Add Company Name

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 Problems & Existing Alternatives

Solution Key Metrics

Unique Value Proposition

SWOT Analysis Unfair Advantage

Channels Consumer Segments

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Cost Structure and Revenue Stream
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Whiteboard Brainstorm
Write the problem here Discuss an existing alternative
and elaborate on it. people use to address the problem.

Write the problem here Discuss an existing alternative

and elaborate on it. people use to address the problem.

Write the problem here Discuss an existing alternative

and elaborate on it. people use to address the problem.

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 Solution 1 Write the solution here
and elaborate on it.

Solution 2 Write the solution here

and elaborate on it.

Solution 3 Write the solution here

and elaborate on it.

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 Key Metric 1 Key Metric 2 Key Metric 3

Write the measure Write the measure Write the measure

of success for your of success for your of success for your
product or service. product or service. product or service.

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Turn an unaware visitor into an interested customer
by expounding on your company’s compelling,
unique value proposition here.

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 Strengths Weaknesses Opportunities Threats

What unique value does What are the internal What emerging What are the external
your company provide forces that can impact technology can your forces that could impact
that competitors do not your company? company employ? your business?
have?
Which areas of the Are there other market Are there companies
What are your business need trends and needs that that could potentially
company's strongest strengthening? you could meet? become competitors?
assets?

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Competitive Edge 1
Explain what sets you apart from your competitors.

Competitive Competitive
Edge 2 Edge 2
Explain what sets Explain what sets
you apart from your you apart from your
competitors. competitors.

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 Marketing Marketing Marketing
Channel 1 Channel 2 Channel 3

How will you reach How will you reach How will you reach
your target consumers? your target consumers? your target consumers?

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 Persona 1 Persona 2 Persona 3

Visualize the ideal Visualize the ideal Visualize the ideal

customer for which customer for which customer for which
your solutions are your solutions are your solutions are
intended. intended. intended.

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 Back to Agenda Page

Income Statement Q1 Q2 Q3 Q4

Revenue
Add the product of your average sales price and the number of units sold with your other sources of revenue $ 000

Fixed Costs
Add your fixed costs, such as salaries, insurance, and rent, among others $ 000

Variable Costs
Add your variable costs, such as materials, labor, and insurance, among others $ 000

Total Costs
Add your fixed and variable costs $ 000

Profit
Deduct the total costs from your total revenue $ 000
 Back to Agenda Page

Revenues Costs/Expenses
$12,000
Tweak the chart to reflect the
comparison between your business'
revenues and total expenses
$10,000

Briefly explain your observations

$8,000

$6,000

$4,000

$2,000

$0
Q1 Q2 Q3 Q4
 Revenue Variable Cost Fixed Cost Total Cost
$12000

$10000

Tweak the chart to visualize your

$8000
company's cost structure

$6000 Briefly explain your break-even analysis

$4000

$2000

$0
100 units 300 units 500 units 700 units 1000 units

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 Back to Agenda Page

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Email hello@reallygreatsite.com

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@reallygreatsite
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Call us 123-456-7890
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