BRAND

IDENTITY
PROPOSAL
YOUR PROJECT

Scope of Work:
In today’s marketplace, image is everything. How your company looks to

the outside world sets the tone for all of your interactions – with customers,

partners, media and other key stakeholders. You cannot afford to present

an unprofessional or inconsistent image in a competitive and crowded

landscape. Partnering with an experienced brand identity designer ensures

that your business image achieves maximum positive impact on your target

audiences. You need a designer that understands how to create or

rebrand an organization’s visual identity standards and extend these

frameworks into creative, project-specific approaches.

My Brand Identity Package includes the following:

1. A responsive Logo design and Variations

2. Pattern Design (Unique to your brand)

3. Stationery Designs (Business Card, Letterhead, ID Card etc.)

4. Merchandise design (T-Shirt and face cap)

5. Company profile design

6. Social Media Banners

7. Short Video Intro

8. Brand Style manual.

Deliverables & Milestones
Below are the packages i offer for businesses such as yours. Each is
tailored specifically to match how you need it.

Logo Corporate Full Brand

Design Identity Identity Design
Design

$500 $1000 $2000

This package gives you This package gives you This package gives you
the responsive logo the responsive logo the responsive logo
design (2 samples) and design (4 samples), design (4 samples),
brand guideline (15-30 brand guideline (25-40 brand guideline (35-60
pages). pages), stationeries: pages), stationeries:
business card, letterhead, business card, letterhead,
Duration: 1 Week ID Card and Brand Visual ID Card and Brand Visual
Elements. Elements, Logo
Animation,
Duration: 2 Weeks Communication: Website
landing page design only,
Social Media Design
Samples and highlights,
Photography, Posters &
Banners

Duration: 4 Weeks
Project Phases
A Five-Phase approach to Design Excellence
To ensure that my designs aligns with your expectations,
I’ve developed a Five-phase process to guide us every step of the way

01 Brief Analysis
Before the start of every project, I always analyze the client’s brief that
contains details of what they expect. This includes studying the logo type,
font type and style they hope to see represented on their brand.

02 Research
Research takes place in the first stages of any design project I commence.
I conduct extensive background research to be able to understand your goals,
audience needs and project expectations. In addition, I will conduct market,
customer and competitive research to gather additional insight.

03 Sketch Development
The output result from phase I and II will lead to sketch ideas from the designer.
In some cases, we move forward with to phase IV when the client approves
a sketch. At this point we will provide 2 more concepts for the client to
choose from.
To be clear, phase IV is independent of this phase. We carry out this phase as
some clients would rather be saved the time of waiting for the concept
designs before approval

04 Design
When a sketch is approved and you are on board with the initial concepts,
design work begins. I keep your communication needs and priorities at the
core of every design decision – from colors to image selection to font styles.
Typically, I explore several different creative approaches before centering on
my own main creative ideas. Based on your feedback, I evolve these creative
approaches into comprehensive design directions.

05 Implementation/Presentation
After you select your preferred design direction, I begin design execution.
I will work with you to select images and gather copies for the final design
pieces. I produce draft outputs for your review and make sure that your input
is reflected before any piece goes into production.

When your quality standards (and mine) are achieved, I prepare your design
pieces (files and deliverables) for final production. Also, I collaborate closely with
any third-party vendors (such as printers) to make sure that the finished product
meets your expectations.
ACCEPTANCE OF TERMS AND
CONDITIONS
On your acceptance of this proposal, an invoice along with payment
schedule and details will be sent over to you.
This project will require a 75% upfront deposit before the project commences
or pay by milestone completion.

Also, please note that you are only entitled to the approved logo as
every other logo ideas & sketches that was developed during the
course of creation solely belongs to me and lastly, I own the right to post
completed project on my socials with a reference to your brands page
if there’s any.

Thanks for your time and I do look forward to working with you!.

+2349014895946 | avmediaconcept2017@gmail.com
avstudiosng