NAME + AGE

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Add a

PERSONA picture
here
JOB ROLE + OTHER DEMOGRAPHICS

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A persona is a fictional profile that

represents a brand audience.
Developing a persona helps you to
bring the audience to life and target it
more accurately.

PERSONALITY TYPE NEEDS & GOALS

WHAT’S IT FOR?
Gathering your ideas and data about and
relationships with your audiences.
Personalising your audiences and giving
them a presence in your thinking and
planning.
Which personality aspects are important? Which problems or needs do they have that your
product could address?
Openness: Imaginative or Conventional?
Conscientiousness: Organized or Spontaneous?
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Extraversion: Outgoing or Solitary?
Agreeableness: Trusting or Competitive?
Neuroticism: Prone to stress or Emotionally stable?

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HOW TO USE IT?

1. Research your primary audience.

2. Create a fictional persona for one or

more people representative of the group.
3. Validate your assumptions and test
how they respond to messaging, design
and persuasion.
OFFLINE AND ONLINE PLACES BEHAVIORS
Where do they hang out? What are they doing instead of using your product?
Type offline and online places and channels here Type current behaviors here