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Journal of Banking & Finance 37 (2013) 989–998

Contents lists available at SciVerse ScienceDirect

Journal of Banking & Finance


journal homepage: www.elsevier.com/locate/jbf

Choosing how to pay: The influence of foreign backgrounds


Anneke Kosse a,⇑, David-Jan Jansen b
a
De Nederlandsche Bank, Cash and Payment Systems Division, P.O. Box 98, 1000 AB Amsterdam, The Netherlands
b
De Nederlandsche Bank, Economics and Research Division, P.O. Box 98, 1000 AB Amsterdam, The Netherlands

a r t i c l e i n f o a b s t r a c t

Article history: Is having a foreign background a relevant factor in choosing between payment instruments in consumer
Received 12 January 2012 point-of-sale transactions after migration? We analyze this question using a unique diary survey in
Accepted 5 November 2012 which both participants with a Dutch and a foreign background documented their daily purchases. We
Available online 20 November 2012
present several pieces of evidence suggesting that foreign backgrounds still influence the choice between
payment instruments after migration to the Netherlands. For instance, we find that first-generation
JEL classification: migrants from a number of countries that can be seen as cash-oriented are more likely to use cash in
C25
the Netherlands. At the same time, second-generation migrants have similar payment habits as individ-
D12
uals with a Dutch background. This finding suggests that payment behavior is not passed on between
Keywords: generations, but affected by host country payment habits. Finally, we suggest that, in this context, special
Consumer payments information campaigns to increase debit card usage will not have clear net social benefits.
Habits Ó 2012 Elsevier B.V. All rights reserved.
Debit card
Cash
Migration

1. Introduction either directly or through their parents – to countries where con-


sumers have payment habits that differ from the Dutch situation.
In a point-of-sale (POS) transaction, a typical consumer has the Using our unique dataset, we present several pieces of evidence
choice between various payment instruments, such as cash, debit suggesting that foreign backgrounds still influence the choice be-
cards, cheques or credit cards. The payments literature (see, for tween payment instruments after migration. First, we find that
example, Bolt and Chakravorti (2010) for a synopsis) suggests the first-generation migrations with a non-western background are
choice will depend on various factors, such as transaction charac- more likely to use cash in Dutch POS transactions. Second, respon-
teristics (e.g. the amount), location characteristics (e.g. the avail- dents from three countries that, compared to the Netherlands, can
ability of a POS terminal), and cost structures (e.g. charges for be seen as cash oriented (Germany, Morocco, and Turkey) are up to
using cards). In addition, many studies find that consumer charac- 13% points more likely to use cash in POS transactions in the Neth-
teristics are important. The intensity of using various methods of erlands than respondents with a Dutch background. Third, we
payment is usually related to demographic factors, such as age, combine our data with information on national payment systems
education, income and gender (Borzekowski et al., 2008; Klee, collected by the World Bank (2008). We find that respondents with
2008; Stavins, 2001). backgrounds in countries with high numbers of card transactions
The literature has, so far, paid little attention to payment behav- per capita are less likely to use cash in the Netherlands. These three
ior of migrants. This paper studies whether the choices between findings are robust to including a variety of consumer, transaction
payment instruments made by individuals with a foreign back- and location characteristics.
ground are in any way different. If so, can we explain these differ- In focusing on foreign backgrounds, this paper relates to earlier
ences? To this end, we conducted an extensive diary survey among work that reports differences in payment behavior based on race or
2258 residents of the Netherlands with either a Dutch or a foreign ethnicity (Borzekowski and Kiser, 2008; Borzekowski et al., 2008;
background. Thus, our paper sheds light on the role of home coun- Ching and Hayashi, 2010; Schuh and Stavins, 2010). However,
try payment habits and on possible changes in payment behavior these papers usually do not have detailed information on respon-
after migration. Various respondents in our survey have ties – dents’ country of origin. A second key difference is that these pa-
pers are not able to distinguish between different generations. In
contrast, we are able to assess whether payment preferences are
⇑ Corresponding author. Tel.: +31 20 524 2827; fax: +31 20 524 2513. passed on between generations. To this end, we use information
E-mail addresses: j.c.m.kosse@dnb.nl (A. Kosse), d.jansen@dnb.nl (D. Jansen).

0378-4266/$ - see front matter Ó 2012 Elsevier B.V. All rights reserved.
http://dx.doi.org/10.1016/j.jbankfin.2012.11.005
990 A. Kosse, D. Jansen / Journal of Banking & Finance 37 (2013) 989–998

