Professional Documents
Culture Documents
Maglalang - John Rasheen Ryle
Maglalang - John Rasheen Ryle
10pts
“Development Theory by itself has little value unless it is applied, unless it translates into
results, and unless it improves people’s lives.” A very recent improvement in the field of
economics is the subcategory of economic development. To raise living standards, it aims to
apply specific instruments and methodologies to the institutional, social, and economic facets of
developing nations. Development Theories refers to the systemic changes in people over the
course of their lives, with an emphasis on how people develop physically, mentally, emotionally,
and socially from early childhood to adulthood.
This is about the understanding of how individuals adapt, change, and advance throughout time
with the help of evolvement, environmental factors and societal relationships.
Development communication, according to Nora C. Quebral, is about more than just improving
communication as it already exists. She thought that strong communication may empower
people and communities, resulting in advancements in the social, cultural, and economic field.
She stresses the importance of using culturally aware communication techniques that align with
the target audience's values and worldview. Quebral is an advocate of participatory approaches
to communication, which call for the active participation and coordination of all parties involved,
including the public, development organizations, legislators, and leaders of local communities.
According to her, development outcomes that are more contextually appropriate and sustainable
result from participatory communication.
4. Briefly discuss the social mobilization, social marketing, and behavioral change
communication
The past 20 years have seen a significant increase in critical thinking and writing on
practical and ethical issues due to experiences with social mobilization, social marketing, and
community involvement in developing nations. There are a lot of factors to take into account,
like how to institutionalize skills, maintain programs, and duplicate successes. When used
properly, it also entails a process of ongoing learning that is in direct contact with the
perspectives of the target audiences, which provides a partial response to some of the
participation-related queries. Theoretically, social scientists are involved from the start in
defining and segmenting the market, choosing and adjusting concepts and products to market
based on consumer preferences, collaborating with marketers to position concepts and
products, and working with communication specialists to craft the best messages for maximum
impact. The program design is informed by the activities review in the last phase of this
approach.