‭ xperienced‬‭digital‬‭marketing‬‭professional‬‭bringing‬‭12‬‭years‬‭of‬‭knowledge‬‭comprising‬‭the‬‭different‬‭dimensions‬‭of‬‭business‬

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‭including‬ ‭product,‬ ‭industry‬‭and‬‭consulting.‬‭Proficient‬‭in‬‭account‬‭management,‬‭technical‬‭support,‬‭customer‬‭relations‬‭and‬
‭Ahmed Hasan‬ ‭process‬‭optimization.‬‭Adept‬‭at‬‭creating‬‭bespoke‬‭solutions‬‭that‬‭contribute‬‭to‬‭a‬‭positive‬‭customer‬‭journey‬‭through‬‭different‬
‭stages,‬ ‭while‬ ‭ensuring‬ ‭a‬ ‭high‬ ‭level‬ ‭of‬ ‭satisfaction.‬ ‭Skilled‬ ‭in‬ ‭managing‬ ‭cross‬ ‭functional‬ ‭projects‬ ‭and‬ ‭teams‬ ‭(web‬
‭development,‬ ‭engineering,‬ ‭ads/analytics),‬ ‭stepping‬ ‭in‬ ‭mentoring‬ ‭roles‬ ‭to‬ ‭deliver‬ ‭exceptional‬ ‭service‬ ‭and‬ ‭building‬ ‭team‬
‭morale‬‭through‬‭effective‬‭communication‬‭and‬‭positive‬‭performance‬‭feedback.‬‭Analytical‬‭problem‬‭solver‬‭known‬‭to‬‭implement‬
‭conflict resolution strategies to improve team performance.‬
‭Contact‬
‭ ddress‬
A ‭Work History‬
‭330 S Michigan Ave,‬
‭Chicago, IL, 60604‬ ‭ igital Transformation Senior Consultant
D 2019-03 - 2021-06‬
‭ hone‬
P ‭Accenture, Berlin, Germany‬
‭+1(312) 868-3321‬ ‭ roject‬‭manager‬‭for‬‭large‬‭scale‬‭digital‬‭and‬‭web‬‭analytics‬‭implementation‬‭engagements‬‭with‬‭15-20‬‭team‬‭size‬‭including‬‭near‬
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‭shore‬‭and‬‭offshore‬‭team‬‭members,‬‭valued‬‭at‬‭€250K-€1M.‬‭Support‬‭customers‬‭in‬‭building‬‭analytics‬‭capabilities‬‭to‬‭achieve‬
‭E-mail‬ ‭business‬ ‭objectives.‬ ‭Skilled‬‭in‬‭spearheading‬‭customer‬‭exec‬‭level‬‭meetings,‬‭leveraging‬‭data‬‭to‬‭derive‬‭insights‬‭on‬‭business‬
‭ahmedh.zaheer@gmail.com‬ ‭performance.‬‭Current‬‭projects‬‭include‬‭mid-large‬‭customers‬‭from‬‭the‬‭Consumer‬‭products‬‭(Retail‬‭sector),‬‭Financial‬‭Services‬
‭and‬ ‭Automotive‬ ‭Industry.‬ ‭Role‬ ‭also‬ ‭includes‬ ‭client‬ ‭acquisition,‬ ‭identifying‬ ‭opportunities‬ ‭for‬ ‭revenue‬ ‭generation‬ ‭and‬
‭LinkedIn‬ ‭providing customized solutions.‬
‭linkedin.com/in/ahmedhzaheer‬ ‭●‬ ‭Led Web Analytics (Google Analytics 360 and Adobe Analytics) projects from concept through execution by‬
‭gathering data during discovery and working with technical teams for implementation‬
‭●‬ ‭Created dashboards, reporting templates and other data visualization (Data Studio, Power BI, Tableau, AWS‬
‭Education‬ ‭QuickSight) for reporting KPIs to the clients and senior leadership, which improved budget allocation‬
‭●‬ ‭Planned and delivered complex programs involving cross-functional teams, identifying project dependencies,‬
‭MBA (Marketing)‬ ‭bottlenecks, risks and developing mitigation strategies‬
‭Bachelor of Arts (Computers)‬ ‭●‬ ‭Created scalable solutions to address customer demands, suggested tools that could be leveraged to resolve pain‬
‭points‬
‭●‬ ‭Managed cross-functional teams (near and onshore) to plan and implement project tasks, meeting timelines and‬
‭Skills‬ ‭counseled/mentored team members on career growth which improved productivity‬
‭Stakeholder Management‬ ●
‭ ‬ ‭Oversaw 7 projects from concept through final delivery, out of which 6 customers renewed their contract for‬
‭extended scope of work as a result of robust client relations‬
‭Client Service Management‬
‭●‬ ‭Addressed and resolved technical, financial and operational concerns by establishing escalation path, root-cause‬
‭Product Improvement‬ ‭analysis and managed upwards for issues that required leadership visibility‬
‭Key Accounts Development‬ ‭●‬ ‭Employed extensive attention to detail, implemented regular internal checks and control, stayed acquainted with‬
‭Inter-department Collaboration‬ ‭industry trends/practices to maintain highest level of quality which helped in reducing the error rate from 11%-6%‬
