EGYPT’S LEADING

PRODUCER
OF DAIRY AND JUICE PRODUCTS
JUHAYNA
COMMITMENT
Juhayna Food Industries is a leading
Egypt-based manufacturer specialized
in the production, processing and
packaging of milk, yoghurt, juice, and
juice concentrate. Since its founding
in 1983, it has secured a frontrunner
position in the dairy and juice industries
in Egypt and the Middle East, a feat made
possible through its firm commitment to
delivering a wide range of high-quality,
healthy, and safe products that have
become trusted household names.
Founded by Mr. Safwan Thabet, Juhayna
Food Industries was built on a vision to
introduce the market to a new business
model for food production that at its
core. Today, with 4 fully operational
facilities, 28 distribution centers, over
65,000 retail outlets, and 5,000
European Holstein heifers held at its
disposal on its fully-owned dairy
farm, Juhayna continues to raise the
benchmark for premium quality Egyptian
manufactured products. In its 35 years of
operations, Juhayna’s dairy segment has
cultivated an ever-increasing number of
customers loyal to its brands, affording
it a comfortable lead above all its dairy
competitors and a significant market
share that currently stands at 57% in
2018. It is also the sole supplier of dairy
for McDonalds Egypt alongside many
other leading fast-food restaurants,
hotels, airlines, and educational
institutions.
Our use of quality ingredients, internally
manufactured concentrates, and
state-of-the-art technologies for
processing and packaging, alongside
heavy investments in R&D to enhance
our product offerings, aid in fulfilling our
vision of bringing quality and healthy
products to Juhayna’s consumers. To this
effect, having achieved notable success
Juhayna is a market
in our Egyptian and Middle East markets, pioneer with the
we’re committed to expanding our largest product mix
footprint across Africa, Asia and Europe
as an extension of our core belief and
available in Egypt.
social responsibility towards bettering
the lives of the community at large.
JUHAYNA
JOURNEY
Juhayna Food Industries began production in 1983 with a total capacity of 35
tons per day and total sales of USD 4 million. Today, the company owns 4 plants
in addition to 28 sales and distribution centers, a fleet size of over 1,000 vans and
trucks, and boosts a net income of 400 Million USD (FY17).
Despite politica
Our success is a testament to the strategic investments we’ve made in innovation Juhayna mainta
position by rem
and technology, and our continued dedication towards enhancing our production
investment and
standards. the Egyptian ec

New Technolog
group introduce
May 2012, TBA
a bi-product of o
1983 towards innova
investment that
to differentiate
Operations begin with a state-of-the-art
manufacturing facility in the Sixth of October
2000 apart from its co
through a new, h
City, a suburb west of Cairo. Juhayna line, the new pa
becomes the first company to partner with Building on its strategy of innovation, highest levels of
the global packaging giant, Tetra Pak (Alfa- Juhayna introduces a new whipping and a modern ap
Laval at the time), becoming a pioneer in the cream product to the Egyptian market;
packed milk, yoghurt, and juice industry. the first of its kind.

1991 2005 2010

Juhayna becomes the exclusive
Juhayna launches its vertical integration Juhayna’s shares first traded
supplier of dairy to McDonald’s
expansion plans & the development of the Egyptian Exchange Mark
Egypt and enters into supply
its manufacturing facilities in addition (EGX), in addition to being na
agreements with a number of
to establishing new facilities. The the “Best African IPO” by a le
leading global fast-food chains
Group acquired El Masreya Company international investment and
(Burger King, KFC, and Pizza Hut),
for Dairy and Juice Products. The new communications group “Afric
hotels, airlines (Lufthansa & Egypt
manufacturing facility significantly boosts Investor”; in a joint summit w
Air), educational institutions, and
production capacity from 100 tons per day New York Stock Exchange to
the Egyptian Ministry of Education.
to 600 tons per day. investment on the continent.
 2012
al and economic volatility,
ains its market leadership
maining committed to its
d expansion plans to support
conomy.

