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PDSDS - Week 2 - Day 1 B - The Pitch
PDSDS - Week 2 - Day 1 B - The Pitch
PDSDS - Week 2 - Day 1 B - The Pitch
Solutions
Professor
Daniel Vitaver-Bronstein, B.Sc., EMBA
daniel.Vitaver@georgebrown.ca
Quotations, Reference and Recommended Bibliography:
1 – How To Write A Business Case: Tips, Resources and Examples | JCU Online
2 – Data Science for Busin4ess, Foster Provost & Tom Fawcett, Published by O’Reilly Media Inc., Copyright © 2013 Foster Provost and Tom Fawcett. All rights reserved. 1
3 – Wikipedia , The free encyclopedia
4 – The Art Of The Start, Guy Kawasaki Portfolio, Published by Penguin Group, Copyright © Guy Kawasaki, 2004
The Pitch
The goal of the pitch is to stimulate the interest, not to close a deal.
• A good business case is a detailed version of a pitch and not the reverse.
The process:
o Throw together a pitch that contains the 10 slides
o Try it out on some mentors, colleagues, investors, coaches
o Get the team in a room and discussed lessons learned
o Fix the pitch
o Start writing the business case
Slide Content
Title Organization Name, your name, and title, and contact information.
Problem Describe the pain you are alleviating. The goal is to get everyone nodding and buying in.
Solution Explain how you alleviate the pain and the meaning that you make. Ensure that the
audience clearly understands what you sell and your value proposition.
Partnership Model Explain how the partnership would work: who does what, when, how, and why.
Underlying Magic Describe the technology, secret sauce, or magic behind your product or service.
Demo If possible, deliver a live demo of your product or service at this point.
Management Team Describe the key players of your management team board of directors, and board of
advisor, major investors.
• Anticipate
• Believe
• Could
• Expect
• Intend
• May
• Plan
• Potential
• Project
• Seek
• Should
• Will
• Would
• Or similar expressions
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