‭Quality Control & Assurance‬
‭Team Building‬ ‭Web Analytics Lead 2015-08 - 2018-07‬
‭Accenture, Hyderabad, India‬
‭Responsible‬ ‭for‬ ‭building‬ ‭the‬‭complete‬‭offshore‬‭pilot‬‭process‬‭for‬‭the‬‭Google‬‭Marketing‬‭Platform‬‭team‬‭in‬‭India.‬‭Grew‬‭the‬
‭Certifications‬ ‭team‬‭from‬‭3‬‭to‬‭30‬‭and‬‭initiated‬‭operations‬‭in‬‭the‬‭Philippines,‬‭India‬‭and‬‭Japan.‬‭Was‬‭accountable‬‭for‬‭setting‬‭up‬‭the‬‭complete‬
‭end-to-end‬ ‭process,‬ ‭implementing‬ ‭the‬ ‭required‬ ‭tools‬ ‭and‬ ‭technologies,‬ ‭recruiting,‬ ‭and‬ ‭building‬ ‭the‬ ‭talent,‬ ‭training‬ ‭and‬
‭Google Ads‬
‭process‬ ‭documentation.‬ ‭Responsibilities‬ ‭included‬ ‭regular‬ ‭reporting‬ ‭to‬ ‭leadership,‬ ‭quality‬ ‭control,‬ ‭team‬ ‭management‬
‭Google Analytics‬ ‭including‬ ‭performance‬ ‭reviews,‬ ‭building‬ ‭the‬ ‭required‬ ‭dashboards‬ ‭for‬ ‭automation,‬ ‭managing‬ ‭billables‬ ‭and‬ ‭project‬
‭Display & Video 360‬ ‭financials.‬
‭Google Tag Manager‬ ‭●‬ ‭Led and managed global teams supporting Ads, Analytics 360, DoubleClick and BigQuery‬
‭Google Workspace‬ ‭●‬ ‭Acted as a trusted advisor for both Google Leadership and India Executives by providing regular updates on‬
‭Contentsqure‬ ‭progress, highlighting any red flags and suggesting improvement plans for SLAs etc.‬
‭Certified Scrum Master‬ ●
‭ ‬ ‭Created and maintained PLX dashboards to display KPIs and meaningful insights that aided decision making‬
‭●‬ ‭Developed bespoke solutions in collaboration with Google technical staff, one of the automations reduced 1 FTE‬
‭AWS Cloud Practitioner‬
‭task‬
‭Azure Fundamentals‬ ‭●‬ ‭Initiated cross product and refresher training which reduced the consult percentage by 7%and employed team‬
b‭ uilding initiatives to build/enhance the morale‬
‭●‬ ‭Established a robust technical support team with strategic measures that improved the turnaround time by 10%‬
‭Applications‬ ‭and survey response rate by 7%‬
‭ oogle Marketing Platform‬
G
‭Tag Manager 360‬ ‭Digital Marketing Consultant 2010-06 - 2015-07‬
‭BigQuery‬ ‭ oogle, Hyderabad, India‬
G
‭Worked‬‭as‬‭an‬‭external‬‭consultant‬‭for‬‭Google‬‭through‬‭different‬‭agencies,‬‭serving‬‭different‬‭dimensions‬‭of‬‭customer's‬‭digital‬
‭Looker‬
‭transformation‬ ‭journey.‬ ‭Employed‬ ‭industry‬ ‭proven‬ ‭good‬ ‭practices‬ ‭on‬ ‭market‬ ‭leading‬ ‭tools‬ ‭like‬ ‭Google‬ ‭Analytics,‬ ‭Ads,‬
‭Adobe Marketing Cloud‬ ‭DoubleClick‬ ‭and‬ ‭Google‬ ‭Marketing‬ ‭Platform‬ ‭to‬ ‭derive‬ ‭data‬ ‭driven‬ ‭insights.‬ ‭Accomplished‬ ‭in‬ ‭evaluating‬ ‭analytics‬ ‭and‬
‭Adobe Analytics‬ ‭marketing‬ ‭campaign‬ ‭results‬ ‭to‬ ‭adjust‬ ‭strategies‬ ‭and‬ ‭attain‬‭objectives.‬‭Bridged‬‭gap‬‭between‬‭technical‬‭and‬‭non‬‭technical‬
‭AWS QuickSight‬ ‭personnel.‬
‭Adobe Launch‬ ‭●‬ ‭Assisted LCS advertisers, account managers and analytics customers with implementation, optimization and‬
‭Data Studio‬ ‭troubleshooting requests‬
‭Power BI‬ ‭●‬ ‭SME for Google Marketing Platform, Ads, Mobile SDK, GTM and BigQuery‬
‭●‬ ‭Investigated and diagnosed technical issues with the accounts, assisted the customers through resolution and‬
‭Tableau‬
‭educated them which improved positive feedback‬
‭Jira/Confluence‬ ‭●‬ ‭Shared product improvement suggestions and feature requests with the onshore product experts‬
‭Google Cloud‬ ‭●‬ ‭Performed deep dive analysis on DSAT tickets, built process efficiencies by creating SOPs, quality checklist and‬
‭AWS‬ ‭published them on team website which is still used and kept up to date‬
‭Azure‬ ‭●‬ ‭Created a centralized repository on Google Data Site to capture and retain the product knowledge within the team‬
‭●‬ ‭Develop a thorough understanding of customer's needs and translate business requirements to the technical‬
‭personnel to maximize customer satisfaction‬