PROJECT TOPICS FOR MS&CP STUDENTS

1. Establishment of an Undergarments Brand evolving Marketing

Strategy and Competitive Positioning. GROUP 1
2. Establishment of a Gents Fabric Brand evolving Marketing Strategy
and Competitive Positioning. GROUP 2
3. Establishment of a Gents Shoes Brand evolving Marketing Strategy and
Competitive Positioning. GROUP 3
4. Establishment of a Ladies' Shoes Brand evolving Marketing Strategy
and Competitive Positioning. GROUP 4
5. Establishment of a Fast Food Restaurant Brand in Lahore evolving
Marketing Strategy and Competitive Positioning. GROUP 5
6. Establishment of a Bakery & Confectionary Brand in Lahore that may
be launched in other cities as well. Work out Marketing Strategy and
Competitive Positioning for this business. GROUP 6
7. Establishment of Nursing School in Gujranwala. Evolve Marketing
Strategy and Competitive Positioning to make it a symbol of Success.
GROUP 7
8. Establishment of a Wrist Watch Brand (for Ladies and Gents) evolving
Marketing Strategy and Competitive Positioning. GROUP 8
9. Establishment of Sports Wear Brand evolving Marketing Strategy and
Competitive Positioning. Work out Marketing Strategy and
Competitive Positioning for this brand. GROUP 9
10. Establishment of a Solar Company to provide comprehensive services
like installation of Solar Panels, Solar Hybrid System, Net-metering
etc. Work out Marketing Strategy and Competitive Positioning for this
concept. GROUP 10
11. Establishment of a Human Resource company to provide Skilled
Labour to industrial establishments in Pakistan. What should be the
Marketing Strategy for Competitive Positioning? GROUP 11
Important Notes:
1. Generate a comprehensive report (not less than 60 pages) based on
the following parameters:
i. Give an overview of the sector.
ii. Visit at least 5-7 relevant organizations and get feedback about existing
competition in the sector.
iii. Provide a comprehensive outlook of the sector based on the visits and available
information/data about the sector.
iv. Provide the minimum estimated amount of budget required to kick-start the
business.
v. Workout first year’s probable return on investment forecasting the initial sales
volume, pricing, total and net revenue, profits etc.
vi. Based on the above work, provide the scope of establishing a new business and
chances of success in the form of recommendations.
vii. Last but most importantly, chalk out a workable marketing plan for competitive
positioning with the least possible budget.
viii. Every above point may be made a separate section or chapter.
2. The Project shall carry 15 marks out of the 30 marks sessional portion.
The best report, prepared professionally, will be given a surprise
award.
3. The project must be completed and submitted on 20th April after the
lecture. Late submission will not be allowed and will be awarded ZERO
Marks.