Very slow growth in in 2019. In the medium term, the economy is Department store – 18,8
Will grow stabile, but small market with big employee, so it will more cost minded. It will
sales and stores expected to grow at around 3% as higher Supermarkets & neighborhood
diversified players. They will develop be better to build sales through the dealers
Kuwait 3 number. The biggest No clients
growth just in QSR
government spending supports the non-oil stores – 14,2
Cash & carry – 10,4
because of high revenue of population. - and direct sales too, because market is
sector. Plans to invest US$115 billion in the oil developed and we have big players here.
sector. sector over the next five years should further Consumer electronics – 9,9
Smart solutions, product zones and parcel
boost oil production, if they can be terminals.
implemented – a long standing challenge.
These macroeconomic challenges, coupled
with geopolitical tensions, have dampened
Negative growth in Slow growth in
consumer sentiment and created a culture of Consumer electronics – 15,9 Retail should transformed in to new
sales and no active sales (equal
price-sensitivity amongst both visitors and Convenience – 13,8 impressive and cost-mined concepts, Interesting, stabile market. Will transform to
growth in stores inflation rates). Product zones, parcel terminals, smart
UAE 4 numbers. Just deep Very slow
residents of the United Arab Emirates – this is
relatively new for the region. In fact, the
Home specialists – 13
Discounter – 7,2
because of tourism. Forecourt stores will
grow organic because of climate and type of
solutions
ecommerce growth. Direct sales parcel
terminals. Dealers sales product zones.
diversified companies growth in store
stigma of bargain-hunting has given way to a Beauty specialist – 6,7 economy. Hypermarkets will change
has a growth. numbers
frenzied atmosphere during periods of major
discounts, such as Dubai Shopping Festival.

*www.planetretailrng.com
MENA’S MARKET PRIOROITIES CURRENT STATUS
Quick facts about ME clients Trends in formats, sales Recommendations for new
Country Rank Macroeconomic summary ME client’s development recommendation Strategic recommendation
market leaders trends growth, CAGR 2018-2023, %* communications
Supermarkets & neighborhood
stores – 14,9 Stabile reach, but not big market. Direct
Active retail growth Developed market with richest population. Department stores – 13,3 sales for modern retail clients. Dealers for
Retail should transformed in to new
Qatar 5 sales. Not active in
store numbers.
No clients Touristic oriented trend. FIFA World Cup
2022 waiting for big number of tourists.
Discounter – 12,1
Beauty specialists – 11,4
impressive concepts, because of tourism.
- the rest channels. Bottlers, POP, product
zones and parcel terminals.
Hypermarkets – 11
Pharm & health – 10,1
3% retail sales Pharm & health – 14,2
Developed small market. Oman’s retail
growth. Very active Department stores – 13,8 Retail is transforming to accommodate large
landscape is concentrated in the hands of Direct sales for modern retail clients. Smart
Oman 6 growth MAF- No clients
standalone retail outlets and has several
Hypermarkets – 12,2 leisure shopping complexes. Ecommerce will - solutions, product zones and parcel terminals.
hypermarkets Convenience – 11,7 active grow.
regional and international retailers.
Beauty specialists – 7,6
Non-oil economy development trend because
of oil-price shocked experience. Total retail
stock in the regional and super -regional mall Home specialists – 62,6
10% retail sales category in Bahrain stood at 860,700 sq m of Discounter – 17,2
growth. Active growth gross leasable area (GLA) in the first quarter Small developed market. Dealers sales, that
Pharm & health – 14,8 Developed modern retail. Retail is
Bahrain 7 in Lulu & Casino
group hyper- &
No clients of 2019, it stated. Department stores – 13,6 transforming to the big shopping mall. - can accumulate orders. POP, product zones.
With six projects currently under construction Supermarkets & neighborhood
supermarkets. and planned for completion in 2022, the stores – 10,8
delivery is set to increase supply by 34 per
cent, further positioning the country as a,
regional retail destination
With rising
urbanization,
modern grocery
retailers continued to
see stronger value
Hypermarkets – 13,7
growth than The country depends on imports. A currency Unstable market. It will be better to build
Pharm & health – 9,2 Developing modern retail. E-commerce is
Lebanon 8 traditional grocery No clients devaluation would raise prices for imported
Beauty specialists – 9,2 growing. - sales through the dealers. Smart solutions,
retailers in 2018, with goods and erode living standards. product zones and parcel terminals.
Department stores – 4,6
supermarkets and
hypermarkets being
the preferred
channels in the main
cities.
Home specialists – 17,8
Bid unstable market, poor population. Poverty Developing modern retail. Will drive
Active growth in Department stores – 9,1 Unstable market. It will be better to build
has been rising, official statistics say, and discounter model. Cost-minded solutions in
Egypt 9 discounters and
supermarkets.
No info
foreign direct investment is paltry outside the
Beauty specialists – 7,8
Hypermarkets – 7,3
trend. - sales through the dealers. product zones
and parcel terminals.
oil and gas sector.
Pharm & health – 7,1

