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Highlands is significantly preferred by 77% respondents.

No.1 No.2 No.3 No.4 No.5

Highlands Phuc Long The Coffee House Starbucks Trung Nguyen Legend
Like !!" #$" %&" '(" '*" %#" $%" )%" $&" )("

Like the '&" %(" &)" *'" &$" *!" )" ('" '" ('"
best

No.6 No.7 No.8 No.9

Aha Coffee Passio Cheese Coffee Viva Star
Like #*" !#" &&" *(" (" (&" !" ($"

Like the !" ($" &" ((" #" (*" &" (("
best

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 '(")$%*#+$#/*(5$(.*+: '(/*>1))?
Top 3 favorite Fast-food restaurant is KFC, Lotteria and McDonald’s.

No.1 No.2 No.3 No.4

KFC Lotteria McDonald’s Jolibee
Like !(" #&" )(" $&" %+" %+" ''" %)"

Like the best $)" )'" #&" !(" &!" *$" &&" *("

No.5 No.6 No.7

Burger King Texas Chicken Popeyes
Like #%" !%" #%" !%" &(" *&"

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Kichi Kichi is the most favorite Hot Pot restaurant, following by Gogi House and King
BBQ.

No.1 No.2 No.3 No.4 No.5

Kichi Kichi Gogi House King BBQ Sumo BBQ K-Pub
Like %(" '&" %(" '&" %+" %+" $'" ))" #$" !!"

Like the #%" !%" $&" )(" &!" *$" (" (&" %" (%"
best

No.6 No.7 No.8 No.9

Tasaki BBQ Ashima Uraetei Dolpan Sam
Like &*" *#" &&" *(" (" (&" '" ()"

Like the %" (%" &" ((" $" (!" &" (("
best

!"#=>2(#20)#(>)#/32().%0,4#0)1(2-02*(#(>2(#,%-#?@A)#B#,%-#?@A)#(>)#C)1(5#6789E:< 7
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Majority enjoy Pizza Hut and more than half of them prefer this brand the most.

No.1 No.2 No.3 No.4

Pizza Hut The Pizza Company Domino Pizza Pizza 4P’s
Like !)" #'" %!" '$" %#" '*" $$" )!"

Like the best '#" %*" &(" *&" &%" *%" &$" *!"

No.5 No.6 No.7

Al Fresco’s Pepperoni’s Pizza Cowboy Jack’s
Like ##" !*" &*" *#" &&" *("

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61% stated Isushi is one of their favorite Japanese Restaurant and 2/3 favored it the most.

No.1 No.2 No.4 No.3 No.5

Isushi Sushi Hokkaido Sushi Tei Marukame Udon Yen Sushi& Sake Pub
Like )+" '+" %&" '(" $%" )%" $&" )(" &(" *&"

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Highlands is good with location, atmosphere and brand

Highlands Phuc Long The Coffee House

(N=148) (N=Phuc Long) (N=46)

Good location Good location Good location

53% 57%
44%
Good store Good store Good store
Good pricing Good pricing Good pricing
brand 54% brand 54% brand
39% 35% 41% 39%

Good store 34% Good Good store 44% 25% Good Good store 24% Good
54%
atmosphere promotion atmosphere promotion 61%
atmosphere promotion

39%
Good customer43% A variety of
49% Good customer A variety of 48%
Good customer A variety of
service menu service 63%menu service 61% menu

!"#=>2(#20)#(>)#A),#0)21%*1#(>2(#,%-#?@A)#(>2(#1(%0)5#6789;D<
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KFC has a good store brand, food variety and pricing

KFC Lotteria Mcdonald

(N=113) (N=68) (N=53)

Good location Good location Good location

47%
Good store 34% Good store Good store
64% 34%
Good pricing Good pricing Good pricing
brand 57% 51% brand 56% 53% brand 42%

Good store 36% 41% Good Good store 38% 40% Good Good store 42% 30% Good
atmosphere promotion atmosphere promotion atmosphere promotion

37% 37%
Good customer A variety of Good customer A variety of Good customer A variety of
57% menu 55%
service service 66%menu service 64%menu

!"#=>2(#20)#(>)#A),#0)21%*1#(>2(#,%-#?@A)#(>2(#1(%0)5#6789:E<
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Gogi house is good with variety of menu, customer service and location

Gogi house Kichi Kichi King BBQ

(N=103) (N=81) (N=57)

Good location Good location Good location

Good store 35% Good store 37% Good store

Good pricing Good pricing
56% 30% Good pricing
brand 53% brand 42% brand 42%
40%
28%

Good store 41% 20% Good Good store 41% 31% Good Good store 35% 23% Good
atmosphere promotion atmosphere promotion atmosphere promotion

Good customer
52% A variety of 47%
Good customer A variety of Good customer
53% A variety of
53%
service 60% menu
68%menu service menu service

!"#=>2(#20)#(>)#A),#0)21%*1#(>2(#,%-#?@A)#(>2(#1(%0)5#6789E:<
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Pizza Hut is linked with good brand image, a variety of menu and good customer
service

Pizza Hut The Piza Company Domino Pizza

(N=116) (N=52) (N=43)

Good location Good location Good location

Good store 35% Good store 35% Good store

Good pricing Good pricing 28% Good pricing
brand 54% 48% brand brand 51%
38% 40% 40%

Good store 34% 45% Good Good store 33% 33% Good Good store 30% 37% Good
atmosphere promotion atmosphere promotion atmosphere promotion

37%
47%
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53% Good customer44% A variety of Good customer A variety of
53%
service menu service 60% menu service menu

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iSushi is good with a variety of menu, good brand and good customer service

isushi Sushi Hokkaido Marukame Udon

(N=83) Sachi (N=66) (N=37)

Good location Good location Good location

Good store 39% Good store Good store

Good pricing 32% Good pricing Good pricing
brand 47% brand 55% brand 54% 24%
23% 23% 30%

Good store 40% 16% Good Good store 38% 15% Good Good store 32% Good
46%
atmosphere promotion atmosphere promotion atmosphere promotion

Good customer45% A variety of Good customer A variety of 46%

Good customer 46%
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service service 61% 58% menu
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