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After Virtue in Accounting Ethics
After Virtue in Accounting Ethics
After Virtue in Accounting Ethics
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Business Ethics
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J Bus Ethics (2018) 148:21-36
https://doi.org/10.1007/sl0551-016-3018-9 yWj CrossMark
Received: 26 June 2015 /Accepted: 7 January 2016 /Published online: 14 January 2016
© Springer Science+Business Media Dordrecht 2016
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22 A. West
provide
Salter 2008), managers (Brewer 1997), nurses (Armstrong s
2006; Sellman 2000, 2011), psychiatrists (Michel 2011),
accountin
psychologists (Richardson 2012), those involved in public
critique o
The pape
relations (Leeper and Leeper 2001), surgeons (Hall 2011),
and teachers (Fitzmaurice 2010; Noddings
virtue eth 2003; Dunne
the 2003). key c
Chaps. However, the existing research goes beyond considera- 14
duces the
tions of how Maclntyre's concept of a practice can (or
articulated in various International Federation of cannot) be applied to various activities and professions, and
some have
Accountants (IF AC) documents), which is followed bysuggested
an other ways in which AV can be
examination of how the key concepts of Maclntyre's
applied to business. These include arguments for a focus on
virtue ethics can be applied to accounting. This is fol-
'craftsmanship' (Moore 2005b), articulations of 'corporate
lowed by a section that summarises the implications,
character and virtues' (as opposed to corporate culture and
identifying the areas in which Maclntyre's scheme both2005a) and of organisational virtue (Moore
values) (Moore
andapproach,
supports and critiques the existing professional Beadle 2006; Moore 2008), application to the roles of
and the final section concludes. managers (Moore 2008), recommendations for reforming
organisational governance to 'crowd-in' virtue (Moore
2012b), an examination of how Maclntyre's scheme relates
to the concept of 'meaningful work' (Beadle and Knight
Existing Work in Virtue Ethics and Accounting
2012) and application of A V to economic systems (Keat
2008a) and 'varieties of capitalism' (Keat 2008b). A
Maclntyre's AV follows the work of Anscombe (1958), number of empirical studies have also illustrated how
Foot (1978) and Williams (1972) in arguing for more Maclntyre's approach may be evident in practice (Moore
attention to virtue ethics as a philosophical alternative2012a;
to Moore and Beadle 2006; Beadle 2013; Hine 2007),
deontological and utilitarian ethics. It is now fairly com-
and there are several articles that critique Maclntyre's
mon to see introductory books on business ethics interpretation
or of the modern bureaucratic manager
accounting ethics including a section on virtue ethics in(Mangham 1995; Nash 1995; Randels 1995; du Gay 1998;
their discussion of philosophical approaches (see, for Hine 2007) or that provide a more business-friendly
example, De George 2010; Grace and Cohen 2013; Duska interpretation of AV (Crockett 2008; Dobson 2008).
et al. 2011), with Pakaluk and Cheffers' (2011) work Although very little of this research applying Macln-
notable for explicitly taking an approach based on virtue
tyre's work to business explicitly considers accounting, A V
ethics. Academic research regarding virtue ethics has
andhad a significant influence on accounting ethics
business has also become common; some notable re- research. Uysal's (2010) analysis of 'business ethics
searchers in this area include Solomon (1992, 2003, 2004),
research with an accounting focus' identified A V as one of
Hartman (1998, 2006, 2008a, b), Sison (2008, 2012), Mele
the more cited works (the co-citation analysis groups
(2005, 2009), Audi (2012), Mintz (1995, 1996, 2006, 2010)
Maclntyre's A V in a 'professional ethics' cluster with Gaa
and Koehn (1995, 1998, 2013), see also Ferrero and Sison
1994; Larson 1977; Preston et al. 1995). Yet notwith-
(2014) for an overview of the virtue ethics in business and
standing the significance of A V as a source for accounting
management literature. There is also some academicethics research, there has been little direct application of
research on virtue ethics and accounting, often focussing
Maclntyre's interpretation of virtue ethics to accounting.
