Steering Committee - Meeting Minutes

Date
Location
Participants

Legend: I = Insight, T = Task, D = Decision

Type
I
T
D
ering Committee - Meeting Minutes

02. May 2024

Online meeting
Peter Karl, Max Muster, Lisa Oles, Chris Schmid, Kristina Sola

end: I = Insight, T = Task, D = Decision

Item
Cost per lead (CPL) on Instagram increased by 75% over the last 2 weeks
Investigate drivers of CPL increase and potential measures to reduce CPL to historical average until next Steering C
Budget approval ($90k) for hiring of additional paid media team member (investment proposal #4912)
Responsible / Owner
Peter Karl
Lisa Oles
Board decision (unanimous)