1 Key stakeholder - actor can impact the partnership extensively

2 Primary stakeholder - actor can advance or slow down the partnership

3 Secondary stakeholder - actor needs to understand the basics of the partnership
4 Stakeholder´s role is not identified

Stakeholder name/group

<Partnership 1>

Description <Name of the organization or person>

Example NN

How to utilise in This is your target audience that you

communications planning wish to reach or interact with

impact the partnership extensively
can advance or slow down the partnership
or needs to understand the basics of the partnership
ntified
Type
<Choose the relevant category>
Local business
Depending on the organization,
you need to adjust your key
messages and the
language/terminology.
Description of the
stakeholder group
<Choose the relevant
category>
Core partner
Core partners and non-core
partners are considered as
internal stakeholders. Target
groups are external
stakeholders.
Stakeholder analysis
Priority
How important is this
stakeholder group when
considering the success
of the partnership?
1
Communications efforts
and activities differ
depending on the
prioritization. You want
to make sure the key
stakeholders are
engaged and not too
much effort is put on
secondary stakeholder
communications.
Stakeholder analysis

Size Expectations Concerns

How many people are

impacted? How many What kind of concerns this actor
What does this actor expect from the
people work at the company has towards the
partnership/other partners?
premises? How many people partnership/other partners?
work in the department?

Government officials do not do

Reach objectives in schedule. their share. Potential
25 Regular meetings. Engagement of reputational risks if the
the government officials. partnership is not reaching its
goals.

It´s useful to understand the
size of the target audience
so you can decide relevant
channels. E.g. when
planning awareness raising,
you might want to use
different channels whether
the target audience is 25
people or 500 people.
Expectations should be managed via
communications. You can plan your
communications activities, key
messages, presentations structure,
communications timing etc.
according to the expectations. Make
sure you ask for feedback regularly
and adjust your plan according to
the changing expectations.
Concerns can be tackled through
communications. Plan necessary
activities, key messages and
timing according to the possible
concerns. For example, if there
are some challenges with
personal dynamics you might
want to plan more unofficial
meetings or gatherings.
 Other comments

Other useful information, e.g. regarding

contact person, personal relationships,
possible risks

N.N is very eager to see some results with

his own eyes. N.N´s supervisor is not very
supportive towards the partnership, he
does not understand the benefits for the
company.

Depending on different personalities or

social styles, you should adjust your plan
and materials. E.g. for analytical people,
make sure you have all correct and
necessary facts and figures so the can base
their decisions on those. Adjust also your
presentation structure according to the
different social styles. See more, e.g.
https://www.cs.colorado.edu/~ksiek/Teachi
ng/GEEN1400/F09/Class-Docs/Week2-
SocialStyles.pdf
 Stakeho
1 Key stakeholder - actor can impact the partnership extensively
2 Primary stakeholder - actor can advance or slow down the partnership
3 Secondary stakeholder - actor needs to understand the basics of the partnership
4 Stakeholder´s role is not identified

Description of the
Stakeholder name/group Type
stakeholder group
<Partnership 1>
Stakeholder analysis

Priority Size Expectations

Concerns Other comments
Government authorities
Local business
Global NGO
Local NGO
Local community
Parastatal
Other

Core partner
Non-core partner
Target group