on accounting education (Mintz 1995, 2006; Armstrong Francis' (1990) article is the notable exception, providing
et al. 2003; Mele 2005). an early (relative to much of the work on Maclntyre and
Beyond more general applications of virtue ethics business
to mentioned above) overview of how AV might be
business and accounting, a significant body of work hasapplied to accounting, and using Maclntyre's work to
specifically considered how Maclntyre's approach to virtue
emphasise how accounting is both a "moral and discursive
ethics (drawing primarily on AV) may be applied to busi-
practice" (1990, p. 5). However, although Francis referred
nesses and organisations. Moore (2002) argued for 'busi-
to a number of key aspects of Maclntyre's virtue ethics,
ness' itself to be considered a Maclntyrean practice
including internal and external goods, and the distinction
(subsequently modifying this to describe 'business' asbetween
a practices and institutions, there are a number of
"practice-institution combination" Moore 2008, p. 507, see
key areas in which Francis' analysis does not reflect
also Beadle 2008), while others have focused on specificMaclntyre's approach (discussed in more detail below).
activities or professions, including those of jazz musicians This paper makes two significant contributions. Firstly,
(Banks 2012), journalists (Borden 2007; Lambeth 1990; it provides a more accurate and thorough examination of
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After Virtue and Accounting Ethics 23
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24 A. West
not "pointlessimpo
except as a device for achieving external goods"
child
(p. 191). win
worth of
The reasoning behind the identification of these three
plays to
necessary virtues (particularly in the w
light of conflicting
candy lists of virtues provided by different virtue ethicists overalo
reason time), is that they are implicit in the achievement fo of
to cheatexcellence in any practice. That is, in order to achieve a
can excellence, ado practitioner must display Courage, by being so
will come a time when the child will find in those "prepared to take whatever self-endangering risks are
demanded along the way" (p. 191), must display Justice,
goods specific to chess, in the achievement of a cer-
"learning to recognize what is due to whom" (p. 191), and
tain highly particular kind of analytical skill, strategic
imagination and competitive intensity, a new set ofHonesty, which requires not simply telling the truth, but
reasons, reasons now not just for winning on a par-that we "listen carefully to what we are told about our own
ticular occasion, but for trying to excel in whatever
inadequacies and to reply with the same carefulness for the
way the game of chess demands. Now if the child
facts" (p. 191).
cheats, he or she will be defeating not me, but himself
or herself. (Maclntyre 2007, p. 188) Institutions
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After Virtue and Accounting Ethics 25
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26 A. West
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After Virtue and Accounting Ethics 27
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28 A. West
In each of
intrin
goods
practice it
on two.
'bookk
great
bookkeepin
Carn
focus on
made in
Cartet
ted
farming)in
t
pleas
between b
an vinsd
empiric
practices
accou
their
applicabili
Thereanare
inc
cussion
of of
th
and
Firstly, N
dr
"The i
excelling
in
practiceno
of
ing borin
the fo
and
internal gr
(i.e. Relate
financ
tion's fina
over i
ing the
that m
th
Secon
financial s
managem
player
measures
also a
in
and j
organisati
responds
report
(including
of re
chess
measures r
Repla
Excellence
most clea
the d
amendme
parap
accountin
... so
with vario
gradu
are devel
ing, t
2010), by
reaso
standards
cessf
ment and
A nu
standards
et al.
possibilitie
such as th
2005)
(Dey wealt
2003
signif
further ex
the traditi
profe
Maclntyr ing, s
not,A number of observations
howe can be drawn from the above.