*www.planetretailrng.com
BACKGROUND:
dealer’s overview
EXISTING MENA’S DEALERS

https://docs.google.com/spreadsheets/d/195pMwmzRsVF5LUfw2E61lqQHyuu9Utqed_u7rTkZnKo/edit?usp=sharing
NEW MENA’S DEALERS

https://docs.google.com/spreadsheets/d/195pMwmzRsVF5LUfw2E61lqQHyuu9Utqed_u7rTkZnKo/edit?usp=sharing
RETAILER’S OWERVIEW
LIBYA #....
LIBYA
LIBYA
!LIBYA!

Libya has a 12 years war. Turkey, UAE, Egypt and others are involved in this process. At this moment it’s
a very attractive arms market and territory with huge hydrocarbon potential.

Poor population, so MDR not have a chance to develop fast.

Franchising and not-Libyan retailers are developing.

Supermarket and fashion retailers (department store) has the biggest perspectives as analytical
forecast.
LIBYA: TOP-RETAILERS

Volume
Y-O-Y sales Number of Y-O-Y outlets
Company of sales,
LIBYA Who is this? Formats/channel growth, stores, 2018, growth,
name 2018,
2017/2018, % units 2017/2018, %
mln EUR

British multinational retailer operating

under a department store format in
Department Store
Debenhams the UK and Ireland 5,3 -7,2 1 0
(Debenhams)
with franchise stores in other
countries

top-retailers British food retailer with over 900

(volume of sales) stores throughout the UK, a further Supermarket
Iceland 5,3 56,8 1 0
40 owned or franchised stores across (Iceland)
world

British multinational retailer that

Marks & Apparel Stores
specializes in apparel, home products 5,1 59,8 1 0
Spencer (Marks & Spencer)
and food

Average: 36,5 0
LIBYA: TOP-RETAILERS

Volume
Y-O-Y sales Number of Y-O-Y outlets
Company of sales,
LIBYA Who is this? Formats/channel growth, stores, 2018, growth,
name 2018,
2017/2018, % units 2017/2018, %
mln EUR

Beauty Stores
Yves Rocher French cosmetics company 1,3 99 7 16,7
(Yves Rocher)

Egyptian chain of fast

QSR (Mo'men)
top-retailers Mo'men Group food restaurants, specializing 2,3 91,4 4 0
(number of outlets) in sandwiches

British multinational clothing,

Apparel Stores
Next footwear and home products 2,4 -0,05 2 0
(Next)
retailer

Average: 63,5 5,6

SAUDI ARABIA #1
Saudi Arabia
Saudi Arabia
!Saudi Arabia!

Saudi Arabia is the largest retail market in the GCC, mainly due to its large population base
that makes up approximately 58.7% of the region’s total inhabitants. Growing millennial
population, expanding female consumer base, increasing urbanization, religious tourism and
the rise in ultra-high net worth individuals influence the industry. Majority of the consumers in the
Kingdom are brand-conscious, influenced by global consumption patterns, which is driving the
demand for high-end internationals products. The increasing exposure to global trends has
resulted in the country witnessing an influx of international brands while regional players are
continuing to expand their base to cater to the demand from the affluent class.

