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Guide3 - Idioma II
Guide3 - Idioma II
IDIOMA II
AUTOR
CARLOS SIERRA AMAZO
BOGOTÁ, D.C.
LEARNING GUIDELINE 3. Advertising
Study Materials
Essential materials
Online Textbook:
Cotton, D., Falvey, D., & Kent, S. (2013). New Language Leader Intermediate.
Essex: Pearson Education Limited. English online software at
https://acortar.link/yoseMS
Online Dictionaries:
1. The Free dictionary: https://www.thefreedictionary.com/
2. Cambridge dictionary: https://dictionary.cambridge.org/es/
3. Merriam Webster: https://www.merriam-webster.com/
4. Collins (diccionario español-inglés): https://cutt.ly/qnjiFW6
6. allBusiness: https://www.allbusiness.com/barrons_dictionary
6. Financial Dictionary: http://financial-dictionary.thefreedictionary.com/
Phonetics
The sounds of American English. University of Iowa. Retrieved from
https://bit.ly/3lYpblS
Free Resources
British Council.
1. Intermediate grammar. Retrieved from https://bit.ly/2F8xv1x
2. Reading. Intermediate B1 level. Retrieved from https://bit.ly/2F8whTY
3. Listening. Intermediate B1 level. Retrieved from https://bit.ly/3h3rVe4
4. Writing Intermediate B1 level. Retrieved from https://bit.ly/35aNkiW
ESL video.com
Listening. Intermediate level: https://bit.ly/35d58Kg
ETS
Reading. Intermediate comprehension tests https://bit.ly/3i1cioC
*Note. Si necesitas acceder a material de las bases de datos como E-Book 7-24, E-
Libro, Ebsco entre otras, sigue estos pasos en la plataforma:
Activity 1. Input
Learning Purpose
Product
• Autonomous activities (submission not required).
• MyEnglishLab: activities and tests (to be submitted on MyEnglishLab).
Instructions for the completion of the product
MyEnglishLab
2. After completing the activities above, take the test (s) assigned by your tutor.
2. Try the following links to expand and practice your vocabulary related to
Advertising:
https://bit.ly/3bC8XtY
https://bit.ly/3jRkJTT
https://bit.ly/2EX5SJ7
4. On the following links, practice what you studied about paragraphs. All these
exercises will be essential to have a great outcome in the writing production
of this guideline.
Quiz about paragraphs: https://bit.ly/2DA1qPA
Identifying topic sentences: https://bit.ly/2FbjO1E
Organizing sentences: https://bit.ly/3ii6aIA
Linking words: https://bit.ly/3370kDw
Coherence and unity: https://bit.ly/3lXkmt6
6. Check the following link for information on the structure, tips, characteristics
and examples of an opinion essay.
https://bit.ly/3h1hDuJ
https://bit.ly/2F7VT3r
7. Go over Learning Object 4 in order to study the uses and structure of the
Second Conditional.
10. Go over Learning Object 5 to study the use and structure of the Relative
Clauses.
11. Do the following exercise to test your knowledge on Relative Clauses:
https://bit.ly/3h3lQOE
https://bit.ly/3i8N4or
https://bit.ly/2Zd5VXN
12. Interactive Online Games: Practice what you studied about the grammar
component of this guideline through the following games.
Second Conditional:
https://bit.ly/3jVTY0S
https://bit.ly/2ZbpbFl
Activity 2. Output
Learning Purpose
Product
• Video of oral presentation & Opinion Essay
Instructions for the completion of the product
Oral Production
The marketing department still has several decisions to make before they
decide on an advertising campaign. To help them, they need some agencies
to present their ideas to the department. B-Kool will probably offer a contract
to the agency which makes the best presentation and has the most creative
ideas.
2. You and your group are the representatives of one of the advertising
agencies. Record a video holding an oral presentation with your proposal of
the advertising campaign for this product. Make sure you include, describe
and explain in detail the following in your presentation:
You can add more aspects if you want and remember to be creative in your
presentation!
Written Production
1. Once you have gone through the material of activity 1, which includes
exercises related to paragraph structure, linkers, punctuation, coherence
and unity, and the structure and characteristics of an opinion essay, write
a 4-paragraph opinion essay answering if you agree or disagree with the
following statement:
Try not to exceed 70 words per paragraph and make sure you keep in
mind the examples mentioned.