SK ORIENTATION 1 TRAINING

Updated by 12052022

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 1) COMPANY BACKGROUND

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 SK GROUP KOREA

SK GROUP IN KOREA

ESTABLISHED: 8 APRIL 1953

CURRENT CHAIRMAN: CHEY, TAE-WON

CHAIRMAN VISION:
1) Pursuing change and happiness
2) Delivering Deep Change
3) Creating greater happiness together

MAIN BUSINESS:
• Energy & Chemicals
• ICT
• Semiconductor & Materials
• Logistics, Services & Bio

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 SK MILESTONE
SK GROUP CONCLUSION

• ALMOST 70 YEARS OF COMPANY HISTORY.

• 2nd LARGEST CONGLOMERATE IN KOREA.

• 144 SUBSIDIARY COMPANIES IN ENERGY,

CHEMICALS, ICT, SEMICONDUCTOR,
MATERIALS, LOGISTICS, SERVICES & BIO
(AS OF 31.01.21).

SK COMPANY BROCHURE CLICK HERE TO DOWNLOAD

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 BUSINESS PHILOSOPHY I SKMS

SK PURSUES “SUSTAINABLE HAPPINESS” FOR EMPLOYEES

SKMS was first established in 1979 as a methodology for applying business philosophy to actual business. It has since served as the foundation of the SK
corporate culture by building consensus among all employees of SK. Everyone at SK is voluntarily and willingly practicing SKMS with confidence & passion.

*VWBE : Voluntary and Willing Brain Engagement (Pae-gi)

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 SK GROUP OVERVIEW
SK Group is the 2nd largest conglomerate in Korea, leading Telecom, Oil & Gas, Memory Semiconductor
Industries

The 1st in Telecommunication, 2nd Largest in Market Capitalization

Oil & Gas, and Memory Semiconductor ($ 177 Bn)*

In Korea

- Telecommunication Sector
- Oil & Gas Sector

In Global

108.6
- Memory Semiconductor

177
411

82

59

13
For SK magic Internal Use Only (Market Capitalization as of 2021, $ Billion)
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 SK AT A GLANCE

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OVER 36 YEARS OF CHANGE & INNOVATION
1985 –1999
1985
– Established Mechanical
Division in Tongyang
Cement & Energy Corp.
1986
– Produced first gas oven
range in Korea
1993
– Produced first gas range in
Korea (3 burners, grill)
1993
– Developed first
dishwasher in Korea
1995
– Launched water
purifier, dishwasher
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2000 –2010
2002
– World’s first digital
gas oven “Adelia”
launched
2004
– Dishwasher (6-person)
“Climm” production
started in Korea
– Korea’s first continuous warm
water bidet “Salus” launched
2007
– Produced first steam
oven in Korea
2009
– Started rental business
HISTORY
2011–2019
2014
– Produced first gas hybrid
range in Korea
2015
– Produced first TANKLESS
Water Purifier in Korea
(Cold, Hot, Ambient)
– Launched first ‘Alarm
Cook’ gas range in Korea that
sets off an alarm
or stops operating when the
water is boiling
2016
– Produced first IoT,
AI-applied product in
Korea (Gas Range, Water
Purifier, Air Purifier)
– Launched SK Magic
(Merger & Acquisition of SK
Networks)
SK magic HISTORY & MILESTONE
CONCLUSION
MARKET SHARE BY PRODUCT RANGE
1st
No. 1 in market share
46.8% 43.7% 68.4%
2020 – Now TANKLESS WATER GAS RANGE DISHWASHER
PURIFIER
2018 2020
– Established Malaysian – Awarded GOLD for
sales corporation IDEA in world’s first
– Produced first TANKLESS dishwasher
Ice Water Purifier in Korea – Eco-friendly lineup
– Launched 4 new products extension (RE: FRESH) 34.2% 35.8%
(All-in-One JIKSOO – Automatic maintenance
Water Purifier, All-in-One JIKSOO water purifier
Ice JIKSOO Water Purifier, launched
Motion Air Purifier, – Entered plant cultivator
Pottery Bubble Bidet) business MICROWAVE OVEN ELECTRIC OVEN
2019 – Korea’s first washable
– Acquired certification All-clean air purifier
as Drinking Water Quality launched
Inspection Accredited
Agency
– CES Innovation Award
LEADER IN THE HOME APPLIANCE INDUSTRY WITH A
(Triple Care Dishwasher,
JIKSOO RICH Ice Water
SOLID FOUNDATION IN THE RENTAL BUSINESS.
Purifier, Motion Air Purifier)
 SK magic GLOBAL BUSINESS

SK magic GLOBAL BUSINESS LOCATION

SK magic has penetrated the overseas rental market in earnest by boosting the competitiveness of its domestic rental business. SK magic has entered
16 countries around the world.
Seoul Home office
Hwaseong factory, Recycling center

Middle East Asia America

6 8 1
Saudi Arabia U.S.A
Kuwait Turkey
Egypt Hongkong
Iran Taiwan
Dubai Japan
Israel China
Mongolia
Thailand
Indonesia
Malaysia