The government’s decision to allow 100% FDI in retail and wholesale businesses will provide
further impetus to the industry. The initiative will not only facilitate the entry of large multinational
retail and wholesale companies but also bring about best practices, technological advancement,
enhance customer experience and create new jobs.
The law will also help the regional players expand their base and increase service offerings, thus
intensifying competition that may lead to cut-down on prices and increase in consumption.
SAUDI ARABIA: TOP-RETAILERS
Volume Y-O-Y sales
Number of Y-O-Y outlets
Company of sales, growth,
SAUDI ARABIA Who is this? Formats/channel stores, 2018, growth,
name 2018, 2017/2018,
units 2017/2018, %
mln EUR %

Supermarket
228,2 -3,5 18 0
(BinDawood)
Retailer in Saudi Arabia
Bin Dawood (grocery) & Oman (grocery & Hypermarket
88,9 -18,4 6 0,0
non-grocery) (BinDawood)

Hypermarket (Danube) 653,1 -6,4 40 17,6

strategic investment holding Hypermarket

1435,1 -2,5 67 1,5
group in the food and retail (HyperPanda)
sectors across the MENAT
(Middle East, North Africa and Convenience
top-retailers Savola Group 41,3 -25,4 130 -5,8
Turkey) region. Savola Retail: (Pandati)
(volume of sales)
Panda retail company, Panda
company for OSMC, Panda Int’l Supermarket (Panda) 1055,4 -8,5 154 -4,9
Company – Dubai, Egypt

a Saudi Arabia-based company Convenience (Al

37,7 7,3 35 25
engaged in the retail and Othaim Corner)
Abdullah Al- wholesale trade of food stuff, in
Hypermarket (Al
Othaim Markets addition to constructing 137,4 -10,1 12 0
Othaim)
Co commercial malls and investing
in their sales or leases. Operate Supermarket (Al
in Saudi Arabia & Egypt 1209,6 -3,5 153 13,3
Othaim)

Average -7,9 5,2

SAUDI ARABIA: TOP-RETAILERS

Volume Y-O-Y sales

Number of Y-O-Y outlets
of sales, growth,
SAUDI ARABIA Company name Who is this? Formats/channel stores, 2018, growth,
2018, mln 2017/2018,
units 2017/2018, %
EUR %

Al Nahdi
Group of companies with (chemist/pharmacies) – 1682,9 -4,5 920 0,7
Al Nahdi
Commercial Group diversified portfolio in different 40,4% MRS
(Al Nahdi Medical fields under the leadership of Al Sudais Pharmacy
Co) Yaser Al Nahdi (chemist/pharmacies) – 85,4 0,0 38 0,0
2% MRS

Deraah trade company was

established 1976 by its founder
Deraah (beauty
top-retailers Deraah Co sheikh Ali Al Hadi as a national 311,4 -2,5 750 5,6
specialist) – 12,8% MRS
(number of outlets) organization works in the
activity of the perfumes

900 branch and more than 400

unique Oriental and Western
luxurious fragrances, Arabian
Oud is the largest fragrance Arabian Oud (beauty
Arabian Oud Co 718 -6,3 728 0,0
manufacturer and retailer specialist) – 29,5% MRS
around the world specializing in
incense, oriental perfumes and
oil perfumes

Average -3,3 1,6

SAUDI ARABIA: ME-CLIENTS

Volume of Y-O-Y sales Number of

Formats/chann Y-O-Y outlets growth,
Company name sales, 2018, growth, stores, 2018, Recommendations
el 2017/2018, %
mln USD 2017/2018, % units

New product zones,

hypermarket 134,4 -10,1 12 0
SIS

New product zones or

Abdullah Al-Othaim Markets Co supermarket 1209,6 -3,5 153 13,3 new concepts
(discounter soft)
convenience 37,7 7,3 35 25 -

Average: -2,1 12,8

KUWAIT #2
KUWAIT
KUWAIT
!KUWAIT!

A growing population base including a large proportion of youth population, coupled

with rapid urbanization and a high GDP (PPP) per capita (at constant prices) of US$
59,76651 has contributed to the growth of organized retail market in Kuwait.