Firstly, as suggested above, the current motivations asso-
accounting
thatciated with accounting are likely to be misplaced, and ali
the
the extern
focus on the external goods that may accrue to accountants
before
serves neither the practitioners nor their the
stakeholders well.
who Secondly, givenchoo
the uncontroversial belief that accountants
ought not to cheat, it follows to
ceived that, as in Maclntyre's d
to their
example of the chess player, we would hope instead thatpr
be intuiti
eventually (or, on balance) the internal goods associated
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After Virtue and Accounting Ethics 29
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30 A. West
accountin
status, power and wealth, can lose sight of the internal
goods associated with the practices they house. While
contrasted
of instituti
empirical studies describe and explain such arrangements,
Maclntyre's account provides a normative framework
Institutions (with a reasoned justification) that requires the prioritisa-
tion of internal over external goods, with the prediction that
Applied to accounting, Maclntyre's understanding of "if in a particular society the pursuit of external goods were
institutions would include the professional bodies (such as to become dominant, the concept of the virtues might
the various Institutes of Chartered Accountants), profes- suffer first attrition and then perhaps something near total
sional accounting firms, and accounting departments ineffacement, although simulacra might abound" (2007,
public and private sector organisations, although each of p. 196).
these groups plays their distinct own role in establishing,
maintaining and furthering accounting practice. Within theNarrative Unity
various institutional contexts we can consider the extent to
which virtues and vices are exercised and/or promoted. Maclntyre's claim that actions are only intelligible when
Regarding the exercise of the virtues, there is some
we understand the individual's setting and intentions is
entirely consistent with how ethical transgressions in
(albeit brief) acknowledgement in the IF AC Code (as noted
accounting are popularly conceived. That is, few would
above), and the profession regularly reiterates its commit-
ment to fair and honest reporting (see, for example, theargue that the act of an accountant who misappropriates to
fund his/her child's life-saving medical treatment is ethi-
various discussion points related to ethics that are raised on
the IFAC website's 'Global Knowledge Gateway' 2015a). cally equivalent to one who misappropriates to fund his/her
Furthermore, a substantial portion of the IFAC Code Caribbean
is holidays. Furthermore, the proliferation of
devoted to identifying and mitigating risks to honest books (Carnegie and Napier 2010 identify nine non-aca-
accounting practice. Many of those employed in account-demic books published between 2002 and 2006 on the
ing departments and professional firms participate in this
Enron scandal alone) that provide more complete descrip-
approach by virtue of their professional affiliations, while
tions of accounting scandals and fraud suggest that such a
context is both necessary and desirable in order for the
also subject to measures taken by their own organisations
to curb dishonest accounting practices and fraud. supposed ethical transgression to be adequately
Complementing this, however, is evidence of the cor-understood.
rupting influence of the institutions, where research has Similarly, Maclntyre's view of personal identity,
documented how professional accounting bodies around
coherent and identifiable despite psychological changes
the world have, in the pursuit or maintenance of status,over time, is consistent with the typical understanding of
wealth and power, excluded groups of people, based on
the concept of 'accountability'. In his own words:
gender (Kirkham and Loft 1993; Lehman 1992), race
To be the subject of a narrative that runs from one's
(Hammond 1997; Hammond et al. 2009, 2012; McNicholas
birth to one's death is ... to be accountable for the
et al. 2004) or language (Spence and Brivot 2011).
actions and experiences which compose a narrat-
As mentioned above, there is also evidence of increasing
able life. It is, that is, to be open to being asked to
commercialisation of accounting in recent decades. Spence
give a certain kind of account of what one did or what
and Carter's (2014; see also Carter and Spence 2014) study
happened to one or what one witnessed at any earlier
of partners at Big 4 accounting firms is of particular interest
point in one's life than the time at which the question
as they distinguish between the commercial and technical
is posed, (p. 217)
logics that exist within accounting firms and describe how
This view is implicit in the various sanctions and modes of
the former, focused on increasing firm revenue and profits,
is completely dominant amongst partners. Their interviews
redress that are available for moral infringements, whether
also reveal how the technical and ethical aspects of
through the law or professional codes; for these laws and
accounting are relegated to staff at lower levels (including
codes to be intelligible we must accept such an account of
directors and senior managers) and how ethical issues arepersonal identity and reject those philosophies (whether of
interpreted legalistically, in terms of risk management. an analytical or continental tradition) that discard such a
Although Spence and Carter provide a sociological inter- notion.