on whether an individual was born abroad (first-generation mi- greater amount of time it takes to initiate paper-based versus elec-
grant), or whether she was born in the Netherlands, while one of tronic transactions (e.g. Kennickell and Kwast, 1997). In addition,
her parents was born abroad (second-generation migrant). Here, some studies find a role for gender and region. Women are more
the key finding is an adjustment to host country modes of likely than men to use electronic payment media, such as payment
payment. Differences in payment behavior are only present for cards or electronic bill payments. Furthermore, the probability of
first-generation migrants. We do not find differences in usage of paying by cards instead of cash is found to decrease with the
payment instruments between second-generation migrants and urbanization degree of consumers’ living environment (Jonker,
respondents with a Dutch background. 2007). This might capture adoption- and acceptance-related deter-
On the basis of our main results, we discuss potential implica- minants, such as the regional density of ATMs and POS terminals.
tions for policy. Several studies show that instrument choices in Moreover, Stavins (2001) finds that the fraction of other people
POS transactions significantly affect the overall efficiency of a pay- in the region using the same type of payment instrument is also
ment system.1 In general, substitution of cash by debit cards is affecting consumers’ usage patterns. This may not only indicate de-
found to reduce social costs. On the one hand, we do find differences mand-related network effects, but also that own use of payment
in payment habits for several migrant groups. On the other hand, the instruments is influenced by others’ habits.
results show that payment habits change over time. Second-genera- Second, consumer payment choice is found to depend on trans-
tion migrants have not taken over their parents’ habits, but show an action characteristics, such as the transaction amount and the type
adjustment to host country modes of payment instead. We use a of good purchased. The size of the transaction is found to be a ma-
stylized analysis to assess the net social benefits of specialized pub- jor determinant of consumers’ payment choice at the POS. Higher
licity campaigns or information material targeted at payment habits transaction amounts are more likely to be paid by cards instead
of first-generation migrants from cash-oriented countries. Given the of cash, while cash is highly preferred for small-value transactions
relatively high costs of such a campaign, it is not certain that the net (Bounie and François, 2006; Jonker, 2007; Klee, 2008; Von Kalck-
social benefits will be positive. reuth et al., 2009).
This paper proceeds as follows: Section 2 presents a selective Third, location matters. For instance, the absence of a cashier,
review of the relevant literature, both in the context of payments e.g. at vending machines, usually increases the probability of a cash
and use of financial services in general. Section 3 presents back- payment (Hayashi and Klee, 2003). Bounie and François (2006) and
ground information about Dutch migrant groups and home coun- Jonker (2007) also show that payment choices differ according to
try payment patterns. Section 4 describes the methodology and the location, which most probably reflects the different levels of
data. Section 5 analyzes the role of foreign backgrounds in choos- penetration of payment terminals across stores and sectors. Rys-
ing between payment instruments. Section 6 reports additional re- man (2007), for example, demonstrates that consumer payment
sults, while Section 7 concludes and discusses policy implications. choice is highly correlated with the level of card acceptance by
retailers.
2. Related literature Fourth, consumer payment choices are found to be influenced
by financial incentives. Bolt et al. (2010) demonstrate that consum-
A substantial amount of empirical research has examined con- ers react strongly to transaction charges imposed by retailers for
sumer payment choice from a micro-perspective.2 Due to the lack particular payment instruments. In addition, explicit pricing by
of accurate transaction data, most empirical studies are based on banks is shown to affect payment choices (e.g. Borzekowski
self-reported survey data.3 Overall, the literature agrees that con- et al., 2008). The payments literature has also shown significantly
sumer payment choice at the POS and the adoption of electronic large and positive effects of incentive and reward programs (e.g.
means of payment is influenced by consumer, transaction and situ- Ching and Hayashi, 2010) and card discounts, points and cash-
ational characteristics as well as by financial incentives.4 backs are generally found to have a positive effect on the use of
First, demographic factors are relevant. A common finding is payment cards relative to cash (Carbó-Valverde and Liñares-Zegar-
that the use of electronic means of payment is negatively corre- ra, 2011).
lated with age and positively related with a consumer’s education In focusing on foreign backgrounds, our paper is related to work
and income level. Younger, more educated consumers with higher that reports differences in payment behavior based on race or eth-
incomes are more likely to use electronic payment instruments, nicity (Borzekowski and Kiser, 2008; Borzekowski et al., 2008;
either at the POS or in remote transactions. In contrast, the elderly, Ching and Hayashi, 2010; Schuh and Stavins, 2010). However,
consumers who have received less education and those with lower these papers often only include race as additional covariates. In
incomes are more prone to using cash or other paper-based instru- other fields, the role of foreign backgrounds has been studied more
ments. The rationale is that young and more educated people are extensively. A dimension that receives increasing attention is mi-
more open to new technologies and that young people lack the his- grant participation in financial service markets. Immigrants tend
tory of relying on paper-based payments. Moreover, educated and to be less ‘banked’ than the native population. Osili and Paulson
high-income people have higher opportunity costs, and dislike the (2009), for example, show that immigrants are less likely to own
a saving and checking account compared to the native-born. Jan-
1 kowski et al. (2007) analyze currency demand in Chicago and find
See for example Brits and Winder (2005).
2
The literature on consumer payment choice starts from the idea of heterogeneous that Latin American immigrants demand more $100 bills than
consumer preferences based on comparative product attributes and distinct con- other residents. Since these bills are mainly held as a store of value
sumer needs. Each payment instrument differs from the other with respect to costs, instead of for payment purposes, the results may either indicate
safety, anonymity, speed, acceptance and other characteristics and each consumer barriers that Latin American immigrants face or their reluctance
attaches a different importance to each of these characteristics. In the end, consumer
to open and maintain bank accounts. Studying the demand for
choice of which payment instrument to use is based on their net benefits received
(see Bolt and Chakravorti (2010) and references therein). large banknotes in Swiss, however, Fischer (2010) finds that immi-
3
A few empirical studies use transaction data provided by banks, grocery stores or grants, due to wealth and age effects, hoard less than natives. Final-
credit card companies (Rysman, 2007; Klee, 2008). Others have examined payment ly, Campbell et al. (2012) find that involuntary closure rates for
choice over time using aggregate data supplied by payment systems and data from
bank accounts are higher in countries with high black populations
industry sources (e.g. Humphrey et al., 1996; Amromin and Chakravorti, 2009).
4
The many relevant references include Kennickell and Kwast (1997), Jonker
and lower in counties with Hispanic and Asian populations.
(2007), Borzekowski et al. (2008), Borzekowski and Kiser (2008), Klee (2008), Ching Although the effects are sizeable, it is not immediately clear what
and Hayashi (2010), and Schuh and Stavins (2010). drives these findings.
A. Kosse, D. Jansen / Journal of Banking & Finance 37 (2013) 989–998 991