Korea

Asia

Vietnam, Corporations America

Malaysia, Corporations
16 countries
SK magic rental business

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 SK IN MALAYSIA
SK is committed to invest in Malaysia, driven by its global growth and Double Bottom Line strategies
Fintech [ Double Bottom Line (DBL) ]
2021, up to U$100 million investment in BigPay
“ Apart from the economic bottom line,
- Leading fintech player in Malaysia under AirAsia Group
SK affiliates measure social bottom
Battery Technology lines based on multiple indicators, like
their contributions to the environment
2021, U$568 million copper foil plant by SK Nexilis in Sabah and social well-being. ”
- Key component of EV batteries
- Group Chairman Chey Tae-won at Davos ‘19
Mobility

2017, U$23 million in launching SOCAR Malaysia CSR as Key Corporate Strategy
- Car-sharing platform with 2,500 cars covering Klang Valley, Penang, Johor 2013-2015, U$2.3 million in Rural Telecenter, Sabah,
2018, U$230 million equity partnership in GRAB Malaysia
- Leading ride-hailing platform in ASEAN
- Operated rural telecenter in a village in Sabah
Telecommunication - Provided ICT training to enhance lives of rural residents
※ Case in Vietnam – DBL approach to building long-term local r’ship
2010, U$117 million investment in P1/WEBE
Sep ‘18 ▪ Invested U$0.5bn in Masan
- Roll-out of WiMAX network in Malaysia
May ‘19 ▪ Invested U$1.0bn in Vingroup
New Energy Jun ‘19 ▪ Donated U$30m to new National Innovation Center
Ongoing ▪ Running SK Startup Fellowship Program to boost the
2018, U$5 million investment in VPP pilot project with TNB creative economy for young Vietnamese and startups
- Collaboration on 4 sites in Malaysia (potential commercialization)
 SK magic IN MALAYSIA

SK magic MALAYSIA

Details Description

Company Name
SK Magic Retails Malaysia Sdn Bhd
(formerly known as SK Networks Retails Malaysia Sdn Bhd)
11th Floor, Menara Citibank, 165 Jalan Ampang,
HQ Address
50450 Kuala Lumpur, Malaysia

HQ Number 1800-18-7878

Official Email info@skmagic.com.my

Year of Established in
Nov 2018
Malaysia

https://www.facebook.com/myskmagic/
Official Social Media
https://www.instagram.com/myskmagic_/?hl=en

https://www.youtube.com/channel/UC4c_lTZU97t0eu-yrPjF-mQ

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NATIONWIDE SALES BRANCHES
Total number of SK magic Malaysia that includes Retail Shop, Brand Store, Brand Kiosk
Kedah
1.Lotuss Sungai Petani
2.Lotuss Bandar Puteri Jaya
3.Mydin Taman Batik
Penang
1.Lotuss Tanjung Pinang
2.Lotuss E-Gate
3.Giant Bayan Baru
4.Mydin Bukit Mertajam
5.Lotuss Seberang Jaya
6.Mydin Mall Bertam
Perak
1.Lotuss Taiping
2.Aeon Taiping
3.Mydin Meru
4.Lotuss Ipoh Bercham
5.Lotuss Manjung
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TOTAL SALES BRANCHES
Kelantan
1.Lotuss Kota Bharu
2.Mydin Kubang Kerian Retail Shop
Terengganu 2 1. KL – One Utama
1.KTCC 2. Penang – Queensbay
Northern 2.Giant Kuala Terengganu
Region 3.Mydin Kuala Terengganu
4.Mydin Gong Badak
Pahang Brand Store/ Flagship
East Coast
Region 1.TMG Mall 4 1. KL – Mid Valley
2. Johor – Paradigm
3. Perak – Lotuss Ipoh
Kuala Lumpur Garden
1.Aeon Big Wangsa Maju Malacca 4. Penang – IKEA Batu
2.Aeon Bandar Tun Hussien Onn Kawan FS
Central
1.Mydin Pulau Sebang
3.KL East Mall 5. Toppen JB
Region 2.Mydin Mitc
4.Aeon AU2 Setiawangsa 3.Econsave Malacca
5.CS Brothers Cheras 4.Mydin Jasin Note: Total existing sales branches as per March 2022
6.Lotuss Ampang Johor
Selangor Southern 1.Nsk Muar
1.Lotuss Setia Alam Region 2.Kipmall Kota Tingggi
2.Lotuss Kuala Selangor 3.Kipmall Tampoi
3.Giant Shah Alam 4.NSK Pandan
4.Giant Bandar Kirara 5.Lotuss Setia Tropika
5.KipMall Desa Coalfield 6.Giant Plentong
6.NSK Kota Damansara Negeri Sembilan 7.Lotuss Seri Alam
7.Plaza Metro Kajang 1.NSK Seremban 2 8.SKS City Mall
8.Lotuss Puncak Alam 2.Mydin Seremban 2 9.Angsana Mall
9.Giant Batu Caves 3.Aeon Mall Nilai
10.Mydin USJ
 TOTAL SALES BRANCHES

NATIONWIDE SALES BRANCHES

Total number of SK magic Malaysia that includes Retail Shop, Brand Store, Brand Kiosk

Sabah Note: Total existing sales branches as per March 2022

1.City Mall
2.Imago Mall
3.ITCC Mall 3
1

Sarawak
1
1.E-Mart Tabuan Jaya Kuching East Malaysia
2.Bintang Shopping Mall Miri

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 TOTAL SERVICE BRANCHES

NATIONWIDE SERVICE BRANCHES

Total number of service branches where service organizations (ME & MC) reported for their job