gy (TBA-Edge): Juhayna
es a new technology in
A-Edge, which is considered
ongoing commitment
ation and a USD 20 million
t the group made in order
itself and set its products
ompetitors. Manufactured
high capacity production
ackage guarantees the
f sterilization, uniqueness
ppeal.
2015
Juhayna establishes a new dairy
farm, decreasing reliance on external
suppliers —a move that ensures
quality while simultaneously securing
supply quantities. The company also
inaugurates three new distribution
centers taking the tally up to 30
DCs, with three additional centers
commissioned for 2016.
2018
In 2018, Juhayna joined the United
Nations Industrial Development
Organization’s (UNIDO) MED
TEST II initiative, which aims to
encourage sustainable consumption
and production patterns in the
Mediterranean region

0 2014 2017
Launch of Operations at Egyfood Yogurt Juhayna started the production of Arla
d on Cheese in Juhayna’s factories. This is
Plant in Sixth of October City
ket an acknowledgement of competence
amed and a proof that Juhayna’s factories are
eading in accordance with the highest global
d standards.
ca
with the
o promote
.
JUHAYNA
PRODUCTS
From affordable packaged milk and traditional family-packs of spoonable yoghurt
to premium juices and flavored yoghurt drinks, Juhayna’s diverse range of
products is a key aspect of its success.

Our business operations are divided into four segments; Dairy, Yoghurt, Juice, and
Concentrates & Others.

DAIRY
Juhayna’s dairy segment focuses
on the production of plain and
flavored milk, cream, and white
cheese, as well as speciality
products for global manufacturers,
retail outlets, and leading
restaurant chains. Currently
Juhayna’s Egyptian marketshare
of plain milk stands at 57% and its
share of flavored milk at 50%.
YO G H U R T
Juhayna’s yoghurt segment
includes spoonable as well
as drinkable yoghurts, and is
comprised of over six successful
and highly recognizable brands
in the Egyptian market — such
as Rayeb and Zabado — ranging
in size from single serving to
restaurant bulk use. Currently,
Juhayna holds a 29% market
share in the spoonable yoghurts
market and a 60% market share of
drinkable yoghurt.

JUICE
Juhayna’s juice segment holds a
leadership position in the highly
competitive juice market in Egypt
by developing the flavorful and
healthy beverages that have
become iconic in the region and
a staple in Egyptian households.
The fruit pulps and concentrates
used to make our juices are
manufactured from the highest-
quality fresh fruits, squeezed and
distilled using the most up-to-date
technology in accordance with
global standards. Juhayna holds
a 18.4% share of the total juice
market in Egypt.
Juhayna is a leading
Egyptian producer of
plain milk stands at
57% and its share of
flavored milk at 50%.
C O N C E N T R AT E S
& OTHERS
Juhayna’s position as the largest
juice manufacturer in Egypt could
not have been achieved without
a Concentrates production and
distribution segment. Not only
is Juhayna’s Concentrates line of
business a key strategic component
of Juhayna’s value chain — with
75% of its concentrates production
used in juice manufacturing by
the company — its operations
are sophisticated enough to
sustain itself as an independent
business unit. The concentrates
LOB supplies a wide variety of
customers ranging from private
consumers to multinational
corporations.
KEY FACTS
& FIGURES
From affordable packaged milk and traditional family-packs of spoonable yogurt
to premium juices and flavored yogurt drinks, Juhayna’s diverse range of products
is a key aspect of its success. Our business operations are divided into four
segments; Dairy, Yoghurt, Juice, and Concentrates & Others.

04
M A N U FACTU RIN G
FACIL ITIE S

+200
STOC K KE E PI N G
UNI TS

28
D IS TRIBU TIO N
CE N TE RS
E XPE RT
+4K
E M PLOYE E S

5K
E U RO PE A N H O L S TE IN
H E IF E RS

6M
C ONS UME RS
S E R V E D DAI LY
FACILITIES
& C A PA B I L I T I E S
Manufacturing is at the heart of Juhayna’s operation with a state-of-the-art milk
factories, juice facility, yoghurt plant and one facility that produce concentrates.

Juhayna has Egypt’s largest distribution network. The group’s distribution arm has
grown to include 28 distribution centers and 65,000 retail outlets across Egypt.

Cairo

Farafra
Oasis
BAHEYA
H O S P I TA L
Juhayna pursues launching effective
community initiatives aimed at raising
awareness about the importance of health
care and nutrition.