Table 1 however, migration from Suriname has mainly been driven by


Overview Dutch population (15 years and older) in 2008. other reasons, such as better job opportunities and political rea-
Background Total population (>15 years) % sons. In 1975 alone, the prospect of independence led around
Turkey 271,660 21 40,000 people to migrate to the Netherlands (CGM, 2012). The
Morocco 227,809 18 migration pattern from the Dutch Antilles shows similar patterns.
Suriname, Dutch Antilles 365,558 28 Initially, Antilleans came to the Netherlands to take up a study, but
Other non-western 426,318 33 as from the mid-1990s more Antilleans have migrated to the Neth-
Total non-western 1,291,345 100 erlands in the hope of finding prosperity (CGM, 2012).
Of which: The largest share of western immigrants originates from Indo-
1st generation non-western 973,214 75
2nd generation non-western 318,131 25
nesia (the then Netherlands East Indies) (Table 1). The official clas-
sification by Statistics Netherlands of Indonesia as a western
Indonesia 368,447 29
Germany 346,510 27
country is strongly related to the colonial linkages between Indo-
Eastern Europe 185,386 15 nesia and the Netherlands. In fact, many individuals from Indone-
Other western 360,851 29 sia originally have a Dutch background. We will return to this issue
Total western 1,261,194 100 in Section 4. Many Indonesians came to the Netherlands after the
Of which: decolonization of Indonesia directly after the Second World War
1st generation western 569,030 45 (CGM, 2012). Germans make up the second largest group of wes-
2nd generation western 692,164 55
tern immigrants, followed by people from other European coun-
Total immigrants 2,552,539 19 tries (Table 1). Especially the share of migrant workers from
Total native population 10,917,136 81
Eastern Europe has strongly increased since the entry of Poland,
Total Dutch population 13,469,675 100 Bulgaria and Romania into the European Union. Since a few years,
Source: Statistics Netherlands. Poland constitutes the fastest growing group of migrants to the
Netherlands (CGM, 2012).
There is evidence that the culture of the country of origin influ- For some migrant groups, payment habits in their respective
ences behavior of immigrants in host countries. Osili and Paulson home countries differ substantially from those in the Netherlands.
(2008) find that immigrants from countries with more effective To examine this, ideally, one would like to use a consistent set of
institutions are more likely than other immigrants to have a rela- cross-country data on usage of cash and cards. As far as we are
tionship with a bank and to use formal financial markets more aware, the data provided by the World Bank (2008) is the best can-
extensively. Jankowski et al. (2007) and Osili and Paulson (2009) didate source for our purposes. Fig. 1 presents two relevant indica-
too, claim that immigrants from countries having a strong institu- tors: the number of payment card transactions per capita and the
tional environment may be more likely to have a bank account in number of payment cards per 1000 inhabitants. It compares data
their host country, whereas immigrants having experienced finan- for the Netherlands with those for the home countries of the major
cial crises in their home countries might be less likely to partici- migrant groups living in the Netherlands. Unfortunately, Suriname
pate in the host country’s financial system. Kok et al. (2011) find is not taken up in the World Bank dataset, and these particular two
that a high female participation rate in the home country corre- indicators were not available for the Dutch Antilles. We did try to
lates with a high female participation rate in the host country. This obtain further data for these countries from other sources, but
home country effect, however, vanishes over generations, with sec- without success.
ond-generation migrants being more influenced by the culture of In the Netherlands, payment cards are used extensively at the
the host country. Not all the evidence on home country effects is POS. In particular, debit cards are heavily used. In 2006, Dutch
conclusive. For instance, Seto and Bogan (forthcoming) show that inhabitants owned on average 1.6 debit cards per person and they
US immigrant asset market participation rates vary depending on used their debit card about 90 times a year. Despite being a neigh-
country of origin, but find mixed evidence that investment behav- boring country, payment behavior in Germany substantially dif-
iors are carried over from the country of origin. fers. Most Germans own a debit card, but they use it less
extensively than the Dutch. On average, Germans made only 29
card payments per person in 2006. The reliance of German con-
3. Migration and payment habits in the Netherlands sumers on cash has also been established elsewhere in the litera-
ture (e.g. Von Kalckreuth et al., 2009). In Morocco, Indonesia,
Residents with a foreign background make up around 20% of the Poland and Turkey as well, payment cards are significantly less of-
Dutch population.5 Since years, migrants from non-western coun- ten used for paying for POS purchases, pointing at a greater reli-
tries have made up the largest share of migrants, with the majority ance on cash. In Section 6, we will use the World Bank data in a
originating from Turkey and Morocco, followed by Suriname and the further analysis and relate the number of payment card transac-
Dutch Antilles, as illustrated by Table 1. Migration from Turkey and tions in various countries to the choice between cash and debit
Morocco started in the 1960s, when there was a high demand for cards in the Netherlands.
low-skilled workers which could not be fulfilled by the immigrant
workers from Spain and Italy. Many of the Turkish and Moroccan
workers stayed and their families migrated to the Netherlands dur- 4. Survey methodology and data description
ing the subsequent decades (Kok et al., 2011). For instance, it is esti-
mated that 65,000 Turkish migrants came to the Netherlands in the To examine the effect of domestic versus foreign backgrounds,
1960s and early 1970s. This group often came from Mid- and South- we conducted an extensive survey among Dutch consumers, for
ern Turkey where the unemployment rate was generally at a high le- which the data collection took place between March and July
vel (CGM, 2012). 2009. The survey aimed to gather sufficient data on the various
The inflow of Surinam migrants started in the 1950s and mainly ethnicity groups living in the Netherlands. In defining the various
concerned young people who came to study. Since the mid-1970s, ethnic groups, we relied on official classifications by Statistics
Netherlands, as those definitions are also commonly used in Dutch
5
This estimate by Statistics Netherlands refers to the Dutch population of 15 years policy debates (see Table 2). The same classifications are also used
and older in 2008. in other papers, for instance in Kok et al. (2011). To classify individ-
992 A. Kosse, D. Jansen / Journal of Banking & Finance 37 (2013) 989–998

Fig. 1. Payment card possession and usage in different countries – 2006. Source: World Bank (2008).

Table 2
Classification of foreign backgrounds.