pretation based on the work of Bourdieu, and contrast their Regarding the virtue of Integrity/Constancy, we would
findings with the public interest claims of the profession, expect an accountant with Integrity to maintain consistent
they provide a particularly vivid example of how institu- views, in differing social contexts, regarding issues such as
tions, necessarily involved in the allocation of the goods of
the appropriate information that ought to be disclosed to
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After Virtue and Accounting Ethics 31
various accounting.
stakeholders. That Concerning
is, the
a goods which provide
company acc
lack Integrity if accounting with
he/she 'its particularthe
limits point anddisclosure
purpose', and
side-effects to what arguments about which would
is legally characterise a traditionbut
mandated, of t
position as parentaccounting
and consumer,
practice deman
in 'good order', we can suggest two
grounds) that other companies go beyond
rival positions.
ments in disclosing the possible
According to side-effect
the first position, the practice of account-
product. Similarly, we
ing (and would
the institutions that haveexpect an
maintained and sustained ac
Constancy pursue to
thehasgoods
this practice) ofcontribution
provided a significant providing to the
cial statements year increased
after well-being of large numbers
year. An of auditor
people across the w
her client to make globe. In so far as the invention
particular of the limited liability
changes to ach
sentation one year, company
but then
is second ignores
only to the wheel in making the the
greatest sa
following year, contribution
would to humankind
lack the (Tricker 1990, p. 253),
virtue of Co
Maclntyre's approach to
accounting Integrity
has provided can
the means by which this invention be co
the approach taken is
byused, enabling
the those accounting
with access to capital to ensure it is
profes
damental principle' of
financially Integrity,
productive, describ
and those charged with employing
"straightforward capitalhonest
and to plan and controlin its use, such that
all financial
profession
objectives are
relationships. Integrity achieved. Put
also to such use, accounting
implies fair has deal
fulness" (para. 110.1),
facilitated
appears
the creation of new enterprises,
to reduce investment in Inte
'true and fair' new factories and offices, and already
(characteristics development of new prod-
covered
of Honesty and ucts and services, all However,
Justice). of which have provided increased
this d
requires employment
accountants to (and new opportunities for
display employment)Honest
such and
across differing contexts
greater material well-being
(the for thevariety
communities within of 'p
business which these businesses
relationships'), and operate. (To some
thus extent, thisreflec
does
approach to some approach reflectsHints
extent. neo-liberal market
of economics
a (Friedman
wider un
also evident inthe1962)Chartered Institute
and is consistent with both shareholder (Friedman o
Accountants' 1970) and
advice to instrumental members
their stakeholder (Donaldson and regardi
Pre-
as 'misconduct', which includes
ston 1995) approaches a "criminal
to corporate governance.)
acts of violence" (Chartered Institute
In this perspective, the primary ethical issue relates to of
Accountants n.d.) - the possibility
a of providing accounts that arenot
transgression false and/or
necess
professional and business
misleading (particularly torelationships,
the providers of capital). The a
Australia's 'fit and proper'
profession's requirement
approach (reflected in the Code) has been to t
account whether a require accountants to identify
member hasand evaluate scenarios
any criminalin
(CPA Australia 2015). However,
which principles such as integrity andby restrictin
objectivity might be
'professional and compromised, but continued
business ethical failures have led to
relationships', the
distinction between greater
the emphasis on ethics education for prospective
professional/busine
other aspects of theaccountants, and increased regulation andlife,
accountant's oversight of the
and th
the importance of profession.