Official Service Branches

1. Penang
2. Ipoh
3. Subang / Kajang
4. Seremban
SK SK SK 5. Melaka
SK SK 6. Johor
7. Pahang

SK Unofficial Service
Branches
SK 7. Kelantan
SK SK
8. Terengganu
9. Kuching / Miri
10. KK / Sandakan
SK
SK SK
SK 14 Service Branches Location
SK as per Jan 2022

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 SK magic RECOGNITION

THE PEOPLES’ CHOICE

Consumers’ Choice Korean Industry’s Brand HTHI Digital Korea Well-being-Consumer

Winner of the Grand Prize
for 4 consecutive years in
2016, 2017, 2018, and 2019.
Power Customer Index
Dishwasher ranked No. 1 for Satisfaction Ranked No. 1 in the oven
18 consecutive years / Ranked No. 1 in for 3 category for 8 consecutive
Electric oven ranked No. 1 consecutive years 2018 – years.
for 13 consecutive years / 2020.
Electric range ranked No. 1
for 3 consecutive years.

Korean Industry’s
Customer Satisfaction
Ranked No. 1 in the Electric
range category for 2
consecutive years.

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GLOBAL & KOREAN DESIGN AWARD
Reddot Design Award
The Red Dot Design Award is
a global design contest in
which over 7,000 works are
presented by contestants
from 60 countries each year.
SK Magic has won the design
prize for 7 consecutive years.
Good Design (GD)
Air purifier and microwave
oven selected as “Good
Designs”.
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iF Design Award
The iF Design Awards are a global
prestigious international design
contest regarded as one of the
world’s top 3 design awards along
with Germany’s Red Dot Awards
and the U.S.A.’s IDEA Awards. SK
Magic has been awarded prizes in
the water purifier and microwave
oven categories in recognition of
our global design competitiveness.
Pin UP Design Award
An exhibition jointly
organized by the Industrial
Design Society of Korea &
Korea Daily, SK magic’s ice
maker, water purifier, air
purifier, bidets were all
award during this
exhibition.
SK magic RECOGNITION
45 Global Design Award
38 Korean Design Award
IDEA Good Design Award (Japan)
IDEA is an international design The Good Design Award is
contest co-hosted by the Industrial hosted by the Japanese
Design Society of America. SK Industrial Design Promotion
Magic has received design prizes in Association. SK Magic has won
the water purifier and electric prizes in the air purifier &
range categories for its globally microwave oven categories
recognized designs realized with thanks to its recognized design
our advance technological philosophy of providing
capabilities and differentiated customers with innovative
designs. values.
IDEA Design Award
SK Magic’s Triple Care Dishwasher received the Gold Prize
(dishwasher category), the premier prize of the IDEA Design
Awards hosted by the Industrial Design Society of America.
Our Triple Care Dishwasher obtained the highest scores in
such evaluation items as design quality, material suitability,
innovation, consideration of environment, user convenience,
aesthetic impression, and stability, comprehensively
recognizing its design competitiveness.

INTERNATIONALLY CERTIFIED
Korea Consumer Awards
Awarded the Best Product
Prize for our air purifier in
2019.
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SK magic RECOGNITION
CES Innovation Awards Presidential Award
SK Magic’s water purifiers, air purifiers, and dishwashers have SK Magic was the first awarded with the most prestigious
all received CES Innovation Awards. The CES Innovation “Presidential Award” in recognition of their excellent brand
Awards is a prestigious awards ceremony focused on
premier design and quality in the consumer household management during the Korea Brand Awards hosted by the
appliances category. Our All-in-One JIKSOO ICE Water Ministry of Trade, Industry & Energy (Korea).
Purifier, Triple Care Dishwasher, and Motion Air Purifier were
awarded the highest honors after receiving high evaluations
in all items including technological capability, design, and
customer value.
INNO–STAR Hall of Fame of Korean Energy Winner Award of the Korea Marketing Award
Green Star
Ranked No. 1 in Ranked No. 1 in the water Brands Year (KMA)
categories – air purifier, purifier, electric range, and Water purifier and air Winner of the Korea Energy Grand Prize in the 7th KMA,
gas range and bidet. dishwasher categories. purifier selected as 2020 Agency President’s Prize and 2019. Digital customer
excellent brands. the Energy Efficiency Prize. satisfaction No. 1 in the
environmental household
appliance category for 2
consecutive years.
 2) PRODUCT KNOWLEDGE

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Air Purifier
*available in Malaysia now
 We spend Indoor Air Quality is

90% 2-5 X
of our time indoors worst then outdoors

Indoor Air Quality ranked

3.8 million TOP 5
people died annually from
illness attributable Environment risks to
to indoor air pollution public health

By Department of Environmental and Occupational Health

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 SOURCES OF INDOOR AIR POLLUTION
External Fine Dust Lack of Ventilation

VOCs from perfumes,

hairspray, furniture, carpet, Mould, odours &
dust mites in bedsheets microbial pathogens

Cooking devices,
fuel oil
Animal hair dust,
tobacco smoke, VOC’s
from paint, varnishes, VOC’s from cleaning
furniture & carpet products, mould, odours,
microbial pathogens

For SK magic Internal Use Only

© Sales Management VOC = Volatile Organic Compounds
 HEALTH IMPACT OF INDOOR AIR POLLUTION

Immediate Effects Long Term Effects

Headache & Nausea Respiratory Diseases
(Asthma, Cancer)
Nose, Throat, Eyes Inflammation
Heart Diseases
Sinus Congestion, Sneezing Affects Central Nervous System
& Coughing (Headache, Anxiety)

