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3.13 - Building Relationships - Turning Your Audience in Revenue
3.13 - Building Relationships - Turning Your Audience in Revenue
3.13 - Building Relationships - Turning Your Audience in Revenue
Video
Messenger Principles:
a. Gain Permission to enter inbox with comments or reply to comments. Always like and
comment on people’s comments in the comment section (eg. mission post, launch post, 2-step
post or general comment on value post).
After a prospect replies to you in messenger OR comments on your post, you have the highest
chance of converting. Do your best to start the conversation, gather information about their
current situation, and move the prospect to the next step all in a matter of minutes.
c. One Convo at a time.
Prospects can feel your energy through messenger. Be totally present and focused when
conversing with prospects in messenger (just like you are on your sales calls).
Be direct and to the point with your questions. Avoid asking multiple questions at the same time.
e. When providing value, talk about the what & why, not the how, unless you’re
introducing a new mechanism.
People are sold on outcomes/results, not on the processes. Talk about the macro- not micro
steps involved.
Be interested in the person, not just their business/ situation (eg. If a prospect mentioned they
have a busy week, follow up with them at the end of the week: “Hey name, how was your week,
finally able to have some rest now :D?” etc)
This is applicable if warm traffic leads commented or liked your post. Like and comment to
people if you have permission to send them a message.
If People Don’t Reply To Your Comment (1-2 hours) use the following script:
[send]
“ Here’s x resource :) ’’ (eg. comment for value)
[send]
“ Hey - I saw you commented “TERM” on my post about - Can I ask you 2-3 questions to better
understand your current situation and goals? Just want to make sure that I can help you :) ’’
Or
[send]
[send]
“ Hey - awesome I saw your comment! You keen to connect on a call next week I can run you
through it? :D “
“ Hey - thanks for your like earlier on my post about x ! :D - Curious, have you been into [name
market eg. dropshipping ] yourself ? ’’
You want to discover their current situation, desired situation, perceived challenges, and
background information. Ask clarity questions if answers are not specific or vague (eg. “What
have you tried so far? / “What do you mean with x?”
Example Script -
Awesome!
[SEND]
● Did you see any dip in performance due to the IOS14 update?
● Are you receiving a significant amount of revenue from your email flows?
Great!
[SEND]
[SEND]
● What do you think is the biggest challenge to getting to the XYZ goal? ● What do you feel is
your biggest struggle atm?
● Do you think you’ll be able to achieve {desired outcome} if you keep doing what you’re doing?
Ah I see,
[SEND]
Example script -
“I have several clients that have done exactly that in your market. So I might have some
feedback for you, let me know if it’s cool to share it with you?”
Educate them on their problem and talk about the what, not the how
Totally get that the quality of the leads and appointments that you’re getting aren’t great …
[SEND]
And while that is definitely a problem, based on what you told me and through working on many
campaigns that faced the same problem, I think the bigger issue is that you haven’t figured out
a way to do a Lot Of Volume
[SEND]
90% of the success/failure of your appointment setting will come down to the volume - the
number of outreach being done daily. Even if you had a perfect offer, but not doing the volume
required to get a lot of attention, you would still have a hard time getting to the qualified
leads/appointments...
[SEND]
If you do this right… they’ll start asking you more questions (i.e “well how can i go about doing
more volume?”). This is an opportunity to propose a call.
Propose Call
● “Would you be available to have a quick chat sometime this week? I’d like to show you how
we use $3 per hour virtual assistants to send over one thousand messages every day? I think
you’ll gain great insights on how you can implement it for your business and solve your current
problems!”
Great - well look, independent if you’re interested in working with me or our team, I could
definitely give you some insights on [their challenge i,e “offer frameworks I’ve used with my
agency clients and what they’re doing to produce 50k+ months consistently] - do you have time
this week for a quick 15 minutes call?
[SEND]
“Do you want me to send over my scheduler? ’’ > prospect replies yes
“Great, let me know if these times work for you: [insert scheduler link] ’’
● “?”
● Love / like their content and/or stories to give them a reminder to get back to you.
● Wait 1-2 weeks to re-ignite a new conversation eg. “Hey name, how’s your week been?”.
Step 6: Follow Up If Prospect Did Not Book In A Call (24h +) ● “Hey [name], did you find a time
that works for you? :) ”
Video
Remember:
The following three activities will change your business forever if done consistently and equally.
Content + traffic + Advancing Relationships.
If you’re not paying attention to one of these activities, the whole system will break and
you will be stuck not knowing why you can’t seem to build momentum and traction with
your organic war machine.
Daily Activities:
1. Create and post content following the weekly content calendar or 14-days promo cycle
on your Facebook profile.
2. Add 35 at minimum to your profile from quality Facebook groups. (Traffic) 3. Follow up
and/or reach out to people in Messenger.
In order:
1. People who comment on hard offer posts/stories (mission post, launch post. call to
action posts).
4. Follow Up with people who still haven’t booked the call but that have your calendar.
6. People who view your stories / like or comment on your posts. 7. Cold: people you
recently added from groups.