Description Criteria
Country of birth Country of birth parents
Dutch background Not relevant The Netherlands
Foreign background At least one of the parents not born in the
Netherlands
1st Generation foreign Not in the Netherlands At least one of the parents not born in the
background Netherlands
2nd Generation foreign The Netherlands At least one of the parents not born in the
background Netherlands
Western background A country in Europe (excl. Turkey), North America, Oceania, Indonesia or At least one of the parents not born in the
Japan Netherlands
Non-western background A country in Africa, South America, Asia (excl. Indonesia and Japan) or At least one of the parents not born in the
Turkey. Netherlands

Notes: This table provides information on the official classification of individuals with foreign backgrounds, as defined by Statistics Netherlands (www.cbs.nl).

ual countries, Statistics Netherlands takes the social-economic and viduals was selected in such a way that the four major countries of
social-cultural similarities to individuals with a Dutch background origin, i.e. Turkey, Morocco, Suriname and the Dutch Antilles, were
into account, and to a lesser extent their geographical locations. adequately represented.
Therefore, some countries are classified under a different category Ethnic minorities are usually underrepresented in consumer
than one would initially expect based on their geographical surveys, due to the complexity and high costs of reaching and
position. approaching them. In order to accommodate to the specific charac-
The first group our survey targeted was individuals with a teristics and attitudes of these groups and to minimize non-re-
Dutch background, which means that both parents are born in sponse, we used a combination of survey techniques.6
the Netherlands. The aim was to have at least 400 observations Respondents with a Dutch or western background were mainly se-
(individuals) for this group. The second group was individuals with lected using an existing internet panel. This group also answered
a foreign background, meaning that at least one of the parents is the questionnaire online. However, to mitigate a potential bias,
not born in the Netherlands. For this group, a target of 1600 per- non-internet users were contacted by sending out letters. If they
sons was specified. Within this group, it is possible to make two were willing to participate, the respondents were subsequently ap-
further subdivisions on the basis of the Statistics Netherlands clas- proached for face-to-face interviews. Virtually all respondents with
sification. If the person itself is born outside the Netherlands, she is a Turkish, Moroccan, Surinam and Antillean background were se-
classified as a first-generation individual with a foreign back- lected using a quota procedure, where the interviewers used their
ground. If the country of birth is the Netherlands, then she is seen own networks and visited specific places with a high probability of
as second-generation. A second distinction is that between wes- encountering the targeted respondents. The Surinam and Antillean
tern and non-western. For first-generation individuals, if the coun- respondents were subsequently surveyed in a face-to-face interview.
try of birth is in Europe (excluding Turkey), North America, Respondents with a Moroccan and Turkish background, however,
Oceania, Indonesia or Japan, that person is classified as western. were more reluctant about participating in a face-to-face survey,
For second-generation persons with foreign backgrounds, the dis-
tinction between western and non-western is first based on the
6
country of birth of the mother. If the mother is born in the Nether- Using a combination of survey methods may possibly introduce biases. As
lands, then the father’s birthplace is used. The aim was to have at demonstrated by Jonker and Kosse (2009), the survey methodology used may
significantly affect consumers’ registration of payments. However, given the consis-
least 400 persons with a western background, and 1200 individuals
tency in survey setup, design and length, the effects of using online, face-to-face and
with a non-western background. The sample of non-western indi- paper-based techniques are expected to be limited.
A. Kosse, D. Jansen / Journal of Banking & Finance 37 (2013) 989–998 993

Table 3
Characteristics of survey participants.

(1) (2) (3) (4) (5) (6) (7) (8)


Population Full sample Background
Dutch Foreign
All Western Non-western
1st Generation 2nd Generation 1st Generation 2nd Generation
Female 0.49 0.53 0.54 0.53 0.56 0.53 0.52 0.52
Age 46.9 41.4 48.4 38.7 50.0 48.1 42.0 26.5
Education
None 0.04 0.01 0.04 0.02 0.00 0.09 0.01
Primary 0.08 0.15 0.12 0.16 0.03 0.11 0.23 0.13
Secondary 0.64 0.6 0.61 0.59 0.59 0.63 0.55 0.63
BA 0.17 0.17 0.2 0.15 0.22 0.18 0.1 0.19
MA 0.10 0.05 0.05 0.05 0.15 0.07 0.04 0.04
Income
None 0.09 0.08 0.09 0.04 0.07 0.09 0.12
<1000 0.27 0.22 0.29 0.29 0.21 0.26 0.37
1000–2000 0.33 0.32 0.33 0.34 0.27 0.42 0.25
2000–3000 0.19 0.22 0.17 0.15 0.26 0.15 0.14
>3000 0.13 0.16 0.12 0.18 0.19 0.08 0.12
With partner 0.62 0.64 0.66 0.63 0.83 0.79 0.71 0.4
Urban 3.0 3.8 3.2 4.0 3.7 3.5 4.2 4.2
Region
West 0.58 0.43 0.64 0.56 0.51 0.66 0.7
North 0.06 0.1 0.05 0.11 0.05 0.05 0.03
East 0.16 0.2 0.14 0.2 0.15 0.13 0.14
South 0.2 0.27 0.17 0.13 0.29 0.16 0.13
Bank account (NL) 0.98 1.00 0.97 0.99 1.00 0.96 0.97
# Bank accounts (NL) 1.6 1.7 1.5 1.9 1.8 1.4 1.4
Bank account (abroad) 0.06 0.01 0.07 0.11 0.01 0.11 0.04
Ever use debit card? 0.94 0.96 0.93 0.97 0.99 0.89 0.94
# Respondents 2258 620 1638 123 272 724 519
Fraction of total
In sample 0.27 0.73 0.05 0.12 0.32 0.23
In population 0.80 0.20 0.04 0.05 0.06 0.05

Notes: This table summarizes the various control variables for the respondents to the survey. Column 2 describes the full sample, while columns 3–8 show summaries for
various background categories. Column 1 gives data for the Dutch population based on Statistics Netherlands (www.cbs.nl, population aged over 15). Numbers represent
fractions, with the exception of age and the number of bank accounts, which are shown in averages, and the number of respondents, which are shown in totals. The data
shown from the survey are un-weighted.

