Welcome Sequence

Email #1
Purpose of email: Welcome users, and show them that you are the face of
the product. Make it more personal. Also, describe the benefit of the app
and reaffirm their decisions to sign up.
Timeline: Immediately
Subject: Welcome to [App Name]
Message:

Thanks for signing up 👋 My name is [your name]. I'm the founder of [your
app].

[Insert photo of you]

I just wanted to personally thank you for downloading/subscribing to/signing

up for the app.

I've been working hard to build an [app description or benefit]. One that I
always wanted as a [type of customer]. If you need anything at all just sent
me a message.

Two quick things to help you get started:

1) I created a full explainer/walkthrough video to help you get started. This

video can be found on Youtube [here - insert link]

2) If you have any questions about how to set up anything just reply to this
message or feel free to book a video chat [here - insert link]

Excited to start this journey with you 😃

[your signature]
Email #2
Purpose of email: To get users to complete the most important tasks they
need to do. So they can be onboarded successfully.
Timeline: 6 hours after the previous email.
Subject: What are the next steps?
Message:

🎥 If you haven't watched it yet I created a full walkthrough video of [App

Name] here [insert link]

A couple of big items to ensure you have [your app] set up.

[Item #1]: Biggest feature that all users should have set up. Find out more
info here [insert link]
[Item #2]: Second biggest feature that all users should have set up. Find
out more info here [insert link]
[Item #3]: Third biggest feature that all users should have set up. Find out
more info here [insert link]

If you have any questions about anything at all just reply to this email!

[your signature]
Email #3
Purpose of email: Prompt them to see if they had any issues with the
setup

🐞
Timeline: 18 hours after the previous email.
Subject: Any Bugs to Report? [Your app name]
Message:

👋 Hi again,
I just wanted to check in and see if there are any issues with our app that
we could fix ASAP.

Or if I could help with anything at all?

[your signature]

🤔 Question? Feel free to book a video call [insert link]

Email #4
Purpose of email: They’ve been using your product for a few days now.
They’ll most likely have suggestions on feature requests or things that are
missing.
Timeline: 72 hours after the previous email.
Subject: [Product Name] Suggestions?
Message:

Hi 👋,
[your name] from [product name] here. I hope you are well!

I wanted to reach out and see if there’s anything I can help with. The
[product name] [main feature of app] is rich in features and I would like to
see you make the best of it to optimize [main benefit]

I’m happy to hop on a call and guide you through, just sign up for a time
slot below. I’ll send you all the details required.

Schedule a call here [insert link]

Please let me know if there’s anything else I can help you with.

[your signature]

🤔 Question? Feel free to book a video call [insert link]

OTHER EMAILS
Convert Free Users to Paid Users

Purpose of email: This email can be added before a free trial ends and
the user hasn’t upgraded their account.
Timeline: 24 hours before the free trial ends.
Subject: Don’t lose [the main benefit of your product]

Message:

Your free trial expires in 24 hours…

After that, you'll miss out on the opportunity for [the main benefit of the
app].

UNLESS you add your billing info on this page here [insert link].
[your signature]

P.S. If you have questions just reply to this email.

Review Request

Purpose of email: To get reviews for your product. Essentially if you’ve

built your app on a platform.
Timeline: A time period after the customer would’ve become comfortable
with their app and integrated it within their workflow.
Subject: Quick thanks + favor?

Message:

Hey, thanks so much for using [your app name]. I’ve spent a ton of time
building this app, and really appreciate the fact that you gave us a shot.

I also want to ask a big favor: If you like [app name], would you take 30
seconds to leave me a review [insert link over leave me a review]? Doesn’t
need to be anything crazy, but it really does help grow my little business!

[your signature]

P.S. If you have questions just reply to this email.

Annual Plan Upgrade

Purpose of email: To get users to upgrade to an annual plan to increase

cash flow and LTV.

🎉
Timeline: 1-3 months after the initial signup.
Subject: Unlock 2 Free Months of [App Name]

Message:

I just wanted to let you know that if you upgrade to the annual [App Name]
plan you can get three months free!

You can upgrade to the annual plan by clicking here [insert link]

[your signature]