The modern retail market in Kuwait is largely fragmented with private operators such
as Carrefour and Lulu slowly expanding their presence in the country. Local players such
as The Sultan Center and Kuwaiti Union of Cooperative Societies, a government union, still
hold a majority of the market share through their stand-alone grocery and convenience
stores.

With the rise in organized retail, Kuwait’s total retail supply stood at around 890,200 sq m
of GLA as of 2017 and the country is expected to witness additional space in the form of
malls, shopping complexes and smaller independent developments. Some of the most
prominent retail projects in pipeline include The Avenues Phase IV, Salhiya Retail Mall in
Kuwait City, Tamdeen Development in Al Khairan, Al Manshar renovation and a second mall
by the Gate Mall Company.
KUWAIT: TOP-RETAILERS
Volume Y-O-Y sales
Number of Y-O-Y outlets
Company of sales, growth,
KUWAIT Who is this? Formats/channel stores, 2018, growth,
name 2018, 2017/2018,
units 2017/2018, %
mln EUR %

Leading International
City Center Hypermarket Group based in hypermarket 737 1,13 8 1,14
Kuwait

hypermarket 271 1,18 40 1,03

Encompass retail, restaurants,
Convenience (TSC
The Sultan telecoms, investment, IT, real 20 1,18 23 1,05
Express)
top-retailers Center estate and security: Bahrein,
(volume of sales) Jordan, Oman, Kuwait cash & carry (TSC
213 1,12 7 0
wholesale)

highly diversified hypermarket 403 0,96 7 0

conglomerate with successful
Lulu Group business entities in across the
Middle East, Asia, US, and Omnichanel – 3P 15 1,25 0 0
Europe

Average: 1,14 0,54

KUWAIT: TOP-RETAILERS

Volume of Y-O-Y sales Number of

Y-O-Y outlets growth,
KUWAIT Company name Formats/channel sales, 2018, growth, stores, 2018,
2017/2018, %
mln EUR 2017/2018, % units

Starbucks QSR 40 16,9 144 20

QSR - PizzaHut 33 6,0 134 0,07

top-retailers
Yum! Brands QSR - KFC 79
(number of outlets)
QSR - Taco Bell 11
Dunkin Brands Baskin Robbins 15 0,14 95 2

Avarage: 7,7 7,4

KUWAIT: ME-CLIENTS

NO CLIENTS
UAE #3
UAE
UAE
!UAE!

While the immediate effect of economic restructuring was economic slowdown, recent initiatives taken by
the government as part of Saudi Vision 2030 offer a greater long-term and holistic outlook. Across
economic sectors such as travel and tourism, the Umrah Plus visa was offered for the first time, for Umrah
visitors to visit other cities in Saudi Arabia, in addition to Holy cities. The country also began to issue 30-day
tourist visas to encourage tourism in the country, expecting to welcome more than 30 million tourists to
Saudi Arabia by 2030. With developing tourism, retailing is expected to benefit from enhancement of the
consumer base. Other supporting economic areas that would facilitate retail’s development also feature
development of entertainment. In line with Saudi Vision 2030, the country made efforts to organise events
of world class standards across Saudi Arabia, such as Formula E’s debut where Enrique Iglesias, Jason Derulo,
The Black Eyed Peas, Amir Diab, One Republic and David Guetta participated in the 3-day event. With the
socioeconomic landscape changing rapidly, and the young and digitally-active population with higher
employment levels, Saudi Arabia remains the largest consumer market in the Middle East where both
regional and international retail players are set to expand.
UAE: TOP-RETAILERS
Volume of Number of
Y-O-Y sales Y-O-Y outlets
sales, stores,
UAE Company name Who is this? growth, growth,
2018, mln 2018,
2017/2018, % 2017/2018, %
EUR units

operates more than 12,000 stores and e-

commerce sites in more than 30 countries.
Carrefour is a multi-local, multi-format and
Carrefour (Carrefour SA) omnichannel retail Group that employs 3145,7 -1 41 9,8
more than 360 000 people worldwide and
generated 84.91 billion euros sales incl.
VAT under its banners in 2018

top-retailers Is a highly diversified conglomerate

LuLu (Lulu Group
(volume of sales) operates in 22 countries located across the 2166,9 -2,5 47 0
International LLC)
Middle East, Asia, US, and Europe