even in case of interviewers with a Moroccan or Turkish background. Netherlands. Columns 3–8 present a breakdown based on
In particular, the respondents had reservations about providing per- backgrounds.
sonal and financial information to the interviewer. Also, there was The sample differs on a number of dimensions from the Dutch
fear of making mistakes because of insufficient command of the population. On average, the respondents are younger, more often
Dutch language. To address these concerns, paper-based interview female, less highly educated, and more likely to live in an urban
techniques were used for these particular groups. environment in the western part of the Netherlands. Also, given
The survey consisted of two parts. First, respondents docu- the survey design, persons with a foreign background are overrep-
mented their expenses during one day in a transaction diary.7 resented. Given these differences, we constructed sampling
The request was to register the time of the purchase, the location, weights based on gender, age, education, degree of urbanization,
the method of payment, the transaction amount and whether the region where the individual lived, and the ethnic background,
transaction was business or private. Regarding the location, a pre- which we will use in all regressions.
defined set of twenty types was given. The second part of the survey Table 4 shows information on the number of cash and debit
was a list of detailed background questions. card payments recorded by the various groups.8 For the full sample,
Turning to a description of the data, Table 3 presents an over- the average number of cash payments was roughly 1.6 per person
view. The target number of respondents was met for all the groups. per day, compared to 0.7 for the number of debit card payments.
The sample includes 620 individuals with a Dutch background and The ratio of cash payments versus the total number of payments is
1638 respondents with a foreign background. Column 2 summa- fairly equal across the various groups, with one clear exception.
rizes consumer characteristics for all 2258 individuals in our sam- For first-generation non-western respondents, the ratio is around
ple. As a benchmark, column 1 and the last line of the table present 0.75, compared to 0.66 for the other groups.
information on the Dutch population based on data from Statistics

7 8
Jonker and Kosse (2009) demonstrate that one-day transaction diaries are the We focus on cash and debit cards only, as these two payment instruments were
preferred methodology for assessing payment behavior. One-week registration by far the most common in our survey. This is not surprising since other instruments,
methods and retrospective interviews are shown to lead to a significant increase of such as the credit card and the e-purse are rarely used in the Netherlands: about 97%
incomplete recall and zero observations due to diary fatigue and diary exhaustion. of total POS transactions are paid by cash or debit card (Jonker et al., 2012).
994 A. Kosse, D. Jansen / Journal of Banking & Finance 37 (2013) 989–998

Table 4
Payment characteristics.

(1) (2) (3) (4) (5) (6) (7)


Full sample Background
Dutch Foreign
All Western Non-western
1st Generation 2nd Generation 1st Generation 2nd Generation
# Cash payments 1.61 1.50 1.66 1.70 1.45 1.80 1.56
# Debit card payments 0.73 0.74 0.73 0.86 0.75 0.64 0.80
Ratio cash/total 0.69 0.67 0.69 0.66 0.66 0.74 0.66
Cash at start (EUR) 26.4 28.0 25.5 35.4 30.3 30.5 20.0

Notes: This table gives information on the number of cash and debit card payments recorded per person per day for various categories. Column 1 describes the full sample,
while columns 2–7 show summaries for various background categories. Numbers represent un-weighted averages.

5. Cash or debit card: Results ments. Moreover, the amount of cash that people carry with them
has a significant positive relation to cash usage during the day.
We now turn to an econometric analysis of the choice between Regarding the transaction characteristics, the findings are as ex-
cash or debit card payments. The dependent variable is a binary pected. Higher transaction values are less likely to be paid in cash.
dummy equal to one in case the respondent used cash in the In terms of location, cash is more often used at street vendors, at
point-of-sale transaction. In total, we analyze 4225 transactions.9 small food stores and in restaurants and bars. Purchases made at
We first run a benchmark probit regression without variables on for- fashion and shoe stores and at gas stations, by contrast, are more
eign backgrounds. We run the probit regressions using a rich set of often paid by debit card. Since we have already controlled for dif-
covariates, consisting of consumer, transaction and location charac- ferences in transaction values explicitly, these findings most prob-
teristics suggested by the literature.10 The consumer characteristics ably reflect the different levels of debit card acceptance across the
include the following variables: gender, age, education, income cat- different types of stores.11 Finally, there is an indication that con-
egory, marital status, household size, homeownership, region (north, sumers are more likely to use their debit cards on Wednesday.
east or south), ZIP code, the number of bank accounts abroad, and In the next step, we include variables measuring foreign back-
the amount of cash in pocket at the start of the day. The reference ground into the benchmark probit model. We do this in two parts.
category is a debit card payment made by a male, from the age group First, we use binary dummies following the official classifications
between 35 and 44, whose highest qualification is primary school. by Statistics Netherlands, which were discussed in the previous
The transaction characteristics include the amount of the transac- section and summarized in Table 2. So, we use dummies that mea-
tion, whether the transaction was private or business and the day sure whether an individual has a foreign background, from which
of the week (Monday to Saturday). In addition, we use dummies region she stems, and whether she is a first or second-generation
for the various pre-defined locations where the transaction occurred. migrant. Second, we further refine the analysis by using binary
As a benchmark location, we use the supermarket, which accounted dummies defined – as much as possible – on a person’s country
for 28% of all transactions. As a final control, we include the type of of origin.12 The results for the first exercise are in Table 6, while
survey instrument used (internet, face-to-face or paper-based). the results for the second analysis are in Table 7. Both tables present
Table 5 shows parameter estimates and standard errors (in ital- average marginal effects rather than parameter estimates.
ics) for the benchmark probit model. We only show results for se- First of all, we find no overall difference between individuals
lected covariates. Regarding the consumer characteristics, there with Dutch and foreign backgrounds. Someone with a foreign
are a number of intuitive results. In accordance with the existing background is around 1.8% points (pp.) more likely to use cash,
payments literature, we find that age and education play a signif- but the effect is not significantly different from zero (Table 6, col-
icant role, with younger, more educated consumers being more umn 1). When we split the data based on generations, again we
likely to pay electronically. However, we find no differences be- find no significant differences, although there is a hint of differ-
tween males and females. The negative parameter suggests that fe- ences between generations (column 2). For second-generation mi-
males are less likely to use cash, but the effect is not significantly grants, the marginal effect is essentially zero, whereas for first-
different from zero. Our results further show that consumers hav- generation migrants, the probability of choosing cash is around
ing a partner are less likely to use cash. One explanation could be a 3 pp. higher. When we take the region of origin into account (col-
wealth effect, which would be in line with earlier findings of higher umn 3), there is an indication that persons with non-western back-
income people being more prone to use electronic payment instru- grounds are more likely to use cash. Again, though, the differences
are not significant. When we combine the information on region
and generation (column 4), we find one clear difference between
9
Our analysis is at the transaction-level rather than at the consumer-level. Of the foreign and domestic backgrounds. For first-generation migrants
people who reported at least one transaction, 25% reported one, 26% reported two and with a non-western origin, the probability of using cash is 6 pp.
18% reported three purchases. We cluster standard errors by respondent to allow for higher compared to persons with a Dutch background. For sec-
possible correlation across transactions by the same individual.
10 ond-generation non-westerners, the chances of using cash are
As suggested by the literature (e.g. Bolt et al., 2010), financial incentives may play
a role as well. Although Dutch consumers are not faced with explicit bank imposed actually smaller, by 0.7 pp., although not significantly different.
transaction fees or incentive and reward programs, POS transactions may carry some
retailer imposed costs, as retailers in the Netherlands are allowed to apply a surcharge
for specific payment instruments. Bolt et al. (2010) found that 22% of the Dutch
11
retailers applied a surcharge for small payments in 2006. Since then, the relative About 90% of all Dutch retail traders are able to accept debit card payments. The
safety and efficiency advantage of debit cards has led to a strong decline in the usage levels of penetration of payment terminals, however, considerably differs across
of surcharges. At the time of our survey, it is estimated that only 5% of the debit card different types of stores: supermarkets (100%), gas stations (100%), fashion stores
accepting retailers was applying a surcharge in 2009 (Hoofdbedrijfschap Detailhan- (97%), specialized food stores (82%), catering (64%) and street vendors (28%)
del, 2011). Still, it would have been useful to use a dummy variable to control for the (Hoofdbedrijfschap Detailhandel, 2011).
12
potential effect of surcharges. Unfortunately, due to the unavailability of data, we We still aggregate Eastern European and other European countries, as we have a
were not able to do so. limited number of observations from individual countries in these groups.
A. Kosse, D. Jansen / Journal of Banking & Finance 37 (2013) 989–998 995