For SK magic Internal Use Only Indoor Air Quality and Health, Cincinelli and Martellini, 2017
© Sales Management
There are not only fine dust but also virus,
& harmful gas in the air, bacteria &
mould

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 STUDIES ABOUT VIRUS IN AIRBORNE

For SK magic Internal Use Only https://www.bharian.com.my/dunia/eropah/2020/07/708435/covid-19-who-kaji-penemuan-virus-tersebar-melalui-udara

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 AIR PURIFIER

ALL CLEAN
ALL CLEAN VIRUS FIT
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 PRODUCT COMPARISON

ALL-CLEAN ALL-CLEAN VIRUS FIT

MODEL
ACL-20C ACL-20U
COLOUR CREAM WHITE CREAM BEIGE

DIMENSION W369 X D369 X H650mm W369 X D369 X H800mm

POWER CONSUMPTION 34W 75W

COVERAGE 66.0m2 (710sqft) 66.0m2 (710sqft)

FILTRATION 8-Stage All-in-One Care Filter 8-Stage All-in-One Care Filter

ANTIBACTERIAL Pre-filter & Copper Fibre Type HEPA filter Pre-filter & Copper Fibre Type HEPA filter

STERILIZATION - UV ARC Core Sterilization (Air Sterilization)

SENSOR PM1.0 Dust, Gas PM1.0 Dust, Gas

CERTIFICATION CA, KAA, FDA Registered CA, KAA, FDA Registered, PA

UV ARC Core Sterilization
Detachable/Washable Vent & Fan
Detachable/Washable Vent & Fan
FEATURES 8-stage All-in-One Filtration
8-stage All-in-One Filtration
360° All Directional Air Absorption
360° All Directional Air Absorption
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 AP TECHNOLOGY (PRODUCT USP)

WHY ALL CLEAN & ALL CLEAN VIRUS FIT?

Info Sharing: According to several World Health Organization (WHO) studies, INDOOR AIR is x5 MEDICAL GRADE AIR PURIFIER
to x10 times WORSE than outdoor air
FDA Registered & PA Certified Medical Grade Air Purifier

360° + FLOOR ABSORPTION

All direction concentrated absorption

8 STAGES ALL-IN-ONE FILTER

99.9% elimination of mould, bacteria, virus including the
COVID19 & DELTA VARIANT

UV ARC CORE STERILIZATION

Fan + Airborne Virus & Bacteria Sterilization
** Only applicable at Virus Fit

DETACHABLE & WASHABLE

Washable internal / external vent & turbo fan

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 REGISTERED AS MEDICAL GRADE AIR PURIFIER

Virus Test Certification

Antibacterial Test Result Antivirus Test Result Antimould Test Result Clean Air + Sensor Certificate (CAS) 획득 KAA Atopy Certificate
99.9% 99.9% 99.9% - Korean Air Cleaning Association - - Corporation Aggregate
Korea Atopy Association -

registered

COVID-19 Virus Test

Result 99.9%
Certification Acquired
Air Sterilization
Certification (PA)
- Korea Ozone & UV Association-
1st Air Purifier in Korea
to be FDA registered
-

For SK magic Internal Use Only

Virus Test + Certification ensuring safe & trusted product usage
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 360˚ + FLOOR ABSORPTION

Filter

Purification of airborne & floor-borne pollutants at your home

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 8 STAGES ALL-IN-ONE FILTER

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Stage 6 Stage 7 Stage 8

Remove Removes atopic Remove Remove Remove

allergy & sick Antivirus Antibacterial Antimould
large dust unpleasant smog ultrafine dust
house syndrome odours pollutants
pollutants

Double Antibacterial filter structure equipped with antibacterial material for improved hygiene!
For SK magic Internal Use Only
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 8 STAGES ALL-IN-ONE FILTER

For SK magic Internal Use Only

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For SK magic Internal Use Only
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 UV ARC CORE STERILIZATION

UV-A LED is radiated onto the Titanium Dioxide on the

Photocatalyst Module releasing Active Oxygen (OH-) into
the air → Active Oxygen attaches to virus for elimination
※ External mood LED light
displaying UV sterilisation mode

Virus Elimination Process

H2 O
H2 O
U OH- OH-
OH- H2O
V
OH- OH
OH- OH-
OH- CO2
Photocatalyst
UV-A LED Module
(Titanium Dioxide)

UV-A LED radiation on Harmless active

COVID virus & harmful bacteria eliminated
Photocatalyst Filter oxygen produced
For SK magic Internal Use Only
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 WASHABLE FAN & VENT

Easily Detachable
without tools

Detachable within
30 seconds

Washable vent & turbo fan! Hygiene UP!