The Etihad Cooperative is the largest

consumer cooperative in the country with
Union Co-operative Society
17 branches, and also has two Etihad Mall
(Consumer Co-operative 1545 -3,4 12 0
and Al Barsha Mall, in addition to creating
Union (CCU))
two chain stores called (coop) and the
second called mini coop

Average: -2,3 3,3

UAE: TOP-RETAILERS
Y-O-Y sales
Volume of Number of Y-O-Y outlets
growth,
UAE Company name Who is this? sales, 2018, stores, 2018, growth, 2017/2018,
2017/2018,
mln EUR units %
%

established in 1971, is one of the

world’s leading energy
ADNOC Oasis (Abu Dhabi producers. smart convenience
158,9 -0,2 250 4,3
National Oil Co) store in collaboration with global
food service and non-food
companies

top-retailers One of the largest and fastest

(number of outlets) growing conglomerate in MENA:
Aster Pharmacy (DM
hospitals 24, clinics 116, 428,1 3,3 220 8,4
Healthcare LLC)
diagnostic centers and retail
pharmacy.
Established in 1993, convenience
Zoom (Emirates National Oil (forecourt) store
302,1 -1,7 215 1,4
Co (ENOC)) service station of the future
(Microsoft partnership)

Average: -0,9 3,98

UAE: ME-CLIENTS
Y-O-Y sales Number of Y-O-Y outlets
Volume of sales,
Company name Formats/channel growth, stores, 2018, growth, Recommendations
2018, mln USD
2017/2018, % units 2017/2018, %
Renovations, product zones, smart
Al Madina Hypermarket hypermarket 97.5 5 15 0 solutions

Al Maya Supermarket 380.1 -0.2 54 1.9 product zones, smart solutions

modern grocery retail 302.1 -1.7 215 1.4

ENOC convenience 84.4 -2.3 101 2.0 smart solutions, parcel terminals

forecourt stores 217.7 -1.5 114 0.9

Sharjah Co-operative Society hypermarket 298.6 -4.2 23 0 product zones with ready to make and
ready to eat products
(Consumer Co-operative Union (CCU))

hypermarket 833 5 13 0
product zones, smart solutions, parcel
terminals

Union Coop supermarket 3 50 1 0

parcel terminals, they have online

convenience 0.318 1.2 1 0 shopping

parcel terminals, new bakery zone for

Alimentation Couche Tard (Circle K) Forecourt 28 7,7 35 9,4 foodvenience

Drugstores &
Walgreens Boots Alliance 86 4,9 46 2,2 product zones, smart solutions
Pharmacies

Average: 3,7 1,65

QATAR #4
QATAR
QATAR
!QATAR!

Qatar’s retail space will be bolstered by nearly 519,300sq m under development, thus providing
new opportunities for the sector to grow, Alpen Capital has said in a report.
With several new malls opening, majority of the prime retail destinations in Qatar continue to enjoy high
levels of occupancy and attract significant footfall. Retail rents at prime malls and key high-street
destinations have been rising, Alpen Capital said in its report on ‘GCC Retail Industry’ released on Thursday.
Doha’s organised retail market accounted for approximately 1.4mn sq m of gross leasable area (GLA) spread
across 21 retail malls as of 2018.
Qatar’s tourism industry, Alpen Capital said, is expected to witness a boom as the country gears up to host
three major sports events, including the FIFA World Cup 2022, new editions of shopping festivals, as well
as reforms such as allowing visa-free entry for nationals from 80 countries.
“With a strong pipeline of upcoming malls and expansion of the retail sector, Qatar is expected to witness a
rise in tourist spending, going forward,” Alpen Capital said.
In terms of growth drivers, Alpen Capital said the country’s population was expected to grow at a compound
annual growth rate (CAGR) of 0.4% between 2018 and 2023.
The country's high level of national wealth has attracted several foreign workers driving optimism among
international retailers to establish their presence across the nation, offering high-quality luxury brands.
The International Monetary Fund has projected Qatar’s GDP per capita (on PPP basis) to increase at a CAGR
of 2.3% between 2018 and 2023.
QATAR: TOP-RETAILERS
Y-O-Y
Number of
Y-O-Y sales outlets
Volume of sales, stores,
QATAR Company name Who is this? Formats/channel growth, growth,
2018, mln EUR 2018,
2017/2018, % 2017/2018,
units
%