Table 5 Table 6
Using cash over debit card: the role of consumer, transaction and Using cash over debit card: the role of region of origin and generation.
location characteristics.
(1) (2) (3) (4)
Consumer characteristics
Foreign background 0.018
Female 0.07
0.023
0.11
Age 1st Generation 0.029
15–24 0.03 0.029
0.16 2nd Generation 0.001
25–34 0.01 0.024
0.15
45–54 0.13 Western 0.005
0.15 0.028
55–64 0.35** Non-western 0.038
0.16 0.029
65 and older 0.16
0.16 1st Generation western 0.003
Education 0.042
Secondary 0.28* 1st Generation non-western 0.060*
0.15 0.031
Bachelor 0.66***
2nd Generation western 0.012
0.21
0.029
Master 0.49**
0.23 2nd Generation non-western 0.007
Partner 0.21* 0.035
0.12
Cash at start of day 0.00** Notes: Marginal effects and standard errors (in italics) based on probit regressions.
0.00 The dependent variable is a binary dummy equal to 1 in case of cash payments and
0 in case of debit card payments. This table classifies individuals with a foreign
Transaction and location characteristics background according to the official definitions of Statistics Netherlands. The
Amount 0.01*** regression includes a full set of control variables, described in Section 5 of the main
0.00 text. The reference category is a debit card payment in a supermarket by a male
Location with a Dutch background, from the age group between 35 and 44, whose highest
Street vendor 1.46*** qualification is primary school. Results are based on 4225 observations for columns
0.24 1 and 3, and on 4214 observations for columns 2 and 4. Observations were
Food (small shop) 0.67*** weighted on the basis of gender, age, education, ethnic background, degree of
0.15 urbanization and region. Standard errors are clustered by respondent.
Fashion/shoes 0.89*** *
Denotes significance at the 10% level.
0.27 ⁄⁄
Denotes significance at the 5% level.
Restaurant/bar 0.76*** ⁄⁄⁄
Denotes significance at the 1% level.
0.14
Gas station 0.69***
0.15
Day of week
Moroccan origins, the differences with the reference group are neg-
Wednesday 0.43**
0.19
ligible. For those participants with German origins, the difference is
Constant 0.62 still around 6 pp. for the second generation, but no longer
0.55 significant.
Notes: Parameter estimates and standard errors (in italics) for a
To summarize, we find indications that first-generation mi-
probit regression, where the dependent variable is a binary grants from three countries that can be seen as cash oriented (as
dummy equal to 1 in case of cash payments and 0 in case of debit discussed in Section 3) continue to have strong preferences for
card payments. The results are based on 4225 transactions. The cash after migration to the Netherlands. However, for another
model includes a full set of variables, described in the main text.
cash-oriented economy (Indonesia), we find no clear significant
The table shows results for selected covariates. Observations are
weighted on the basis of gender, age, education, ethnic back- differences.13 Therefore, we will further explore the role of cash ori-
ground, degree of urbanization and region. Standard errors are entation using data from the World Bank (2008) on national pay-
clustered by respondent. ment systems. This exercise is described in Section 6.
*
Denotes significance at the 10% level.
**
Denotes significance at the 5% level.
***
Denotes significance at the 1% level.
6. Additional results