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 DESIGN

(Post-Consumer Recycled ABS)

Eco-friendly material made out of recycled plastic waste

World’s best eco- 1 purchase of ALL-CLEAN

friendliness Air purifier

50% 14%
Valuable & Sustainable Consumption
Recycled plastic waste Greenhouse gas reduction

contributing to the restoration & recovery of nature

※normally 30% usage ※compared to average air purifier

SK magic expected usage effect

31,515 153
pine tree car reduction
plantation

※ calculated based on SK magic’s expected usage of 200 tonne/year

For SK magic Internal Use Only
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 ALL CLEAN (ACL-20C/20U

ALL CLEAN SERVICE OPERATION METHODS

1 MC REGULAR SERVICE (EVERY 2 MONTHS)

• 2M ➝ Product Cleaning
• 4M ➝ Antibacterial Pre-filter Replacement & Product Cleaning
• 6M ➝ Product Cleaning
• 8M ➝ Antibacterial Pre-filter Replacement & Product Cleaning
• 10M ➝ Product Cleaning
• 12M ➝ Antibacterial Pre-filter, Antibacterial Copper Fibre type HEPA Filter Replacement &
Product Cleaning
6 MC SERVICE A YEAR

2 SELF-CARE SERVICE (EVERY 4 MONTHS)

• 4M ➝ MC DELIVERY : Antibacterial Pre-filter

• 8M ➝ MC DELIVERY : Antibacterial Pre-filter
• 12M ➝ MC FULL SERVICE : Antibacterial Pre-filter, Antibacterial Copper Fibre type HEPA
Filter Replacement & Product Cleaning

2 DELIVERY & 1 FULL SERVICE A YEAR

For SK magic Internal Use Only
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For SK magic Internal Use Only
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For SK magic Internal Use Only
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 AP FILTRATION SYSTEM (TOP, TWIN & MOTION)

4 STEPS OF FILTRATION SYSTEM

SK Magic produce fresh air by 4 steps of filtration system through filters as below:

Filter Name Details Filter Name Details

1) Pre-Filter 3) Deodorization Filter

• N/A (2 to 4 weeks washable) • 12 months

• Removes heavy dust & other • Eliminates bad odor &
airborne contaminant such harmful gases such as
as animal fur formaldehyde

2) Dust/Mid Filter 4) HEPA Filter

• 4 months • 12 months
• Eliminates coarse dust while • Superior elimination of fine
enhancing the performance dust, removing ultrafine dust
of fine dust removal below 2.5

For SK magic Internal Use Only

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 AIR PURIFIER (TOP)
Specifications

❑ Product Name: Air TOP (ACL-V16)
❑ Rated Voltage: Single Phase Current
AC220-240V / 50Hz
❑ Power Consumption: 50W
❑ Weight: 12.0 kg
❑ Dimension: 370 (W) X 370 (D) X 754 (H) mm
❑ Coverage Area: 52.8 m2 or 568 sqft (medium room)
❑ Type of Sensors: Humidity, Temperature, Dust & Gas
❑ Light Indicator: Blue, Green, Orange & Red
❑ Stage of Filtration: 4 (Pre filter, Dust filter,
Deodorization & HEPA)
❑ Installation Area: Indoor (home, office)

Value Features

1) Quad Smart Sensors 4) Auto Retractable Air Vent

2) Tower Design 5) Hidden Moving Wheels

3) 4 Dimming Light Colors 6) Front Suction Method

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 AIR PURIFIER (TWIN)
Specifications

❑ Coverage Area: 105.6 m2 or 1,137 sqft (large room)

❑ Product Name: Air TWIN (ACL-V32)
❑ Type of Sensors: Dust & Gas
❑ Rated Voltage: Single Phase Current
❑ Light Indicator: Blue, Green, Orange & Red
AC220-240V / 50Hz
❑ Stage of Filtration: 4 – Dual Filtration System (Pre
❑ Power Consumption: 75W
filter, Mid filter, Deodorization & HEPA)
❑ Weight: 27.0 kg
❑ Installation Area: Indoor (home, office & large
❑ Dimension: 445 (W) X 450 (D) X 875 (H) mm
establishment)

Value Features

1) Dual Smart Sensors 4) Child Lock Function

2) Double Power System 5) Hidden Moving Wheels

(2 Fans, 2 Set of Filters) and Leg

6) 4 Intelligent Air
3) 4 Dimming Light Colors
Purification Mode

For SK magic Internal Use Only

© Sales Management
 AIR PURIFIER (MOTION)
Specifications

❑ Coverage Area: 46.2 m2 or 497 sqft (medium room)

❑ Product Name: Air MOTION (ACL-140M)
❑ Type of Sensors: 3 PIR Motion, Dust, Gas &
❑ Rated Voltage: Single Phase Current
Humidity/Temperature
AC220-240V / 50Hz
❑ Light Indicator: Blue, Green, Orange & Red
❑ Power Consumption: 48W
❑ Stage of Filtration: 4 (Pre filter, Dust filter,
❑ Weight: 17.0 kg
Deodorization & HEPA)
❑ Dimension: 360 (W) X 360 (D) X 805 (H) mm
❑ Installation Area: Indoor (home, office)

Value Features

1) 6 Smart Sensors 4) 3 Level Pop-Up

2) Ionizer Function 5) Hidden Moving Wheels

6) DOT LED Display

3) 4 Dimming Light Colors
(front cover)

For SK magic Internal Use Only

© Sales Management
Water Purifier
*available in Malaysia now
 WHERE THE WATER FROM?