Lulu Group 718 1,03 11 1,4

highly diversified
conglomerate with Hypermarket (LuLu) 523 5,7
Lulu Group successful business entities
Supermarket (Lulu express) 190 2,07
in across the Middle East,
Asia, US, and Europe Standard Department Store (Lulu
339 3,07 0
Centre)

Carrefour -hypermarket 757 0,75 10 1,11

Carrefour Majid Al Futtaim
top-retailers Carrefour Market - supermarket 140 0,14
(volume of sales)
2019 was opened 2 new stores in Q-Rail stations under the new brand name of “MAAR”. The Group has recently signed lease
agreements for two new stores, one, in The Mall in the State of Qatar and the other, in Jasmine Mall. has signed a memorandum of
understanding with WOQOD to enter into an agreement to operate and manage current and prospective WOQOD's Sidra Convenience
Store, currently aggregating 65 convenience store. Total stores 119

Al Meera Al Meera supermarket 328 35,09 -

Al Meera superstore 211 22,52 -

119
Al Meera hypermarket 134 14,3 -

Al Meera neighborhood store 83 8,85 -

Average: 9,3
QATAR: TOP-RETAILERS
Volume Y-O-Y sales
Number of Y-O-Y outlets
Company of sales, growth,
QATAR Who is this? Formats/channel stores, 2018, growth,
name 2018, 2017/2018,
units 2017/2018, %
mln EUR %

QSR - PizzaHut 21 0,05

YumBrands 71 0
QSR - KFC 45 0,1
top-retailers
QSR
(number of outlets)
Buskin Robbins 11 0,09
Dunkin Brands 68 1,01
Dunkin Donuts 5 0,04

Average: 0,07 0,5

QATAR: ME-CLIENTS

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OMAN #6
OMAN
OMAN
!OMAN!

Research from the company indicates that Oman’s retail industry was worth $10.3 billion
in 2018 and is forecast to steadily rise to $11.3 billion by 2023. While store-based
retail is expected to continue to dominate, with it currently accounting for $10 billion of the
overall market in Oman, non-store retail, including online shopping, is expected to
grow by 68 per cent from 2018 to 2023.
Euromonitor’s research reveals that Oman is all set to capitalise on the rise in consumerism
thanks to favourable demographics, a rise in population and a strong growth trajectory
in tourism and per capita income.
A strong contributor to the growth of the sector is proactive initiatives being taken by the
government in streamlining the retail infrastructure and strengthening the investment
and tourism landscape.
Keeping up with this trend, the brick-and-mortar retailers are expected to gradually adopt the
omnichannel business model to establish an intuitive and smart communication with
consumers across online and offline platforms.
OMAN: TOP-RETAILERS
Volume Y-O-Y sales
Number of Y-O-Y outlets
Company of sales, growth,
OMAN Who is this? Formats/channel stores, 2018, growth,
name 2018, 2017/2018,
units 2017/2018, %
mln EUR %

highly diversified conglomerate

with successful business entities
Lulu Group Hypermarket (LuLu) 845 -4,2 21 5
in across the Middle East, Asia,
US, and Europe
top-retailers
Hypermarket
(volume of sales) Carrefour Majid Al Futtaim 442 20,6 9 28,6
(Carrefour)

Khimji Ramdas LLC (KR) is a

Supermarket
Khimji leading business conglomerate 405 -1,2 11 0
(Khimji's Mart)
in the Sultanate of Oman

QSR (Baskin
Dunkin' Brands 10,9 -0,5 59 0
Robbins)
top-retailers Subway QSR
(number of outlets) QSR (Subway) 19,1 4,3 47 2,2

Yum! Brands
QSR (KFC) 38,2 -0,6 34 0

Average: 3,1 6,0

OMANS: ME-CLIENTS

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BAHRAIN #7
BAHRAIN
BAHRAIN
!BAHRAIN!

