1301116 Digital Business Transformation and Development

DR. SOONTARIN NUPAP

SCHOOL OF INFORMATION TECHNOLOGY
MAE FAH LUANG UNIVERSITY
soontarin@mfu.ac.th
1301116 Digital Business Transformation and Development Dr. Soontarin Nupap
1301116 Digital Business Transformation and Development Dr. Soontarin Nupap
1301116 Digital Business Transformation and Development Dr. Soontarin Nupap
1301116 Digital Business Transformation and Development Dr. Soontarin Nupap
Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 CS
1. Business must identify who is/are its
target market
2. The more business can clearly and
deeply define its target market, the
better it can offer its
product(s)/service(s)’s value for them

Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap
 VP
Business must be confident that its
product(s)/service(s)’s value deliver to
target market:

1. Matched with target market needs/

demands
2. Solved particular problem(s) for target
market

Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 CHARACTERISTICS

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 CH
Business must analyse, synthesise, and
identify what communication and
deliverable channels are fit and effective to
target market

Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap
 CR
How business creates and maintains
relationship with its customers in order to
retain current customers and to have a viral
marketing for customer acquisition

Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap
 RS
Business must identify how can it create
revenue
e.g., - from selling
- from membership
- from advertising
- from commission (vendors)

Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 TYPES

FIXED PRICING:

DYNAMIC PRICING

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 KR
1. Related to money, technologies,
human resources that are invested in
business
2. Business must realise that its KR are
adequate or proper for running
business or not

Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 TYPES OF RESOURCES:

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 KA
1. What is the main business of the
company?
2. How it is when comparing with its
competitors
3. How can business create new
activities or solutions for its target
market?

Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 CATEGORIES:

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 KP
1. Who are your business
partners/vendors/suppliers/alliances?
2. How could they support or fulfil its
business?

Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 MOTIVATIONS FOR
PARTNERSHIPS:

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 CS
1. Business’s fixed and variable cost
2. Marketing cost
3. All the cost that company spends on
doing business
4. When business has got the revenue
and minus with all these costs then,
the return is profit

Source: www.live-platforms.com/education/article/8264

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 IS YOUR BUSINESS MORE:
Cost Driven

Value Driven

SAMPLE CHARACTERISTICS:

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

 Therefore, BMC can be adapted based on the changing situation of the
business.

1301116 Digital Business Transformation and Development Dr. Soontarin Nupap

https://innovationtactics.com/business-
model-canvas-booking-com/
1811707 HEALTH BUSINESS MANAGEMENT Dr. Soontarin Nupap
 Thank you
Contact me: soontarin@mfu.ac.th