This matches the overall objective of the

sustainable development goals which is
“ensuring that everyone enjoys a healthy
lifestyle and wellbeing no matter their age.”
AWARDS
& C E RT I F I C AT E S
Juhayna’s Research & Development department is one of the company’s major
assets and one of the most significant differentiating factors between us and our
competitors.
AWARDS
& C E RT I F I C AT E S
From cost-saving production measures to quality control and development of
human capital, utilizing this asset to its full potential is a major part of our strategy
going forward as we continue to innovate and uphold quality standards as well as
become more efficient by maximizing cost-saving measures.

COURT OF THE CHIEF RABBI

BETH DIN, LONDON

Dayan Ch. Ehrentreu, KASHRUT DIVISION - KLBD

Emeritus Rosh Beth Din & Consultant Dayan Rabbi J. D. Conway, Director
Dayan M. Gelley, Rosh Beth Din
Dayan I. Binstock
Dayan Y. Abraham
Dayan S. Simons KOSHER CERTIFICATE
Date Page Number: 1 of 1
11/07/2018 Company Code: 6246
28th Tammuz 5778 Certificate Number: 36726-1

The following products manufactured by El-Marwa Food Industries Co., 6th of October City, Egypt at the factory site
listed below are Kosher certified by the London Beth Din Kashrut Division (KLBD) for year round use and according to the
Kosher status below.

El-Marwa Food Industries Co.

Lot 43, 4th Industrial Zone
6th of October City
Giza
12563
Egypt

Products Code Product Kosher Status Kosher Logo

LEMON JUICE NFC Pareve non-Passover KLBD

LEMON PULP CELLS Pareve non-Passover KLBD

This Kosher certificate is valid until 11 July 2019 and is subject to renewal at that time.

Rabbi Jeremy Conway Dayan Menachem Gelley

Head Office: Kashrut Division, 305 Ballards Lane, London, N12 8GB, United Kingdom
Tel: +44 (0) 20 8343 6246 Fax: +44 (0) 20 8343 6254
eMail: info@klbdkosher.org Web: www.klbdkosher.org

This is to verify that:

Egyptian Co for food industries

EgyFood Juhayna Group
Plot 19A & 19B, 6th Industrial Zone, 6th Of October City, Giza, 12451 EGYPT

Complies with the requirements of

McDonalds Supplier Quality Management System

Grade: B - 91%

For the following scope:

The covered Ice Milk Mix for Shakes and Soft Serve at the 6th October site has
been independently verified and meets the criteria laid down in the McDonald’s
SQMS Standard.

Certificate No: SSCS44792

The audit was held: from 27 March 2018 to 28 March 2018

Date of Certificate: 19 April 2018 Next Audit Due: 27 March 2019

Kimberly Coffin
Director – Global Accounts APAC

Registered by:
SAI Global Assurance Services Ltd (Registered in England No: 3690660) Partis House Davy Avenue Knowlhill Milton
Keynes MK5 8HJ United Kingdom (“SAI Global”), and subject to the SAI Global Terms and Conditions for
Certification. While all due care and skill was exercised in carrying out this assessment, SAI Global accepts
responsibility only for proven negligence. This certificate remains the property of SAI Global and must be returned
to SAI Global upon its request.
 From affordable
packaged milk and
traditional family-packs
of spoonable yoghurt to
premium juices and
flavored yoghurt drinks,
Juhayna’s diverse range
of products is a key
aspect of our success.
BUSINESS
SEGMENTS AND LEGAL
STRUCTURE

DAIRY SEGMENT
EL MASREYA

JUICE SEGMENT
INTERNATIONAL CO. FOR
MODERN FOOD INDUSTRIES
(EL DAWLEYA)

YO G H U RT
SEGMENT
EGYPTIAN FOOD INDUSTRIES
(EGYFOOD)
 C O N C E N T R AT E S
SEGMENT
EL MARWA FOR MODERN
CONCENTRATES

A G R I C U LT U R E
SEGMENT
EL ENMAA FOR AGRICULTURE
DEVELOPMENT & LIVESTOCK
ENMAA FOR RECLAMATION &
AGRICULTURE
ENMAA FOR LIVESTOCK

COMMERCIAL
ARM
TIBA FOR TRADE AND
DISTRIBUTION
E X P O R T @ J U H AY N A . C O M