Consumer spending and increased investment in the ALBA aluminum plant expansion supported
an overall estimated growth of 2% in 2018. The government Fiscal Balance program (FBP)
announced in 2018 accompanied by US$10 billion in GCC financial support will alleviate financing
constraints in the aftermath of 2014 oil price shock. Key challenges facing Bahrain include the need
to fully implement the FBP reforms. Bahrain will need to pursue energy subsidy reform and control
large off-budget expenditures, while pursuing its diversification strategy.

Bahrain continues to witness growth in development and investment in the retail sector,
according to new data released by global real estate consultancy firm CBRE.
Total retail stock in the regional and super-regional mall category in Bahrain stood at 860,700 sq m
of gross leasable area (GLA) in the first quarter of 2019, it stated.
With six projects currently under construction and planned for completion in 2022, the delivery is
set to increase supply by 34 per cent, further positioning the country as a regional retail
destination.
In 2019, only four per cent of supply have a GLA of between 80,000 and 120,000 sq m, while 33 per
cent of pipeline stock is expected to fall into this range, it stated.
BAHRAIN: TOP-RETAILERS
Volume
Y-O-Y sales Number of Y-O-Y outlets
Company of sales,
BAHRAIN Who is this? Formats/channel growth, stores, 2018, growth,
name 2018,
2017/2018, % units 2017/2018, %
mln EUR

Highly diversified
conglomerate with
successful business 16,7
Lulu Group Hypermarket (LuLu) 461 -3,9 7
entities in across the
Middle East, Asia, US,
and Europe
top-retailers
(volume of sales) Hypermarket (Carrefour) 317 31,8 8 0
Carrefour Majid Al Futtaim Supermarket (Carrefour
93,8 52,8 4 0
Market)

Supermarket (Lastchance) 74 12,2 4 33,3

Fu-Com Casino group
Supermarket (Le Marché) 52 -2,9 1 0

Average: 18 10

QSR (Baskin Robbins) 9 -0,6 48 2,1

Dunkin' Brands
QSR (Vanellis) 7 -1,2 24 0
top-retailers
QSR
(number of outlets)
MTY Food Group
QSR (McDonald's) 25 -0,3 23 0
McDonald's

Average: -0,7 0,7

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LEBANON #8
LEBANON
LEBANON
LEBANON: TOP-RETAILERS
Volume
Y-O-Y sales Number of Y-O-Y outlets
Company of sales,
LEBANON Who is this? Formats/channel growth, stores, 2018, growth,
name 2018,
2017/2018, % units 2017/2018, %
mln EUR

Spinneys the premier

supermarket retailer in the
Middle East, operates
Hypermarket
Spinneys (LEB) hypermarkets and supermarkets 580 12,8 18 12,5
(Spinneys)
in Lebanon, Egypt, Qatar and
through a franchise agreement in
the UAE and Oman.
top-retailers
(volume of sales) Hypermarket (Le
An independent family-run 225 -4,1 10 0
Charcutier Aoun)
Le Charcutier
enterprise, one of Lebanon’s
Aoun
largest supermarket chains Supermarket (Le
112 -4,3 4 0
Charcutier Aoun)

Hypermarket
Carrefour Majid Al Futtaim 166 27,5* 3 200*
(Carrefour)

Average: 1,5 4,17

Total Forecourt (Bonjour) 36 0,5 60 3,4

top-retailers Starbucks QSR QSR (Starbucks Coffee) 10,5 6,8 32 6,7
(number of outlets)
Dunkin' Brands QSR (Dunkin Donuts) 7,2 0,5 31 0