Integrity as a state of 'wh
undivided. While this position is dominant (and implicit in most
accounting education), a second position can be suggested,
The Role of Tradition in which accounting practice and its institutions are com-
plicit in the oppression and exploitation of various groups
Maclntyre's concept of tradition, or indeed any concept andofindividuals. This goes beyond the use of accounting
moral identity that goes beyond the articulation of fivetechniques to facilitate the Holocaust (Lippman and Wilson
principles fundamental to professional accounting, and2007),
an and includes oppression and exploitation in capi-
appreciation of threats to the five fundamental principles, is democratic societies. While some of the ways in
talist,
completely absent in the profession's approach which to professional accounting bodies have excluded indi-
accounting ethics. The concept can, nevertheless, viduals
be based on their gender, race or language have been
documented (as discussed above), this position further
applied to accounting. It is obvious that, even if students
emphasises
are not taught about it, there is more to accounting than its the servitude of current accounting practice to
contemporary practice and institutions, and a more com- capital (Hopper 2013), with the consequence that those
without access to capital are, at best, ignored and excluded,
plete understanding of accounting must include its histor-
but at worst, are harmed in the pursuit of financial gain
ical development, its successes and failures and the debates
and arguments concerning what counts as 'good'
facilitated by accounting.
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32 A. West
While mu
above regarding the history of accounting, the community
reflected
of professional accounting practitioners and the articulation
(Chua 198
of standards by this community that Maclntyre' s concept
of a 'practice' is well suited to accounting. Given the dif-
accounting
on ficulties in applying this concept to business in general
capitali
ism,(Beadle 2008; Moore 2002)
see this is itself significant, and M
ticular
immediately suggest that Maclntyre' s scheme is of use in in
could hav
this area. Secondly, there is some evidence of Maclntyre' s
necessary virtues of Courage, Justice fail
whose and Honesty in the
ethical fa
profession's emphasis on Honesty (as an element of the
fundamental principle of Integrity),
those that and in its (albeit
occasional) references to Courage and Justice. Thirdly,
unequal re
the secon
Maclntyre' s understanding of the narrative unity of one's
financial
life underlies the concept of accountability, and thus the
use of professional regulations to ensure such account-
achieving
ability. The approach to virtue ethics presented in AV
complicit i
partaccordingly provides
of some philosophical support for how Ch
Maclntyr
ethics is approached by the accounting profession.
archetype
There are, however, a number of challenges raised by
manager
the application of Maclntyre' s ethics to accounting, which
science
suggest areas in which the professional approach to ethics
to
ences, and
ought to be reconsidered. Firstly, the distinction Maclntyre
tivedraws betweenmeaninternal and external goods, and the
brought
imperative to prioritise internal goods, provides a norma- in
ticular
tive judgement lacking in the profession's approach. is
managers,
Without this requirement, Maclntyre' s perspective predicts
The that the practice
mere of accounting would become no more than
positing
a means of accumulating wealth, status and power, and the
evidence from studies of professional accounting firms
accounting
moderate
(Spence and Carter 2014; Carter and Spence 2014) sug-
gests that this may have already occurred. To avoid (or
accounting
outside th
reverse) this requires that those who manage the institu-
on the go
tions that house accounting practice (including professional
position
bodies, firms and accounting departments) re-focus atten- is
example,
tion towards the internal goods of accounting. Considering,
Horngren
for example, the relationship between high performance,
(such as
organisational prominence and fraud (Mishina et al. 2010), IE
thatand the pressures
accou associated with performance and
favour of
prominence, the manager of an accounting department may
without
need to identify and articulate a mission and strategy for su
tutions
his/her department that is at odds with the organisational o
mission of maximising shareholder wealth. The focus
according
within such a department must instead be on the excel-
lences of providing reports that fairly present the under-
Implications lying activities as accurately as possible, of exploring
possibilities for better accounting, and of further develop-
Having considered the key concepts of Maclntyre 's virtue ing the associated cognitive skills. In such an organisa-
ethics, and how these can be applied to accounting, it is tional context, it is imperative that an accountant who
possible to identify a number of implications. This section adjusts accounts in order to meet executive expectations or
considers both areas where Maclntyre' s ethics supports the aspirations is not mistaken for a good accountant.
approach taken by the profession, as well as areas in which Secondly, the three virtues that Maclntyre identifies as
it provides a critique and raises particular challenges. being essential to any practice provide a focal point for the
Regarding the former, it is apparent from the discussion development of moral behaviour in accounting. That is, in
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34 A. West
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36 A. West
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