This section presents three additional analyses. As a first check,


For individuals from western countries, there are no significant we focus on payments exclusively made in supermarkets and gas
differences. stations. This serves as an additional check on any supply-related
Overall, the results in Table 6 suggest that region of origin and factors, such as the (un)availability of POS terminals. Both sectors
generation are relevant factors for payment behavior. Table 7 fur- are homogeneous in terms of payment acceptance as in virtually
ther expands the analysis by using information on the country of all supermarkets and gas stations consumers have the opportunity
origin (column 1) and a further break-down by generations (col- to choose between cash or debit cards. As shown in Table 8, we find
umn 2). Participants with a German background are around
9.3 pp. more likely to choose cash, while persons with Turkish 13
One tentative explanation is that a higher degree of familiarity with the Dutch
and Moroccan origins are around 7.5 pp. more probable to pay language has facilitated the adjustment to Dutch payment habits. Analyzing the role
cash. Once again, differences between generations are present (col- of language skills in payment instrument choice seems an interesting extension for
future research. Another explanation may be that migrants from Indonesia are usually
umn 2). For individuals with German, Turkish or Moroccan back- from strata with strong social-economic backgrounds and are already more familiar
grounds, the higher usage of cash is restricted to the first with card payments. We thank Dr. Irma Hindrayanto for discussions on these two
generation. In fact, for second-generation persons with Turkish or points.
996 A. Kosse, D. Jansen / Journal of Banking & Finance 37 (2013) 989–998

Table 7 Table 8
Using cash over debit card: results using home countries. Using cash over debit card: focusing on payments in supermarkets and gas stations.

(1) (2) (1) (2)


** Supermarket Gas station
Germany 0.093
0.038 1st Generation
1st Generation 0.129** Western 0.010 0.160
0.057 0.070 0.107
2nd Generation 0.063 Non-western 0.047 0.132**
0.046 0.052 0.061
Eastern Europe 0.023 2nd Generation
0.051 Western 0.009 0.075
1st generation 0.003 0.052 0.068
0.071 Non-western 0.050 0.048
2nd generation 0.057 0.060 0.075
0.063
Notes: Marginal effects and standard errors (in italics) based on probit regressions.
Europe (other) 0.054 The dependent variable is a binary dummy equal to 1 in case of cash payments and
0.048 0 in case of debit card payments. Column 1 uses 1208 purchases made in super-
1st Generation 0.114 markets, while column 2 uses 273 payments made at gas stations. The regressions
0.092 include a full set of control variables, described in Section 5 of the main text. The
2nd Generation 0.020 reference category is a debit card payment made by a male with a Dutch back-
0.048 ground, from the age group between 35 and 44, whose highest qualification is
Indonesia 0.033 primary school. Observations are weighted on the basis of gender, age, education,
0.044 ethnic background, degree of urbanization and region. Standard errors are clustered
1st Generation 0.020 by respondent.

0.078 Denotes significance at the 10% level.
**
2nd Generation 0.045 Denotes significance at the 5% level.
⁄⁄⁄
0.046 Denotes significance at the 1% level.

Suriname 0.024
0.034
1st Generation 0.041 Turning to payments at gas stations (column 2), however, we do
0.043 find a significant difference: the probability of using cash is 13 pp.
2nd Generation 0.008
higher among non-westerners compared to individuals with Dutch
0.043
backgrounds. For the other groups as well, the likelihood of using
Dutch Antilles 0.012
cash is higher, although not significantly different. The results con-
0.041
1st Generation 0.020 firm our earlier finding. Again, differences in payment methods are
0.053 only present for first-generation non-westerners. Since we have
2nd Generation 0.078 accounted for one of the most important location-related charac-
0.051 teristics, i.e. the availability of payment terminals, this difference
Turkey 0.075* is most probably consumer-related. The reason why we only find
0.039 different payment patterns in gas stations and not in supermarkets
1st Generation 0.089**
can be attributed to the fact that they are two very different sectors
0.041
2nd Generation 0.023 regarding the type and size of purchases done and the share of cash
0.053 and debit cards used. Overall, 60% of all supermarket transactions
Morocco 0.074* and 37% of total supermarket sales are paid by cash, whereas in gas
0.044 stations the share of cash is significantly lower; 44% of all transac-
1st Generation 0.088* tions and 18% of total sales (Jonker et al., 2012). The stronger pref-
0.050
erence for cash among first-generation non-westerners is therefore
2nd Generation 0.033
0.057 clearly emphasized in this latter debit card prevailing sector.
Second, there may be an endogeneity issue regarding the
Notes: Marginal effects and standard errors (in italics) based on probit regressions.
explanatory variable ‘cash-at-start’, which we include to model
The dependent variable is a binary dummy equal to 1 in case of cash payments and
0 in case of debit card payments. This table classifies individuals with a foreign
payment choice. Consumers having a higher preference for cash
background according to their country of origin (column 1). Column 2 is based on a can be expected to carry larger amounts of cash. To explore this
further analysis of the data based on generation (column 2). The regression includes possible endogeneity, we re-ran the regressions in Tables 5–7
a full set of control variables, described in Section 5 of the main text. The reference without the variable ‘cash-at-start’. Overall, there were no substan-
category is a debit card payment in a supermarket by a male with a Dutch back-
tial changes to our conclusions on the role of foreign backgrounds.
ground, from the age group between 35 and 44, whose highest qualification is
primary school. Results are based on 4225 transactions in column 1 and on 4214 Both marginal effects and standard errors were broadly similar.
transactions in column 2. Observations are weighted on the basis of gender, age, Biases due to the possibly endogenous nature of this variable are
education, ethnic background, degree of urbanization and region. Standard errors therefore concluded to be limited.
are clustered by respondent. Third, we use the World Bank (2008) data to study more di-
*
Denotes significance at the 10% level.
**
Denotes significance at the 5% level.
rectly the role of cash orientation in the home country.14 Table 9
⁄⁄⁄
Denotes significance at the 1% level. uses data on the number of card transactions per capita to flesh
out the distinction between cash and non-cash oriented countries.
Of the available World Bank indicators, this variable is the most intu-
no differences between persons with Dutch and foreign back- itive way to measure cash orientation, as it is based on actual pay-
grounds when it comes to paying in supermarkets (column 1). Nei- ment choices. One caveat to the analysis is the missing data for
ther the region of origin nor the generation are relevant factors for Suriname and the Dutch Antilles, which means we lose around
payment choices made for supermarket purchases. First-genera-
tion non-westerners are 4.7 pp. more likely to pay in cash, but
the differences are not significant. 14
We thank the referee for suggesting this extension.
A. Kosse, D. Jansen / Journal of Banking & Finance 37 (2013) 989–998 997

Table 9
Using cash over debit card: link with number of card transactions per capita in home country.