For SK magic Internal Use Only

© Sales Management
 WATER POLLUTION ARTICLES

For SK magic Internal Use Only

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 SK magic WP FILTRATION SYSTEM

NANOTECH PAC FILTRATION SYSTEM

SK magic produce alkaline water by NANOTECH PAC filtration system through filters as below:

For SK magic Internal Use Only

© Sales Management
 SK magic WP FILTRATION SYSTEM

RO MEMBRANE FILTRATION SYSTEM

SK magic also produce pure water by RO MEMBRANE filtration system through filter:

Filter Name Sediment Filter Pre-Carbon Filter RO Membrane Filter Post Carbon Filter

Filter Replacement Cycle 4 months 8 months 24 months 12 months

Removes all impurities

Removes chlorine, odor & Removes excess particles &
Removes large particles in including bacteria, virus &
Filter Function water such as rust, dust & sand
various others harmful organic
heavy metals, providing pure
residual chlorine, enhancing
compound taste of water
water

For SK magic Internal Use Only

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COMPARISON OF FILTRATION SYSTEM
These are few comparison for filtration system based on it types as below:
Micro Filtration
Micron Size : 0.1
Heavy Metal Elimination: No
Mineral: Yes
pH: Alkalescent
Bacteria/Virus Elimination: No
Water Waste: No
For SK magic Internal Use Only
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Ultra Filtration
Micron Size : 0.01
Heavy Metal Elimination: No
Mineral: Yes
pH: Alkalescent
Bacteria/Virus Elimination: Yes
(some virus & bacteria remains)
Water Waste: No
SK magic WP FILTRATION SYSTEM
Nano Filtration Reverse Osmosis
Micron Size : 0.001 Micron Size : 0.0001
Heavy Metal Elimination: Yes Heavy Metal Elimination: Yes
Mineral: Yes Mineral: No
pH: Alkalescent pH: Slightly Acidic
Bacteria/Virus Elimination: Yes Bacteria/Virus Elimination: Yes
Water Waste: No Water Waste: Yes. Large amounts
* Picture shown is for illustration purpose only
 SK magic WP FILTRATION SYSTEM

MINERALS IN ALKALINE WATER

Alkaline dissolves acids in the blood with four main components. These four minerals work together to keep the body healthy and
running properly:

Calcium Potassium Sodium Magnesium

For SK magic Internal Use Only

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 WATER PURIFIER (JIKSOO RICH)
Specifications ❑ Purification Method: Nanotech PAC Filtration System
❑ Stage of Filtration: 5 (4”Sediment, 4”Carbon Block &
❑ Product Name: Jiksoo RICH (WPU-I200D)
4”Nanotech PAC)
❑ Rated Voltage: Single Phase Current
❑ Product Capacity: Tankless
AC220-240V / 50Hz
(cold/hot/ambient/infant/tea/Ice – small 8g & big 11g)
❑ Power Consumption: - 2900W - 55W - 60W
❑ Operation Pressure:
❑ Weight: 18.5 kg
• 1.2 bar to 8 bar
❑ Dimension: 255(W) X 500(D) X 492(H) mm
• 0.5 bar – 1.1 bar (with booster pump)
❑ Type of WP: Countertop
• < 0.5 bar (SOP service + booster pump)
❑ Installation Area: Indoor (home, office)
Value Features
4) Lock Function
(ice and hot water)
1) JIKSOO Technology with 5 HOT COLD AMBIENT INFANT TEA
85-90℃ 4-8℃ 45/50/55℃ 70℃
Different Water Temperature
Small - approx. 98 pcs
+ ICE Cube Large - approx. 68 pcs 5) Water Display LED Lighting
Ice room storage – 0.75kg or 5.5kg/day

2) Instant Heating & Cooling

System 6) Full Stainless-Steel Waterway

3) Dual UV Sterilization 7) Smart Moving Water Tap

Ice Room - Twice a day (3hrs/session)
(30mm)
Water Tap - 2 hours (auto 10 mins)
For SK magic Internal Use Only
© Sales Management
 WATER PURIFIER (JIKSOO RICH)

FREE REPLACEMENTS JIKSOO RICH (12 MONTHS)

Meet a new ice water purifier

each year!
Ice Slide Ice Tray

Ice Cap Manifold & Pipes

Water Tap Ice Screw

Inner Pipe Storage Skin

For SK magic Internal Use Only
© Sales Management Pre-Filter Filter Connector
 WATER PURIFIER (JIKSOO HYPER)
Specifications
❑ Purification Method: Nanotech PAC Filtration System
❑ Product Name: Jiksoo HYPER (WPU-A700D) ❑ Stage of Filtration: 5 (4”Sediment, 4”Carbon Block &
❑ Rated Voltage: Single Phase Current 4”Nanotech PAC)
AC220-240V / 50Hz ❑ Product Capacity: Tankless (cold/hot/ambient/infant/tea)
❑ Power Consumption: - 2900W - 55W ❑ Operation Pressure:
❑ Weight: 11.5 kg • 1.2 bar to 8 bar
❑ Dimension: 170(W) X 490(D) X 390(H) mm • 0.5 bar – 1.1 bar (with booster pump)
❑ Type of WP: Countertop • < 0.5 bar (SOP service + booster pump)
❑ Installation Area: Indoor (home, office)
Value Features
4) Child Friendly Button
1) JIKSOO Technology with 5 (cold and ambient)
Different Water Temperature HOT COLD AMBIENT INFANT TEA
85-90℃ 4-8℃ 45/50/55℃ 70℃