Average: 2,6 3,4

LEBANON
Lebanon faces political and economic uncertainty, with regional tensions remaining, which
is having a negative impact on consumer confidence. A series of tax increases in 2018,
including a rise in VAT, was not well received. Grocery retailers saw moderate current value
growth in 2018, although consumers remained reluctant to spend on non-essentials, limiting
the growth of non-grocery specialists. A small improvement is expected for retailing in
Lebanon over the forecast period.
The country depends on imports. A currency devaluation would raise
prices for imported goods and erode living standards. Since 1997, a dollar
peg has reassured foreign investors of the country’s stability. The decision by
Lebanese banks this month to ration access to U.S. dollars therefore alarmed
Lebanese. Its economic fundamentals are among the worst in the world. One of
the most indebted nations, its government debt is estimated at 155
percent of gross domestic product. The country imports vastly more goods
and services than it exports, and the government budget deficit is set to reach
10 percent of GDP this year.
LEBANON: ME-CLIENTS

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EGYPT#9
EGYPT
EGYPT
!EGYPT!
› While increased prices also facilitated traditional
retail, customers focused on looking for high value
deals and favored bulk purchases. Various non-
essential purchases were delayed, which impacted
apparel and footwear specialist retailers and
homewares and home furnishings stores. Despite
existing challenges, new investors continued to
enter retail, banking on Egypt’s large consumer
base. Young and digitally-savvy Egyptian consumers
are driving the growth of internet retailing, which is
expected to be further supported by rapid digital
advancement in the country.
› Due to a continuous unstable political and economic
environment, Egyptian currency was devalued, and
thus the government tightened the supply of foreign
products in the country, introducing import restrictions
and tariffs on various items. Additional taxes and
increased custom fees has developed a challenging
situation for manufacturers, distributors and retailers
to import popular items. This impact has been felt
across both grocery retailers and non-grocery
specialists and in many cases, in addition to high
inflation, import duties further increased the final price
to the consumer. This has particularly favoured local
suppliers as grocery retailers replaced premium
imported items with locally sourced products and
brands. For greater price efficiency, electronics and
appliance specialist retailers in addition to other
channels are looking to establish manufacturing
facilities in Egypt over the forecast period.
EGYPT: TOP-RETAILERS BY SALES
Y-O-Y
Number of
Y-O-Y sales outlets
Volume of sales, stores,
EGYPT Company name Who is this? Formats/channel growth, growth,
2018, mln EUR 2018,
2017/2018, % 2017/2018,
units
%

is a discount retailer that is managed by the

joint stock company "Tawfeer for Food
Products". The firm has been established in the
year 2014 and 2 years later, 175 stores were
Kazyoun (Tawfeer already operational. By the
for Food year 2017, 200 stores were in full swing of Discounter 1101,1 118,2 515 94,3
Products SAE) activities. In fact, the objective of the company
is to expand by opening 1000 new stores
top-retailers by 2020. Some centralised warehouses have
(volume of already been established and the opening of
sales) other warehouses are also expected.

Carrefour
hypermarket 536,1 10,2 11 0,0
(Carrefour SA)
Majid Al Futtaim Holding LLC (MAF)
Carrefour Market
supermarket 279,2 50,4 28 27,3
(Carrefour SA)

Omar Effendi Department

is an Egyptian chain of government stores 251,6 -10,2 82 0,0
(Anwal Co) Stores

Average: 42,5 30,4

EGYPT: TOP-RETAILERS BY OUTLET NUMBERS
Y-O-Y
Number of
Y-O-Y sales outlets
Volume of sales, stores,
EGYPT Company name Who is this? Formats/channel growth, growth,
2018, mln EUR 2018,
2017/2018, % 2017/2018,
units
%

is a discount retailer that

Kazyoun (Tawfeer for Food is managed by the joint
discounter 1101,1 118,2 515 94,3
Products SAE) stock company "Tawfeer for
top-retailers Food Products".
(number of
is a Turkish retail company
outlets) Bim (BIM Birlesik Magazacilik AS) with discount model
discounter 214 11,1 264 3,1

La Poire (International Co for QSR & convenience (on

pastry chain 14,8 1,1 114 1,8
Sweets Production) the run)

Average: 43,5 33
EGYPT: ME-CLIENTS

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