(1) (2) (3)


Debit card transactions Credit card transactions Card transactions
Marginal effect 0.0017** 0.0056*** 0.0025***
0.0008 0.0015 0.0007
Number of observations 2040 1215 1215

Notes: Marginal effects and standard errors (in italics) based on three probit regressions. In each case, the dependent variable is a binary dummy equal to 1 in case of cash
payments and 0 in case of debit card payments. The right hand side variables are the number of debit card transactions per capita (column 1), the number of credit card
transactions per capita (column 2) or the total number of card payments per capita (column 3) in the country of origin in 2006 as reported in World Bank (2008). The
regressions include a full set of control variables, described in Section 5 of the main text. Observations are weighted on the basis of gender, age, education, ethnic background,
degree of urbanization and region. The samples include all respondents with a foreign background. Standard errors are clustered by respondent.

Denotes significance at the 10% level.
**
Denotes significance at the 5% level.
***
Denotes significance at the 1% level.

250 observations. Another caveat is the fact that for some countries safety of the payment system.15 Debit card transactions are usually
either the number of debit card or the number of credit card trans- cheaper for banks and retailers and for safety reasons, many retailers
actions is missing. Therefore, Table 9 presents three columns which prefer to have a minimum of cash in their till. By enticing people to
use either debit or credit cards, or the sum of both. In each case, we turn away from cash to debit cards, potential efficiency gains could
use data from the 2006 vintage of the World Bank data as the num- be reaped.
ber of missing observations is smallest for that year. The probit Based on our results, would it be worthwhile to develop spe-
regressions use all respondents with a foreign background. cially targeted programs for first-generation migrants from cash-
For each of the three probit regressions in Table 9, we find a oriented economies? First, our findings suggest that habits related
negative relationship between card use in the home country and to foreign backgrounds, which may be difficult to change, play an
the likelihood of a cash payment by a respondent with a foreign important role in payment choices. In order to engineer a substan-
background in the Netherlands. So, a more intensive use of cards tial shift in habits, a publicity campaign would presumably be rel-
in countries of origin is associated with a lower likelihood of using atively costly and long-term. Second, as noted in Section 4, it is
cash in the Netherlands. This finding supports the earlier results in generally difficult to approach the particular groups that show
Tables 6–8 that payment habits related to foreign backgrounds higher preferences for cash. Again, this would imply that a cam-
continue to influence the choice of payment instruments after paign would be relatively costly. Third, one needs to consider
migration. Although the marginal effects are significant, we would how much substitution from cash to debit card payments a cam-
note that the estimated economic significance is relatively moder- paign could generate. In all likelihood, an educational campaign
ate. For instance, the result in column 3 suggests that ten addi- will only affect payment habits of a fraction of the target group
tional card payments per capita would only decrease the with high cash preferences. A stylized analysis is useful here to
likelihood of cash payments by around 0.025%. With more (precise) put potential net benefits in perspective.16 In the most optimistic
data, future research will be better equipped to further explore the scenario, suppose the campaign is fully successful by reducing the
role of home country cash orientation. cash ratio of individuals from cash-oriented economies from 74%
to the average level of 66%. This means a substitution of 0.2 cash
7. Conclusions and policy implications payments per person per day, adding up to a replacement of 36.5
million cash payments a year. Assuming an average value of cash
This paper examines a detailed set of transaction and consumer payments of EUR 12.19 (Jonker et al., 2012), the total direct social
data that was collected through a diary survey. The innovative as- costs saved would amount to EUR 3.3 million. In light of the total so-
pect of this diary survey is that we have detailed information on cial costs of POS payments in the Netherlands, this is still a modest
both individuals with a Dutch and a foreign background. Overall, efficiency gain.17 Overall, given the relatively high costs of a special-
we find a number of results suggesting that foreign backgrounds ized education or information campaign, it is not certain that the net
are relevant for payment behavior after migration. First, we find social benefits would be positive.
that first-generation migrants from non-western countries are
more likely to use cash. Second, we find that persons with back- Acknowledgments
grounds in three countries that, compared to the Netherlands,
can be classified as cash-oriented are still more likely to use cash We gratefully acknowledge the important contributions to this
in point-of-sale transactions in the Netherlands. Third, we find evi- project by Cindy Horbach, Lin Feei Lee and Maarten Jansen. We
dence that the number of card transactions per capita in countries thank Ike Mathur (the editor), an anonymous referee, Wilko Bolt,
of origin is negatively related to the likelihood of using cash in the Hans Brits, Irma Hindrayanto, Nicole Jonker and seminar partici-
Netherlands. These findings are robust to controlling for a range of pants at various venues for useful guidance, comments and discus-
consumer, transaction and location characteristics. At the same sions which greatly improved the paper. Any errors and omissions
time, we also find that payment habits of the migrant population are our responsibility. The views expressed in this article do not
change over time. For second-generation migrants, there is no necessarily coincide with those of the Nederlandsche Bank.
longer evidence of different payment habits compared to individu-
als with a Dutch background. 15
See for example Brits and Winder (2005).
Turning to policy implications, a possible question is whether 16
For this calculation, we combine cost estimates reported in Brits and Winder
there is a case for targeted information campaigns promoting the (2005), McKinsey&Company (2006) and EIM (2007). Following Brits and Winder
(2005), we only consider variable costs and distinguish between costs varying with
use of debit cards. For instance, in the Netherlands one recent cam-
the number of transactions and costs varying with the value of the transactions.
paign set up by banks and retailers encouraged consumers to use Further details of this calculation are available upon request.
debit cards also for small transactions. A further replacement of 17
In 2002, the total costs of all POS payments in the Netherlands added up to EUR
cash by debit card payments may foster the social efficiency and 2.9 billion or, equivalently, 0.65% of GDP (Brits and Winder, 2005).
998 A. Kosse, D. Jansen / Journal of Banking & Finance 37 (2013) 989–998

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