5) Water Tap LED Lighting

2) Instant Heating & Cooling
System

6) Full Stainless-Steel Waterway

3) UV Sterilization at
Water Tap
Every 2 hours –
(10 mins automatically) 7) Smart Moving Water Tap
(30mm)
For SK magic Internal Use Only
© Sales Management
 WATER PURIFIER (JIKSOO RIA)
Specifications
❑ Purification Method: Nanotech PAC Filtration System
❑ Product Name: Jiksoo RIA (WPU-A900C) ❑ Stage of Filtration: 5 (8”Sediment, 8”Carbon Block &
❑ Rated Voltage: Single Phase Current 8”Nanotech PAC)
AC220-240V / 50Hz ❑ Product Capacity: Tankless (cold/hot/ambient)
❑ Power Consumption: - 2900W - 67W ❑ Operation Pressure:
❑ Weight: 15.5 kg • 1.2 bar to 8 bar
❑ Dimension: 210(W) X 500(D) X 465(H) mm • 0.5 bar – 1.1 bar (with booster pump)
❑ Type of WP: Countertop • < 0.5 bar (SOP service + booster pump)
❑ Installation Area: Indoor (home, office)
Value Features

1) JIKSOO Technology with 3 4) Child Lock for Hot & Cold

Different Water Temperature HOT COLD
Water
AMBIENT
85-90℃ 4-8℃

2) Instant Heating & Cooling 5) Aesthetic Design with

System Intuitive Touch Button

3) UV Sterilization at
Water Tap 6) Dual Volume Control
Every 2 hours – (120mL & 1000mL)
(10 mins automatically)
For SK magic Internal Use Only
© Sales Management
 WATER PURIFIER (JIKSOO RAPI)
Specifications
❑ Purification Method: Nanotech PAC Filtration System
❑ Product Name: Jiksoo RAPI (WPU-A400D) ❑ Stage of Filtration: 5 (4”Sediment, 4”Carbon Block &
❑ Rated Voltage: Single Phase Current 4”Nanotech PAC)
AC220-240V / 50Hz ❑ Product Capacity: Tankless (cold/hot/ambient/infant)
❑ Power Consumption: - 2900W - 55W ❑ Operation Pressure:
❑ Weight: 10.7 kg • 1.2 bar to 8 bar
❑ Dimension: 170(W) X 495(D) X 390(H) mm • 0.5 bar – 1.1 bar (with booster pump)
❑ Type of WP: Countertop • < 0.5 bar (SOP service + booster pump)
❑ Installation Area: Indoor (home, office)
Value Features

1) JIKSOO Technology with 4 4) Child Friendly Button

Different Water Temperature HOT COLD AMBIENT INFANT
(cold and ambient)
85-90℃ 4-8℃ 45/50/55℃

2) Instant Heating & Cooling

5) Water Tap LED Lighting
System

3) UV Sterilization at
Water Tap 6) Multiple Volume Control
(120mL, 550mL, 1000mL and
Every 2 hours –
1500mL)
(10 mins automatically)
For SK magic Internal Use Only
© Sales Management

Specifications
❑ Product Name: Jiksoo MINI (WPU-2200C)
❑ Rated Voltage: Single Phase Current
AC220-240V / 50Hz
❑ Power Consumption: 12W
❑ Weight: 3.0 kg
❑ Dimension: 92(W) X 400(D) X 330(H) mm
❑ Type of WP: Countertop
Value Features
1) Intuitive Display Panel
2) Magnetic Drip Tray
3) UV Sterilization at
Water Tap
Every 2 hours –
(10 mins automatically)
For SK magic Internal Use Only
© Sales Management
WATER PURIFIER (JIKSOO MINI)
❑ Purification Method: Nanotech PAC Filtration System
❑ Stage of Filtration: 5 (8”Sediment, 8”Carbon Block &
8”Nanotech PAC)
❑ Product Capacity: Tankless (ambient)
❑ Operation Pressure:
• 1.0 bar to 8 bar
• 0.5 bar – 0.9 bar (with booster pump)
• < 0.5 bar (SOP service + booster pump)
❑ Installation Area: Indoor (home, office)
4) Child Lock Function
5) Detachable Water Tap
6) Dual Volume Control
(150mL & 1000mL)
 WATER PURIFIER (JIKSOO TANKLESS)

FREE REPLACEMENTS (12 MONTHS) – JISKOO HYOER, RIA, RAPI & MINI

1 2 3

Water Tap Inner Pipe Filter Connectors

Meet a new water purifier

For SK magic Internal Use Only
each year!
© Sales Management
 JIKSOO TANKLESS TECHNOLOGY

PRODUCT TECHNOLOGY (WHY JIKSOO TANKLESS?) CONCLUSION

SAME PRODUCTS OFFERED TO CUSTOMERS

IN BOTH KOREA & MALAYSIA

1) ALWAYS PRODUCES CLEAN & FRESH WATER 4) STAINLESS STEEL WATERWAY

UV STERILIZATION
• WE DO NOT BRING DISCONTINUED PRODUCTS WITH OLD
TECHNOLOGY TO MALAYSIA & LAUNCH IT AS NEW PRODUCTS.
2) 5 STAGES OF FILTRATION SYSTEM + UV 5) INNOVATIVE DESIGN (SLIM & SPACE
STERILIZATION EFFICIENT) • WE TREAT MALAYSIAN CUSTOMERS EXACTLY THE SAME AS OUR
KOREAN CUSTOMERS.
• ALL CUSTOMERS DESERVE THE BEST PRODUCT TECHNOLOGY.

WE TAKE PRIDE IN OFFERING OUR CUSTOMERS

3) ENERGY EFFICIENT INSTANT HEATING (CERAMIC
HOT MODULE) & COOLING (ICE BANK TECHNOLOGY)
THE BEST PRODUCTS & SERVICES
 WATER PURIFIER (WIZ C)
Specifications
❑ Purification Method: Nanotech PAC Filtration System
❑ Product Name: WIZ C (WPU-B300C)
❑ Stage of Filtration: 5 (12”Sediment, 12”Carbon Block &
❑ Rated Voltage: Single Phase Current
12”Nanotech PAC)
AC220-240V / 50Hz
❑ Product Capacity: Cold = 4.8L / Hot = 1.65L
❑ Power Consumption: - 350W - 100W
❑ Operation Pressure:
❑ Weight: 20.0 kg
• 0.5 bar to 8 bar
❑ Dimension: 255(W) X 520(D) X 510(H) mm
• < 0.5 bar (SOP service + booster pump)
❑ Type of WP: Countertop
❑ Installation Area: Indoor (home, office)

Value Features

1) Stainless Steel 304 4) Safety Lock for Hot

Water Tank Water (85-88℃)

2) High Temperature 95℃ 5) Continuous Button for

Hot Water (95℃) Cold Water (4-8℃)

3) Dual UV Sterilization
Water Tank - 12 hours (auto 7 mins) 6) Pastel Water Tap Lighting
Water Tap - 2 hours (auto 10 mins)
For SK magic Internal Use Only
© Sales Management
 WATER PURIFIER (WIZ S)

Specifications
❑ Purification Method: Nanotech PAC Filtration System
❑ Product Name: WIZ S (WPU-B300F)
❑ Stage of Filtration: 5 (12”Sediment, 12”Carbon Block &
❑ Rated Voltage: Single Phase Current
12”Nanotech PAC)
AC220-240V / 50Hz
❑ Product Capacity: Cold = 4.8L / Hot = 3.5L
❑ Power Consumption: - 550W - 100W
❑ Operation Pressure:
❑ Weight: 26.0 kg
• 0.5 bar to 8 bar
❑ Dimension: 255(W) X 510(D) X 1150(H) mm
• < 0.5 bar (SOP service + booster pump)
❑ Type of WP: Floor Standing
❑ Installation Area: Indoor (home, office)

Value Features

1) Stainless Steel 304 4) Safety Lock for Hot

Water Tank Water (85-88℃)

2) High Temperature 95℃ 5) Continuous Button for

Hot Water (95℃) Cold Water (4-8℃)

3) Dual UV Sterilization
Water Tank - 12 hours (auto 7 mins) 6) Pastel Water Tap Lighting
Water Tap - 2 hours (auto 10 mins)
For SK magic Internal Use Only
© Sales Management
 WATER PURIFIER (WIZ R)

Specifications

❑ Product Name: WIZ R (WPU-B400F) ❑ Purification Method: RO Filtration System

❑ Rated Voltage: Single Phase Current ❑ Stage of Filtration: 6 (12”Sediment, 12”Pre-Carbon,
AC220-240V / 50Hz 12’’RO Membrane & 12”Post Carbon)
❑ Power Consumption: - 550W - 100W ❑ Product Capacity: Cold = 4.8L / Hot = 3.5L
❑ Weight: 28.0 kg ❑ Operation Pressure:
❑ Dimension: 255(W) X 510(D) X 1150(H) mm • 0.5 bar to 8 bar
❑ Type of WP: Floor Standing ❑ Installation Area: Indoor (home, office)

Value Features

1) Stainless Steel 304 4) Safety Lock for Hot

Water Tank Water (85-88℃)

2) High Temperature 95℃ 5) Continuous Button for

Hot Water (95℃) Cold Water (4-8℃)

3) Dual UV Sterilization
Water Tank - 12 hours (auto 7 mins) 6) Pastel Water Tap Lighting
Water Tap - 2 hours (auto 10 mins)
For SK magic Internal Use Only
© Sales Management
 WATER PURIFIER (WIZ SERIES)

FREE REPLACEMENTS (12 MONTHS) – WIZ C / S / R

1 2 3 4

Water Tap Inner Pipe Rubber Pad Filter Connectors

Meet a new water purifier

For SK magic Internal Use Only
each year!
© Sales Management
 PRODUCT COMPARISON (TANK TECHNOLOGY)

PRODUCT TECHNOLOGY (WHY SK MAGIC TANK TECHNOLOGY?)

SK MAGIC TANK OTHERS TANK TYPE

STAINLESS STEEL TANK PLASTIC TANK

Every 2 hours – Every 12 hours - (process

(10 mins automatically) take place 7 mins)
DUAL UV STERILIZATION (TANK & WATER NOT PROVIDED THE UV STERILIZATION
TAP) FOR 99.9% HYGIENIC WATER AFTER FILTRATION

5 STAGES OF FILTRATION WITH NANOTECH PAC RO FILTRATION / UF FILTRATION

For SK magic Internal Use Only
© Sales Management
 WATER PURIFIER (POINT OF UNIT)

Specifications Value Features

❑ LUMI function: The gradient density of the multi-

layered filter provides effective elimination of 1) Convenient Replacement
contaminants with greater dirt holding ability (3 to 4 months)
❑ Product Name: LUMI (FLTPPF)
❑ Housing Material: Polycarbonate ABS
❑ Dimension: 90 (W) X 88 (D) X 120 (H) mm
❑ Operation Temperature: 0°C – 70°C 2) Protect Water Appliances
❑ Filtration: PP Cotton
❑ Operation Pressure:
• Minimum 1 bar
• Maximum 8 bar
❑ Installation Area: Laundry, bathroom, kitchen 3) Multipurpose Usage
❑ Service by MC/ME: No

For SK magic Internal Use Only

© Sales Management
THANK YOU